Subjcet:- Service Marketing Subject Teacher- Sachin Chauhan

Topic- Presentations
Roll No Topic Contents Project Report
Date of presenation
1 to 10 Airline Services Industry Analysis and examples of two co
mpanies Not less than 50 pages with equal spacing rich in contents and quality p
resentation in hard as well as soft copy form. 14 th December 2010
11 to 20 Super markets Industry Analysis and examples of two co
mpanies As Above 14 th December 2010
21 to 30 Advertising Services Industry Analysis and examples o
f two companies As Above 14 th December 2010
31 to 40 Software consultancy services Industry Analysis and ex
amples of two companies As Above 21 st December 2010
41 to 50 House keeping services Industry Analysis and examples o
f two companies As Above 21 st December 2010
51 to 60 Management consulting services Industry Analysis and ex
amples of two companies As Above 21 st December
61 to 70 Banking services Industry Analysis and examples o
f two companies As Above 24 th December
71 to 80 Aircraft maintenance services Industry Analysis and ex
amples of two companies As Above 24 th December
81 to 90 Four wheeler maintenance services Industry Analysi
s and examples of two companies As Above 24 th December
91 to 100 Insurance Services Industry Analysis and examples o
f two companies As Above 28 th December
101 to 110 Brokerage services Industry Analysis and examples o
f two companies As Above 28 th December
111 to 120 Microfinance Industry Analysis and examples of two co
mpanies As Above 28 th December
121 to 130 Hotel services Industry Analysis and examples of two co
mpanies As Above 31 st December
131 to 140 Education Services Industry Analysis and examples o
f two companies As Above 31 st December
141 to 150 Media Entertainment Services Industry Analysis and ex
amples of two companies As Above 31 st December
151 to 160 Fast food services Industry Analysis and examples o
f two companies As Above 3 rd Jan
161 to 170 Trasnporation/Logistic services Industry Analysis and ex
amples of two companies As Above 3 rd Jan
171 to 180 Shipping/cruzeline services Industry Analysis and ex
amples of two companies As Above 3 rd Jan
Inportant Instructions
Project Report with equal spacing rich in contents and quality p
resentation in hard as well as soft copy form.
1 Students are supposed to submit in report form the primary data
and filled in questionnaire.
2 There is no restriction on the number of pages for project repor
t.
3 Use standard formats for documentation
4 Absent studnets have to prepare individual presentation and disc
uss the possible date for presenation.
5 Mention references.
6 PPT'S and soft copy project reports needs to be submitted along
with the hard copy of project report.
7 As it is a group presentation hence all the members are required
 to posses knowledge and preparation for the topic under study.
8 The dates are subjected to change in case of holidays declared b
y college authorities the backlog will be filled in succession on the .
availibilty of dates in future.
9 The project reports in hard copyform need to be submitted at the
time of presentation failing to which will not be considered for
assesment.
10 Any change in schdule for the above mentioned dates need to be c
onfirmed with the subject teacher and with his consent
11 Students remaining absent on medical grounds need to produce med
ical cetificates.
12 Students remaining absent due for attending interviews need to b
ring the letter from placement department.
13 There will be no change in the topics mentioned above kindly donâ t i
nsist.

Report Format
Table of Contents
Chapter 1 Industry Overview
Review of literature
Chapter 2 Research Methodology
Competitive Analysis
Sources of data
Objective of study/hypothesis
Sample size
Chapter 3 Data Analysis & Interpretation
All methods as applicable
3.1 Regression Analysis
3.2 Correlation Analysis
3.3 Chi Sqaure Test
3.4 T-test
3.5 Z test
3.6 Conjoint Analysis
3.7 Factor Analysis
3.8 Perceptual Mapping
Required Sample Size -Max 200-Min 100( As applicable)
Chapter 4 Marketin Startegies-7 p's
Chapter 5 Recommendation/ Suggestion
Conclusion
Chapter 6 References