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BA4717: Marketing Research is a course designed to introduce you to research methodology and
application of research techniques and procedures in marketing. The primary goal in this course is to
develop a sound understanding of research methods in marketing applications.
Your performance in different stages of the research project, the mid-term and final exams, attendance,
and discussions with the instructor will determine your course grade. Your attendance and participation
may be explicitly reflected in your course grade. There will be no make-up for an exam unless the
student has health problems for which a certified and official statement from the University Health
Center is required.
I expect you to come to class and to the office meetings prepared and engage in discussions.
GRADING: