Documente Academic
Documente Profesional
Documente Cultură
VERSION 1.0
VERSION 1.0 - 01/09/2019
inch.com
+38 066 44 26 447
inch_dsn@gmail.com
Ivano-Frankivsk, Ukraine
Our Story
1.0 Our Story 03
2.0 Logo 05
3.0 Colour 11
2 4.0 Typography 15
5.0 Print 21
of Contents
Table
Inch Studio Brandbook
Contents
Version 1.0
Section
1.0 1.0 Our Story
Section 1.0
results executed with strategic
Section 1.0
Our Story
Our Story
Our Story
tising agencies. We’re honored to
work with these clients to help them
Version 1.0
Version 1.0
Section
1.0
Our services include brand identity
development, digital marketing,
social media strategy and man-
agement, responsive web design,
and overall graphic design.
2.0 2.0 Logo
Section 2.0
That’s why it’s important to use the
Logo
Logo
Logo exactly as specifed in these
guidelines.
Version 1.0
and would appreciate it if you
Section
could follow these guides to ensure
2.0
it always looks its best.
Logo
The Wordmark
Always use the logo files provided
in the logo pack. Do not re-create.
2.0 Logo 2.0 Logo
When placing the logo on “aim The legibility of the INCH Wordmark If colour is not an option for techni- Avoid using full-color logos on
colour” background, using the must always be achieved so cal reasons or if the brand blue photographs unless the
full-color logo is strongly ensure a good contrast between lacks contrast or competes logo sits on a black or white area
7 8
preferred. The Wordmark may be text and the background it sits with other visual elements, you of the image.
used in white. upon. may use grayscale Logo options.
Section 2.0
Section 2.0
Logo
Logo
Inch Studio Brandbook
Version 1.0
2.0 Logo 2.0 Logo
The exclusion zone ensures the legibili- The Logo should not be misinterpreted,
ty and impact of the Logo by isolating modifed. Its orientation, colour and
it from competing visual elements composition should remain as indicated
9 such as text and supporting graphics. 10 in this document.
The exclusion zone is equal to letter H yes To illustrate this point, some of the more
of the Wordmark INCH (marked as × likely mistakes are shown on this page.
in the diagram).
Section 2.0
Section 2.0
The distance between the Icon and
Logo
Logo
of the elipse of the Icon.
H
H
The Icon
Inch Studio Brandbook
no no no
Version 1.0
INCH INCH
no no no
The Wordmark
3.0 3.0 Colour
1 2 3
Section 3.0
Section 3.0
Colour
Colour
HEX #343434 #FFFFFF #002FA7
RGB 52-52-52 255-255-255 0-47-167
CMYK 0-0-0-0.8 0-0-0-0 1-0.72-0-0.35
Pantone 447 C white 293 C
Inch Studio Brandbook
Version 1.0
Colour
Section
3.0 HEX
RGB
CMYK
Pantone
#FFFFFF
255-255-255
0-0-0-0
white
#7F7C7B
127-124-123
0-0.02-0.03-0.5
7539 C
#5F5F5F
95-95-95
0-0-0-0.63
Cool Gray 10 C
3.0 Colour 3.0 Colour
Colours 6, 7, 8, 9, 10, 11 are Typog- Choose the colours for text con-
raphy and Pattern colours. Avoid trasting the background for acces-
13 deviating from this core set of sibility and legibility. Do not use 14
colors or creating tints of these black - 6 in patterns.
values.
6 7 8
Section 3.0
Section 3.0
Pattern 1
Colour
Colour
Version 1.0
HEX #B3B3B3 #CFCFCF #DBDBDB
RGB 179-179-179 207-207-207 219-219-219
CMYK 0.31-0.24-0.25-0 0-0-0-0.19 0-0-0-0.14
Pantone Cool Gray 5 C Cool Gray 4 C Cool Gray 1 C
Pattern 2
4.0 4.0 Typography
Brand Logo
The INCH Studio Logo Wordmark is Do not use Salt Typeface in any
15 16 set in Salt Regular Typeface. other brand texts: titles, headlines,
paragraph texts.
Salt Regular
Abcdefghijklmn
opqrstuvwxyz
Typography
Typography
Section 4.0
Section 4.0
0123456789
When using Salt in INCH logo, always
typeset it with Optical kerning, set
the tracking to 0.
Typography
Inch Studio Brandbook
Inch Studio Brandbook
Version 1.0
Version 1.0
lowercase.
Section
4.0
When using Salt to typeset headings
Rr Ss Tt Uu Vv Ww Xx Yy Zz
Typography
Typography
Section 4.0
Section 4.0
Century Gothic
Bold
Aa Bb Cc Dd Ee Ff Gg Hh H4
Ii Jj Kk Ll Mm Nn Oo Pp Qq Century Gothic
Bold, 11
The spectacle before us was indeed sublime.
Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 The first was the method of aesthetics par excellence.
Version 1.0
Version 1.0
INCH web font substitutes are 4 The exact point sizes and leading
H1
19
Families of Futura: Book, Book Italic,
Heavy and Heavy Italic.
should be adapted to layouts for
which they're being designed.
20 Futura
Heavy, 24
Guidelines of Aesthetics
Futura Book
Aa Bb Cc Dd Ee Ff Gg Hh H2
Futura Question marks and exclamations
Ii Jj Kk Ll Mm Nn Oo Pp Qq Heavy, 16
Typography
Typography
Rr Ss Tt Uu Vv Ww Xx Yy Zz
Section 4.0
Section 4.0
Futura Heavy
Aa Bb Cc Dd Ee Ff Gg Hh H4
Ii Jj Kk Ll Mm Nn Oo Pp Qq Futura
Heavy, 11
The spectacle before us was indeed sublime.
Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 The first was the method of aesthetics par excellence.
Version 1.0
Version 1.0
Headletters
To: I. Vepryniak
Creative Director __ /__ /____
Section 5.0
Section 5.0
Inch Design Studio
12 Stepan Bandera Street,
Ivano-Frankivsk, Ukraine, 76000
+380664426447
INCH
Print
Print
inch_dsn@gmail.com
The body
Inch Studio Brandbook
Version 1.0
Section
www.inch.com
5.0 Print
www.inch.com
5.0 Print THANK YOU!
Business Cards
INCH business cards contain the The back of both variants of INCH
23 logo and the brand pattern on the business cards contain the name
front. of the company, the address of the
company`s headquarters and the
Colours 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 contact information.
from the Colour Section are used in
both variants. Avoid deviating Do not change the selected
Section 5.0
from this core set of colors or colours. Place all the data as is
creating tints of these values. shown in the templates below.
Print
Inch Studio Brandbook
I nch +380664426447
Desig n inch_dsn@gmail.com
St u d io w w w. i n c h . c om
INCH
Version 1.0
1 2 S te pan B a nd e r a S tr e e t , I v an o - Fr a n ki v s k, U kr a i n e
Front Back
I nch +380664426447
Desig n inch_dsn@gmail.com
St u d io w w w. i n c h . c om
INCH
1 2 S te pan B a nd e r a S tr e e t , I v an o - Fr a n ki v s k, U kr a i n e