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INCH

VERSION 1.0
VERSION 1.0 - 01/09/2019

inch.com
+38 066 44 26 447
inch_dsn@gmail.com
Ivano-Frankivsk, Ukraine
Our Story
1.0 Our Story 03
2.0 Logo 05
3.0 Colour 11
2 4.0 Typography 15
5.0 Print 21
of Contents
Table
Inch Studio Brandbook

Contents
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Section
1.0 1.0 Our Story

INCH Studio is led by Ira Vepryniak


who started the company as a
3 4 freelancing side project more than
ten years ago. Now a thriving
business operating out of the Finger
Lakes Region of New York State,
Maureen enjoys working with clients
nationwide to help deliver smart

Section 1.0
results executed with strategic
Section 1.0

Our Story
Our Story

marketing and thoughtful graphic


design.

Our clients include government


agencies and non-profit organiza-
tions; 100-year old businesses and

Inch Studio Brandbook


Inch Studio Brandbook

startups; entrepreneurs and adver-

Our Story
tising agencies. We’re honored to
work with these clients to help them

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Version 1.0

tell their story in a better way.

Section
1.0
Our services include brand identity
development, digital marketing,
social media strategy and man-
agement, responsive web design,
and overall graphic design.
2.0 2.0 Logo

First things frst;


The INCH Studio uses a stacked
logo. The stacked logo is for
5 6
large-scale use. Avoid using it at
The Icon
small sizes, as it can become
illegible.

Logo is the focal point - an instantly


recognisable symbol of the brand.
Section 2.0

Section 2.0
That’s why it’s important to use the
Logo

Logo
Logo exactly as specifed in these
guidelines.

Our Logo is the combination of a


simple and modern Wordmark with
Inch Studio Brandbook

Inch Studio Brandbook


the Icon.

INCH We are very proud of our Logo,


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and would appreciate it if you

Section
could follow these guides to ensure

2.0
it always looks its best.

Logo
The Wordmark
Always use the logo files provided
in the logo pack. Do not re-create.
2.0 Logo 2.0 Logo

When placing the logo on “aim The legibility of the INCH Wordmark If colour is not an option for techni- Avoid using full-color logos on
colour” background, using the must always be achieved so cal reasons or if the brand blue photographs unless the
full-color logo is strongly ensure a good contrast between lacks contrast or competes logo sits on a black or white area
7 8
preferred. The Wordmark may be text and the background it sits with other visual elements, you of the image.
used in white. upon. may use grayscale Logo options.
Section 2.0

Section 2.0
Logo

Logo
Inch Studio Brandbook

Inch Studio Brandbook


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2.0 Logo 2.0 Logo

The exclusion zone ensures the legibili- The Logo should not be misinterpreted,
ty and impact of the Logo by isolating modifed. Its orientation, colour and
it from competing visual elements composition should remain as indicated
9 such as text and supporting graphics. 10 in this document.

The exclusion zone is equal to letter H yes To illustrate this point, some of the more
of the Wordmark INCH (marked as × likely mistakes are shown on this page.
in the diagram).
Section 2.0

Section 2.0
The distance between the Icon and
Logo

the Wordmark should equal the hight

Logo
of the elipse of the Icon.

H
H

The Icon
Inch Studio Brandbook

no no no

Inch Studio Brandbook


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Version 1.0
INCH INCH
no no no
The Wordmark
3.0 3.0 Colour

Colours 1, 2, 3, gradient 4, 5 are Generally, the “logo colors” act as


Logo colours. Avoid deviating from pop colors in illustrations or icons, in
this core set of colors or creating design elements such as text or
11 12
tints of these values. fields of color.

1 2 3
Section 3.0

Section 3.0
Colour

Colour
HEX #343434 #FFFFFF #002FA7
RGB 52-52-52 255-255-255 0-47-167
CMYK 0-0-0-0.8 0-0-0-0 1-0.72-0-0.35
Pantone 447 C white 293 C
Inch Studio Brandbook

Inch Studio Brandbook


4 5
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Version 1.0
Colour
Section
3.0 HEX
RGB
CMYK
Pantone
#FFFFFF
255-255-255
0-0-0-0
white
#7F7C7B
127-124-123
0-0.02-0.03-0.5
7539 C
#5F5F5F
95-95-95
0-0-0-0.63
Cool Gray 10 C
3.0 Colour 3.0 Colour

Colours 6, 7, 8, 9, 10, 11 are Typog- Choose the colours for text con-
raphy and Pattern colours. Avoid trasting the background for acces-
13 deviating from this core set of sibility and legibility. Do not use 14
colors or creating tints of these black - 6 in patterns.
values.

6 7 8

Section 3.0
Section 3.0

Pattern 1

Colour
Colour

HEX #000000 #343434 #FFFFFF


RGB 00-00-00 52-52-52 255-255-255
CMYK 0-0-0-1 0-0-0-0.8 0-0-0-0
Pantone Neutral Black C 447 C white
Inch Studio Brandbook

Inch Studio Brandbook


9 10 11
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HEX #B3B3B3 #CFCFCF #DBDBDB
RGB 179-179-179 207-207-207 219-219-219
CMYK 0.31-0.24-0.25-0 0-0-0-0.19 0-0-0-0.14
Pantone Cool Gray 5 C Cool Gray 4 C Cool Gray 1 C

Pattern 2
4.0 4.0 Typography
Brand Logo

The INCH Studio Logo Wordmark is Do not use Salt Typeface in any
15 16 set in Salt Regular Typeface. other brand texts: titles, headlines,
paragraph texts.

Salt Regular
Abcdefghijklmn
opqrstuvwxyz

Typography
Typography

Section 4.0
Section 4.0

0123456789
When using Salt in INCH logo, always
typeset it with Optical kerning, set
the tracking to 0.

Typography
Inch Studio Brandbook
Inch Studio Brandbook

The Salt Typece is a majuscule font,


therefore you will not be able to
make a mistake by using the font in

Version 1.0
Version 1.0

lowercase.

Section
4.0
When using Salt to typeset headings

INCH on the web, set the letterspacing to


-1px for smaller headlines and -2px
for larger headlines. Always set the
Night Rider colour (1) for the Word-
The Wordmark mark as mentioned in Section 3.
4.0 Typography 4.0 Typography
Century Gothic
Brand Text examples
INCH headlines and paragraph The exact point sizes and leading
H1
17
texts are set in Century Gothic,
shown below.
should be adapted to layouts for
which they're being designed.
18 Century Gothic
Bold, 24
Guidelines of Aesthetics
Century Gothic
Regular
Aa Bb Cc Dd Ee Ff Gg Hh H2
Century Gothic Question marks and exclamations
Ii Jj Kk Ll Mm Nn Oo Pp Qq Bold, 16

Rr Ss Tt Uu Vv Ww Xx Yy Zz

Typography
Typography

Section 4.0
Section 4.0

H3 Every introduction to the problems of aesthetics


0123456789 Century Gothic
Bold, 12 begins by acknowledging the existence.

Century Gothic
Bold
Aa Bb Cc Dd Ee Ff Gg Hh H4
Ii Jj Kk Ll Mm Nn Oo Pp Qq Century Gothic
Bold, 11
The spectacle before us was indeed sublime.

Inch Studio Brandbook


Inch Studio Brandbook

Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 The first was the method of aesthetics par excellence.

Version 1.0
Version 1.0

P It was indeed only through the desire of an eighteenth-


Century Gothic century philosopher, Baumgarten, to round out his
Family
Regular Specimen
Inch Design Studio Regular, 10 “architectonic” of metaphysics that the science
received its name.
Italic Inch Design Studio
Bold Inch Design Studio Attribution
Michael Thompson
Century Gothic
Bold Italic Inch Design Studio Bold/Italic, 10 Author
4.0 Typography 4.0 Typography
Futura
Web Substitute examples

INCH web font substitutes are 4 The exact point sizes and leading
H1
19
Families of Futura: Book, Book Italic,
Heavy and Heavy Italic.
should be adapted to layouts for
which they're being designed.
20 Futura
Heavy, 24
Guidelines of Aesthetics
Futura Book
Aa Bb Cc Dd Ee Ff Gg Hh H2
Futura Question marks and exclamations
Ii Jj Kk Ll Mm Nn Oo Pp Qq Heavy, 16

Typography
Typography

Rr Ss Tt Uu Vv Ww Xx Yy Zz

Section 4.0
Section 4.0

H3 Every introduction to the problems of aesthetics


0123456789 Futura
Heavy, 12 begins by acknowledging the existence.

Futura Heavy
Aa Bb Cc Dd Ee Ff Gg Hh H4

Ii Jj Kk Ll Mm Nn Oo Pp Qq Futura
Heavy, 11
The spectacle before us was indeed sublime.

Inch Studio Brandbook


Inch Studio Brandbook

Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 The first was the method of aesthetics par excellence.

Version 1.0
Version 1.0

P It was indeed only through the desire of an eighteenthcentury


Futura
philosopher, Baumgarten, to round out his “architectonic” of
Book, 10
Family
Book Specimen
Inch Design Studio metaphysics that the science received its name.

Book Italic Inch Design Studio Attribution


Heavy Inch Design Studio Futura
Heavy/
Michael Thompson
Author
Heavy Italic Inch Design Studio Book Italic, 10
5.0 5.0 Print

Headletters

INCH headletters contain the


21 22 Logo, the addressee information, To: I. Vepryniak
Creative Director __ /__ /____

the address and contacts of the Inch Design Studio


12 Stepan Bandera Street,
Ivano-Frankivsk, Ukraine, 76000

company as shown below. INCH +380664426447


inch_dsn@gmail.com

To: I. Vepryniak
Creative Director __ /__ /____
Section 5.0

Section 5.0
Inch Design Studio
12 Stepan Bandera Street,
Ivano-Frankivsk, Ukraine, 76000
+380664426447
INCH
Print

Print
inch_dsn@gmail.com

The body
Inch Studio Brandbook

Inch Studio Brandbook


of the letter
Version 1.0

Version 1.0
Section
www.inch.com

5.0 Print
www.inch.com
5.0 Print THANK YOU!

Business Cards

INCH business cards contain the The back of both variants of INCH
23 logo and the brand pattern on the business cards contain the name
front. of the company, the address of the
company`s headquarters and the
Colours 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 contact information.
from the Colour Section are used in
both variants. Avoid deviating Do not change the selected
Section 5.0

from this core set of colors or colours. Place all the data as is
creating tints of these values. shown in the templates below.
Print
Inch Studio Brandbook

I nch +380664426447
Desig n inch_dsn@gmail.com
St u d io w w w. i n c h . c om

INCH
Version 1.0

1 2 S te pan B a nd e r a S tr e e t , I v an o - Fr a n ki v s k, U kr a i n e

Front Back

I nch +380664426447
Desig n inch_dsn@gmail.com
St u d io w w w. i n c h . c om

INCH
1 2 S te pan B a nd e r a S tr e e t , I v an o - Fr a n ki v s k, U kr a i n e

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