The story. Naukri.com, the Indian online recruitment company, was founded in 1997.

At
that time there were only 14,000 internet users in India.

Twelve years and an estimated 50m internet users later, the company had come a long
way. After an initial public offering and expansion into other related businesses under the
umbrella of its Info Edge parent company, Naukri had become India’s leading online
recruitment company by 2009.

From the start, Naukri had encouraged an organisational culture that valued energy,
enthusiasm, youth and experimentation. This contrasted with the more hierarchical
structure at many Indian companies and made Naukri the hot dotcom business in India
for young, bright talent.

The challenge. One of Naukri’s attractions had been its employee stock option plan
(ESOP). But when the Indian stock market plunged following the onset of the global
financial crisis in late 2008, this lost its appeal as a hiring and retention tool.

Senior executives feared that several employees would be tempted by job offers from
other technology companies.

Personnel decisions had always been key to Naukri’s growth and development. Now the
challenge for the company was to adjust its hiring and retention strategy, and to keep
employees motivated.

Your task: Develop strategy to retain the talent of Naukri.com.