6/19/2020 The 50 Blogs Every B2B Marketer Should Follow | LinkedIn Marketing Blog

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The 50 Blogs Every B2B Marketer Should Follow

The blogs on creativity, marketing and technology that I follow religiously

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Jason Miller March 24, 2018

Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing
Solutions EMEA Blog.

I was updating my Feedly RSS feed last month as part of my digital spring clean at
the start of the year. The thing was: as I went through the creativity and marketing-
related blogs that I follow, I realized how many there are that I would never want to be
without.

This is a great time for any B2B marketer that’s interested in original thinking and
inspiration. There’s a rich landscape of valuable content out there: very different areas
of expertise, different perspectives and different styles. With all of this content to draw
from (and with services like Feedly to help you organize it all in an efficient way),
there’s no excuse for not being informed – and for not finding new ideas pretty much
every day.

Here’s how I’m making use of it all: the 50 blogs on creativity, technology and
marketing that I follow religiously. I’ve divided them up by subject areas and styles to
make it easy to find the content that you’re most interested in. That said though, I’d
recommend making space for any and all of these in your own feed. You’ll be a better
B2B marketer for it:

SEO
It’s one of the fastest-moving areas of marketing – and a skillset that every marketer
needs. These blogs will help to keep you where it’s at on search trends

Blind Five Year Old

Blind Five Year Old is an SEO agency and blog run by AJ Kohn. The name comes
from a tried-and-tested SEO philosophy: treat search engines like they are blind five
year-olds. It’s technical but very authoritative and a must-read if you’re passionate
about search.

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Search Engine Journal

Mixing news, tips and tactics, this is very much applied search marketing wisdom –
and has some great insights for marketers.

Backlinko
Link-building is still a woefully under-appreciated art in SEO and content marketing.
Brian Dean’s blog dispenses much-needed, practical wisdom that can make a real
difference to your content visibility.

Tubular Insights (formerly ReelSEO)

If you’re planning a role for video content in your strategy then you need to follow this
blog. It’s where you find the real juice on what works and what doesn't – from a
technical as well as a creative perspective.

Moz
The grand-daddy of all SEO blogs, headed up by the legendary Rand Fishkin. It will
keep you on top of all the latest developments in search – with plenty of inspiration
and new tactics mixed in.

Search Engine Land

More news-focused than the other SEO blogs that I follow, this one gives me absolute
confidence that I’m on top of everything I need to know.

SEO by the Sea

I think of this as a living encyclopedia of search. It takes a research-led approach to
SEO issues as they come up, combing through published material from the search
engines to piece together how things actually work.

Marketing and Advertising

From content marketing to demand and lead generation and proving ROI – these are
the blogs I turn to for industry news and inspiration:

Content Marketing Institute

From the ups and downs of working with content agencies to the nuts and bolts of
building a content calendar, with plenty of top-level tips on formats from podcasts to
webinars thrown in: this is a feed must-have for content marketers. You’ll find plenty
of great in-depth resources too.

Convince and Convert

Jay Baer is one of the most entertaining, original and insightful voices out there on
content. His blog stands out for its focus on linking content back to the bottom line.
You want evidence, numbers and ROI? This blog will help you deliver them.

Social Media Examiner

Your ‘guide to the social media jungle’ delivers a regular flow of ‘how to’ posts that
answer some of the most pressing practical questions you’re likely to have as a
content marketer.

MarTech
There’s a great mix of technology-related content on here, including on broader
issues of how marketing and tech intersect. The real value, though, is in the podcasts:
practical insights from real experts on different emerging platforms.

Copyblogger
Copyblogger founder Brian Clark is one of the original pioneers of B2B content
marketing as we know it today. This blog reflects that legacy: it’s packed with
resources (again, the podcasts are particularly good), but also with posts that explore
all aspects of what it means to be a content marketer today.
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Marketing Insider
Michael Brenner is the author of The Content Formula and one of the most widely
shared thought-leaders on LinkedIn SlideShare, which makes his blog an essential
addition to your feed.

Marketing Land
Broad-ranging, authoritative and current, with around five new posts a day on
average: Marketing Land is a great source for the digital marketing news that you
won’t necessarily get from the mainstream marketing press. It’s not afraid of a good
strong opinion either.

Marketing Profs
Any blog associated with my friend and mentor Ann Handley is guaranteed to deliver
smart, alternative opinions that are sharply expressed. The Marketing Profs blog
doesn't disappoint. Add it to your feed and you’ll find a regular stream of alternative
perspectives on life as a content marketer. You’ll also get a heads up on Marketing
Profs’ new resources (some of the best in the business), as they’re launched.

Kissmetrics
Metrics and analytics remain a blind spot for many content marketing strategies. This
blog is on a mission to remedy that. It focuses on the outcomes you need and then
works back to explore the techniques that can get you there.

InternetMarketingNinjas
Great name – and a very canny blog approaching internet marketing from an SEO
perspective.

AimClear
It promises “digital marketing news with side of snark” and I honestly can’t think of a
better description for what AimClear serves up. It’s a living example of how you can
pep up content by stirring a bit of attitude and energy into it.

AdAge
AdAge is still one of marketing’s most authoritative thought-leadership brands – and
that’s reflected in the heavyweight line-up of columnists on this blog.

Adland
Savvy, smart and plugging you straight into the creative side of marketing: I get a
regular top-up of creative inspiration from Adland.

AdRants
Out-there opinions, occasionally off-message, and always interesting whether you
agree with them or not: that’s what you get with this blog.

Ogilvy On our Minds

Tapping you straight into the thinking of a global agency, with perspectives and
practical advice from across different markets.

LinkedIn Marketing Solutions EMEA

You know about this one already of course – I’m really proud of the content we put out
there for B2B marketers.

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Jason Miller, Head of Content and Social Media Marketing, LinkedIn Sales and
Marketing Solutions EMEA

The marketers I have massive respect for:

There are blogs that I follow religiously because I know, admire and respect the
author. I’ve never been disappointed by the results:

Ann Handley
Personal reflections from the frontline of content marketing from one of the quickest-
witted, most empowering and most inspiring writers out there. You need Ann
Handley’s thinking in your life.

Minter Dial
The first thing I did after meeting Minter Dial was to add his blog to my feed. He’s a
passionate storyteller with a unique perspective born of his experiences as an award-
winning filmmaker and marketing leader at L’Oréal. His contact book adds up to a
great list of interviewees and guest bloggers as well.

Matt Heinz
B2B marketing wisdom delivered in straight, understated, no-nonsense style.
Whether he’s curating or creating, Matt Heinz is well worth listening to.

Chris Penn
Chris is one of the smartest marketing minds I’ve ever come across and following his
blog is one of the most enjoyable ways imaginable to get a handle on metrics in
marketing.

Brian Solis
The author of Engage!, WTF and X is also a prolific contributor of industry-specific
articles and posts – and they are all collected on this blog. However, this is just part of
Brian’s contribution to the blogosphere. For more off the cuff thoughts, make sure you
subscribe to Gapingvoid (see below) as well.

Neil Patel
Neil is a genuine online marketing guru. The content on his blog covers everything
from the technicalities of bounce rates to insights on how to find profitable niche
audiences. He’s also the master of the irresistible call to action: ‘Yes, I want to learn
everything’; ‘No, I don’t want more traffic on my blog’. If I’m writing a CTA, his blog is a
great place to look for inspiration.

Mark Schaeffer
Mark has one of the most engaging writing styles in B2B marketing – and also one of
the most interesting contact books. Put those two things together and you get hugely

LinkedIn.com
readable posts with insights on new developments, research and trends that you
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often won’t find elsewhere. The tagline for his ‘grow’ blog is Marketing. Strategy.
Humanity. And that’s exactly what it delivers.

Heidi Cohen
Heidi’s Actionable Marketing blog is as determinedly practical as it promises to be.
You get great tips on everything from making over neglected content to overcoming
the dreaded writer’s block.

Seth Godin
It’s the most original, most unique, most inspiring marketing blog out there. Seth
writes as he thinks – like nobody else. His daily posts are succinct, hugely personal
and yet hugely relevant to the business of marketing – and the business of being
alive.

Creativity
Here’s where I turn for a shot of inspiration – often from out of left-field and all the
more potent for that:

terribleminds
This blog is like no other on this list – in fact, it’s like no other blog full stop. It’s the
stream of consciousness of writer Chuck Wendig. It goes where no other thought
leadership on creativity dares to. My friend Mitch Joel absolutely swears by it (hear
him reading one of the posts here). It’s your morning espresso hit of insane content
inspiration.

GapingVoid
Irreverent, insightful and often very funny, the Gapingvoid blog fuses witty cartoons on
the marketing zeitgeist with pithy observations from Brian Solis. It will put a smile on
your face – and potentially a new thought in your mind.

I love typography
This is a real change of pace from every other blog on this list – and that’s why I love
it so much. In depth meditations on typefaces, the craft that goes into creating them,
and the way that meticulous design influences the way that audiences engage and
respond. It’s pure relaxation to read – and I guarantee it will add new dimensions to
your creativity.

Icanhascheezburger
Pure, meme-driven social media madness. I love it because it makes me laugh, frown
and tear my remaining hair out – sometimes simultaneously. And also because, if you
want to keep a handle on how human attention works, you have to stay on top of this
stuff. Well, that’s my excuse anyway.

Readwrite
Okay – back to the more serious stuff. Readwrite delivers despatches from the
frontline of tech. It’s a great spark to creativity just because it puts you in touch with
future hot topics first.

Where Data, Tech and Marketing meet

They may appear more specialist, but there’s insight and inspiration in here for
everyone:

Techcrunch
The bible of technology news. It was originally pitched to a start-up audience, and
there’s a real insider flavor to its take on the intersection between venture capital,
entrepreneurship and innovation. If you want to know about the next unicorn, add this
to your feed.

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EConsultancy
The essential digital marketing blog: original research mixed with creative
commentary and confident opinions.

Fivethirtyeight
Nate Silver’s blog is where data analysis meets popular culture – hugely readable,
bringing a new perspective to the big global stories, and a must for anybody who
works with numbers.

Inspirational Thinking
Life as a marketer isn’t just about the marketing that you do – these blogs take a
more holistic approach. They’re deeply human and often deeply inspirational:

WaitButWhy
The first thing you’ll notice about this blog is that the posts don’t come at you all that
frequently. The second thing you’ll notice is that there’s a very good reason. Tim
Urban explores subjects as immense as AI and the human brain with wit, verve and
depth you will find nowhere else. There are surreal stories. There are lots and lots of
hilarious stick men illustrations. There are moments of deep, human inspiration. An
update from this blog is one of my highlights in any given month. Every installment is
epic.

The Tim Ferriss Show

The blog of one of the most thought provoking podcasts out there – a professional
lifestyle magazine that finds inspiration everywhere it hides.

Bakadesuyo
Eric Barker’s blog is empowering life coaching at its best: the secrets of happiness,
mindfulness and being your best self.

Ryan Holiday
Meditations on strategy and life from a generous, inspiring author and life coach.

Artificial Intelligence
I’ve given AI its own section because it’s so important for marketers to cut through the
hype and build up true knowledge quickly. These blogs definitely help:

Deep Learning
The latest applications of AI – a blog that manages to turn a potentially terrifying
concept into an inspiring one.

Edwin Chen
Edwin’s blog is a great insight into what those at the cutting edge of AI are thinking –
and it throws out some real pearls of wisdom for anybody ready to think differently
about metrics.

Microsoft’s AI blog
News from the heart of a business that’s doing some of the most exciting current work
in AI.

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Photography
Okay – it’s a little off the marketing track (and a personal passion) but these are
hugely relevant for anybody interested in creating better visuals:

Petapixel
This blog features practical advice, product reviews and photography news – but my
favourite element of it is the stories it tells of photographers themselves, and how a
single image can sometimes transform lives.

FroKnowsPhoto
If you heard my Sophisticated Marketer’s Podcast interview with Jared Polin, you’ll
already know why this blog is unmissable for anyone who works with visual images:
straight-down-the-line insight from an expert who’s also one of the most engaging
presenters out there.

Fstoppers
A great community photography blog that pools advice, stories and tips. It proves too
just how much appetite photo artists have for sharing their passion.

For more B2B marketing best practices from our team and beyond, be sure to
subscribe to the LinkedIn Marketing Blog.

Topics
B2B Content Marketing
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