sN-162

Total No. ofPages : 2

M:tLl. gart-f; (Semester-II! (CBCS) :

.: -,
, Examination, May - 2017 ',
CORP-Q,RATE PLANNING & STRATEGIC
MANAGEMENT
' ., (paper - XVI[) . tr--
Sub. Code: 57225
Day and Date : Monday, 15- 05 - 2017
Total Marks : 80
Time : 03.00 p.m. to 6.00 p.m.

Instructions: 1) el and e5arc compulsory

2) Solye any two questions frora e.2 to e.4.
Ql) Case Study:
?01
In July20l6; The Management atReliance
Jio Infocomm Lnnited (RIIL)
was upbeat on the launch oftheir ,Lyf,smart
phones that fruJ lio +A
Subsuiber Identity Module (SIM) iara.. ffr. fyf
,_"rt pfr"r"s cum""roUf"O
with u
three month unlimiled dara prwiewoffer
*a
areas of DeIhi).iCR, Mumbai, Bengaluru "i,".1 ",."iii"!,i *" _or"n9rn*
Crr"."?i- r",ie{,.reports
suggeyed tllat RJIL was to expand rhis ".a
-l monrh unlimir.Jariu-previ.* otf..
to the Sahsumg smartphone users in
lnaia as *ett.
Group - a uell-known lamily business group;"
R-lli;il;i;;;,;.;
" -""*'
irO;r.
In 2005. because_ofa family feud, the younger
brother A nil Ambani received
Lne ownerstup otReliance Communications
(RCom) and elder brother Mukesh
Ambani (Mukesh) received Reliance Industries
Lirnitedlnff_1. i, ,Of O, ruf
acquired Inforel Broadband Services privare
Limited tfSSpLj, ;" onf, nrrn
that had won the bid for pan India foulh
Generation (4Ej;il."*i#t;
the..same year (2010). Later in 20r3,
Rr r"christ.n"i this a"iuisition as
Reliance lio InfocommLimited (RJIL). fn Oec"mUe.
ZOiS, nlfi maae its t"st
launch of4G network services among it.
o*
ur.rd grorp oy."..
The commercial lauach earlier schedut.a "ornp^f,-
ro, vrail i6ri*1, "_pf
j,o.,porr"o
r*
later halfof2016.
Questions:-
a) was RIIT ta.lable of becoming a disruptive force
or wouldthey tum out to be a devastating
in the Indian
- - fer.com --'*'
failure? Justif,i
-,
b) Condirit general environment analysis for Jio
to provid-e.lnqfrts into
' . {ridian telecom industry.
-. .., P,T.O.
 sN-162
Q2) a) Discuss -Porter's five forces model with suitable example. tl0]
b) Define -stralqgy? Explain levels at which srrategy operates. ;-_[10]
' )
. !\-/

r\
a' ; '
'i
Q3) a) El<Lporaie types ofrerrenchrfient srraregy with example. l-. tl0j
b) tfVhit is strategy formulation and implementarion? Explqlr.
:df formulation and implementation. ' )
ierelationship
tl0j

Q4) u) Outline -Techniques ofstrategic evaluation and contuol.

t10l
b) What is Skategic intent? Explain Vision and Mission in brief.
I10I

Q5) Write short notes (Any four): 120l

a) Benchmarking.
b) Differentiationstrategy.
c) Digitalisationstrategies.
d) Strategig9*isionmaking. t,\
e) GAP anglsis.
...?
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