CASE STUDY: JUPITER DRUG: DO YOU WANT TO KNOW A SECRET?

Mr. Delfin Dumlao has been working with Jupiter Drug for the past five years. He was promoted as supervisor
three months ago.

Jupiter Drug is currently maintaining a branch each in five towns in the province of Tarlac. The towns are Tarlac
City, Camiling, Moncada, Paniqui, and Conception. The sole owner of Jupiter Drug is Mr. Severo Lagayan and he is
worried about how to meet the growing competition among drugstores in the province of Tarlac. His business is on its
13th year and he is not satisfied with what is currently happening to the firm. He thinks Jupiter Drug is not growing as
fast as it should. He still remembers well how he established one branch after another every two years. The fifth branch
was established three years ago but still he could not put up a sixth branch. He blames poor sales for his predicament.

Mr. Lagayan was a supervisor of a local branch of the Development Bank of the Philippines. He resigned to
engage in an entrepreneurial career in the drugstore business. He is a long-time member of the local council of the
Knights of Columbus. On several occasions, he rejected nomination for the highest office of the said council. He does
not talk much, but when he does, some people are perplexed.

Mr. Lagayan was fortunate because his business flourished during the first 10 years. On the 11 th year, however,
total sales for his five outlets appeared to have reached its peak. Sales decreased by 5% on the 12 th year. Mr. Lagayan
thinks that the decrease is largely due to the recent entry of competitors within his service area.

One day, he called the managers and supervisors of the five branches to a meeting to discuss the problem of
declining sales. He asked opinions from the participants but nobody dared to say anything except Delfin who was visibly
very eager to share an idea. He raised his hand and was acknowledged but before Delfin could say anything Mr. Lagayan
made a remark.

“I don’t think, as a supervisor, you can be much help. Please take you seat.”

Delfin was surprised and he could not believe what he just heard. He was thinking of sharing some ideas that
may be of help to Jupiter Drug.

GUIDE QUESTIONS:

1. What is your comment regarding Mr. Lagayan’s remarks? (50 pts.)

2. What do you suggest?(50 pts.)

SCALES PERFORMANCE DESCRIPTION

45 - 50 pts Addresses the question properly, and uses correct grammar and spelling. Facts are presented in detail, precise and
relevant.
30 - 44 pts Facts are presented in detail, precise and are relevant. Uses correct grammar and spelling with accuracy and
effectiveness.
13 - 29 pts Lacks substantial details and examples to support the ideas. Grammar and spelling require editing. Provided few
details in addressing the question.
1 – 12 pts Addresses the question with lesser details. Grammar and spelling are poor and require editing.

Format:
 Size: Short bondpaper
 Margin: 1” all sides
 Spacing: 1.5
 Font Style/Size: Arial Narrow 12’