Documente Academic
Documente Profesional
Documente Cultură
Motivation-Morale-Recognition-Rewards
SUPERTECH LTD.
(REAL ESTATE)
LITERATURE REVIEW
&
Reliability
Guvenc G. Alpander
Since 1910, when John Dewey first introduced the five-stage decision
process, it has been a widely accepted concept and still serves as the
central pillar of a popular consumer behavior model. These stages are
Problem Recognition, Information Search, Alternative Evaluation,
Choice, and Outcomes. The importance of these stages is attested to
by the considerable attention devoted to most of them in numerous
textbooks and journal articles. Such attention, however, has not
come to the Problem Recognition stage. While some texts provide
hypothetical descriptions of this “trigger” of the decision process,
theoretical discussion and empirical support are surprisingly lacking.
Journal literature fares even worse, with articles on the topic almost non-
existent. Lack of information on the topic is even more ironic when one
considers that a purchase cannot occur unless a problem is recognized!
The purpose of this article is to provide a detailed explanation of the
Problem Recognition process. The results of the few empirical studies
that have been done will be examined. In addition, a proposed model of
the Problem Recognition process is presented. The implications of this
material will be discussed as it relates to marketing.
OBJECTIVES
Hypothesis
SAMPLING:
Convenience sampling
Instruments :
Questionnaire
Statistical Tool :
Regression
Chapter 1- Introduction
Chapter 3- Objectives
Chapter 7 – Suggestions
Chapter 8 – References
REFERENCES
by James Rollo
by Robert Bacal
by Irwin L. Goldstein
by Dean R. Spitzer
by Gary Cokins
http://www.emeraldinsight.com/search.htm?
st1=the%20impact%20of%20recognition%20on%20motivation&c
t=jnl&nolog=519251&page=3
http://www.google.co.in/
#hl=en&biw=1280&bih=699&q=impact+of+recognition+on+moti
vation&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=883a2479982dd322
http://en.wikipedia.org/wiki/Motivation
http://humanresources.about.com/od/motivationrewardretention/
Employee_Motivation_Recognition_Rewards_Retention.htm
http://www.1000ventures.com/business_guide/crosscuttings/
motivating_reward_system.html.