GRAPHIC RULES

Master the basics

 ELEMENTS

NUMBERS CRAP

SENTENCES IMAGES
 ELEMENTS

An element is the constituting piece of any visual construction,

from a poster to a website or a Powerpoint slide
So now, take a guess!

How many elements!

Do I have on this slide ?

 RULE OF 3

• BULLET POINT

• BULLET POINT

• BULLET POINT
 RULE OF 3
1

• BULLET POINT

• BULLET POINT

• BULLET POINT

As much as possible, don’t go beyond 3 elements per

2 you want to express
slide, unless it is on purpose (e.g
confusion and disorder
3
1
2

3
 ELEMENTS

NUMBERS CRAP

SENTENCES IMAGES
C R A P
C ONTRAST
R EPETITION
A LIGNMENT
P ROXIMITY
 C ONTRAST
R EPETITION
A LIGNMENT
P ROXIMITY
Contrast is about showing difference.
Find a way to emphasize contrast if needed, using two different shapes, opposite
colors, sizes or provoking asymmetry
C ONTRAST
R EPETITION

A LIGNMENT

P ROXIMITY
CONTRAST
R EPETITION
A LIGNMENT
P ROXIMITY
CONTRAST
R EPETITION
ALIGNMENT
P ROXIMITY
C ONTRAST
R EPETITION
A LIGNMENT
PROXIMITY
Repetition is about giving a feel of cohesiveness.
Keep a repeating element in your composition, such as a
background, a color, a typeface
WHAT WE DO

• BLABLA

• BLABLA

• BLABLA
How we do it

• BLABLABLA
• BLABLABLA
WHAT WE DO

• BLABLA

• BLABLA

• BLABLA
HOW WE DO IT

• BLABLABLA

• BLABLABLA

• BLABLABLA
1998 2003 2014
1977 1999 2015
 Alignement is about obtaining a clean and professional look.
Always check the alignment of your sentences, your images
and the shapes in your composition

C ONTRAST
R EPETITION
A LIGNMENT
PROXIMITY
 POOR ALIGNMENT
• I AM A BULLET POINT

• I AM ANOTHER BULLET POINT

• ME TOO

• ME THREE
PROPER ALIGNMENT

• I AM A BULLET POINT

• I AM ANOTHER BULLET POINT

• ME TOO

• ME THREE
ALIGN IMAGES
ALIGN IMAGES
 C ONTRAST
R EPETITION
A LIGNMENT
P ROXIMITY
Proximity is about grouping similar items and concepts.
Use the alignment to group similar elements in your composition. Group ideas, shapes
and colors by putting them closer on the slide
 PROXIMITY
• INFO OF SAME VALUE

• SO

• WHY SEPARATING IT?

• CREATES CONFUSION

• BAD FOR REMEMBERING

PROXIMITY

• INFO OF SAME VALUE

• SO JUST GROUP IT

• AVOIDS CONFUSION

• BETTER FOR REMEMBERING INFO

C ONTRAST
R EPETITION
A LIGNMENT

P ROXIMITY
 ELEMENTS

NUMBERS CRAP
CRAP

SENTENCES IMAGES
IMAGES
 3 TYPES

Stick to one type of image during the whole presentation, unless you want to disturb
the coherence for a specific reason
avoid poor quality
 39g.

Take a bit more time looking for quality

pictures
110 Geriatric Programs

Stock pictures can also be a good option as they

become more and more diverse in their themes
and closer to “reality”
110 Geriatric Programs

Eu action where it matters

Blablalba

Blablalblabla
 ELEMENTS

NUMBERS CRAP
CRAP

SENTENCES CRAP
IMAGES
SENTENCES
 Sentences
The problems with sentences are the following:
!
- People read what is written
- You read what is written
- You become redundant- a bit like having someone else 

talking at the same time as you
- You lose considerable impact, engagement and 

attention span
- Some audience members briefly consider suicide, hence 

the famous saying, “Death by PowerPoint”.
 Effect of sentences
!

- Reading
- Redundancy
- Interaction loss
- Suicide risks
 Effect of sentences
You read what is written/ people too.
You don’t face them, you don’t look at them.

!
Your ppt works as a challenger when its

- Reading purpose is to enhance your message.

It is like having someone else speaks almost
at the same time as you.
- Redundancy
- Interaction loss As a consequence, you don’t “talk to your audience”
as much as you could.
- Suicide risks You lose spontaneity, authenticity and before all,
message impact. Therefore, you make
the message harder to memorise.

The rate of people questioning their jobs, purpose and whole existence during a conference
due to bad ppt is believed to be closely linked to an alarming number of deaths by suicide (source unknown)
NO SENTENCES
 ELEMENTS

NUMBERS CRAP
CRAP

NO SENTENCES CRAP
IMAGES
 NUMBERS

Always put numbers into perspective.

Explore other ways to express them than
the classis charts and tables. Be
creative.
Use shapes, pictograms…
 ELEMENTS

NUMBERS CRAP
CRAP

NO
CRAP
IMAGES
SENTENCES
 VISUAL CHOICE
=
STATEMENT
Be in control as much as possible.
Choose this colour for a reason. Put this blue shirt for a reason. Insert this animation
for a reason.
Nothing should be done by accident or because “Why not?”
Visual Communication is extremely powerful and plays on our unconscious.
Everything visual choice is a statement- and has a consequence.
Click on image to watch the full version
Case Studies
Moving Forward
 Scheme
- Football and Trade Marks
!
- Other Sports
 Scheme

1) Football and Trade Marks

!

2) Other Sports
OUTLINE

1- FOOTBALL

2- OTHER SPORTS
OUTLINE

1- FOOTBALL

2- OTHER SPORTS
OUTLINE

1- FOOTBALL

2- OTHER SPORTS
OUTLINE

1- FOOTBALL

2- OTHER SPORTS
OUTLINE

1- FOOTBALL

2- OTHER SPORTS
OUTLINE

1- FOOTBALL
2- OTHER SPORTS

2- OTHER SPORTS
 Top Trainers
Pep Guardiola- Manchester City
€15 M. (3 years deal starting in 2016-17 season)

José Mourinho- Manchester United

€13,8 M.

Carlo Ancelotti- Bayern Munich

€ 9 M.
Signs chosen by footballers: symbols

EUTM 6963292 EUTM 6963292 EUTM 6963292

Registered in 2009 Registered in 2009 Registered in 2009
 Restitutio in Integreum
R0101/ 2017-1

- Instruction to pay appeal to Secretary

- Payment not done
- Affidavit Lawyer:
- Affidavit Secretary:

R0101/ 2017-1

- Instruction to pay appeal to Secretary

- Payment not done
- Affidavit Lawyer:
- Affidavit Secretary:

Decisions of the Quarter- 2nd Quarter 2017

JUDGMENTS OF THE GENERAL COURT

T-510/15, Toscorro

VS

TM Toscorro PGI Toscano

 Investments 2017

• Transport, Agriculture, Housing, I.T., Education

• Main investment= Transport

• I.T. will take over in 2018

INVESTMENTS 2017!

Agriculture
8%
Housing
11%
Transport
38%
IT
12%

Education
32%
INVESTMENTS 2017!

Transport!
38%
INVESTMENTS 2018!

IT
38%
 INVESTMENTS 2017

8% 11% 12% 32% 38%

INVESTMENTS 2017

38%
 INVESTMENTS 2018

8% 11% 12% 25% 38%

 ALL STAGES OF CAREER COVERED

• Youth: 

guiding at-risk youth through learning to work

guidance supporting Europe’s aspiring entrepreneurs

• Adults:

Career development at work

Learning for career and labour market transition

• Older workers:

Working and ageing. Guidance for mature learners.

Guidance in enterprise age management
ALL STAGES OF CAREER COVERED
ALL STAGES OF CAREER COVERED
 RXDsoll Anbau von EU food pesticide residue levels
MON810 neu bewerten fall -RXD Current EU meat
inspection
measures do not
RXD report on address human
France/E.coli : XDR recommande la
antimicrobial health risks - RXD
cuisson des graines germées
resistance affecting
food
La UE rechaza el 80% de
los reclamos sanitarios de
The proof of the pudding
los alimentos

SALUTE:
SICUREZZA
ALIMENTARE; RXD RXD: daling
SANTÉ ANIMALE: salmonella,
COMPIE 10 ANNI rapport de RXD sur le stijging
virus de campylobacter
Schmallenberg 8
MEDIA PRESENCE
MEDIA PRESENCE

La UE rechaza
blablabla
MEDIA PRESENCE

The Proof of the pudding

 EU SCIENCE GRANTS

• Eligible: Students, Researchers, Corporate

• 1356 grants in 2016

• 1,7% of total EU budget for research in 2016

 EU SCIENCE GRANTS

Students Searchers Corporate

 EU SCIENCE GRANTS

Students Searchers:! Corporate

Jürgen Klopp
EU SCIENCE GRANTS

1356
TOTAL EU BUDGET RESEARCH 2016

€
1,7%
Exercise
Put it into practice
 Typeface and font

- In general, descriptive/non-distinctive word elements appearing in basic/

standard typeface, lettering or handwritten style typefaces – with or
without font effects (bold, italics) – are not registrable.
!
- Where standard typefaces incorporate elements of graphic design as part
of the lettering, those elements need to have sufficient impact on the
mark as a whole to render it distinctive. When these elements are
sufficient to distract the attention of the consumer from the descriptive
meaning of the word element or are likely to create a lasting impression
of the mark, the mark is registrable.
 OUTLINE

• Origins of TTIP

• Purpose

• Issues at stake
T.T.I.P: AN OVERVIEW

ORIGINS PURPOSE ISSUES AT STAKE

ORIGINS PURPOSE ISSUES AT STAKE
ORIGINS PURPOSE ISSUES AT STAKE
ORIGINS PURPOSE ISSUES AT STAKE
URGENT REQUESTS RECEIVED FOR SCIENTIFIC ADVICE
Response
(days)

Melamine in food and feed 30

Mineral oil in sunflower oil <1
Melamine in infant milk 5
Dioxins in pork meat 2
4-methlybenzophenone in breakfast cereals 13

Nicotine in wild mushrooms 10

Chlormequat in table grapes 1
ADVICE REQUESTS AND RESPONSE RATE

30 days
Chlormequat in table grapes!

18 25

3 5 6 8 9

1 day
Melamine in beef!
 ADVICE REQUESTS AND RESPONSE RATE

1! 2 3 4 5! 6 7
! !
! !
C3 H123
F45G324

8 9 10! 11 12 13! 14
! !
! !
F76B4 C14H120

15 16 17 18 19 20 21

22 23 24 25 26 27 28!
!
!
F54G122

29 30! 31
!
!
D23H422
URGENT REQUESTS RECEIVED FOR SCIENTIFIC ADVICE

1! 2 3 4 5! 6 7
! !
! !
C3 H123
F45G324

8 9 10! 11 12 13! 14
! !
! !
F76B4 C14H120

15 16 17 18 19 20 21

22 23 24 25 26 27 28!
!
!
F54G122

29 30! 31
!
!
D23H422
URGENT REQUESTS RECEIVED FOR SCIENTIFIC ADVICE

1! 2 3 4 5! 6 7
! !
! !
C3 H123
F45G324

8 9 10! 11 12 13! 14
! !
! !
F76B4 C14H120

15 16 17 18 19 20 21

22 23 24 25 26 27 28!
!
!
F54G122

29 30! 31
!
!
D23H422
Potential attacks/country
• Belgium: 2%

• Nederlands: 8%

• Spain: 10%

• France: 11%

• Italy: 19%

• Portugal: 50%
 Belgium!
Nederlands!
2%
8%
Spain!
10%

France! Portugal!
11% 50%

Italy!
19%
Potential attacks/country
Potential attacks/country
Potential attacks/country
Highest attack rate/country
Portugal
50%

Italy France
19% 11%

Belgium ynujik Spain

2% 8% 10%