GROWTH AND

DEVELOPMENT OF THE
ACCOMMODATION
BUSINESS

Prepared By:
Ma'am L
 Lodging is Part of Tourism Industry:
Tourism Industry
Segments in the Tourism Industry
Tourism Industry

Retail (Shopping) Transportation Destination

Hospitality
Stores Services (Activity) Sites

Lodging F&B Operations

Operation
Close Look at Lodging Organizations: Typical
Lodging Guests

28.8% are transient business travelers

25.3% are attending a conference/group meeting

24.6% are on vacation

are traveling for other reasons (for example, personal,

21.8% family, or special event)
Close Look at Lodging Organizations: Lodging
Industry Characteristics
Emphasis on safety, cleanliness & service
- Guests also consider “intangible” aspects of the purchase
decision

Inseparability of manufacture & sales

- A room exists & is sold at the same site

Perishability
- If a room is not rented on a specific date, the revenue is
lost forever

Repetitiveness
- Some operating procedures are routines

Labor Intensive
- Much of a hotel’s daily work involves employees
providing services
Ancient Greece: guest rights were an
established set of conventions that were
accepted amongst the different cultures
in the Greek world.
Hospitium (Gr. ξενία, xenia, προξενία)

- is the ancient Greco-Roman concept of

hospitality as a divine right of the
guest and a divine duty of the host.
In Homeric times, all strangers, without
exception, were regarded as being
under the protection of Zeus Xenios,
the god of strangers and suppliants,
and had the right to hospitality.
Ancient Rome: Roman businessmen
travelled; Romans were some of the first
known to travel for pleasure.
In Roman times
people travelled
on land on
horseback, in carts
pulled by oxen, or
walking.
Middle Ages: Others provided safety,
shelter and food to travelers. As the use
of coaches for travelling took hold,
travelling became more popular. Inns
were typically in private homes and
nobles stayed in monastaries.
The New World: As people settled the New
World, they brought their own terms for
eating and resting places (Inns, Taverns)
(18th & Early 20th Century)

• Introduction of railroads
• Transportation and Lodging could not be
separated
• Spas and resorts
– Believed to be medicinal or healthful

• Saratoga Springs
– Famous spa in New York

• Famous spas:
– Spa at Baden, Germany
– Marienbad, Bohemia
– Vichy, France
• Tremont Hotel
– Opened in Boston in
19th century
– 1st luxury hotel
– Boasted the 1st toilets
and private bedrooms
with locks on door
• Cesar Ritz (1889)
– Famous Swiss
hotelier
– Manager of the
Savoy in London

Copyright © 2012 by C & E Publishing Inc. and Buen Santos

Advent of Air Travel
(The 20th Century)

• Air Travel
– It was made available to masses

• Conventions and Conferences

– Became an integral part of successful of commerce
– Business traveler became the most important lodging guests
Advent of Air Travel
(The 20th Century)

• Air Travel
– It was made available to masses

• Conventions and Conferences

– Became an integral part of successful of commerce
– Business traveler became the most important lodging guests
Modern Era: Existence of uniquely
designed lodging and lodging served as
the main attraction itself.
The Industry Today

• Campgrounds
– Appeal to travelers who prefer to commune with nature while on
vacation

• Treetops
– Located in Africa, features rooms in a huge tree from which guests
can watch wild animals feed at night

Copyright © 2012 by C & E Publishing Inc. and Buen Santos

HOTEL CLASSIFICATIONS
(target market)
Commercial Hotels  
  cater mainly to business clients and usually offer room service, coffee-shop, 
dining room, cocktail lounge, laundry and valet service as well as access to 
computers and fax services.
Airport Hotels 
  are located near airports and are a conveniently located to provide any level of 
service from just a clean room to room service and they may provide bus or 
limousine service to the air lines.
Conference Centers
are designed to specifically provide meeting space from groups; they provide 
all services and equipment necessary to handle conventions.
Economy Hotels 
 provide a limited service and are known for clean rooms at low prices meeting 
just the basic needs of travelers.
Suite or All-Suite Hotels  
  are hotels which offer spacious layout and design.   Business people like the setting 
which provides space to work and entertain separate from the bedroom.
Residential Hotels  
used to be very popular.   The typical residential hotel offers long term accommodations.
Casino Hotels  
are often quite luxurious.   Their main purpose is in support of the gambling operation.   
Casino hotels often offer top name entertainment and excellent restaurants.  
Resort Hotels 
  are the planned destination of guests, usually vacationers.   This is because 
resorts are located at the ocean or in the mountains away from inner cities.   
Resort hotels may offer any form of entertainment to keep their guests happy 
and busy.