Advertising
Video. Advertising. Answer the questions and complete the chart.
1. How many ads is the average person daily exposed to?
23
2. Where can we see these ads?
MAGAZINE, TV COMERCIAL, RADIO COMERCIAL, VIDEOS ON YOUTUBE
3. Complete the chart
Numbe Type of appeal
r EMOTIONAL APPEALS
1 Personal appeal
2 Social appeal
3 Fear appeal
4 Humor appeal
5 Endorssement appeal
6 Sexual appeal
7 Romantic Appeal
8 Youth appeal
9 Adventure appeal
10 Popularity appeal
11 Musical appeal
12 Empathy appeal
13 Potential appeal
14 Brand appeal
RATIONAL ADVERTISING…
1 Pain solution
2 Scarcity Appeal
3 Statistics Appeal
4 Testimonial Appeal
5 Contrasting appeal
6 Status appeal
7 Trasparent appeal
8 Beauty appeal
9 Natural appeal
Key words
Emotional: happiness, sadness, jealousy
Popular
Motivation, action
Efective, funny, suxualy advertising
Celebrities, popular
Attractive models, sexy
Love story, romating advertising
Feel younger, energetic, passion
Car companies, travel companies,
A lot of people,
Movie, happy energy
Identify a problem, evoke an emotion
Turning dreams into reality
Higher cost, higher status level, exclusivity
Facts and logic
Emocional, logic
Limited time, more desirable for the consumer
Facts and statistics
Public people
Compare your product with another
Fancy, subliminal
Perfect
Perfect live, beauty
Not perfection, more natural beauty