Different Version Of Social Networking Platform

The China-based start-up ByteDance became the first to crack the US market with its
video production app call TikTok. Though TikTok being the most downloaded mobile
application for the year 2018, it is most likely that you along with the majority of the
population is still not aware of the existence of the app.

Douyin was launched by ByteDance in China in September 2016. Douyin was

developed in 200 days, and within a year got 100 million users, with more than 1 billion
videos viewed every day. TikTok was launched in the international market in
September 2017.

TikTok is the latest social networking app where Gen Z thrives to showcase their talent
in just 15 seconds. A video production app like this claiming to be a social networking
platform of self-produced videos and music may not sound appealing to other
generations but 4 million downloads in the October 2018 says otherwise. 
How Muscial.ly Transform itself? 

Zhu with his partner Louis Yang, the genius behind the all-famous Musical.ly app had a

major failure even before the launch. The real idea behind the application was short-

form educational video courses. But the team realized that it took hours to in curating

and recording the short-scripted videos. 

 With just little hope that’s left, Zhu turned the idea around targeting the young

demographics by combining music, video and social networking all in one place,

through musical.ly.  

With next 30 days, Musical.ly was launched and it had 500 downloads in its first day in

July 2014.  

What plans did they get for the future of Social Networking? 

The future of the TikTok looks promising as Zhu is planning to stay and change the
dynamics of social networking in the smartphone age. With Facebook, Instagram and
Snapchat running the show, the app is looking for stability even with millions of daily
users. 

Tik Tok…
Douyin (in China) or TikTok to the rest of the world, is an app that allows you to create
and share short, personalised videos. It’s already become a leading short video app in
the Western World – most notably in the US. But essentially, it’s also big in Japan and
all around the world really.
  More popular than YouTube, Facebook, Instagram and SnapChat (based on
worldwide downloads)
 66M downloads in 2018
 29% of users open the app every day
 275% increase of in-app purchases on average, annually
 52-minute average time spent on the app in a session
 ⅔ of users are under the age of 30
 29% average engagement rate

The logistics
There are a number of new features to entice users and differentiate this popular app
but it still has some restraints:
 Music videos vary from 3 – 15 seconds in length
 Looping original videos vary from 3-60 seconds

In India

The Supreme Court today said that it will not interfere in the Tik Tok matter as
the Madras High Court is hearing it on Tuesday.

Madras High Court on April 4 directed the Central Government to ban popular Chinese
video app TikTok, saying it was "encouraging pornography". The order also directs the
media from telecasting videos made using the app.

TikTok, an app that allows users to create and share short videos with special effects,
has over 54 million monthly active users in India.
Introdution
Though TikTok being the most downloaded mobile application for the year 2018.

It is the China-based start-up, launched by ByteDance in China in September 2016. In

the international market TikTok was launched in September 2017.

In the dration of two year it has gained poplarity so it has came over the facebook
yo tbe and instagram.

Within a year got 100 million users with more than 1 billion videos viewed every day.

Presently