MELISSA LOVELESS

NORTH HILLS CHRISTIAN SCHOOL WEBSITE AND

SOCIAL MEDIA PROPOSAL

WEBSITE
INDUSTRY STANDARDS
Less than three clicks to find information
Less than three minutes to find information

UPDATES AND IDEAS

Alumni Page - Utilize Testimonial Carousel
Open Links in New Windows/Tabs
Move Employment Application to top of Careers Page - Fillable Form?
Use PDFs when possible
Great Information - Consolidate It
About Page
After School Pages can be one page
Student Life Pages can be one page
Tuition Pages can be one page with notes specific to new/returning students
Move Admissions Events to Admission Landing Page
Move Admissions Policy, if possible
Reformat Website (see back)
Goal: Consolidate to eliminate subpages

SOCIAL MEDIA
INDUSTRY STANDARDS
3% of followers engage regularly
Post at least once daily, leave 2-3 hours between posts
If more than 25% of the photo is covered with words, it's automatically docked by social media algorithm

UPDATES AND IDEAS

Find sample campaigns at MelissaLoveless.com/NorthHills
Utilize the Strategic Plan to create social media content
Reminisce with pre-COVID photos, show administration/staff prepping for the upcoming year
Evergreen posts - scripture, student/teacher features, fun facts, PTF volunteer opportunities
What makes North Hills special (culture, teaching styles, etc.)? Show that!
Videos - student life, event recaps, athletics, etc.
Campaigns:
Recruitment
Why NHCS (why it's worth paying for an education) - hands on instruction, culture, Jesus, etc.
Teachers Pets
Teacher Trivia - quizzes/polls for fun teacher facts (who has worked at NHCS the longest,
who has a pet turtle, who graduated from X university in 3 years?)
WEBSITE REFORMATTING

CURRENT REFORMATTED OPTION

About About (Include Executive Director's Welcome Here)
COVID-19 Communication Spiritual Life
About Faculty/Staff (Include Administration Here)
6 Subpages Careers
Administration COVID-19 Communication (instead of a tab, make this a
Spiritual Life banner at the top of the Home Page?)
2 Subpages Admissions (Include Admissions Events/Request More Info
Calendar Here)
1 Subpage Tuition
Alumni Academics
1 Subpage Lower School (Include Fine Arts Here)
Faculty Upper School (Include Community Service/Fine
Careers Arts/Guidance Here)
Admissions Student Life
Admissions Calendar and Back to School Information
2 Subpages Athletics
Executive Director's Welcome Alumni
Admissions Events Donate
Tuition & Tuition Assistance Annual Fund and Donate
6 Subpages Give Back, Community Partnerships, and Business
Request More Information Directory
Academics
Academics
3 Subpages
Fine Arts
2 Subpages
Guidance
7 Subpages
Student Life
Student Life
2 Subpages
Community Service
Athletics
Resources & Links
3 Subpages
Back to School Information
Donate
Donate
1 Subpage
Annual Fund
1 Subpage
Community Partnerships
Give Back
3 Blank Subpages
About PTF
1 Subpage
Business Directory