Fase: Planeación

ACTIVIDAD DE PROYECTO 4
Establecer la oferta y la demanda a través del
sistema de información de mercados.

FORMATO PARA EL DESAROLLO DE EVIDENCIA

EVIDENCIA
“Taller de comprensión de lectura”.

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 Formato para Desarrollo
de Evidencia

Evidencia Taller de comprensión de lectura.

Tipo de
Descripción de la Evidencia Producto Entregable:
Evidencia

Taller de comprensión de
Desarrollo de un taller de comprensión lectora
lectura sobre términos
De producto sobre los términos técnicos referentes a oferta y
técnicos sobre oferta y
demanda.
demanda

Evidencia
“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply c Expensive
b. Demand b Desire to buy any product
c. High price d All people
d. Mass market e The lifetime of goods and services.
e. Life cycle a Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.
1. Tastes or preferences consumers may demand for an item one year and ignore it the next.

2. _________________________________________________________________
Number of consumers a large quantity of buyers carries to an increase in demand; a small quantity of buyers carries to a decrease.
3._________________________________________________________________
Income When income rises, the quantity demanded will rise too. When income falls, the demand of that product will fall too.

4._________________________________________________________________
Consumer expectations Purchasers are interested in satisfying their consumption regarding quality as the most important factor. Likewise,
the lead price has an effect on the potential increase of the consumer´s final decision.
________________________________________________________________
5. Price of related goods There are two kinds of related goods that can affect the demand: substitutes (for example, butter and margarine)
and complementary (toys and batteries).

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3. Write F for false or T for true

a. Production cost depends on Technology

F() V (T)

b. As greater the expectations are, the lower will be the offer from the companies.

F (F) V ( )

c. One of the four Ps of marketing mix is Package

F (F) V ( )

d. Price is the amount a customer pays for the product

F ( ) V (T)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V (T)

4. Answer the following questions

a. What is Benchmarking?

_________________________________________________________________
Benchmarking is the procedure o f determining who the best one is. It is an amount o f the quality o f company’s products,
_________________________________________________________________
policies, programs, tactics, etc., and their contrast with standard measurements, or similar amounts of others.It is, also,
_________________________________________________________________
the continuous systematic process for evaluating the companies that are recognized as best-in-class, for the following purposes:
• Establishing priorities, target, goals
• Developing product and process objectives
• Meeting or surprising industry best practices

b. What is the process of Benchmarking?

1. Planning: It is the plan for running the benchmarking investigation.
2. Analysis: After analyzing the information, it obtains a basis for comparison.
_________________________________________________________________
_________________________________________________________________
3. Integration: Develop aims and incorporate them into the benchmarked process.
_________________________________________________________________
4. Action: It refers to the action plans necessary to achieve the objetivesdecided in step 3.

c. Number the aspects to be taken into account in Benchmarking:

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 Formato para Desarrollo
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_________________________________________________________________
The aspects to consider in the comparative evaluation are: Product, Price, Sales systems, Payment systems, Advertising
_________________________________________________________________
Promotion, Location, Organization, Planimetry.
_________________________________________________________________
_________________________________________________________________
________

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
1.Appearance: Set of characteristics or circumstances with which a person or thing appears or is represented in plain sight or understanding. 2. Boost: Make something greater in quantity, intensity, quality, etc.
3.Brand: It is a primary commercial identification and / or the set of various identifiers with which a product or service is related to and offers on the market.4. Business: Entity in which capital and labor intervene
as factors of production of industrial, mercantile activities or for the provision of services. 5.Client: Person who uses the services of a professional or a company, especially one who does it regularly.

_________________________________________________________________
6.Demand:It is the quantity of goods and services that are purchased by consumers at different prices, at a specific unit of time. 7.Distribution: Action to distribute. 8.Goods: Goods produced by the industry that the consumer
can buy. 9.Lifecycle: It is the progression of a product through the four stages of its time in the market. 10..Market: set of process transactions or exchanges of goods or services between individuals.
_________________________________________________________________
11. Marketing mix: They are the tools or variables available to the person in charge of marketing to fulfill the objectives of the company. 12. Need: thing that is necessary for someone or something.
13..Offer: Action to offer a product for sale 14.Packing:It is the commercial presentation of a product. 15.Price: amount of money that allows the acquisition or use of a good or service.
__________________
16.Products: Thing produced naturally or artificially, or the result of a job or operation 17.Sales: Action to sell 18.Segment: Piece or cut or separated part of a thing.19..Services: A service is the set of activities
that seeks to satisfy the needs of a client 20.Technology: Set of instruments, technical resources or procedures used in a certain field or sector.

6. Write a ten lines text that summarizes the topic of the activity.

Reviewing the text supply and demand shows us that the marketing sample for
_________________________________________________________________
a_________________________________________________________________
product depends on the results of the market research, the needs of the client
_________________________________________________________________
must be identified, we can make adjustments to our products for a target market
segment, goods and services They have a life cycle,market stalls sell at low prices,
_________________________________________________________________
_________________________________________________________________
exclusive brands are expensive, therefore it is aimed at a high socioeconomic level
and few people can buy this product.The text tells us about three types of businesses:
_________________________________________________________________
a_________________________________________________________________
prestigious perfumery that sells premium brands that are too expensive, the second
_________________________________________________________________
sells cheap and cheerful jewelry for the mass market, therefore it sells better, and the
_________________________________________________________________
third is a company dedicated to the development of mobile applications , who took
_____________________________________________
advantage of the opportunity offered by technology through its different products,
reaching all markets from 8-year-old children to 40-year-old women.
SUSTENTACIÓN Y SEGUIMIENTO

El instructor citará a videoconferencia mediante sesión Blackboard Collaborate con

el fin de evaluar las evidencias enviadas, cada aprendiz realizará la sustentación
de la evidencia en los términos que solicite el instructor. El encuentro sincrónico en
que debe participar el aprendiz y sobre los cuales el instructor convocará deben
estar organizados de la siguiente forma:

1. Encuentro sincrónico – para dar a conocer cómo se abordará la elaboración

de la evidencia en general.

2. Encuentro sincrónico- para realizar seguimiento a la elaboración de evidencias

y posterior evaluación.

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