Poultry Farming

Presented By:
 Akshay Mane
 Content
• Overview of the sector -
• Definition
• Scope and Strengths
• Constituents
• Per Capita Consumption and Production (india)
• Chicken Advantage
• Sector Size and Growth Rate
• Major Companies of Layer And Broiler
• Supply Chain and Value Addition
• Research and Development
• Export Performance and Revenue
• Issues and Challenges
• References and Conclusions
 Definition and Overview of the sector
• Domestic birds(both layer and broiler) kept by human in a shed for
eggs they produce, their meat, their feathers.

Scope and Strengths

• Indian Poultry Industry is booming and emerging as the world's 2nd largest market.
• 3rd largest egg producer and 5th largest meat producer in india.
• Fast growing meat industry compared to others.
• Cheapest Source of animal protein which is affordable by masses.
• 75% of non vegetarian food(egg and meat) consumption in india.
• Creates employment in rural india.
• Cost of Production is less as compared to other Countries in the world.
 Vencobb Suvarndhara
White leg horn

Giriraj Kadaknath
Vod astronar

Vanraj assel
Plough mouth
 Constituents
Layer Farming(Egg)
• Vencob 300-300/bird in a yr
• Vanraj 180/bird
• Girriraj-160/bird
• Kadaknath -150 to 160/bird
Broiler Farming(Chicken)
• Vencob 300-1.75kg to 2kg/bird in a
40 days
• Giriraj -2-2.5kg/bird in 105 days
• Vanraj-2-2.5kg/bird in 105 days
• Kadaknath-2-2.5kg/bird in 105
days
 Per Capita Consumption

Eggs Meat
Country Egg Country Meat(K.G)
India 57 India 3.8
China 348 Canada 34.8
USA 250 USA 49
 Per Capita Production(India)

• Egg Production
6700 cr/yr
Broiler Chicken:
50lakh ton /yr
 Chicken Advantage
Specis Fat Prote Calor Chicken
Nutritional
%
Facts
in % ies %
 High on cost effectivity
Beef 18 27 283  Health wise is much safer
Pork 10 29 212  Easy to cook
 Good for all age groups
Salmon 11 27 216
 Adlib availability
Chicke 7 29 190  Readily available
n  Remedy for many diseases….
 No religious Concerns
 Helpful in Solving Problems of Malnutrition in
rural india.
 Sector Size and Growth Rate
Size of Units with 5,000 to 50,000 birds per week cycle Growth Rate
the
Industry are common in the poultry management
Geograp • The annual gowth rate is 8-10% in egg
hical
distribut Andhra Pradesh, Karnataka, Kerala, Tamilnadu and 12-15% in the broiler industry.
ion
Output Per capita consumption of eggs is only 7.7 per annum • Annual production:33 billion eggs 530
per in rural areas compared with 17.8 per annum in urban million broilers per year.
annum areas.

Percentag India and positioned 2nd and 3rd largest in the world • Employment:1.5 million people.
e in world poultry production.
market • Per Capita Consumption: 57 egg and
Market Poultry industry contribute about Rs 26,000 crore to
capitaliz the national income 3.8 kg chicken
ation
 Major Companies of Layer and Broiler.
Name Turnover(2013-2014)
• Venkateswara Group, Pune  Rs 1,300 crore
• Suguna Poultry Farms Ltd,  Rs. 5480 crores.
Coimbatore
• Pioneer Poultry Group, Coimbatore
 1300 cr
• Godrej Agrovet Ltd, Mumbai
• Sky Lark group, North India
Supply Chain
 Primary Processing

Live Broiler Whole Chicken Skin On

Secondary Processing
ValueBrandAddition
Pack Chicken

Sausages/Salami

Burgers/Nuggets
Supply Chain Of feed and day old chick
 Research And Development

• Suguna Poultry Farms Ltd, Coimbatore:

1.Birds diet(nutritional feed), disease Management, and
overall health.
2.Effective Water Sanitation, temperature, ventilation,
Lighting and floor management.
 Export Performance & revenue generation

 The country has exported 5,56,698.80 MT of Poultry

products to the world for the worth of Rs. 651.21
crores during the year 2014-15.
 Major Export Destinations (2014-15) : Oman,
Germany, Japan, Saudi Arabia and Indonesia.
 Issues and Challenges
 Water(in quality and quantity) and electricity is major concern in rural area.
 Poultry welfare(banning the use of conventional cages)
 High Cost of Feed(Corn and Soyabeans)
 Disease outbreaks(Birdflue, Ranikhet)
 Cold storage Problems.
 Lack of awareness on effective animal nutrition and health practices
amongst farmers.
 Per Capita Consumption of egg and meat should rise as per National
Institute of Nutrition.
 Food Processing and Value addition should improve in undeveloped rural
area.
 References
Scope: National Acadamy Agri of research Management.
Link: www.indianmirror.com/indiani-ndustries/poultry.html
Venkys.com, suguna.co.in., godrejagrotech.com, National Chicken Counsil,
Apeda.com
Poultry journal-Khadki (pune)
Nabard:-https://www.nabard.org/english/animal_layer2.aspx
Existing Market structure….
Improving Scenario….
 Conclusions
 With rise in the middle class and increased urbanisation, cost(contains rich source
of protein), targeted per-capita consumption, growth rate(both egg and broiler),
major population prefer to go for egg and chicken(as compare to other non-veg
food). Hence poultry industry is playing/ will play major role in the near furure.
 Since our country is self dependent in poultry farming business and there
equipment's with less govt intervention and initiative of private enterprise this
industry requires support from veterinary health, poultry feed, financial sectors and
poultry processing sectors for better growth which directly and indirectly creates
more employment.
Thank You
Shukriya
Dhanywad