OYO

Transformation
Team
2 Transformation Team - Mission

“Create Quality Living Spaces”

Our goal is to provide a standardized and quality stay experience to all our
guests. Transformation team ensures that all hotels on OYO platform have
standard infrastructure which helps us to provide our guests an awesome stay
experience across all our rooms.
3 Transformation

Complete transformation of property into a comfortable and high quality living space by
renovating and adding in Branding and Infrastructure

Before After Before After

Before After Before After

 Transformation Team
1,00,000+ Rooms
4

Transformed
• Transformers are flag bearers of OYO experience.
• Ensuring standardized and predictable experience for 8500+ Hotels
customers across all OYO properties. Transformed
• Working closely with all stakeholders to achieve desired
standards in the properties within stringent timelines. <4% Infra UH
• Communicating OYO’s expectations to the Property
Owners and convincing them to get the work done in their 10,000+Room
property. Transformed every
• Facilitating Property owners to get the work done at a month
controlled cost.
• Associating brand value with the property. Painting India Red
• Integrating a new property with the OYO Ecosystem
5 Transformation - Role

TR plays crucial role in 2 ways

1. Audit
• TR is responsible for auditing the property as per requisite Internal Supply Model
• Whether property is accepted or rejected for concerned ISM is dependent on the quality
of audit
• Audit also decides the appropriate transformation tasks

2. Transformation work
• Task to be done by Owner / TR
• Quality / cost / time are the most important factors to be taken care of in order of priority
• The quality of work will show the effectiveness of TR team
• Coordination with VM and PMC are major part of the job here

We run mystery audits to monitor quality of transformation done at properties

6 Journey

BD team
Audit is
requests TR for Audit is done
BD team brings TR Head scheduled in
audit as per on room
in lead allocates consultation
Internal Supply availability
auditor to audit with
model (OTH, FS, basis
Owner/BD/TR
SMART)

Once Accepted, Property

Audit report is
negotiation on Owner is asked handed over to
sent by auditor TR Leads /
scope of work to finish work in TR for lining up
and is analyzed performs tasks
and commercials his scope and Architect /
for are done and as scheduled
hand over date PMC / Suppliers
Acceptance / contract is is finalized and start the
Rejection signed work

Photography Pre Launch

Once TR tasks Any snag list
scheduling, Audit is done
are over, points are closed
Branding, Board by operations Property goes
and property is
Property Recce,
team for final handed over to live on all
Activation Form hospitality
Operations team
training to be check up channels
is issued to and property
done in parallel before property
production managers
with TR work goes live
7 Team Structure

Amit
Gupta
Launch Head

Hemanta Rajeev Ashish Bhartendu Tejasvi

Pramanick Pandey Singla Vimal Manohar
OTH Process OYO Living
TR –
TR – Improvements
South+West+
North+South+Int
Exp

Kartikeya Sandeep Rahul Anuj Parul Ankit Harshad Abhishek

Pathak Narayan Gulleria Madaan Goswami Sharma Gupta Vashishtha
TR and Branding Branding SMART SWS – North+East Analytics Project Head Payments
Project Head
- Int

Basant Ankur
Sarthak Alok
Pandey Chauhan
Kapoor Thapliyal WIFI OYO Homes
Boards Payments
 8 Standards - Setting up standards across products to ensure delivery of Core promises
and operational requirement of the product

SMART Capital O SWS Silver Key Edition O OTH

Room Size 100 sqft 130 sqft 100 sqft 100 sqft 140 sqft 140 sqft
Washroom
Size 20 sqft 30 sqft 20 sqft 30 sqft 40 sqft 40 sqft

AC Replace >9 Yrs Replace >9 Yrs Replace >6 Yrs Replace >6 Yrs Replace >6 Yrs Replace if> 4 Yrs

TV Size 21” 32” 21” 32” 32” 32”

WiFi Speed 0.1 Mbps/Room 0.25 Mbps/Room 0.25 Mbps/Room 0.25 Mbps/Room 0.25 Mbps/Room 0.25 Mbps/Room

Mattress 6” Mattress 6” Mattress 6” Mattress 6” Mattress 8” Mattress 8” Mattress

Size
Linen 2.5 PAR 2.5 PAR 2.5 PAR 3 PAR
2.5 PAR 2.5 PAR
Count

Kitchen Not Mandatory Not Mandatory Mandatory Mandatory Mandatory Mandatory

Staff Room Not Mandatory Not Mandatory Mandatory Mandatory Mandatory Mandatory
Power
Backup
Partial Backup Full Backup Full Backup Full Backup Full Backup Full Backup

Utilities Utilities not Audited Utilities not Audited All Utilities Audited All Utilities Audited All Utilities Audited All Utilities Audited

CCTV coverage of all

CCTV coverage of CCTV coverage of CCTV coverage of
Compliance CCTV coverage of CCTV coverage of areas with 30 days
all areas with 30 all areas with 30 all areas with 30 backup and
all common areas all common areas
days backup days backup days backup command centre
 9 Core Strengths

Deliverables
• Measurement of performance based on objective Audit Cost
OKRs like
• Quality – Infra UH%
• Total rooms made live
• %age Coverage Branding
• Ensuring the delivery of following OYO core promises –
Spotless Linen, WiFi, Clean and Hygienic Washrooms,
AC and TV
• Audit – Auditing the property before onboarding and
identifying all the work that needs to be done to bring
it up to OYO standard and the cost for these works
• Cost – Continuous reduction in cost by exploring new
vendors and cost effective solutions
• Quality focused Transformation – Once transformation
Quality Time
has been completed and property is made live, TR
Team monitors the property for a month and rectifies
any infrastructure issues that might come up.
• Time – Preparing project schedule for all properties
and ensuring all timelines are followed leading up to
live date
 10
Process driven transformation with pre-defined SKUs and work time for all activities to ensure
minimum gaps and make properties live with best-in-class timelines

Contract Handover

1 Pre-Signing Audit 2 Planning and Procurement 3 Transformation Go Live

5-6 hours ~24 hours ~15 Days

Smart

~125 checkpoints • Pre-defined sizes ~ 25 brand touch points

• Packed Launch Boxes

~24 hours ~48 hours ~20 days

SWS

Project
management
~250 checkpoints tools used to
monitor
progress;
Identify and
remove

2-3 days
OTH

bottlenecks
4-5 days ~45 days
500+ checkpoints • Schematic layouts
prepared
• Process involves stylist,
space designer and
architects
 11
Pre-Signing Audit to ensure all on-boarded properties have quality inventory

Current Future

• 500+ points audited TR App

• Provides exact estimate of PMC charges,
Capex and Timelines • Complete Audit process on TR App
• Generation of reports, costs and integration
through TR App

We use laser meters to accurately measure all dimensions

12

Ops Audit
Transformation
CRS ID Property under All data for approved by
Online Process PSA Raised PSA approved generated TR inventory verified Central TR

Ordering of Finalization of
Standard SKUs Vendors for TR

GO LIVE
Rooms BYG status
and MRC PTA Triggered
finalization TR Work Started

Ensuring timelines,
schedule and SKU
deliveries

Finalization of Property
Offline Process Audit Completed
scope as per Snag Lists Cleared Photography
by TR
Audit

• Rigorous monitoring by both local and central teams via project management tools
• Close coordination with procurement and finance teams to solve for property specific / unforeseen issues
• Design playbooks to ensure standardized purchase
• Detailed R&D conducted with TCO approach (over 10 Years)
13
Lifeline Process – Fusing technology with transformation

• TR team is also responsible for onboarding the

property in CRS
• BD raises the PSA request on Orbis after which TR
team fills the PSA on Lifeline
• All information submitted in PSA flows to the contract
and is critical in deciding the commercials for the
property
• Once property transformation is completed, TR team
fills the Transformation page on Lifeline
• Data filled here includes no. of Green rooms, Saver
Rooms and Black Sellable/ Non- Sellable rooms. Also,
all information regarding amenities, contact
information, location and photography is also done
by TR team on Lifeline
14 Handover Process

Property Photography
• TR Team gets the photography done for the property
before making it live
• Strict guidelines are maintained to ensure best quality
pics to drive more conversion and better click through
rate

Ops Bodyguard
• Properties are made live after all issues raised by
Operation team are rectified
• These include maintaining WiFi connectivity across all
rooms to ensuring right linen count for the property

Property Activation Form

• TR Team verifies all contact information for the property,
location, direction and amenities which are
communicated to the guests to ensure a hassle free
experience for our guests
15
Branding – Painting the World Red

• Fully Tech driven Branding process with

auto generation of design templates to
get swift approvals from owner
• Entire process driven in Lifeline for
accurate measurement of TAT, cost
and quality
• Tracking of every branding element
from concept stage to final installation
• Network of 70+ vendors spread across
national and international geographies
THANK YOU