CONFIDENTIAL I <T^ I BM/APR 2007/ENT600

UNIVERSITI TEKNOLOGI MARA

FINAL EXAMINATION

COURSE : TECHNOLOGY ENTREPRENEURSHIP

COURSE CODE : ENT600

EXAMINATION : APRIL 2007

TIME : 3 HOURS

INSTRUCTIONS TO CANDIDATES

1. This question paper consists of eight (8) questions

2. Answer five (5) questions only in the Answer Booklet. Start each answer on a new page

3. Do not bring any material into the examination room unless permission is given by the
invigilator.

4. Please check to make sure that this examination pack consists of:

i) the Question Paper

ii) an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 4 printed pages
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CONFIDENTIAL 2 BM/APRIL 2007/ENT600

QUESTION 1

Discovery of opportunity at the right time and place is always the cornerstone of any
entrepreneurial success and technopreneurs need to be creative in discovering new
opportunities (in terms of products, services or processes) either through invention or
innovation.

a) Explain the terms 'creativity' and 'innovation'.

(6 marks)

b) Explain the link between creativity, innovation and entrepreneurship with special
reference to the discovery of opportunity.
(4 marks)

c) Briefly describe the two (2) important aspects of creativity.

(4 marks)

d) List four (4) blocks to creativity.

(6 marks)

QUESTION 2

a) What is a feasibility study?

(2 marks)

b) State four (4) reasons why a feasibility study is considered a good business practice.
(6 marks)

c) Describe four (4) key areas for assessing the feasibility of a new venture. For each area,
give two (2) key questions that must be addressed.
(12 marks)

QUESTION 3

a) Identify four (4) sources of financing for a technology-based venture.

(6 marks)

b) Identify which stages of financing are most appropriate for the six basic development
stages of a new venture: pre-start-up, start-up, early growth, rapid growth, mature
growth and exit.
(9 marks)

c) Name five (5) funding schemes and grants provided by the government to assist
technology-based venture.
(5 marks)

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CONFIDENTIAL BM/APR 2007/ENT600

QUESTION 4

In our globally-linked economy, product design and development capabilities are the basis for
successful competition.

a) Explain the terms "product design" and "product development"

(5 marks)

b) Draw a flowchart which illustrates the activities carried out in the product development
process.
(5 marks)

c) Briefly explain five (5) types/classifications of 'new' products.

(10 marks)

QUESTION 5

a) The business analyst, Igor Ansoff (1965), outlined some important strategies for
business growth. Identify and explain four (4) key strategies of business growth.
(10 marks)

b) Briefly explain four (4) implications of business growth to the entrepreneurial firm.
(10 marks)

QUESTION 6

a) What is intellectual property right? (3 marks)

b) Define a patent and a trademark. (4 marks)

c) Describe how patent right protects the technopreneur's invention. (3 marks)

d) What are the basic rules for obtaining a patent right for an invention?
(10 marks)

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CONFIDENTIAL 4 BM/APR 2007/ENT600

QUESTION 7

a) What is commercialization of research and development (R & D)?

(4 marks)

b) En. Azmi has successfully developed a new product through his R & D project. Discuss
the alternative approach that he may take to monopolize the economic benefit of his
R&D product.
(8 marks)

c) Discuss why patenting a new R&D product is considered a temporary monopoly of

commercial value of the patented product.
(8 marks)

QUESTION 8

In exiting or ending a business ownership, technopreneurs may choose to adopt one of the
following exit strategies: retrenchment, divestment, or harvest.

a) Discuss briefly each of the exit strategies.

(12 marks)

b) What factors would influence technopreneurs to pursue retrenchment and harvest

strategies?
(8 marks)

END OF QUESTION PAPER

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