Munsterhuis Cobb Vantress

The Netherlands Munsterhuis BV targets Brasil Cobb Vantress Brasil

­crossborder growth  > p. 11 selects Smart incubation from
Pas Reform for GGP facility 

Pas Reform Times

> p. 31

Pas Reform Hatchery Technologies

Pas Reform
Hatchery Technologies

Next generation design

for the future-focused
hatchery
www.pasreform.com

Ommat Sneha Farms Prioskolje

Egypt Ommat signs up India Prestigious new Smart Russia Krasnoyaruzhskiy
for Smart hatchery hatchery project for Sneha on-track to double capacity
expansion  > p. 6 Farms   > p. 20 with Smart  > p. 10

Smart Team Work!

Next generation demands call for robust, future-
proofed solutions

In recent years, the poultry sector has seen many new

Pas Reform’s multi-disciplined,
Zeddam-based team is leading
the way in single-stage hatchery
technologies
­innovations and technological advancement, in response
to the evolving needs of modern poultry breeds. This sector
is primed for continuing growth, which will be driven over
the coming decades by forward looking customers. Super
hatcheries are becoming a reality, as demand for healthy,
safe poultry products outstrips existing production
­capacities. This generates a growing demand for hygienic,
ergonomic, energy efficient incubation.
In this future-focused landscape, adapting to new
­challenges, Pas Reform has emerged as an innovator and
leader in hatchery technologies. With the commitment of
dedicated, expert professionals in every area of poultry
production, Smart Technologies are driving progress and
growth for hatcheries in almost every country in the World.
Pas Reform continues to lead the field, as 2010 sees the
introduction of SmartPro™ next generation, single-stage
incubation technologies.
SmartPro™ is the product of three years intensive study and
analysis. Designed to deliver Circadian Incubation™, adapted
technologies create homogeneous incubation environments
capable of thermally conditioning each embryo, to produce
large numbers of uniform, robust day old chicks.
In this edition of Pas Reform Times, you will find more infor-
mation on our new SmartPro™ incubation system, as well as
insights from Pas Reform Academy and the latest news from
many forward-looking hatcheries around the world.
Bart Aangenendt
CEO Pas Reform Hatchery Technologies
 Pas Reform Times
SmartPro™  2
Pas Reform do Brasil  2

Kanev hatchery, Ukraine  4

Agro Danieli, Brazil  4
Dutch Poultry Centre  4

Handle hatching eggs with care  5

Ommat, Egypt  6

Optimising hatchery design  7

Green hatchery, Lybia  7

Finetuning for results  8

New film documentary  8

Hy-line, Mexico  9
Paragon, Bangladesh  9

PW Consolidated Bhd, Malaysia  10

Krasnoyaruzhskiy, Russia  10
Poultry Focus Asia  10

Munsterhuis BV, The Netherlands  11

Introducing
Timing chicks for a perfect take-off  12
New Pas Reform service in India  12

Groupe Kherbouche, Algeria  13

Couvoir Francois, France  14

Kuzbasskiy Broiler, Russia  14

Weighing the benefits of automation  15

SmartPro™  16

PT Panca Patriot Prima, Indonesia  18

Belgrankorm, Russia  18
Pas Reform Academy  18
Hama, Poland  19
Sneha Farms, India  20
Astana, Kazachstan  20
Granja Rosanda, Guatemala  21
Altona, Australia  21
Altaiskiy Broiler, Siberia  22
The true cost of chilled chicks  22
Poultry specialist joins Pas Reform
in Hungary  22
Belaya Ptitsa, Russia  23
Incubadora Mexicana SA, Mexico  23
Driza Limited, Albania  24
Maroc Dinde, Morocco  24
Schotman Hatcheries, The Netherlands  25
New SmartTray™  25
Marshall Poultry, Philippines  26
Mirza Kochekkhan Co., Iran  26
Pas Reform expands into New Zealand  27
The relevance of hatchery climate
control  27
Next generation incubation technology from
Pas Reform
After three years of intensive research and development,
Pas Reform is introducing Smart Pro™ – its latest and most
advanced development for modular, single stage incubation
to date.
The modern hatchery manager’s goal is to produce uniform,
robust day old chicks. Robustness is a health criterion,
­originating in the embryonic life stage of the chicken – and
correlating directly with the performance and resistance of
individual chicks under differing farm conditions. Research
has shown that to achieve robustness, the embryo requires a
specific trigger, eg. stimulation by heat or cold, during critical
periods of the incubation process. Thus, so-called ‘embryonic
imprinting’ takes effect on a physiological level, to produce a
chicken that will thrive in its farm environment.
This short-term thermo-conditioning is at the heart of
Circadian Incubation™ – and known to improve hatching
results, producing long-lasting effects that include 1 - 2 %
increase in final body weight and 1 - 2 points better feed
conversion rates. Batches of uniform, robust day old chicks
also deliver uniformity at slaughter age, thereby improving
efficiency and performance throughout the entire produc-
tion chain.
However, to support the use of Circadian incubation™,
the incubator must deliver precise climate control. To achieve
truly homogeneous temperature distribution, the challenge
is to exchange energy, CO2/O2 and moisture without
affecting temperature uniformity around the eggs.
To meet this exacting requirement, Pas Reform’s latest
advancement for single stage incubation combines (1)
modular incubator design, (2) a new Vortex™-based airflow
principle and (3) Adaptive Metabolic Feedback™.
Modular incubator design
Modular incubator design creates sectional environments
that can be individually controlled, which is the only way to
guarantee homogeneous incubation temperature in incuba-
tors containing more than 100,000 hatching eggs. Each
­incubation section is equipped with separate temperature,
heating, cooling, humidification and ventilation systems.

Granja Crusvi, Spain  28

Smart growth for Pas Reform Russia  28

Managing the hatch window  29 Pas Reform do Brasil opens

new site
CAB Group, Malaysia  30
Microban®  30 Just months after a landmark
Smart new Logistics Centre  30 Agreement to produce Pas
Reform’s complete range of
Cobb Vantress, Brazil  31 hatchery equipment and
technologies in Brasil, Pas
Reform do Brasil has opened its
new sales and manufacturing
site at Rio Claro/SP.

2
Vortex™-based airflow principle Pas Reform has produced two

Intensive analysis using Computational Fluid Dynamics (CFD)

full-colour, fully illustrated new
Circadian
incubation™
brochures to describe ‘Circadian
has demonstrated that the most effective method of Incubation™’ and ‘SmartPro™’ in
exchanging energy, CO2/O2 and moisture in the incubator, detail. For your own free copies
Next generation design for the
is to generate as many vortices as possible, of a specific of the brochures, please email
future-focused hatchery
dimension and intensity, in the wake of the air pump blade. info@pasreform.com or
CFD-aided research and development has produced a brand download in pdf format from
new air pump blade design: a design that Pas Reform has Pas Reform online at
named ‘Vortex™’. www.pasreform.com.

Adaptive Metabolic Feedback™

Adaptive Metabolic Feedback™ (AMF™) has been developed

by Pas Reform to ensure that the hatching environment
meets the needs of the growing embryo throughout
­incubation. With a focus on managing moisture and CO2,
AMF™ continually ‘reads’ the time-varying metabolism of a Pas Reform

specific batch of embryos, to adapt control parameters and

Hatchery Technologies

fine-tune the incubator environment according to the

embryo’s needs. Ultimately AMF™ maximizes uniformity,
by optimising airflow and air redistribution to achieve the
very precise temperature distribution required.

SmartPro™ Next generation

Pas Reform has combined the use of these three features in
design for the
its next-generation ‘SmartPro™’ incubator: advanced incuba- future-focused
hatchery
tion that maximizes temperature homogeneity directly, to
produce the highly precise environmental controls required.

For a preview of how SmartPro™ can positively influence

your hatchery’s future, go to the centre pages of this edition
of Pas Reform Times!

Pas Reform
Hatchery Technologies

The new venture, partnered by
José Antonio Campos Fracasso,
president of Hygen Genética
Avícola Ltda., sees the
manufacture of Pas Reform’s full
suite of Hatchery Technologies
outside The Netherlands for the
first time in the Company’s
history.
Like it’s sister-operation in The
Netherlands, Pas Reform do
Brasil includes an ‘Inspiration
Centre’, which is open to
customers and has been created
to represent a model hatchery
setting.
The Inspiration Centre is fully
operational, showcasing the full
working of a complete hatchery
system for customers – with
incubators, setters, hatchers,
Bart Aangenendt
hatchery automation systems
CEO
and hatchery climate control.
Mobile +31 620 431 897
To arrange a visit to Pas Reform
aangenendt@pasreform.com
do Brasil, or for enquiries or
further information, please
contact Dr. Thomas Abdo Calil,
at calil@pasreform.com.br
3
 Mr. Boris Marchenko, Picture (left to right)
Representative Ukraine Alessandro Martini (Marfrei representações)
Clovis Gottardi (Agro Danieli Hatchery Manager)
José Antônio Fracasso(Pas Reform do Brasil)
Adelírio Danieli (Agro Danieli)
Thomas Calil (Pas Reform do Brasil)
João Renato Zwetsch (Agro Danieli)

Kanev Hatchery
Mironovsky Hlebo Produkt, Ukraines largest
broiler integrator, recently completed their
broiler hatchery in Kanev. The largest hatchery
in Europe has been equipped with more than
100 Smart modular single-stage incubators.
Agro Danieli
expands with Pas Reform
in Brazil
Agro Danieli recently signed a Contract with Pas Reform do
Brasil, for the supply of a complete Smart incubation system
that will expand the company’s production of day old chicks
at their Ibiaça hatchery site.
The new Smart system will comprise 18 SmartSet™ 77 setters
and 12 SmartHatch™ hatchers, as well as a complete HVAC
ventilation system throughout all areas of the hatchery’s
operation. Plans also accommodate a doubling of capacity at
Ibiaça, with a further 18 setters and 12 hatchers in the future.
Agro Danieli is an important new customer for Pas Reform
do Brasil. The Hatchery Technology Company’s General
Manager, Thomas Calil, says of the Contract: ‘With a very
high level technical team in place, Agro Danieli’s decision to
install Smart single stage incubation technologies came
after a thorough evaluation of the options available, both
here in Brasil and abroad.
The project is being financed by FINAME – a Government
scheme for the acquisition of new, domestically-manufac-
tured machinery and equipment through accredited
­financial institutions.

Pas Reform welcomes the
Dutch Poultry Centre to
Zeddam
Pas Reform recently welcomed
members of the Dutch Poultry
Centre (DPC) to its Inspiration
Centre in Zeddam, The
Netherlands.
4
Under the umbrella of the Dutch
Poultry Centre, internationally
orientated Dutch companies
and Institutes, each with a
reputation for their knowledge,
quality and innovation, present
themselves on the international
market.
More than 50 DPC members Aangenendt. ‘We see a powerful
attended Pas Reform’s opportunity for sharing
presentation, which centred on knowledge and innovation,
an exploration of The under the unifying banner of
Netherlands’ role in the global the Dutch Poultry Centre.’
future of the poultry industry.
‘Pas Reform believes in the
strength of The Netherlands, as
a country expert in the
international poultry sector,’
remarked Pas Reform’s CEO Bart
Handle hatching eggs with care for
profitability in the hatchery
Prior to an Agricultural Trade Show in the Middle East
recently, we were invited to visit a large, local poultry
­integration. On meeting at the company’s City Office,
the CEO told us that their hatchery operation employed
pretty old machines. Hatching eggs were produced at their
own broiler breeder farms, all of which were doing fine, but
the hatchery was not doing so well. He explained that early
embryonic mortality was the greatest problem, with figures
up to 20 % of eggs set. The CEO wanted us to have a look in
the hatchery to find out what exactly was causing this
problem – and as this case interested us, we did not need
to be persuaded. We agreed that following our visit to the
hatchery, we would meet later that week at the exhibition,
where we would inform him about our findings.
Bumpy road
The hatchery was a short drive away from the city, but with
good air conditioning, it was a pleasant drive. After an hour
or so the driver announced ‘we are nearly there’ while
leaving the main road and turning into a gravel road leading
into the desert. This road had a ‘washboard-like’ appearance,
causing a very regular up-and-down movement of the car –
and causing a tough strain on our inners. Thinking about the
CEO’s words, we wondered if we had discovered the cause of
poor hatchery performance before even entering the
hatchery! The fastest way to spoil a hatching egg is to give
it one or two sudden shakes, while holding it between your
thumb and index finger.
In the hatchery we were welcomed by the hatchery manager,
who took us directly to the chick handling room, where take-
off was in full progress. We asked him to put a few hatcher
baskets aside with unhatched eggs. Chick quality appeared
rather good and based on a random sample of the batch
they were working on, a breeder flock of 42 weeks of age,
we found an average PasgarScore of 9, which confirmed our
first observation. While counting the unhatched eggs in the
baskets they put aside for us, the hatchery manager
explained that candling was only done on a sample basis
and that these eggs had not been candled. We came to an
average of 40 unhatched eggs per 150 eggs set (27 %) and an
egg-break out revealed only eight late dead embryo’s and
two rotten eggs. Fertility was good; the majority of eggs
showed signs of early embryonic mortality with enlarged
white membranes and in some cases a blood ring and an
occasional black eye. The hatchery manager agreed with
these findings, as he got comparable results from candling.
Outside problems
Increasingly we believed the problem was not situated in
the hatchery, at least not in the setters and hatchers. We
suggested following the route the eggs travelled from the
moment they arrived in the hatchery until placement in the
setter. Twice each week, pulp trays full of eggs and packed
into carton boxes were brought in from the breeder houses
in a climate controlled truck. On arrival in the hatchery, they
were placed on setter trays. We observed this activity for a
while and concluded that on average 3 - 4 eggs per setter
tray of 150 eggs were removed because of visible hair cracks:
approximately 2.5 %. Thereafter eggs were placed in the
storage room. An egg breakout in the storage room of six
eggs from several batches each time revealed one egg with
an excessively large germinal disc, indicating that embryonic
development had advanced too far at the breeder farm.
We asked the hatchery manager to explain the fumigation
procedure and all seemed fine. By chance however, we took
off our hairnet while the hatchery manager switched on the
recirculation fan and did not detect any air movement.
A technician was called upon to investigate, and discovered
that the poles were wrongly attached, causing the fan to
suck instead of blowing. This could cause poor formalin
distribution – and we observed too that the opening for
fresh air was too small, causing prolonged exposure time to
formalin that would exceed the maximum recommendation
of 20 minutes.
Wet and hot
To conclude our investigation, we had a brief visit to the
parent stock farm, 40 kilometres away from the hatchery,
to study the egg handling procedure. The breeder houses
were equipped with 2-level litter nests that were generally
clean, with a small incidence of floor eggs. During our visit,
the nests at the lower level were quite full with an average
of 6 - 8 eggs, whereas the nests on the top level were
­practically empty. It was very difficult for hens to access
top level nests, as the majority of the perches were broken
or even missing.
In the central egg handling room, we saw how the workers
packed stacks of filled pulp trays in carton boxes.
But the biggest surprise was waiting for us when we looked
in the actual farm store. Here, we stepped into about 10 cm
water and found the egg boxes stacked together alongside
the wall on a slatted floor. The water was just a few centime-
tres away from the bottom of the lowest boxes – and these
boxes were soft and soggy, collapsing under the weight
placed on top of them. We asked permission to open a few
boxes, which had been placed earlier that morning – and
while opening them, felt the warmth on our face. Obviously
eggs were placed into boxes before they had cooled down
sufficiently, causing the embryos to develop too far.
Later at the exhibition, we shared our observations with the
company’s CEO, explaining to him that his hatchery manager
and staff were doing a great job with the eggs they received.
The real problem lay in the management of the eggs from
breeder farm to setter.
With improved egg management, it would, we advised, be
realistic to expect an increase in hatchability of 5 %, while at
the same time reducing the incidence of hair cracks by 2 % to
0.5 %. With a chick price of € 0.25 and a hatching egg price of
€ 0.15 for his 80 million eggs per year operation, this
produced the following forecast:
+ 5 % hatchability = 0.05 x 80 million x € 0.25 = € 1 million
- 2 % hair cracks = 0.02 x 80 million x € 0.15 = € 240,000
We agreed this represented substantial increases on the
hatchery’s bottomline – and more than justified investment
in an improved hatchery access road.
Bouke Hamminga
Director International Sales &
Business Development
Mobile +31 651 064 250
hamminga@pasreform.com
Kitty Bekken
Office Manager
Telephone +31 314 659 111
bekken@pasreform.com
5
 Mr. Bart Aangenendt,

Egyptian Arab Poultry CEO of Pas Reform Hatchery

Technologies and Ommat’s

Breeders Co. (Ommat) Chairman Mr. Hussein Bahri

signs up for Smart

hatchery expansion
Egyptian Arab Poultry Breeders Co., also called Ommat,
has commissioned the installation of Pas Reform’s modular
single-stage incubators, hatchery automation systems,
climate control systems, and a SmartCenter™ hatchery
­information system. Ommat targets high uniformity in its
day old chicks, with good vitality and immunity. These
demands, says Chairman Mr. Hussein Bahri, reflect the
needs and growing demand of Ommat’s customers.

‘Expansion will double our capacity to 60 million chicks

each per annum – and to achieve that, Ommat is keen to use
modern technology, both in production and administration.
We have selected Pas Reform’s Smart incubation system to
further improve day old chick uniformity. In this way,
we optimise farm management and can achieve the lowest
possible feed conversion rates.’
Ommat specifically chose Pas Reform’s Smart incubation
technologies, concludes Mr. Bahri, for the benefits of
modular, single stage incubation in reducing the hatch Dr. Badr El Emam, Managing
window. Director Ommat

Ommat-Egypt has sister companies in Saudi Arabia and

Sudan, with Arab Poultry Breeders Co. being the sole agent
for Lohmann Selected Leghorn (LSL) in the Kingdom of Saudi
Arabia, GCC and Yemen. The company was established ten
years ago to specialise in the production, marketing and
sales of hatching eggs and day-old broiler chicks. With a
focus on delivering premium quality products, Ommat’s
exports have expanded to many Arab and African countries.

Pas Reform has earned its

position as one of the world’s
leading hatchery equipment
manufacturers, by combining
the very latest intelligence with
a complete understanding of all
aspects of the poultry
production chain.

6
Optimising hatchery design
for peak performance
Having chosen a green field site for the new hatchery,
it is important first to consider the lay-out of the facility
carefully, followed by producing an engineering plan of
drains, piping, ducting and cabling.
Good design is crucial to cost-effective hatchery operation
– and should avoid long walking distances anywhere on the
site, to minimize the use of internal transport. To prevent
cross-contamination, the plan should incorporate a uni-
directional flow of people, eggs, air, trays, baskets and
­trolleys: ‘clean’ should never meet ‘dirty’.
A well designed hatchery lay-out will set out five distinct
areas for the eggs, incubation, newly hatched chicks,
­technical operations and personnel.
In the egg area, will the eggs arrive on farm trolleys, paper/
plastic trays or egg boxes – and in what quantities? How
long will eggs be stored – and will they require different
temperatures? Will grading and selection take place at the
hatchery or at the farm – and is egg handling automated or
manual? Are eggs fumigated on arrival, or before setting?
Should there be a room for storing discarded hatching eggs
and are rooms for washing and storing trays or trolleys
required?
The incubation area will be subdivided into setter room,
candling and transfer room and hatcher room. Depending on
how many setters are installed, there will be one or more
rooms to maintain a reasonable walking distance along the
length of each row of setters. The size of the transfer room
depends on the automation equipment being used and on
the number of eggs being processed. Also consider how
candling waste will be dealt with. Finally in this area, ­
the number of hatchers in each hatcher room should allow
efficient ‘all in-all out’ operation – and therefore depends on
the setters’ capacity and the number of hatches produced
weekly.
The chick area may need additional space for sexing and
vaccination equipment. The size of the handling room also
Pas Reform expands
depends on the level of automation. Holding room dimen-
sions should be based on the number of chicks stored and
into Lybia
whether or not males and females are separated. In harsh
climatic conditions, it makes sense to plan for loading onto Green hatchery has signed a long-term agreement with
trucks inside the building. And a soaking room for cleaning Pas Reform for the supply of its Smart incubation system at
dirty chick boxes returned from the farm is also advised. a hatchery near Tripoli, Lbyia.
Ideally, this is located adjacent to the storage area for empty
chick boxes. Hatchery waste, e.g. empty shells, unhatched
eggs and dead chicks, can be removed from the hatchery by
a macerator and screw conveyor, situated near an outside
wall. A vacuum waste system offers more flexibility and
improved hygiene.
Ideally the technical area is divided into separate rooms for
electrical installation, hot water installation and ventilation.
Technical operations should also be located on an outside
wall, so that engineers need not enter the hatchery unneces-
sarily. Every hatchery should also have a small workshop for
repairs and storing spare parts.
Personnel require sufficient male and female showers and
changing rooms to comfortably accommodate the number
of people employed. Similarly, egg handling and chick
handling personnel should ideally have separate canteens.
A laboratory and an office for the hatchery manager, perhaps (L-R) Michaël Kampschöer, Sales
with additional offices for sales, transport and administration, Director Pas Reform Hatchery
are also advised. Technologies and Mr. Abdul
Magid M. Boskhouna, Managing
Advice Director of Green hatchery
–– C onsult a specialist for advice and guidance in designing
the hatchery lay-out: someone qualified and experienced,
who will consider the various options available to you.
–– Treat the prevention of cross-contamination as a major
factor when designing the hatchery lay-out.
–– Avoid very long rooms, to minimize the use of internal
transport
–– Situate staff areas, particularly comfort areas, on outside
walls for natural light whenever possible.
–– Design with future expansion in mind, such that, for
example, the addition of setter and hatcher rooms allows
egg and chick areas to remain in their original location.
Sander Koster
Project Engineer
Mobile +31 653 269 372
koster@pasreform.com
7
 Finetuning
for results
Experience pays off!
Visiting new customers after the installation of their
hatchery equipment is an important and enjoyable part of
our day-to-day role. These visits are always most productive
when the hatchery has already run several hatch cycles to
their own parameters. Questions flow more readily – and we
can actively help to improve hatchery results.
One of these visits recently brought us to a newly established
GPS hatchery in Eastern Europe. Here the hatchery manager
and several of his staff accompanied us on a tour of the
hatchery, eager to learn how they were doing with their
new equipment.
Finetuning for results
While we walked, they explained their working routine.
Eggs arrived from the GPS farms every day. Those from the
male line were placed on setter trays of which the front and
back was painted red. There were fewer eggs in the store
room than we would normally expect for a hatchery of this
capacity. But this new operation was still in its start-up
phase, with just three GPS flocks in production.
Accordingly, when we reached the setter room, the setters
where only partially filled – sometimes only to 50 % capacity
– with both male and female line eggs, from young and old
flocks, stored from 10 to two days in one setter.
Looking at the setter program, we were surprised to find
temperature set points during the final days of the cycle –
say day 12 onwards – were much lower than generally
­recommended. Of course, recommendations are only a
guideline. But these low temperatures looked especially
strange because the setters were not full. The hatchery staff
explained that set points were low because there had been
a complaint about high first week mortality, caused – they
believed – by overheated embryos in the setter. However
when we measured egg shell temperatures, we found them
to be significantly lower than advised in different setters
with incubation times ranging from 12 to 18 days.
In the hatcher room, a highly motivated lady with responsi-
bility for the hatcher operation told us that after transfer,
she started the hatchers 1 ºF higher than normal. Set point
was not reduced until the day before chick take-off, she
explained, to avoid delaying the hatch – as had been
­experienced previously. As this lady was only responsible for
the hatchers – and to avoid a late hatch (remember that hatch
day in a GPS hatchery produces a lot of work e.g. sexing,
Marek vaccination, toe cutting etc.!) – this seemed to be a
good decision, to counter reduced temperature in the setter.
A day later, during the hatch – and with all the above taken
into consideration – results were acceptable. But still, there
were unhatched eggs with too much liquid inside and the
chicks presented rather large bellies with poor navels.
We suggested using a different incubation program with
elevated set points, in one machine only. We explained how
to adjust these set points using average egg shell tempera-
tures, which should be taken daily for the time being, to
provide experience.
Improved chick quality
For the hatcher, we advised a flatter temperature profile,
lower than currently applied. Hatcher temperature should
only be reduced by 0.2 – then if necessary by a further 0.3 ºF,
if completely dry, panting chicks are observed.
When our visit came to an end, the hatchery manager
agreed to keep us informed about results after we had left.
To their surprise, and in addition to the already elevated
temperatures suggested, they had to raise set points during
the last three days in the setter by 0.5 ºF. Hatchability
increased by 2 % in the first hatch using the new set points.
And as importantly, chick quality was much better – a factor
happily confirmed by the receiving farms. The relatively
­inexperienced hatchery staff was very pleased with this
result: it brought a welcome restoration of confidence and
improved awareness in the hatchery.
Improved hatchability of 2 % in a GPS hatchery produces 1 %
more female chicks. If improved chick quality resulted in 5 %
more saleable female PS and 0.5  % less first week mortality
in the PS farm, the economic effect of finetuning the incuba-
tion temperature can be calculated as follows:
Setter 77,800 eggs x 80 % filling rate x 17 times/year =
1 million eggs.
1,000,000 x 1 % more female chicks = 10,000 more
female chicks, of which 5 % more saleable + 0.5 less first
week mortality = 10,550 more chicks at end of first week
x € 3/female chick = € 31,650/year at no extra costs.
As time goes on and more GPS-flocks come into production
in this hatchery, life will become easier for the hatchery staff.
The setters will be loaded (closer) to capacity and batches of
eggs will be more uniform in maternal age and storage days.
The experience gained during this start-up phase will be of
enormous benefit – and in the near future. In a GPS-hatchery
– it’s never possible to fully depend on a routine. But with
experience of what to look for in the chicks – and how to
respond in incubation programming – it becomes much
easier to finetune machine set points with confidence, and
quickly make decisions that make all the difference between
a good hatchery – and a great one!

New film documentary
‘Setting Standards for
Uniformity’
To mark its 90th anniversary,
Pas Reform recently introduced
a commemorative anniversary
edition DVD of its new film
documentary, Setting Standards
for Uniformity (available in
English, Spanish, Russian and
Portuguese).
8
Shot in collaboration with
hatcheries around the world,
the film explores the future of
the hatchery sector globally and
includes interviews with some
of the world’s leading academics
and experts in the field.
‘With demand for poultry meat
and products expected to rise by
more than 50 per cent by 2025,
our sector faces serious challenges
in striving to meet that demand,
while at the same time continuing
to deliver an affordable product’,
explains Pas Reform Marketing
Director Henry Arts. ‘Making
these films has been a
fascinating and informative
process. We are looking forward
to receiving feedback from our
customers and colleagues.’’
On the picture, Mr. Jose Antonio
Gonzalez Franco, General manager
of Hyline Mexico, Mr. Ranulfo Ortiz
(R), Business development
manager Pas Reform for Latin
America and Mr. Bouke Hamminga
(L), Director International Sales
and Business development of
Pas Reform Hatchery Technologies

Paragon boosts
Mr. Moshiur Rahman,

Smart expansion Managing Director Paragon

continues for
Hy‑line Mexico with
Pas Reform
Hy-line Mexico, has selected Pas Reform’s modular Smart
incubation technologies for the development of a brand
new hatchery in Mexico.
With continuing growth in the layer sector, Hy-line Mexico’s
success with the Hy-line W36 has prompted the develop-
ment of the new hatchery at Yahualica, Jalisco Mex., which
will produce 300,000 day old pullets per week.
The new hatchery, due for completion later this year, will
be fitted with 18 SmartSet™setters, each capable of holding
115,200 eggs, 18 SmartHatch™ hatchers, and complete
­ventilation and hatchery automation systems.
‘We have studied our options thoroughly,’ says Mr. Jose
Antonio Gonzalez Franco, general manager of Hy-line
Mexico.’ Ultimately, it was our participation in Pas Reform
Academy’s weekly courses that compelled us to invest in the
new Smart systems. From these studies, we saw not only the
benefits of using the very latest incubation technologies, but
we also have access to the most comprehensive, up-to-date
layer incubation data, through the Academy’s continuous
programme of research.’
Bangladesh layer sector
with Novogen and Smart
Paragon, the leading broiler integration in Bangladesh, is ‘The Smart incubators, hatchers and hatchery climate control
launching a new venture under the name of Paragon Agro systems supplied by Pas Reform have proven their superior
Limited. As a wholly owned subsidiary of the Paragon Group, performance under Bangladesh conditions. Week on week,
Paragon Agro Limited, headed by Mrs. Yasmin Rahman, has the quality of the chicks produced from these Smart
invested in the first Novogen layer GP farm and hatchery in machines reflects in our customers’ satisfaction with the
the country, to produce, market and distribute both brown quality of the day old chicks delivered by Paragon.
and white layer parent stock.
Mr. Zahid Islam, representative for Pas Reform Hatchery
According to Paragon Group managing director Mr Moshiur Technologies in Bangladesh and Dr. Tan Ee Seng, Sales
Rahman, the availability of locally produced layer PS will Director Asia for Pas Reform Hatchery Technologies, visited
lower egg prices in Bangladesh, boosting demand by a Paragon in Bangladesh recently to finalise plans for the new
significant 35-40 per cent, while the availability of layer PS hatchery and discuss training requirements for Paragon Agro
will reduce the Country’s current dependency on imports. personnel, which will be delivered at Pas Reform Academy,
in the Netherlands.
For the new GP hatchery, Paragon has again chosen to work
with Pas Reform. ‘We have enjoyed a highly professional and
productive relationship with the engineering and commercial
departments of Pas Reform over the years,’ he says, ‘resulting
in superior technical hatching results, both in our broiler
GP hatchery and in our latest broiler hatchery.

‘This quality of information combined with future-focused

technologies and compelling performance are’, says Mr Jose
Antonio Gonzalez Franco, ‘entirely in keeping with Hy-line’s
approach to maintaining its position at the forefront of layer
breeding worldwide.’

‘Mexico remains a buoyant and growing market,’ he says,

‘and nonetheless competitive. We look forward to putting
Smart Technologies to work in the new hatchery, to help us
maintain that position of quality and leadership.’

Henry Arts
Marketing Director
Mobile +31 622 989 785
arts@pasreform.com

Featured interviews include
contributions from Dr. Marleen
Boerjan, Director Research &
Development, Pas Reform
Academy;
Gordon Butland, Director G&S
Agriconsultants Co. Ltd.,
Thailand;
Professor Dr. R. Michael Hulet,
Penn State University, USA;
Professor Dr. ir. Eddy Decuypere,
Catholic University Leuven,
Belgium
and Dr. ir. Gerard Albers,
Director Research &
Technology Centre, Hendrix
Genetics, The Netherlands.
9
 ‘The short hatch window
produced by Smart single-stage
incubators was a highly
compelling factor in selecting
­equipment for PW’s new
hatcheries’, says Dr. Loh,
PW’s production manager.
Smart growth
for Malaysia’s PinWee
Malaysia’s PW Consolidated Bhd (formerly known as PinWee
Group Bhd.) has signed an agreement for the supply of
Smart incubators for a new state-of-the-art hatchery in
Kedah, Malaysia.
The contract, signed by Mr. Dato’Siah Gim Eng and Mrs. Datin
Law Hooi Lean of PW Consolidated with Henk Markhorst,
Sales Director and Dr. Tan Ee Seng, Sales Director Asia, from
Pas Reform Hatchery Technologies, also includes provision for
the modernization of the Malaysian company’s existing
hatchery in Malacca.
Short hatch window
PW Consolidated Bhd. was incorporated on 19 February 1997
as a parent / investment holding company for the PW group
of companies and listed on the Second Board of the Kuala
Lumpur Stock of Exchange (KLSE) on 3 June 2002. The strong
financial backing that resulted, coupled with consistent,
solid performance, enabled the group to be transferred to
the Main Board of the Bursa Malaysia Securities Berhad on
28 January 2004.
PW commands a dominant position in Malaysia’s dynami-
cally expanding livestock industry. Since its incorporation,
the group has evolved into a fully integrated livestock
­operation. PW’s mission is to be a leading company in the
livestock and food industry through constantly anticipating
market needs and providing quality poultry products.
Both PW’s hatcheries will be equipped with SmartSet™
setters, SmartHatch™ hatchers, and Pas Reform’s
SmartCenter™ hatchery information system.
Pas Reform is a prominent
contributor to many
leading poultry events
around the World.
10
Henk Markhorst, Sales Director
Pas Reform Hatchery
Technologies
‘The short hatch window produced by Smart single-stage
incubators was a highly compelling factor in selecting
­equipment for PW’s new hatcheries’, says Dr. Loh,
PW’s production manager.
The wider the spread of hatch, i.e. the time between the
hatching of the first and the last chick in a batch – the longer
the first hatchlings must wait to access feed and water. In a
competitive environment, this means that larger chicks grow
faster while the smaller ones grow more slowly. This
increases and exaggerates weight differences in the flock.
Dr. Loh continues: ‘There are many factors affecting hatch
time. Some of these, for example genetic variation, are
outside our control. But the use of modular, single-stage
incubators from Pas Reform allows us to actively influence
the duration of the hatch window and subsequent chick
uniformity, livability and growth rate’.
Henk Markhorst concludes: ‘Pas Reform’s Smart incubation
technologies enable the hatchery to actively manage the
developing embryo while it is still in the egg. Modular design
and precise control allow a diverse range of incubation
­environments to be created and managed simultaneously.
The result is homogenous conditions that produce the
shortest spread of hatch, high uniformity and healthy,
uniform progression throughout the broiler’s lifecycle.’
Krasnoyaruzhskiy
on‑track to double
capacity with Smart
Krasnoyaruzhskiy’s General
Director Mr. Leonid Segal
Russia’s ZAO Krasnoyaruzhskiy Broiler continues to demon-
strate remarkable growth, with the development of a further
GPS hatchery designed and equipped by Pas Reform.
With capacity for 12 million eggs per year, the new GPS
hatchery mirrors an earlier GPS project, with the installation
of a full suite of Smart hatchery technologies, including
SmartSet™ setters, SmartHatch™ Hatchers, hatchery auto-
mation and climate control systems.
A unique ventilation system, designed specifically for
Krasnoyaruzhskiy’s first GPS hatchery in 2006 by Pas Reform,
includes an air preparation room, situated above the transfer
room, to ensure that rigorous temperature and humidity
parameters are met before air is streamed into the incuba-
tion areas.
The new facility brings Krasnoyaruzhskiy’s total capacity up
to six million parent stock each year: growth resulting from
the company having established its reputation, by consis-
tently delivering PS chicks of the highest quality since
Krasnoyaruzhskiy’s inception.
Close collaboration with Pas Reform’s Academy has, says
Krasnoyaruzhskiy’s general director, Mr. Leonid Segal, been
fundamental to shaping the new GPS facilities. ‘Among our
customers is our mother company Prioskolje, for which
almost half of our production capacity is dedicated. The
­standards demanded of us are extremely high – and in turn,
we expect a great deal from our partners and suppliers.
‘Pas Reform has demonstrated its commitment to those
standards time and time again over the years, and we are
fortunate to have a dedicated and vigilant project team
from the Academy working with us.’
Aside from design and installation for the GPS hatcheries,
Pas Reform’s senior poultry specialists conduct regular site
visits each year, to monitor hatchery data and provide ongoing
consultancy services for Kraznoyaruzhskiy’s management
team. Besides the sale of parentstock, Krasnayarugskiy broiler
also has it’s own parent stock farms, with capacity up to 120
million broiler eggs per year placing the company firmly as
one of the largest egg producers in Russia.
Munsterhuis BV
targets cross-border
growth with Pas Reform
Smart growth
Specialist poultry hatchery Broederij Munsterhuis BV, in
Saasveld, The Netherlands, has expanded operations by more
than 30 per cent, to one million day old chicks per week, with
Smart hatchery technologies from Pas Reform.
The family-owned Dutch hatchery recently celebrated with
an Open Day for customers, employees and suppliers. ‘This
expansion puts Munsterhuis well on its way to our target of
1.4 million chicks each week,’ said general manager Bert
Munsterhuis, who at 39 is the third generation of his family
to take the reins of the business.
Bert en Ben Munsterhuis
Munsterhuis BV has installed SmartSet™ setters,
SmartHatch™ hatchers and chick counting and candling/
transfer equipment, all controlled and monitored by a
SmartCenter™ Hatchery Information System.
The new installation has fully automated the incubation
process and all its controls in the hatchery. Multiple incuba-
tion programmes manage incubation for each of the various
breeds simultaneously. Each supplier has a unique reference,
enabling Munsterhuis to trace every hatching egg and
manage the whole chain. Every group of day old chicks has a
so-called chicken passport, which carries this data for full
traceability, including information on the breeding company
and the age and breed of the parent hen, for example.
The hatchery, which is situated close to the German border,
anticipates growth in Germany, where it is, says
Mr. Munsterhuis, easier for broiler companies to expand.
Sales are currently divided equally between the Netherlands
and Germany (mainly North Rhine-Westphalia and Lower
Saxony).
Henk Markhorst
Sales Director
Mobile +31 651 164 449
markhorst@pasreform.com
Petra Zimmerman
Office Manager
Telephone +31 314 659 111
zimmerman@pasreform.com
11
 Timing chicks
for a perfect take-off
A few months ago, we visited a new customer in Latin
America who had only recently switched from multi-stage
to single stage incubation. A week before our arrival, the
hatchery manager informed us that having applied the set
points we had recommended to start with, taking the
requirements of the specific breed into consideration, he was
generally quite happy with the results being achieved in the
hatchery. Hatchability was 3 % better than before, although
there seemed to be a higher incidence of first week mortality
among the single-stage chicks in the broiler farm, when
compared with the multi-stage chicks. He also informed us
that chick weight seemed high, at 71 % of original egg
weight – and now he was experimenting with reduced
­relative humidity set points in the setter.
Over-active chicks
As soon as we arrived at the hatchery, late in the afternoon,
we were taken to the broiler farm where chicks of one and
half days old were housed at that time.
In the house with chicks from the original multi-stage
setters, we saw over-active chicks, running around in groups.
This, explained the broiler farm manager, was considered
normal. He complained that by comparison, the chicks from
the single stage incubators in a second house were slow and
inactive. We understood his reasoning: he had received over-
active chicks for many years now, and for this hatchery – that
represented normal behaviour for the chicks.
However we explained to him that this kind of ‘over-activity’
was in fact related to heat stress experienced by the
embryo’s during the last days of incubation – and that this
behaviour would not contribute positively to production
results for the broiler farm.
In the second, ‘single-stage’ house, we observed chicks either
at rest or drinking from the nipples. This, we explained, was
far more preferable behaviour than that of the over-active
chicks we had seen in the first house. However even among
these single-stage day-and-a-half olds, mortality was already
as high as 1.65 % and the broiler farm manager expected this
to continue to rise to 2.5 - 3 % by day 4 or 5. On handling a
good sample of these chicks, we found them to be quite ‘full’,
with quite a number of them showing open navels.
Something was obviously wrong in the hatchery, as all the
other factors that may have explained the difference
between the two houses were more or less the same.
Chick talk
That evening during dinner, we talked ‘chicks’ of course.
The hatchery manager told me more about how he ran the
hatchery. The multi-stage routine was to set eggs at 5.00 am,
taking-off chicks three weeks later at 3.00 am: an incubation
time of 502 hours. This early start was, he explained, to
ensure that the chicks were ready for transport during the
cool morning hours.
Since the change-over to single stage incubation, the
hatchery followed the same routine. However, the setters
were started seven hours earlier on the preheating
programme. When we asked how the (single-stage) chicks
appeared at the moment the hatchers were opened,
he admitted that indeed, some chicks were still wet.
We explained that 502 hours incubation time is acceptable
for multi-stage incubation, where the first chicks hatch
earlier and the hatch window is much wider – and delaying
chick take-off leads to the dehydration of the early hatched
chicks.
In single stage incubation, the hatch window is much
narrower (12 - 24 hours) – especially after preheating
correctly and virtually all chicks will have hatched after 504
hours incubation time. A look through the window might
suggest that the chicks are ready for take-off, especially
because the active, fluffy chicks move towards the light.
However, an additional 8 - 10 hours is still required for drying
the chicks. When chicks are pulled too early, those that are
still wet can easily become chilled – and this can contribute
to increased mortality on the farm.
Emergency measure
The next morning, we were up bright and early to be present
during chick take-off at 3.00 am. On opening the hatchers,
we looked in several baskets and noticed an average of 25- 30
chicks with a wet appearance, indicating that some of them
had fully hatched only a few hours before.
We could do no more at that moment than ask the hatchery
manager to delay take-off by four hours, to give the chicks a
chance to dry. In the hatcher room next door, chicks were
expected a full day later and here – as an emergency
measure – we increased the temperature set point from
36.7 ºC to 36.9 ºC: an increase of 0.4 - 0.5 ºF. At the same

New Pas Reform Service for
Indian Hatcheries
Pas Reform is launching a new
Service and Projects Centre in
the south of India. Headed by
Mr. Venkatakrisnan Natarajan,
the new Centre will be located
in Udumalpet, in Tamil Nadu.
‘The hatchery sector is growing
rapidly in India, and our
customers here will have access
to rapid, on-the-ground support’,
says Dr. Tan Ee Seng, Sales
Director Asia of Pas Reform
Hatchery Technologies.
The new Service and Projects
Centre will have the full backing
of Pas Reform Academy in
The Netherlands, with
administration, a fully stocked
spareparts department and a
Projects department onsite at
Udumalpet.
The Projects department will
provide consultation, advisory
and design services, as well as
specifiying maintenance
programmes for Pas Reform’s

12

time, we agreed that these chicks should be pulled three
hours later. Any longer was not possible, due to logistics and
labour planning. However this hatch yielded 2 % more sale-
able chicks – and after one day in the broiler farm, mortality
was around 0.13 % in one house and around 0.26 % in
another. It was a significant improvement! However we still
felt that the chicks’ bellies were rather too full, which
continued to indicate insufficient weight loss.
Chick take-offs
The hatchery manager accepted that the setters should be
started earlier, finetuning timing based on observations
during consecutive chick take-offs. The aim should be to
ensure that 95 % of the chicks are dry, with only 5 % of chicks
showing limited wet feathers in the neck area. He also
agreed to raise temperature set points slightly around days
7 - 10, as egg shell temperatures were showing slightly below
optimum in the hatchery’s records. Increasing set points thus
would also, we assured the hatchery manager, increase
weight loss sufficiently to reduce the incidence of thick
bellies and open navels.
Based on the hatchery manager’s experiences with single
stage incubation so far, he was now confident of achieving at
least 5 % more chicks surviving the first week in the broiler
house, partially by improved hatchabilty – and definitely by
reducing the number of culls and mortality.
For this operation of 12 million chicks per year, this 5 %
equates to 12,000,000 x 5 % x € 0.25/chick = € 150,000/year.
Each additional one per cent added to this will produce a
further € 30,000 – and this doesn’t take into account the
added effect of improved broiler performance due to a better
start in life. Per point of improved FCR, 22 grams of feed is
saved for each broiler: 12,000,000 x 22g = 264,000 kg of feed
saved across the entire operation each year. And with
inflated feed prices continuing, this is an important factor,
not to be ignored.
Smart turnkey
collaboration
Groupe Kherbouche
Groupe Kherbouche is to develop a new turnkey GP hatchery Mr Bouke Hamminga, Director International Sales and
project in Algeria, with C-lines and Pas Reform Hatchery ­Business Development at Pas Reform, says this type of
Technologies collaborating on the prestigious new project ­collaboration signals a bold and welcome approach.
that has been approved by Aviagen. ‘Pas Reform has found C-lines to be an excellent partner,’ he
says, ‘the spirit of the collaboration is one of absolute trans-
Groupe Kherbouche has secured the GP licence for their parency and cooperation – and that is already evident in the
new Arbor Acres Project, to include Grand Parent farms and work being undertaken by our engineering departments,
the completion of a new Grand Parent Hatchery in Tlemcen, who are working extremely well together.’
Algeria.
Mr. Jérémie Choisseau, owner of C-lines, concludes: ‘We have
The new GP hatchery is a turnkey project, which will be long been looking for a partner in hatchery construction and
constructed and fully installed by a future-focused consor- have found Pas Reform to be very p­ rofessional and e­ xperienced.
tium. C-lines will provide housing solutions, establishing the This is an exciting new step for both our companies.’
hatchery building, including panelled structure, drainage,
doors, internal walls and electrical supplies. Pas Reform will
supply a full suite of Smart ­incubation, including SmartSet™ Mr. Kherbouche, Director and
Setters and Smarthatch™ hatchers and a complete hatchery owner of Groupe Kherbouche
ventilation system with airhandling units, humidity controls
and pressure controls.
Mr. Kherbouche, director and owner of Groupe Kherbouche
comments, ‘The building of this prestigious new Grand
Parent project is a logical next step in our development in
the Algerian poultry sector. The Arbor Acres breed is well
suited to the Algerian market, it has gained widespread
acceptance here.
‘In planning our new GP expansion, we have looked for
­partners who bring proven track record and experience in
managing projects of this type with new, innovative p
­ roducts.
For us, Pas Reform and C-lines meet these criteria very well.’

single-stage hatchery
customers. Mr. Sathishkumar
Soundararajan joins the
Company in India, as service
and maintenance engineer.
Gerd de Lange
Mr. Edgardo Angel and Mr.
Senior Poultry Specialist
Fernando Varas, Representative
Mobile +31 641 075 498
Chili
delange@pasreform.com

Mr. Venkatakrisnan Natarajan

can be contacted at:
nkrish_2000@rediffmail.com

13
 Couvoir Francois choose Smart new start for
Pas Reform for Kuzbasskiy Broiler Group
renovation in France hatchery
Innovative approach
Couvoir Francois, a family-owned hatchery in Saint Hernin,
France, will update its pioneering hatchery operation with
Smart incubation technologies from Pas Reform.
Owned and run by the family Glevarec, Couvoir Francois has
been operational in the Bretagne region for three decades
and specialises in the production of first class day old,
premium strain broilers. The company has also diversified,
with the commercialisation of Labelle broilers: a slower
growing, quality breed for an increasingly popular and
growing market segment in France.
As a pioneer in Labelle production, Couvoir Francois been at
the forefront in this niche market – and the family has
always taken an innovative approach to its business. It is this
pioneering approach, says owner and director Mr. Daniel
Glevarec, that prompted Couvoir Francois to look at Pas
Reform’s Smart incubation technologies. ‘We were in the
process of studying the entire renovation of our hatchery,’
he says, ‘and Pas Reform’s innovative products seemed to
represent an excellent fit with our approach.
‘The Dutch company has a knowledgeable and professional
presence in the French market, with sound, reliable back-up
for parts and service locally – and with French technicians.
We were also impressed by Pas Reform Academy, for the
support available to achieve superior, uniform quality in the
day old chicks.’
Couvoir Francois’ renovation has been planned over two
phases. The first phase – changeover to SmartHatch™
hatchers – was completed in January 2010, to be followed by
the installation of SmartSet™ setters in phase two. Mr. Pierre
Joris, Pas Reform’s Distributor in France, will oversee the
project’.
14
Russia’s expanding Kuzbasskiy Group has selected
Pas Reform’s Smart hatchery technologies for its new
Novosafanovskaya Hatchery, in the Kemerovo region of
the Prokopievskiy district.
Pas Reform has supplied a full suite of hatchery equipment,
including SmartSet™ Setters, SmartHatch™ Hatchers,
hatchery climate control and automation systems.
Less than two months after opening the hatchery, the first
Novosafonovskaya-branded poultry meat products were
available through Kuzbasskiy Group retail outlets.
‘Our start-up with the Smart single-stage incubation system
has been smooth and very efficient’, explains hatchery
manager Aleksey Svechnikov, ‘it is hugely satisfying for
everyone at the hatchery – and indeed, for our parent group
Volkov A.P. – to see our own, high quality product in retail so
soon after operations began.’
From a starting capacity of nine million eggs each year,
Kuzbasskiy Group and its parent company Volkov A.P. have
ambitious plans for expanding the new hatchery, with plans
to double poultry meat outputs by 2010, and to more than
treble capacity by 2012.
Novosafonovskaya’s CEO, Mr. Sergey Trifanov, brings further
vision to those plans. ‘At present, we are still purchasing
hatching eggs, which can be less reliable than we would like,’
he says, ‘but in the future, Kuzbasskiy will add a PS Farm to
our Group, which will secure supply both in terms of quality
and quantities, to fuel future growth in line with demand.’
 Weighing the benefits of
automation in the hatchery
A common rationale for investing in hatchery automation
has traditionally been to reduce labour costs or to overcome
the challenge of recruiting for monotonous, relatively
strenuous work and long working days.
Yet the use of hatchery automation systems is growing
rapidly in modern hatcheries – and not only in countries with
relatively high labour costs. Hatcheries in low labour cost
regions are also capitalising on the improved accuracy, work-
flow, overall quality and financial benefits that automation
delivers.
Improved performance
There are many good reasons to introduce automated
processes in the hatchery, and a range of (semi) automatic
equipment solutions are available. These solutions reflect
the variety of opportunities that exist in hatcheries of
varying sizes, process plans and outputs, to improve produc-
tivity and performance.
In the egg traying room, for example, eggs are transferred
from small pulp or plastic trays to setter trays. Careful
handling of the eggs, to avoid hairline cracks and ensure that
the eggs are placed sharp-end down, is essential for good
hatchery results. Well designed and adjusted automation
achieves greater accuracy and consistency than manual egg
handling. And when we consider that in an ordinary
hatchery transferring 230,000 eggs/week, a one per cent
increase in hatchability represents an additional 100,000
day-old chicks/year, it makes sense to weigh the cost of a
manual v. automated process!
Care in handling during egg transfer is also critical.
Here this is more challenging, because the egg shells are
more fragile, due to calcium absorption by the embryo for
bone development. Automated candling and egg removal
save considerable labour, depending on the system chosen
– and deliver better results, especially where the percentage
of clears is higher than 10 - 15 %. Automation also allows for
more effective waste separation: especially beneficial if, for
example, clear eggs are being brought to value, e.g. as egg
powder for use in pet food.
Inside the chick handling room, the equipment used depends
largely on the size, type and local work force situation of the
hatchery. The priority is to ensure that chicks leave the
hatchery as fast as possible, in premium condition. If labour
saving is the main priority, stackers/destackers, connecting
conveyor lines, automated basket storage and automated
chick separation may be a logical choice. In weighing up the
options, consider also the cost of time needed, for cleaning,
disinfecting and accurately grading chicks. Further automa-
tion in chick handling may include chick counters and boxing
systems, sexing tables, vaccination tables and spraying
systems.
Hygiene is another area of hatchery management well-
served by automation. A large range of automatic washing
equipment is available for cleaning setter trays, hatcher and
chick boxes and various trolleys. Systems are also available
for dealing with hatchery waste, such as macerators and
vacuum waste lines.
Hatchery automation systems are becoming an essential
factor in the operation of the modern hatchery. And cost
rapidly becomes an investment, when the main benefits
include a higher number of uniform, high quality chicks,
accurate process planning and timely delivery.
Advice
–– C onsult a specialist when planning hatchery automation
systems, as many factors need to be considered and
several options are available.
–– Decide what has the highest priority in making the choice
for which processes should be automated; labour saving
or quality improvement.
–– Invest first in egg handling automation for setting and
transfer if the focus is on quality improvement, as this is
where relevant benefits will be gained – mainly by
reducing the incidence of hairline cracks and a greater
accuracy in point-setting.
–– If the aim is to save on labour, invest first in internal flow
automation systems – from stackers/destackers, conveyor
systems and automated chick separation, to fully auto-
mated basket storage.
Jan-Peter Eil
Project Manager
Mobile +31 622 298 454
eil@pasreform.com
15
 Modular incubator design: precise control Vortex™-based airflow for complete temperature homogeneity

Adaptive Metabolic Feedback™ Energy efficient

16

SmartPro™
To maximize temperature
homogeneity for Circadian
Incubation™, Pas Reform has
developed SmartPro™, a new
incubator design concept that
combines modular design, a
new Vortex™-based airflow
principle and Adaptive
Metabolic Feedback™.
Hygiene assured
Ergonomically advanced Tray design promotes free movement of vortices
These combined features
produce the highly precise
environmental controls needed
to apply thermal stimulation
during incubation, optimizing
temperature homogeneity in
direct response to the time-
varying metabolism of the
growing embryo, at each stage
of the incubation process.
Modular machine control in one SmartTouch™ user interface
17
 L-R: Martin 'Tiny' Barten, Senior
Hatchery Specialist Pas Reform
Hatchery Technologies,
Mr. Tranggono, Hatchery
Manager PT Panca Patriot Prima
and Dr. Tan Ee Seng, Director
Asia Pas Reform Hatchery
Technologies. Dr. Tan Ee Seng
comments: ‘Following
installation, a tailor-made
training programme developed
with the assistance of Martin
'Tiny' Barten, ensures that
hatchery personnel are fully
conversant with all aspects of
the single-stage system,
for optimal performance
throughout the hatchery.’

New Smart Hatchery for

Russia’s Belgrankorm
New ‘Smart’
Company stronghold
in Indonesia
In its most recent development, Belgorod Region’s
Belgankorm Company has joined forces with Pas Reform
to open the fourth hatchery in its diverse agribusiness
portfolio.

Pavel Vasilievich Tereshchenko,
acting general director of Ltd.
Belgrankorm, signed the new
Agreement with Pas Reform for
The new hatchery, located at v.Zavidovka in Belgorod
region, was designed and installed by the Dutch hatchery
technology company to produce 48mln day old chicks per
annum in 36 SmartSet™ 77 setters and 24 SmartHatch™
hatchers. The installation also includes a complete line of
hatchery automation systems: egg candling, egg transfer
equipment, chick handling equipment and hatchery
climate control.
Belgrankorm Company was founded in 1998, initially as
a feed mill factory. Over the next decade, the Company
expanded and diversified - with a strong focus on modern
equipment and innovative technologies. Belgrankorm’s
­integrated poultry operations today comprise two
GPS-hatcheries, 11 broiler growing farms, three slaughter
houses – and now four hatcheries, all overseen by a
­specialised poultry management department.
A closed production cycle delivers high quality products
for the domestic market, marketed under the ‘Yasnye Zori’
and ‘Selskie traditsii’ brands.
the complete design and
installation of the Company’s
fourth hatchery.
After working for several years with Pas Reform, Indonesia’s
fast-rising PT Panca Patriot Prima has become the latest
Asian poultry business to adopt Smart single-stage incuba-
tion to fuel future growth.
Pas Reform’s SmartSet™ setters and SmartHatch™ hatchers
were selected for a brand new hatchery development,
­situated at Jabung, Malang, East Java. In its first phase this
year, 12 setters and 12 hatchers have been installed in a
closed house with a warm water heating system.
A further six incubators are due to be installed – bringing the
hatchery operation up to capacity at 180,000 PS level chicks
by mid 2009.
‘We have always favoured Pas Reform’s machines’, explains
Mr Dodik Yunarto, President Director of PT Panca Patriot
Prima. ‘Our first hatcheries back in 2000 used previous
generation Pas machines, and in 2003, we first started to
work with single-stage techniques.’
The company has ambitious plans for growth and will look
at developing further single-stage hatchery complexes
(with Pas Reform) in the future. ‘Indonesia offers many
opportunities, both in our domestic markets and in the
development of exports’, explains Mr. Yunarto. ‘Our plan is to
serve a larger geographical spread – and we have seen very
clearly how single-stage incubation in our hatcheries will
help fuel this growth.’

Pas Reform Academy with decades of practical, Covering a broad spectrum of

Putting science into practice
Pas Reform Academy has
dedicated more than 30 years
to studying the needs of the
growing embryo: to
understanding the effects of
genetic advancement on the
performance of our commercial
poultry breeds. Extensive
scientific knowledge combines
18
hands-on hatchery experience –
to meet new and emerging
challenges in the modern
hatchery.
In a new series of articles,
Pas Reform Academy responds
to some of the questions most
frequently raised by commercial
hatchery managers around the
world.
hatchery management-related
topics, from care for the eggs and
practical hatchery procedures, to
the placement of high quality
uniform day old chicks - each
article is based on the latest
available knowledge: written to
provide essential tools that will
help the hatchery manager
achieve optimised performance
in modern hatchery practice.
(L-R) Maciej Kolańczyk, Senior
Poultry Specialist and Dr. Marek
Pospiech, Business Development
Manager Central & Eastern
Europe of Pas Reform Hatchery
Technologies

Hama: Smart hatchery ‘Pas Reform has always understood that. The knowledge-
base of the Pas Reform Academy helps anticipate the needs

partnership celebrates of our customers, which enables us to realise their goals for
uniformity – and growth.’

10 years in Poland
Hama Plus S.A. and Pas Reform are marking the hatchery’s
tenth Anniversary and ten years in partnership, with the
installation of a complete Smart incubation system.
In 2007, Hama Plus undertook extensive modernisation of
its existing facilities at Stary Widzim, near Wolsztyn, all of
which have been equipped by Pas Reform since the hatchery
was founded ten years ago.
Further investment has developed a fourth production
facility, bringing the hatchery’s annual capacity up to 60
million chicks, with the installation of SmartSet™ setters,
SmartHatch™ hatchers and hatchery automation systems.
As the largest hatchery in Poland, Hama Plus currently holds
about 10 per cent of its domestic market, with growing
export partnerships in Ukraine, Belarus, Lithuania and Russia.
The integration includes parent stock, hatchery and broiler
farm operations, with proprietary distribution and qualified,
certified onsite veterinary facilities.
Hama Plus S.A. recently celebrated its tenth anniversary with
invited customers, partners and other guests – including a
senior team from Pas Reform - in Poland.

The new hatchery employs intelligent SmartCenter™

­operability, for the simultaneous control of conditions for
different breeds and batches. Pas Reform has also supplied
and installed an energy-efficient ventilation system.

‘When we started the business, Hanna (co-founder Hanna

Szy o) and I were determined to build this company on
quality, borne of understanding and respect for our
customers,’ explains Hama Plus founder and chairman,
Marek Krzysztoszek.

Michaël Kampschroër

For your own free copy of
the brochure, please email
info@pasreform.com or
download in pdf format from
Pas Reform
Sales Director
Academy Mobile +31 653 266 126
kampschroer@pasreform.com
Putting science into practice

Pas Reform online at

www.pasreform.com.
Helga Derksen
Office Manager
Telephone +31 314 659 111
derksen@pasreform.com

19
Pas Reform
Hatchery Technologies
 (L-R) Dr. Tan Ee Seng, Sales
Director Asia of Pas Reform
Hatchery Technologies and
Mr. Reddy, Sneha Farms’ Director
Prestigious new Smart
hatchery project for
Sneha Farms in India
Sneha Farms has chosen Pas Reform as its partner for the
development of a prestigious new hatchery project in
Hyderabad, in the South Indian State of Andhra Pradesh.
With breeder farms, feed mills and a contract growing
department, Sneha Farms’ fully integrated approach to
broiler production has delivered substantial growth for the
Company since it was formed in 1995. The new hatchery will
be fitted with 18 SmartSet™ 115 Setters and 18 SmartHatch™
Hatchers, to produce 600,000 d.o.c. per week.
Sneha Farms’ director Mr. Reddy is enthusiastic about the
new partnership: ‘With a thriving, modern integration in this
part of India, the time is right to expand our operations with
a state of the art hatchery.
‘Pas Reform has a good reputation here in the Indian market’,
he says, ‘and we are impressed by the professionalism and
expertise of Pas Reform’s people’.
20
Smart boost for Astana
Kus in Kazakhstan
A comprehensive Government finance program has been
launched in Kazakhstan, to support investment in new tech-
nology for the country’s poultry businesses. Pas Reform and
Crown Central Asia are working together to support this
production-boosting initiative, with many hatcheries around
the country being refurbished with Smart incubation
systems.
The Dutch company’s ability to provide support and feed-
back through trained Indian engineers locally, was, says Mr.
Reddy, an important factor in deciding who to work with on
the new hatchery project.
Dr. Tan Ee Seng, Pas Reform’s Sales Director in Asia says: ‘We
are delighted to have been awarded this contract – and look
forward to working with Sneha Farms, to help further their
ambitious plans for future growth, in what is for Pas Reform
an important strategic growth market’.
Pictured during an inspection of
Astana Kus GPS Hatchery, near
the capital city of Astana, are:
(L‑R) Mr. Marat Aldybaev,
President Astana Kus, Michaël
Kampschöer, Sales Director Pas
Reform Hatchery Technologies
and Mr. Saulebek Bukharbayev.
Left picture: Mrs. Gulmira Isaeva,
Sales Director Crown Central Asia
A Smart first
for Granja Rosanda
in Guatemala
Guatamala’s Granja Rosanda broiler integration is expanding
its current business with the addition of a new Smart hatchery
from Pas Reform.
Under the leadership of Owner and Founder Lic. Victor
Martinez, The Group has selected SmartSet™ setters and
SmartHatch™ hatchers from the Dutch hatchery technology
company, together with a complete hatchery climate condi-
tioning package.
‘Pas Reform’s very professional team have been instrumental
in helping us draw up plans for this new project,’ explains
Lic. Victor Martinez, ‘with comprehensive engineering drawings
and a project management programme that will facilitate
rapid, efficient construction.
‘A team of Pas Reform’s ventilation and project management
experts will provide complete back up, for the completion of
the project later this year.’
The construction of Granja Rosanda’s new hatchery repre-
sents the largest Smart incubation project in Guatemala to
date. ‘The hatchery sector has grown significantly in Central
America over the last couple of years,’ comments Ing. Ranulfo
Ortiz, Pas reform’s business development manager for the
region. ‘We are very pleased to be participating in the
region’s growth with this new partnership, and look forward
to serving Granja Rosanda’s hatchery needs for many years.’
Altona gets Smart in
Western Australia
Western Australia’s leading supplier of layer chicks, Altona
Hatchery Pty Ltd, has selected Smart incubation technologies
from Pas Reform for the refurbishment of its hatchery at
Forrestfield, Perth. The commission includes SmartSet™
setters, SmartHatch™ hatchers, a SmartCenter™ Hatchery
Information System, egg transfer equipment and Hatchery
Climate Control systems.
Established in 1942, Altona today supplies customers
throughout Western Australia and the Northern Territories,
with chicks from Hyline layer stock. The company operates its
own breeder farm, hatchery and pullet grower farms under
the direction of Mr Peter Bell.
Dr. Tan Ee Seng
Sales Director Asia
Mobile +6012 67 000 87
taneeseng@pasreform.com
21
 Pas Reform designs
Siberia’s largest poultry
complex
Russia’s fastest growing poultry integration, ZAO Prioskoljie,
has launched a new poultry production complex – Altaiskiy
Broiler - in Siberia, adding a further modern feedmill,
hatchery, farms and slaughterhouse to its investments.
Using Pas Reform’s modular single-stage technologies,
the new facility includes SmartSet™ setters, SmartHatch™
hatchers, hatchery automation and climate control systems
and advanced hatchery management and information soft-
ware systems. Pas Reform’s Academy provides on and offsite
training and consultancy services, to monitor hatchery
results and provide guidance for the finetuning of incuba-
tion programmes.
With an opening capacity of 36 million eggs per annum,
poultry and poultry meat products are being marketed
primarily in Biysk, Kemerovo region, under the trademark
‘Altayiskiy Broiler’. Future plans will see Altaiskiy Broiler’s
capacity doubled, to extend product marketing more broadly
into Siberia, The Urals and for export to the Far East.
The true cost of
chilled chicks
A while ago, we visited a day old broiler chick hatchery in
Western Europe. The hatchery manager was having serious
discussions with one of his clients, who found first week
mortality in the chicks delivered from this hatchery to be too
high. In the farmers’ opinion, the cause of mortality – often
running as high as 3 - 4 per cent – must, he believed, lie with
the hatchery as he was providing the best conditions for the
broilers, especially during the first week of life.
Indeed, registrations of climate in the poultry house seemed
fine. Feed and water were supplied via commonly used
systems.
However mortality rates at other farms receiving chicks from
the same breeder flocks were low to average, usually staying
below one per cent. This though was little comfort to the
farmer experiencing the losses. And as continuing discussion
did not seem to be finding a solution, we offered to help in
finding out what was going wrong.
At first sight, the poultry house looked good: the floor was
equally covered by a 2 - 3 cm layer of wood shavings; feed
and water supply were adjusted to the right height and light
intensity and distribution was adequate. The measured
temperature in the house was 34 ºC. However, we also
noticed that the temperature sensor was positioned at
approx.1.3 meters above the floor.
Suspecting that a cold floor may be the reason for increased
first week mortality, we placed chicks with their feet on the
back of our hands – and indeed, their legs did feel cold.
The farmer’s wife confirmed our observation by placing the
chick’s feet against her cheek.
When registrations were taken directly from the floor itself,
we recorded a temperature of 25 ºC, which is definitely too
low for day old chicks.
Low floor temperature

Monitoring the process
We began on the day of hatch by closely monitoring chick
quality and the chick collection process, observing the chicks
in the dispatch room and registering the climate. This all
appeared to be within acceptable limits. So next, we joined
the chicks inside the truck during transportation to the farm.
Climate inside the truck was registered as usual during the
one hour drive and with temperature maintained at around
25 ºC, appeared satisfactory. On arrival at the farm, we
observed the unloading of the chicks, together with the
farmer and his wife and a farm employee.
After hatching, a chick’s thermoregulatory system is not yet
fully matured, which means they have very little ability to
regulate their own body temperature during the first 7 - 10
days of their lives. Consequently, environmental temperature
has enormous impact on the chick’s own body temperature,
which will be reduced accordingly. This costs the chick vital
energy – and will impair both the health and growth of the
chicks. Mortality then occurs as a result of various health
problems, predominantly yolk sac infection, dehydration or
starvation.

Poultry specialist joins Pas
Reform in Hungary
Hungarian poultry specialist
Dr. László Kőrösi (58) has been
appointed to represent Pas
Reform, as the Dutch hatchery
technology company expands
further into Eastern Europe.
22
Founder of poultry health and
management consultancy,
AgriAL Bt., in 2002, Dr. Kőrösi
began his career as a
veterinarian and technical
consultant for Shaver, with a
MSc from Budapest Veterinary
University.
After nine years with Shaver,
Dr. Kőrösi left to take up a new
role as chief veterinarian and
technical advisor for a Ross joint-
venture GP breeding program.
Working with PS farms and
hatcheries throughout Eastern
Europe, a practical advisory
capacity was central to this role,
before László accepted his next
position with Merial’s Hungarian
Distributor, in 1998.
‘Dr. Kőrösi is well-established
and well respected in Hungary’,
says Pas Reform Sales Director
Michaël Kampschöer. ‘His skills
and experience complement his
role as an advisor to the poultry
sector in Hungary, where rapid
growth and sector advancement
are important features of EU
membership.
 (L-R) Mr. Paul Erb, Bell AG and
Martin ‘Tiny’ Barten, Senior
Hatchery Specialist of Pas
Reform Hatchery Technologies

Pictured are Bouke Hamminga,

Director International Sales &
Business Development and José
Luis Aviles from Incubadora
Mexicana SA

Based on this practical evidence – the farmer agreed to

increase floor temperature by preheating the poultry house
for 36 - 48 hours before the chicks’ arrival. The chicks feel the
cold of the floor through their bodies. And since chicks are in
constant contact with the floor, the temperature of the floor
is actually more critical to the chick’s body temperature than
air temperature. Preheating the broiler house is therefore
vitally important, especially in cold weather. It can be useful
to preheat the broiler house with the litter, still packed, in
the house. This will ensure that the concrete is warm before
the litter is d
­ istributed on top of it.
Either placing a thermometer on the litter, or using an
infrared non-contact thermometer, will accurately determine
floor temperature, which should be around 28 ‑ 30 ºC.
Observing the chicks’ behaviour, especially during the first
week, tells much about their comfort levels. If chicks huddle
and stay down on the floor, house temperature must be
increased. Simply feeling the temperature of their legs will
indicate immediately whether they are chilled. Conversely,
if they move away from heat sources and appear listless,
they are probably too warm.
Happily for this farmer – and for a continuing relationship
with the hatchery – after starting to preheat his broiler
houses, the problems of first week mortality virtually
­disappeared, with mortalities decreased to around 0.4 %
in the first week.
Poor brooding costs
The cost of poor brooding temperature to both the grower
and the integrator are tremendous: 4 per cent mortality is
more than 3 per cent above the acceptable maximum limit
for first week mortality. In addition, and probably even more
important, is that chicks who survive chilling will deliver
inefficient growth. And this eventually will cost a great deal
more.
Let’s assume a drop of 4 points FCR and a slaughter weight
of 2.2 kg. If this drop can be avoided by creating proper
brooding conditions, 88g of feed is saved per broiler.
With 30,000 broilers in a house, this equates to 30,000 birds
x 88 g = 2,640 kg of feed. For a farm with seven production
rounds, this amounts to 7 x 2,640 = 18,480 kg of feed saved
per year. If we then also take into account the adverse effects
of poor brooding practice on chick uniformity – and the
deductions the processors will levy on growers for birds
outside the desired weight range – it is not hard to see how
these effects easily justify the additional costs incurred by
preheating.
Incubadora
Mexicana SA
Incubadora Mexicana SA of Mexico have three hatcheries in
Sonora and Tehuacan that produce some 30 million day old
table egg pullets (90 % white Bovans and 10 % Brown ISA)
and 30 million embryos a year for vaccine production.
The company have agreed to a new project to expand their
Tehuacan facility. 12 SmartSet™ 115 setters and six
SmartHatch™ hatchers will be supplied by Pas Reform.
This follows on from a previous contract to supply incubators
that Pas Reform secured in 2003, as their new machines
provided enhanced hatchability, an improved hatch window
and better energy utilisation figures.
In-ovo vaccination for
ZAO Zagore (Belaya
Ptitsa)
ZAO Zagore, a member of the agro holding company Belaya
Ptitsa in Belgorod, has contracted Pas Reform to fully auto-
mate its egg transfer room. With a capacity of 60,000 eggs/
hr, the new, fully automatic candling and transfer system will
incorporate Embrex In-ovo vaccination capabilities at the
company’s existing hatchery in Shebekina, Belgorod region.
Candling will ensure the removal of infertile eggs from the
setter trays, before the remaining fertile eggs are vaccinated
In-ovo, for automatic transfer into hatcher baskets. ZAO
Zagore is a fully integrated company with parent stock
farms, a hatchery with a capacity of 67 million eggs per year,
broiler farms, a feed mill and slaughter-house. The company
produces 73 thousand tons (live weight) of poultry meat.

Dr. Marleen Boerjan

‘Growing demand is creating
many new opportunities. Since
2005, László’s consultancy has
also represented Cobb
(Germany) in Hungary. With
such well-balanced experience –
László’s knowledge will be a
positive asset, as the region’s
hatchery operations expand.’
Dr. László Kőrösi’s contact details
Director R&D
are:
Telephone +31 314 659 111
boerjan@pasreform.com
AgriAL Bt.
Béri Balogh Ádám u. 42
2100 Gödöllő
Hungary
Mobile +36 309 820 054
Email lkorosi@t-email.hu
Fax +36 2 842 0640

23

Morocco’s Maroc
Dinde diversifies into
broiler production
with Pas Reform
Maroc Dinde, Morocco’s largest turkey producer, is diversi-
fying into broiler production assisted by Pas Reform.
The group, headed by owner Mr. Abdelmoulah has signed
an agreement for the development of a new green field
hatchery, where Pas Reform’s Smart modular, single stage
system will be introduced to optimise broiler incubation
from day one. The new installation will include SmartSet™
setters, SmartHatch™ hatchers, hatchery automation
systems and hatchery climate control systems.
Maroc Dinde’s new broiler hatchery will be built in two
phases. On completion, the hatchery will have the capacity
to produce 600,000 day old broilers per week.
Broiler production
‘While we are experienced in rearing turkeys, it is a new
­challenge for us to expand the business in this way,’ says
Mr. Abdelmoulah, ‘We sought a partner that has proven
expertise and the technical capability to build such a project.
For us, Pas Reform is the best partner to fulfil these require-
ments – and with such specialised expertise in hatchery
climate control, hatchery automation and hatchery project
management, we anticipate our new broiler hatchery will
deliver in line with these ambitious plans.’
Pas Reform is actively engaged
in the poultry sector worldwide
– and as such, we are regularly
involved in exhibitions in
different countries.
24
As a Company new to the broiler business, hatchery
­management training for Maroc Dinde’s personnel is an
important part of the new project. ‘Maroc Dinde’s hatchery
managers will visit The Netherlands, to work with our team
at Pas Reform Academy,’ concludes Mr Bouke Hamminga,
Pas Reform’s director of international sales and business
development. ‘Here they will learn about the physiology of
the chicken embryo – and how to manage their new Smart
incubation system for the best performance.
‘Their training will subsequently enable them to train
personnel at the hatchery in Morocco – and Pas Reform’s
team will also visit regularly, to help monitor progress,
­finetune the system and ensure that Maroc Dinde achieves
the shortest hatch windows for superior chick quality.’
L-R: Mr. Hiqmet Driza, founder
and owner of Driza Limited, and
Mr. Jan-Peter Eil, Project
Manager Pas Reform Hatchery
Technologies
Smart fit for hatchery
growth in Albania
Albania’s leading poultry producer, Driza Limited, has signed
a new Agreement with Pas Reform for a suite of SmartSet™
setters, SmartHatch™ hatchers and Smart Hatchery
Automation Systems.
Situated in Albania’s most important industrial centre at
Fieri, on the Gjanica tributary of the Seman River, Driva has
delivered unprecedented growth since first entering the
poultry market in 1997. The company’s hatchery will ulti-
mately produce 10 million day old chicks each year.
Founder and owner Hiqmet Driza faced massive challenges,
when he first launched his poultry production business in
1997. ‘Driza is an incredible success story’, explains Pas
Reform Project Manager Jan-Peter Eil. ‘When the business
expanded into poultry production, Albania’s poultry
processing facilities were severely hampered by technological
and managerial inefficiencies, outdated equipment and the
want of a skilled workforce.’
‘Yet in a little over ten years, and with the support of the
AAATA (Assistance to Albanian Agricultural Trade
Associations) project, Driza has emerged as the region’s
leading producer of high quality poultry and poultry meat
products.’
With the installation of its Smart products, Pas Reform’s
Academy will also deliver full onsite training programmes for
Driza’s hatchery personnel.
Alongside its broiler operations, Driza also produces 100,000
turkeys each year, with additional revenue streams from
ostrich, lamb, pork and wine production. A feedmill, modern
broiler slaughterhouse, cooling/freezing operations, distribu-
tion and retail networks put the company well on-track in its
plans for full integration.
The management team of the
Schotman hatchery: Erik, Rob,
Diny and Aloys Wolterinck
(left to right)

Smart growth for

Dutch Schotman SmartTrayTM

Pas Reform
Enhanced comfort and

hatcheries
uniform airflow for
improved hatch quality

After working with three generations of Pas Reform
­incubators, The Netherlands’ Schotman Hatcheries is
expanding in Europe with Smart modular single-stage
­incubation technologies from Pas Reform.
The hatchery, owned by father and son Aloys and Erik
Wolterinck, produces one million birds a week. Backed up
by strong performance over many years with Pas Reform
machines, the Wolterincks also selected Smart incubation
technology for the benefits of modular single stage
­incubation in reducing the hatch window.
A small hatch window improves day old chick uniformity,
which forms the basis for optimising broiler management
and achieving the lowest possible feed conversion.
production in the event of a serious infectious disease
breakout, with its inevitable restrictions on the movement
of flocks.
Appreciation and certification
Schotman’s reputation stems from the hatchery’s absolute
commitment to chick quality. Appreciation for the quality of
Supports hatching
Schotman broilers has, says Aloys, been demonstrated not eggs at two levels
only by a constantly growing customer-base in the
Netherlands and Germany, but also by an increasing number
of hatcheries further afield, who have contracted the family-
run business to hatch eggs for them, or to deliver broiler
chicks to fulfil their own customer’s order requirements. Stable, self centring
egg positioning

Pas Reform CEO Bart Aangenendt concludes, ’Schotman

‘We balanced the benefits when making our choice for the
latest installation’, explains Aloys. ‘While the older systems
demand more attention and skill from the hatchery
manager, the new Smart systems run independently and
provide much more information to support optimised
­development for the broiler chicks.’
With 100,000 PS females and its own males, the Schotman
operation also incorporates a rearing farm for 100,000 birds,
with a further 300,000 PS under contract at farms located
strategically in different disease defence compartments
of the Netherlands and Germany. This measure secures
Hatcheries’ uncompromising dedication to quality has
gained recognition and Certification from many national
and international quality control bodies throughout Europe, Pas Reform
including Food Quality Certification in the UK. Hatchery Technologies
‘This is exactly the kind of environment that Smart was www.pasreform.com
designed for. We are delighted to continue our long associa- Open, spacious grid
tion with the Wolterincks – and look forward to supporting
their continuing growth and success for many years to
come.’

Erik Meijer
Service Manager
Mobile +31 610 491 245
e.meijer@pasreform.com

Martine Onnes
Office Manager
Telephone +31 314 659 111
onnes@pasreform.com

25
 Mr. Ruben Tan, Owner Marshall
Poultry

Smart cost benefits

for Marshall Poultry
Integration
In a year when chicken output in the Philippines was
predicted to slow due to reduced consumer demand and the
rising cost of feed and production, Marshall Poultry has
found enhanced growth in converting to the use of Smart
single stage incubation from Pas Reform.
After detailed consultation with his production team and a
review of the performance of Pas Reform’s Smart technolo-
gies in Malaysia, entrepreneur and business owner Mr Ruben
Tan is, he says, ‘very optimistic’ of an early return on his
investment.
Marshall Poultry Farms commissioned a brand new hatchery
complex at San Vicente in the Bulacan region in September,
opening the new complex with six SmartSet™ setters and six
SmartHatch™ hatchers to operate in Single Stage.
Pas Reform’s project team provided advices to the develop-
ment of the new hatchery, to include detailed site planning,
fine layouts, ventilation specifications and the installation
plus commissioning of setters and hatchers.
‘For us, the rising cost of multi-stage incubation was a major
concern’, says Mr Ruben Tan. ‘Single Stage incubation has
enhanced performance throughout the integration, with
improved chick quality and vitality, better feed conversion
and ultimately great performance from a higher yielding
broiler.’

Mirza Kochekkhan
Iran’s Mirza Kochekkhan Co.
has commissioned Pas Reform
for the installation of Smart
hatchery technologies at its
family owned and run PS
hatchery in Some Sara, Gilan
State. The installation includes
SmartSet™ setters,
SmartHatch™ hatchers,
egg transfer equipment and a Pas Reform expands into
hatchery climate control system. New Zealand and the Pacific
Islands
For detailed project information,
please contact Pas Reform has appointed Mr.
Mr. Kamal Nazari, McGregor Lochhead of Sonoma
Representative Pas Reform Enterprises Ltd. to develop
Hatchery Technologies, markets in New Zealand and the
kamalnazari@ymail.com Pacific Islands for its modular,
single-stage Smart incubation
system.
Mr. Lochhead is well known in
New Zealand’s poultry sector.
Following six years with ANZ
Banking Group in Trade Finance
and FX (Foreign Exchange
products), he took over the
running of Sonoma Enterprises
– a leading local provider of
agricultural equipment and
consultancy - from his father
in 2003.

26
The relevance of Hatchery
Climate Control
Introduction
While optimising climate inside the incubator best supports
the needs of growing embryos, accurate climate control else-
where in the hatchery also makes an important contribution
to overall efficiency.
Growing embryos use oxygen and produce carbon dioxide
and water vapour during incubation, thus the air within the
incubator needs to be refreshed regularly. However to main-
tain truly efficient climate control, there are other important
factors to consider, including temperature and relative
humidity in the various rooms of the hatchery, the avoidance
of airborne cross-contamination and energy saving.
Homogeneous incubation temperature is best achieved when
the machines operate in an area where where temperature
and humidity are constantly maintained. Maximum room
temperature is reduced when the incubator depends
partially on air cooling – and in this case, a greater volume of
air will be required than when using a water-cooled system,
to cater for both the oxygen needs of the embryos and the
cooling requirement of the incubators.
Sonoma will represent
Pas Reform’s full line of
products, including Smart
incubators, hatchery
automation systems and
hatchery climate control
systems, with the full support
of Pas Reform’s Sales, Project
Management and Academy
Training facilities in Holland.
Similarly, it is useful to humidify inlet air. This avoids the
creation of ‘cold spots’, which arise with the constant opera-
tion of a humidifier in the incubator: particularly relevant for
hatcheries in dry and/or cold regions. Conversely, hatcheries
in hot, humid countries can benefit from dehumidifying inlet
air, so avoiding overly high humidity in the setter – which
results in insufficient weight loss by the hatching eggs
during incubation.
Air transport by natural ventilation substantially limits the
hatchery’s control of temperature and humidity. An air
handling unit (AHU) enables inlet air to be conditioned and
regulated, based on the needs of the embryos. This is
achieved by controlling the output of the AHU according to
the pressure required in various rooms. With pressure differ-
ences set such that air flows from ‘clean’ to ‘dirty’ areas,
cross-contamination is prevented.
By reducing supply air volume to the lowest necessary levels
and eliminating unnecessary heating (including humidi-
fying) or cooling (including de-humidifying), energy savings
will be realised. Fans operating at variable speeds are more
energy efficient for controlling pressure in the hatchery
than recirculation – and selecting setter/hatcher room
temperature in relation to external, local climate can also
have a positive impact on energy consumption.
Sonoma can be contacted at:
Sonoma Enterprises Ltd.
No. 50, Hakanoa Street, Grey Lynn,
Auckland 1021
New Zealand
Phone 64 (0) 9 361 1060
Fax 64 (0) 9 361 1061
Mobile 64 (0) 21 341 286
Email sanoma@xtra.co.nz
Website www.sonomaenterprises.co.nz
Advice
–– C onsult a specialist when designing the hatchery’s climate
control system, as many factors need to be considered and
there may be several options available
–– Ensure sufficient air supply to the various rooms in the
hatchery
–– Precondition air in terms of temperature and relative
humidity to meet the climate requirements in the room
–– Avoid high (>25 ºC) room temperatures in a cold climate
–– Use variable air supply with frequency drive instead of
recirculation
–– Always maintain the highest air pressure in the setter
room compared to other areas, to avoid cross-
contamination
–– Avoid using air ducts to extract used air. These are difficult
to clean and encourage an accumulation of pathogens
(eg. Aspergillus)
–– Maintain the AHU, regularly replacing dust filters and
checking the V-belts
–– Monitor climatic conditions (temperature, relative
humidity, CO2) in relation to the specified requirements for
all hatchery rooms every 14 days .
Wim Hazekamp
Project Manager
Mobile +31 651 575 805
hazekamp@pasreform.com
27
 Spain’s Granja Crusvi
SmartPro™’s modular design
enables the precise control of
temperature, humidity, O2 and
CO2 in large incubators.

adopts new SmartPro™

for hatchery expansion
Complete hatchery remodelling
Catalonian integration Granja Crusvi is among the first in
the world to adopt Pas Reform’s latest advancement in
hatchery technologies. The company is to renovate part of its
existing hatchery, replacing its entire hatcher capacity with
the new SmartPro™ system, launched this year.
Pas Reform’s representative in Spain, Mr. Jaume Sauntaularia,
explains, ‘Having worked with Granja Crusvi for the last five
years, we are very pleased that our continuing collaboration
has culminated in the first phase of a complete hatchery
remodelling – and delighted that Granja Crusvi yet again
shows its pioneering side – to be the first SmartPro™ adopter
in Spain.’

The Reus-based integration was also among the first to

adopt Pas Reform’s SmartSet™ setters, when they launched
in 2005. ‘The technical results we achieved with Smart have
been fundamental to our continuing growth over the past
four years’, says Evarist Caparo, general manager of Granja
Crusvi, ‘and we are once again impressed – this time with the
new ‘modular design’ concept of the SmartPro™ hatchers.

‘It is a unique offering in the hatchery sector’, he says,

‘SmartPro™ retains all the strength of modular, single-stage
incubation, while further enhancing climate control on a
larger scale, to deliver reliably robust day old chicks.’

Smart growth for
Pas Reform Russia
Pas Reform’s Russian subsidiary
is moving into new premises,
just four years since its original
formation.
The Russian arm of the Dutch
hatchery technology company
has, says CEO Bart Aangenendt,
delivered outstanding results
28
over the past four years. ‘Under
the directorship of general
director Wim Schaafsma and
commercial director Anna
Kolygina, Pas Reform’s market
share now exceeds 50 per cent
in the CIS countries, with the
production of more than 1
billion eggs per annum from
hatcheries employing our Smart
technologies.’
Pas Reform Russia will remain in
Belgorod, the heart of the
Russian poultry sector, with
newly built 200 q.m. premises
that include office space, larger
storage for service parts, an
electronics workshop and a
mechanical workshop.
‘With growth continuing
throughout the CIS countries,
the new office will enable us to
accommodate that growth
without interruption to
customer service, project
management and project
design’, says Wim Schaafsma.
Service spare parts can be
delivered out of stock for CIS
customers and later this year,
Pas Reform Russia plans to open
a new distribution and storage
centre, to accommodate larger-
scale deliveries.
Managing the hatch window:
a careful eye for detail pays off
During a long, intercontinental flight recently, we found
ourselves thinking back on a visit we made to a customer
hatchery in Asia, where they had very recently made the
change from multi-stage to single-stage incubation.
When we arrived, the hatchery had already processed
several hatches with their new single-stage equipment –
and we received an enthusiastic welcome. One person said
­hatchability had increased by five per cent, with another
citing an increase of as much as seven per cent. Importantly,
they were very happy with the quality of the chicks, having
previously found substantial variations ranging from
­dehydrated chicks with long wing feathers, to chicks still
being wet at the moment of pulling. After the switch to
single-stage incubation, they found the chicks much more
uniform in appearance. Today, we would describe their
observations as the result of a reduced hatch window.
Single-stage vs multi-stage
When asked if they knew how many hours before chick
take-off the first chicks usually hatched using multi-stage
incubation, we were advised that relative humidity in the
hatcher spontaneously rose above the fixed set point of
fifty-three per cent around 4.00 - 6.00 p.m., two days before
chick take-off, which was routinely started at 6.00 a.m.
At the point of chick take-off, some chicks were usually still
freeing themselves of their shell, while others were still quite
wet. However the hatchery could not afford to wait any
longer to pull the hatched chicks, as this would cause too
much dehydration in those that hatched first.
Based on these observations, we calculated a hatch window
of around 36 hours and over. However with single-stage
incubation, relative humidity increased spontaneously at
around midnight, 6 - 8 hours later than before. And at chick
take-off, virtually all the chicks were dry, with no signs of
dehydration. This indicated a hatch window of approxi-
mately 24 hours, taking into consideration an allowance of
6 - 8 hours for just hatched chicks to dry.
Uniformity a prerequisite
A few years later – and based on the hatchery’s earlier expe-
rience and results with single-stage incubation – the same
integration opened another hatchery with new generation,
modular single-stage machines. Here we met a very serious,
relatively inexperienced young hatchery manager, who was
eager for tips to get good results. We agreed to invest some
extra time in training him, giving him detailed, step-by-step
instructions against which he made careful notes.
Our first advice to him was that he should not focus solely
on high hatchability, but also on achieving uniform batches
of high quality, day-old-chicks - as uniformity is a prerequi-
site for optimal management in the broiler farms.
To achieve uniform batches, we advised him to set eggs
with as similar a background as possible. Combining short
stored eggs and long stored eggs, or eggs from both young
and old breeder flocks together, will lead to greater variation
in the chicks hatching from these eggs. He asked us how
much difference in storage time and breeder flock age was
­acceptable, to which we replied three-to-four days and five
weeks respectively, for the period in the setter.
However, during transfer to the hatcher, he should try to
keep the batches of eggs separated as much as possible.
When the batches of eggs set in one setter differed too
much in background, he could, we explained, select different
temperature set points per section, to gain back some of the
lost uniformity. We also explained that preheating the eggs
in the setter prior to incubation, e.g. five hours at 77 ºF
(25 ºC), would help to start the incubation process for all
embryos more equally, which ultimately would lead to a
shorter hatch window. There was no need to explain the
importance of uniform temperature distribution, as this had
been an important deciding factor in choosing the supplier
of equipment for this new hatchery.
Bodyweights above target
We agreed that the hatchery manager would update our
agent regularly with the results he achieved – and through
him, we would be informed. In this way, the hatchery
manager could also ask questions as they arose.
According to the information we received, this hatchery
manager regularly achieved a hatch window of 12 - 18 hours.
The management of the integration praised their young
manager for the good, uniform chick quality he delivered
from this hatchery. Their chicks made a very good start in the
broiler farms, with 7-day body weights typically way above
target. This translated into an improved feed conversion
ratio of 4 points – which in a setter of 115,200 egg places
(17 cycles/year), with 85 % hatchability, 95 % liveability and
a delivery weight of 2.2 kilograms, equals 139,164 kilos of
feed saved per year.

Iwan ter Wiel

Pas Reform Russia’s service staff
have undergone comprehensive
training at the company’s
Zeddam headquarters in The
Netherlands, to become fully
qualified for the delivery of
onsite inspection and repairs, as
well as the test and repair of
parts in Pas Reform’s Belgorod
workshops.
Contact details for Pas Reform’s
Project Manager
new office are:
Mobile +31 651 618 801
terwiel@pasreform.com
Pas Reform Russia
Esenina Street 20V
308036 BELGOROD
Russia
T +7 4722 58 90 50
F +7 4722 58 90 51
E info@pasreform.ru
I www.pasreform.ru
29
 Smart sets new
standards for hatchery
hygiene with Microban®

L-R: Mr. Chuah, Director CAB

Group and Mr. Henk Markhorst, Pas Reform has signed an exclusive Agreement to incorpo-
Sales Director Pas Reform rate Microban®, the world’s leading antimicrobial product
Hatchery Technologies protection system, into Smart hatchery technologies.

Smart expansion for

The new Agreement will initially see Microban® technology
incorporated into Pas Reform’s patented hatcher baskets,
reducing the risk of cross contamination from food

Malaysia’s CAB Group

poisoning bacteria by up to 99.9 %.

Microban® antibacterial technologies have been tailored

Having monitored the development of modular single-stage
incubation technologies for several years, Malaysia’s CAB
Group has collaborated with the Kedah State Economic
Development Corporation (KSEDC) to expand its poultry
integration in Penang with a new Smart single-stage PS
broiler hatchery from Pas Reform.
The new hatchery, located at Kedah, is being developed in
three phases to produce 1.1 million ParentStock chicks each
year by 2013.
Mr Chuah, director of CAB Cakaran’s new GP farm project,
explained that aside from cost savings of some 20 per cent
and the ability to protect the Group’s poultry business from
the risks of international embargoes on PS chick imports;
PS quality, uniformity and bio-security were also key factors
in CAB’s decision.
Chick uniformity
‘Pas Reform’s Smart incubators deliver a short spread of
hatch, which reduces time to the first intake of feed and
water.’ This, said Mr Chuah, promotes excellent uniformity in
the day olds, simplifying farm management and producing
markedly better performance. ‘As an added bonus, because
the chicks are of higher quality and in better condition, they
are also better able to withstand the stress of vent sexing,
vaccination, transport and so on, which means the PS chick
arrives on the farm in very good condition.’
CAB employs the most rigorous bio-security measures and
this too, said Mr Chuah, had been a deciding factor. ‘Bio
­security and food safety are central to CAB’s promise to its
customers, and Smart incubation fully upholds that promise.’
Bio security and food safety
Smart cabinets are constructed of smooth-walled, ‘food-safe’
aluminium, stainless steel and polystyrene: highly durable
and resistant to strong disinfectants and corrosion. The
absence of closed air ducts improves hygiene and sanitation,
as does the incorporation of cooling ducts into the walls of
the cabinets – making short work of thorough cleaning
between cycles.
Dr. Tan Ee Seng, Pas Reform’s Sales Director in Asia, is leading
the Dutch hatchery technology company’s delivery for CAB.
‘We never under-estimate the importance of people to the
success of any hatchery operation’ says Dr. Tan, ‘and with a
tailor-made, onsite training programme in place, CAB’s
hatchery professionals will have an excellent grounding in
all aspects of single-stage incubation, to help them meet
demanding targets on every level of the hatchery’s
performance.’
specifically for incorporation into the polyethylene from
which Pas Reform’s hatchery baskets are moulded. The
Microban® antimicrobial protection is built-in during the
injection moulding manufacturing process, it cannot wash
off or wear away and will deliver continuous antibacterial
protection throughout the useful lifetime of the product.
When bacteria come into contact with the Microban®
surface, the patented anti-microbial protection works by
penetrating the cell wall of the microbe, to disrupt key cell
functions so that the microbe cannot function, grow or
reproduce.
Pas Reform has always placed great emphasis on the impor-
tance of hygiene in the hatchery. The company’s sector-
leading Smart incubators already incorporate smooth-
walled, ‘food-safe’ aluminium, stainless steel and
polystyrene. Cooling circuits are fully integrated into the
walls of the SmartHatch™ hatcher to reduce bacterial
growth and accelerate highly efficient cleaning.
The incorporation of Microban® in Pas Reform’s hatchery
products will, says Dr. Marleen Boerjan, Director of Research
and Development, deliver enhanced levels of product perfor-
mance, with added protection from bacteria that can
compromise embryo and day old chick development:
‘Heightened awareness of the risks of bacterial transfer and
cross contamination in the hatchery means that for us, this
was a logical next step in our continual product develop-
ment strategy.’

Smart new Logistics Centre
Pas Reform has commissioned a
new 4,500sq.m., purpose-built
logistics centre, to serve the
company’s expanding
worldwide customer-base.
The new facility will be located
at Doetinchem, less than eight
kilometres from the Company’s
headquarters in Zeddam and
ideally situated, says CEO Bart
30
Aangenendt, for excellent access
to major trunk routes. ‘Pas
Reform has experienced
unprecedented growth since the
launch of our Smart single-stage
hatchery technologies’, he says,
‘The new building will
complement existing facilities -
and must also be smart enough
to support 24 hour global
ordering systems and
communications for customers
anywhere in the world, both
today and in the future.’
To deliver robust global
communications, Pas Reform
has also upgraded its ICT
platform, migrating to
Microsoft® Dynamics for
Enterprise Resource Planning
(ERP) and Customer Relationship
Management (CRM) systems
that integrate fully with
Microsoft® Office applications.
The company has commissioned
Delft-based architects Cepezed,
winners of the prestigious BNA
Cube from the Royal Institute of
Dutch Architects in 2008, to
design the new facility.
‘Cepezed fuse functionality and
innovation with outstanding
process control and
sustainability: qualities that will
further enhance Pas Reform’s
L-R: Bouke Hamminga,
Director International Sales
& Business Development of Pas
Reform Hatchery Technologies,
Mr. Vanderlei Pereira, Grand
Parent Stock Manager, and
Thomas Calil, Managing Director
of Pas Reform do Brasil.

Cobb Vantress Brasil selects

Smart incubation from
Pas Reform for GGP facility
From multi-stage to single-stage
Pas Reform do Brasil is proud to announce the successful
conclusion of negotiations with Cobb-Vantress Brasil, for the
complete replacement of incubation technologies at the
leading broiler breeding company’s GGP (great grandparent
stock) complex near Sao Paulo. The new Smart incubation
system will be supplied and installed by Pas Reform do Brasil.
Located in the south central region of Brazil, in Guapiacu,
Sao Paulo, Cobb-Vantress Brasil – a wholly owned subsidiary
of Cobb-Vantress Inc. - is well positioned to supply breeding
stock for this, the largest market outside of the United
States, with the production of more than 20 million parents
a year.
The new, state-of the art Smart hatchery will deliver tight
controls through every aspect of great grandparent, grand-
parent and parent stock production.
‘Pas Reform’s Smart was selected from a number of systems
currently available from Brazilian and overseas suppliers,
after rigorous evaluation by a select team of technicians
from Cobb Vantress Brasil and Cobb Vantress Inc.’s global
technical service team’, says Thomas Calil, managing director
of Pas Reform do Brasil. ‘This adoption of Pas Reform
modular single stage technologies is an important, evolu-
tionary step in Brazil, particularly when there is already a
strong move from multi-stage to single-stage incubation in
other countries in Latin America.’

The breeding company’s new installation will include

15 SmartSet™ setters and six SmartHatch™ hatchers, with
the complete retrofit of pressure and humidity control
systems in the hatcher rooms.

ability to deliver increased
operating efficiencies for
customers in more than 60
countries’, says Wouter
Heideman, Operations Manager,
Pas Reform Hatchery Technologies.
high, the new facility will
employ new ‘reach-trucks’ to
optimize storage. Flexible
loading bays will feature dock
Martin Barten
levelers, to allow access and
Senior Hatchery Specialist
ease of loading/unloading for
Mobile +31 653 763 673
trucks and containers of all sizes.
barten@pasreform.com

The Doetinchem Assembly and

Logistics Centre has been
designed to offer flexible
loading, unloading, storage and
workspace. Standing 10 metres
31
Pas Reform setting standards
for uniformity worldwide

The Netherlands Central and Eastern Europe Kuwait Portugal Switzerland USA
Pas Reform BV Dr. Marek W. Pospiech Kuwait Medical & Pharmaceut. Avisilva AS Globogal AG Morris
Head Office Equipment Co. WLL
ul. Mielzynskiego 27/29 Estrada Velha da Avessada, 5 Visiting address: 4090 Campbell Road
Bovendorpsstraat 11 61-725 Poznan 6th Ring Road South Farwaniya, Apartado 101 Tannlihag 5 Gillsville, GA  30543
P.O. Box 2 Poland block 44/H 2669-909 Malveira CH-5600 Lenzburg United States of America
7038 ZG  Zeddam Sultan Ben Assa Son’s Complex Portugal
The Netherlands T +48 61 851 7962 Safat 13041 Mailing address: T +1 770 532 4334 x102
F +48 61 851 5923 Kuwait T +351 219 663 700 Postfach 5847 F +1 770 532 0241
T +31 314 659 111 E pospiech@pasreform.com F +351 219 663 709 CH-5600 Lenzburg E dneff_mhi@bellsouth.net
F +31 314 652 575 T +965 2434 2645/6206 E avisilva@mail.telepac.pt Switzerland
E info@pasreform.com F +965 2433 2815
I www.pasreform.com Chile / Peru / Ecuador / Bolivia E monged@kmpec.cc T +41 627 69 69 69 Venezuela
Agrocomercial Safratec Chile Ltda. Rumania F +41 627 69 69 70 EuroFeed de Venezuela c.a.
Sembodja Romania s.r.l. E ds@globogal.ch
Argentina Badajoz Nª 12 Of. 303 Latin America Urb. Industrial Carabobo, CCI
Forklima s.r.l. Edificio Maule Sr. Ranulfo Ortiz Iancu de Hunedoara Nr. 2 Carabobo II, 8va. Transversal
Instalaciones Avicolas Las Condes - Santiago B1, H6, Sc. 1, Et 1, Ap. 1 Syria / Lebanon Galpon 17
Chile Nueva Belgica # 6 Sector 1, Bucharest 011731 ACMAVED Venezuela
Av. Gral. Paz 13.713 Col. Recursos Hidraulicos Rumania
1752 Villa Insuperable, Pcia. B.A. T +56 2 2202034/2299902 62245 Cuernavaca, Morelos Visiting address: T +58 241 832 25 39
Argentina F +56 2 2246726 Mexico T +40 21 317 45 65 Al Ameen St. F +58 241 832 45 92
E fervaras@agrosafratec.cl F +40 21 311 32 94 Outly Boulevard E eurofeed@movistar.net.ve
T +54 11 4655 1960 T +52 7773 119 074 E office@sembodja.ro; Damascus
F +54 11 4652 6931 F +52 7773 134 419 sales@sembodja.ro Grupo Ingediza
E forklima@forklima.com.ar Colombia E ortiz@pasreform.com Mailing address :
R&M de Colombia Ltda. P.O. Box 5441 Calle El Metro de Chacao
Russia Damascus Edf. Atlantida Piso 7, Ofc 7a
Armenia / Georgia Calle 24 N. 69C-19 Sur. Malaysia Pas Reform Russia Syria Caracas
Morris Group Bogotá Suenfa Farming Trading Co. Venezuela
Colombia Esenina Street 20V T +963 115420228
Davidashen 3th Jalan Kulim 1418 308036 Belgorod F +963 115428336 T +58 212 265 2982
Dist. #21 Apt. 22 T +571 420 06 03/420 10 49 14000 Bukit Mertajam, Penang Russia E acmaved@scs-net.org F +58 212 263 4594
375010 Yerevan F +571 420 48 27 Malaysia E grupoingediza@movistar.net.ve
Armenia E colombia@pasreform.com T +7 4722 58 90 50
T +60 45399823 F +7 4722 58 90 51 Thailand
T +374 10 368 307 F +60 45390076 E info@pasreform.ru Goodspeed International Co., Ltd. Vietnam
F +374 10 368 307 Egypt E suenfa_10@yahoo.com I www.pasreform.ru Peja (S.E.A.) B.V.
E armenia@morrisbg.com Alpha Trade Co. 825/253 Moo.1 Pracha-u-thid Rd
Thungkru Visiting address:
Mosadek Street 50 Mexico Serbia 10140 Bangkok Van Oldenbarneveldstraat 85
Australia Dokki-Cairo Proyeccion Tecnica IRADIA DOO Thailand 6828 ZN  ARNHEM
Imexco Australia Pty Ltd Egypt Agropecuaria SA de CV
Gavrila Principa 53 T +66 2 873 6800 Mailing address:
Lot 2 Winta Road T +20 23 749 6337 Nueva Belgica # 6 21208 Sremska Kamenica F +66 2 873 4901 Postbus 117
Tea Gardens, NSW 2324 F +20 23 760 4343 Col. Recursos Hidraulicos Serbia E kamyoksomnuk@yahoo.co.th; 6800 AC  ARNHEM
Australia E alpha.grp@gmail.com 62245 Cuernavaca, Morelos gsp_somnuk@ymail.com The Netherlands
Mexico T +381 21 461 170
T +61 2 4 997 2045 F +381 21 464 113 T +31 26 354 1270
F +61 2 4 997 2085 France / Belgium T +52 7773 119 074 E iradia@eunet.yu Tunesia / Libya / Algeria F +31 26 442 7345
E imexco@myallcoast.net.au Mr. Pierre Joris F +52 7773 134 419 Poultry World E e.mattijssen@peja.nl
E ortiz@pasreform.com
Diepemeers 64 South Korea B.P. 70 Peja Vietnam
Baltic States 8970 Poperinge Il-Seung Co. Ltd M.B.A. Hochiminh office
JSC Skogran Belgium Middle East 3031 Sfax
Mr. Lukas Sederevicius Mr. Maciej Kolanczyk 48-22 Muk 1-Dong Tunesia 02 Ngo Duc Ke St. - Dist. 1
T +32 57 365 661 Chungnang-Ku Me Linh Point Tower
Lakunu Str. 24 E joris@pasreform.com Ul. Drzewieckiego 1 Seoul 131-847 T +216 74 237 999 8th floor - Unit 806
LT-09108 Vilnius 60-408 Poznan South Korea F +216 74 215 205 Ho Chi Minh City
Lithuania Poland E poultry.world@gnet.tn Vietnam
Greece T +82 29726562
T +370 5 270 0027 Intervaz S.A. T +48 61 847 15 19 F +82 29766303 T +84 8 38293503
F +370 5 270 0029 F +48 61 847 15 19 E ilseung@kornet.net Turkey F +84 8 38251021
E sedeluka@ism.lt P.O. Box 41 E maciej.kolanczyk@wp.pl Refarm Kimya Laboratuvari E info@pejavietnam.com
19100 Megara Sanayi ve Ticaret A.S.
Greece Southern Africa
Bangladesh Morocco Pas Reform Southern African Region CC. Cimen Sok. No. 64 Yemen Republic
Axon Limited T +302 2960 90250 Agri Art Elmadag – Istanbul 80230 Hadwan Agri. & Poultry Est.
F +302 2960 90533 9, Sutherland Avenue Turkey
House 54, Road 15, Block D E vazaios@hol.gr 38, Hay Medouaz 2196 Craighall Park, J’burg Visiting address:
Banani, Dhaka - 1213 Témara South Africa T +90 21 2230 5674 60W Str.Front of Azal Hospital
Bangladesh Morocco F +90 21 2247 5003 Behind AlShark Restaurant
Hungary T +27 11 692 4900 E refarm@refarm.com.tr Sana’a
T +880 2 8819781/8859710 Dr. László Kőrösi T +212 5 37 64 30 61 F +27 11 788 2289
F +880 2 8859711 AgriAl Bt F +212 5 37 64 35 78 E jc.sligcher@pixie.co.za Mailing address:
E info@axon-group.net E agriart@agriart.ma Ukraine P.O. Box 25125
Béri Balogh Adám u.42 Mr. Boris V. Marchenko Sana’a
2100 Gödöllő Spain Yemen Republic
Belarus Hungary Myanmar Maker Farms, S.L. Of 212, 60 Pobedy Street
Neoforce Ltd Kan Myint Co. Ltd Kiev 3057 T +967 1 215 127
Commerce and Consulting T +36 309 820 054 Av. Alba Rosa, 55-57 Ukraine F +967 1 211 609
F +36 284 206 40 60(A) 61/2 Miles Pye Road 17800 Olot E hap@yemen.net.ye
Visiting address: E lkorosi@t-email.hu Yangon Spain T +380 44 456 0943
Pulichova Street 29-97 F +380 44 456 0943
220088 Minsk Dr. Kan Tun Win T +34 972 261 260 E bobtat@rambler.ru
Iran T +95 9501 9434 F +34 972 270 661
Mailing address: Vala Sanat Nab E kan.tin.win@gmail.com E correo@maker-farms.com Mr. Y. Romm
P.O. Box 99
220088 Minsk Visiting address: Mr. Kraingchai Paetrakul Amunsenweg 29
Belarus 1st Floor, Apartment No. 23 T +66 8182 22390 Sri Lanka 47472  Mühlheim a/d Ruhr
Mohammadi alley, Golbar St. E kraingchai@gmail.com BAP Agri (Pvt) Ltd Deutschland
T +375 17 200 05 31 Towhid Sq. - Tehran
F +375 17 211 02 15 121/5, Thummodara Road T +49 208 781 839
E neoforce@nsys.by Mailing address: New Zealand Puwakpitiya, Avissawella F +49 208 781 839
P.O. Box 15875-8194 Sonoma Enterprises Ltd Sri Lanka E yurij.romm@nexgo.de
Towhid Sq. - Tehran
Bosnia-Herzegovina Iran 50 Hakanoa Street T +94 36 4921020
Iradia DOO Grey Lynn F +94 36 49210202232602 United Kingdom / Ireland
T +98 21 6643 0222 1021 Auckland E n_hobbyist@sltnet.lk GarveyMoore Ltd
Branka Copica 2 F +98 21 6643 5438 New Zealand
78250 Laktasi E kamalnazari@ymail.com 14 Isleworth Drive
Bosnia Herzegovina T +64 9361 1060 Sudan Chorley
F +64 9361 1061 Coral Co. Ltd. Lancashire
T +387 51 530016 Italy E sonoma@xtra.co.nz PR7 2PU
F +387 51 535345 Avimpianti di Goffi N. Visiting address: Great Britain
E iradia@blic.net
Via E. Alessandrini, 71 Nigeria
Juba turn - M.A. Atoum St
Block 70 - Nr. 64
Pas Reform
T +44 1257 263 058
47121 S. Lorenzo in Noceto – Forli Terudee Farms Nigeria Ltd. Khartoum
Brasil Italy
Visiting address :
F +44 1257 263 058
E dgarv@mail.com Hatchery Technologies
Pas Reform do Brasil Mailing address:
T +39 0543 488 427 Idi Omo Village Al-Mamora - Juba Turn
Av. 26 no. 1441 F +39 0543 488 427 Km. 15 New Ife Road P.O. Box 1899
Bairro Santana E info@avimpia.it Agodi – Ibadan Khartoum
13.500-575 Rio Claro - SP Sudan
Brasil Mailing address :
Jordan P.O. Box 36048 T +249 1 83 247561
T +55 19 3524 3681 Mr. Jamil Al-Khawaja Agodi – Ibadan F +249 1 83 247560
F +55 19 3524 3681 Nigeria E coralco@sudanmail.net
E calil@pasreform.com.br P.O. Box 1709
11310 Zarka T +234 8055 005 709
Jordan F +234 2231 6207
Bulgaria E terudee@yahoo.com
Ecomat Ltd. T +962 6515 8214
F +962 6515 8214
Krum Kyulavkov Str. 11, at. 4 E Al-Khawaja@pasreform.com Pakistan
1172 Sofia Bird Care
Bulgaria
Kazachstan H. No. 460, Block-B,
T +359 9627716 Crown Central Asia Ltd. Faisal Town,
F +359 9627716 Lahore 54700
E info@ecomat.biz Office 705 Pakistan
47, pr. Abaya
Astana, 010000 T +92 42 5204162/3
Canada Kazachstan F +92 42 5204164
Mr. Jeff Pierce E birdcare@brain.net.pk
T +7 7172 391 000 (int 704, 705)
2534 Marion Anderson Rd. F +7 7172 390 102
Hot Springs, AR 71913 E office@cca.kz; sales@cca.kz Philippines
United States of America 7L Agri Food Systems Ent.

T +1 501 767 4949 B19, L1-A, San Dionisio, DBB-1

F +1 501 767 8822 Dasmariñas
E theeggman@northstarhatchery.com Cavite
Philippines

T +63 46 853 0532

F +63 46 853 6106
E lge72001@yahoo.com