435seontrial Sequence

SEOn Trial
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Table Of Contents
Preamble.......................................................................................................................................................4
1. The Opening Statement.............................................................................................................................5
2. The Evidence............................................................................................................................................6
3. The Confession.......................................................................................................................................15
4. The Motive..............................................................................................................................................17
5. The Verdict.............................................................................................................................................18
6. The Aftermath.........................................................................................................................................23
SEOn Trial
Preamble
The Internet as we know it is a highway... a super highway... the Information super

highway. The human traffic that navigates this highway, everyday, numbers in the hun-
dreds of millions.
Is it any surprise then that every man and his dog has hung out his shingle on the highway
to end all highways? The thinking, I am sure is that, “if only 0.0001% of the daily traffic on
the Internet should stop by my website, I'll be a millionaire in no time at all.”
The lure of online success has lured many an unwary Interpreneur to the Internet. The
promise is one of untold riches. The dream is one of early retirement.
It doesn't take long for the dreamer to wake up to the reality.
And the reality is that not even 0.0000000001% of the daily traffic knows that his website
exists, let alone bothers to stop by.
The dream quickly disappears, and the promise remains unfulfilled.
The irony is that in many cases, only one thing separates the dreamer from his dream. That
thing is traffic. Indeed, if 0.0001% of the daily traffic did stop by the dreamer's website, he
would be a very rich man... all things being equal.
Unsurprisingly, traffic generation is one of the most sought after subjects on

the Internet. The cheaper the traffic – the better... with free traffic being the
best of all.
There are several ways to generate free online traffic, but one of the most effective has to be
traffic from Search Engines like Google. This well known fact has created a whole industry
based on Search Engine Optimization (SEO).
We have SEO consultants who promise to get our websites to the first page of Guru... we
have SEO experts who profess to know all the newest algorithms used by the search en-
gines... we have the SEO gurus who will let us into the ancient secrets of Search Engine Op-
timization in exchange for a few thousand pounds... we have the SEO tool vendors who
claim we can't get to the top of Google without their portfolio of proprietary tools... we have
the SEO bloggers who blog about SEO... and we have the SEO black-hatters who deceive the
search engines.
As you go through SEOn Trial, I do not want you to lose sight of the fact that
SEO is nothing but a means to an end. That end is free online traffic.
My earnest desire is that you realise that... you can generate hordes of free traffic to your
website(s) without handing over a small fortune to gurus... you can get to the first page of
Google without the help of expensive consultants... you can implement very effective SEO
strategies without spending hundreds of pounds on SEO tools and software.
I hope you enjoy SEOn Trial, and I look forward to your feedback.
Copyright © 2009, AddictiveText.com Page 4 of 24

SEOn Trial
1. The Opening Statement
It is possible to rank No. 1 On Google (with over 100 million competing results)
with a web page that has no content whatsoever.
I know that this is a very radical, controversial and outrageous opening statement. I also
know that some of you may agitate to have me lined up and shot by a firing squad. But
please realise that I am only a messenger. Surely, you will not want to shoot the poor mes-
senger?
I expect that 99% of you will vehemently disagree with my opening statement, but by the
time I finish my submission in the next quarter of an hour, I am confident that there will be
a 180 degrees swing, and I fully expect 99% of you to agree wholeheartedly with the opening
statement.
That is a brave assertion.
Yes… and I am a brave Prosecutor.
I have long suspected that there has been a lot of misinformation about On Page SEO, and I
alluded to this in my Duplicate Content Report. However, I never suspected just how
acute the problem was.
In the course of my ongoing research, I discovered something so shocking that I still warily
look over my shoulder when I talk about it. Let’s put it this way… I don’t think that Google
will be happy for the information I am about to share with you to be in the public domain.
It’s not just Google, though. Lots of Gurus, Vendors and Purveyors have earned and contin-
ue to earn fortunes from the misinformation that we have all been beholden too. They have
a lot at stake, and are not likely to accept the re-education of the public without a fight.
It will take a brave woman to swim against the tide of misinformation.
Yes… and I am a brave Prosecutor.
Based on the empirical evidence that I will share with you shortly, I have had to revise some
of my long held beliefs about not just SEO, but the importance of Content as well.
The evidence that I present will prove beyond any reasonable doubt that a lot of what we
have been told about SEO is inaccurate at best and downright deceptive at worst.
Ladies and gentlemen of the Jury, I have come to my own conclusions, and I am happy to
let you pass your own judgement.
Let the Trial begin.

SEOn Trial
2. The Evidence
Preamble
I have not instituted this Trial for the fun of it. My objective is to use the evidence you are
about to see as a vehicle for delivering something of real value to three groups of Internet
Marketers.
1. For the new and inexperienced Internet Marketers, I want to save them from go-
ing down the well-trodden path of wasting hundreds (if not thousands) of dollars
in their gallant efforts to discover the secrets of SEO. At the same time, I hope to
give them a bird’s eye view of how to get to the first page of Google.
2. For more experienced Internet Marketers who have not had much success with
SEO, I want to show them what to do and what to avoid in the quest to get to the
first page of Google. They will discover where to concentrate their SEO
efforts.
3. For experienced Internet Marketers who are veteran and successful SEOers, this
Trial will help them capture the essence of what they already know and do intuit-
ively, even though they had no real empirical evidence to support their actions.
This Trial will remove any element of guesswork from their already
successful SEO activities.
Update in January 2010.

Sometime in December 2009 or maybe late November, Google finally got its act together
and stopped ranking the website that I am about to show you. In view of this development,
there will be no point performing the searches I am about to show you, because your results
are likely to be very different from what I present.
However, it is an indisputable fact that for well over 3 months (August - November), the
website in question was ranked very highly by Google.
Immediately after I made this discovery, I checked Google several times a day to see if the
website had been de-indexed. My greatest fear was that by the time this Trial gets to Court,
the website would have completely disappeared from Google, leaving me looking very fool-
ish indeed.
This did not happen, and the website was still on the first page of Google as recently as early
November 2009 (the last time I saw it on Page 1). I think it was a reader that informed me
in December 2009 that the website no longer appeared on the first page of Google.
To say I am shocked is an understatement.
Why are you shocked?
Well, let's put this into some kind of perspective., if you don't mind. This is what I wrote in
early September...

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The screen shots shown above were taken in the first week of September, 2009. It is very possible
that the results will be very different a few weeks later. In fact, I will be very surprised if the results
do not change.
I also said this...
I believe that Google carries out human checks, and as soon as they discover the existence of Your-
SelfFitness.com on the first page, I expect them to take immediate action to deindex the page. That is
why I do not expect that you will be able to replicate the evidence I have shared in a few weeks time.
If anybody had told me in September that the website would still appear at the top of Google
two months later, I would have laughed them in the face.
Now, do you understand why I am shocked?
I think I do, Counsellor.
Great!
Ladies and gentlemen, this is a very controversial case, and people have postulated different
hypotheses to explain what you are about to see. All I can say at this time is that these argu-
ments will be the subject of another submission. For now, I'll let you decide for yourself.
Update in March 2010.

A colleague - David, just informed me that the website I discuss below has now reappeared
in Google, and is in fact now ranked higher than it was when I first published this report. I
have checked, and sure enough David is right.
So six months after this report was published, the strange behaviour I walk you
through below was still happening. However, I can't guarantee that this will still be
the case... depending on when you are reading the report.
The Prosecution’s Case

Unless I state otherwise, the results shown are based on the UK data centre. As you know
Google results vary across data centres, and are dynamic even within the same data centre.
Go to Google and do a search for virtual personal your self without quotes. What do you
see? This is what I see:

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Out of 114 million competing results, the No1 site is www.yourselffitness.com which has
quite an unusual Page Title to say the least, but we won’t bother with that now. You should
get the same result on the US data centre too. Let’s take a look at what the No 1 ranked site
has to offer:
What the xxxx is that?
Sorry, Counsel… did you say something?
Sorry I meant, “what on earth is that?”
And why, if I may ask, do you want to know? Aren’t you the one arguing that it is im-
possible to rank No 1 on Google without any content?
Go on… check it out for yourself, and while you are at it, you may as well have a peek at the
HTML code for the page.
What… you don’t know how to check the HTML? Hmm… I know your type. You want
everything served to you on a silver platter. Don’t you?
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Oh well…
<html>
<head>
<title>Site not available</title>
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">
</head>
<body>
<center>
<br><br>
<img src="unavailable.jpg" alt="This site is currently unavailable.">
</center>
</body>
</html>
Do you still need me to spell it out for you?
Page Title = Site not available

Page Description = zilch… nada
Keywords = zilch… nada
Textual Content = zilch… nada
Graphic Content = one image = unavailable.jpg (alt tag = This site is currently unavailable)
Oh yes! And this page with such perfect Content and On Page SEO ranks No 1 on
Google, beating out over 100 million other pages.
Internet Marketers as a rule tend to be ‘Smart Alecs’.
How do you know that?
Because I am one… and if I was sitting in your chair right now, I would be saying something
along the lines of…
The 114 million pages are not really ‘competing pages’, because the vast majority of them are
not optimised for the search term.
Fair point, but how do you determine ‘competing pages’?
Let’s not get into a long debate here, because I will readily admit that if you search for ”vir-
tual personal your self” with quotes, you will get zero results.
Aha I knew it… this is all a game of smoke and mirrors.
Err… not so fast my Learned Friend. I’ve got more evidence to tender. 

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The results above were returned for searching ”virtual personal trainer” with quotes. As you
can see, this returns more modest but very respectable 18,000 results and these are real
‘competing sites’ by the way, since the search string was enclosed in quotes.
I know what you are thinking…
“I wonder what happens if you remove the quotes?”

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Objection, My Lord
There you are… that’s what you get when you search without the quotes.
Hey, what happened to your site?
Oh no… ah… hold on a minute, there it is at No. 5 with over 7 million other results, for a
phrase that has 18,000 ‘competing sites’.
But, it’s not No. 1 in Google for that phrase.
Now listen… very carefully. I don’t want to lose it with you, but I’ve had it up to my neck
now. First, I showed you a search term with over a 100 million results, but you wanted one
with real ‘competing sites’. I went ahead to show you a query with 18,000 competing sites,
and then you insisted on seeing it without quotes.
And you are still not satisfied! Would you rather the opening statement was changed to:
It is possible to rank on the 1st page of Google (with over 7 million competing results) for
a web page that has no textual content whatsoever.
Is that better?
Ladies and gentlemen, when I eventually came to terms with the evidence that I have just
shared with you, I thought of so many ways to refute it. If you haven’t already guessed, the
objections above were actually my own internal arguments to deny the reality
of what I was seeing.

SEOn Trial
The very last objection I came up with was that… the last time Google indexed the page it
must have had content, and the content must have been deleted after Google indexed the
page. I was certain that the rankings were based on the content on the page before it got de-
leted.
To prove my point, I retrieved the copy of the web page that was in the Google cache, and
this is what I saw:
Suffice it to say that I am still suffering from the shock and awe of this new
evidence! 
There are two points worthy of note:
1. The last time Google indexed the page (on the 28th of August), it was exactly as it
was (i.e. no textual content) when I captured the screen shots at the beginning of
September. Clicking on the current page link simply took me to the page I
showed you on Page 6. I have shown it again below for your convenience.

SEOn Trial
2. Secondly, when I clicked on the Learn more link (on the screen before the one
above), this is what I found:
The URL of the screen above is http://www.google.com/intl/en/help/features_list.html#cached

and the sentences of interest are in the first paragraph:
If you click on the "Cached" link, you will see the web page as it looked when we indexed it.
The cached content is the content Google uses to judge whether this page is a relevant match
for your query.
In other words, Google indexed the page that had no textual content, and decided not
only that it was a relevant match for my query, but that it was the most relevant
match.
Let me make this clear:
In spite of the fact Google was aware that the page was devoid of any content it did the fol-
lowing:
 It indexed the page.

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 It decided that it was a relevant match for the query.
 It decided it was the most relevant match for the query.
The screen shots shown above were taken in the first week of September, 2009. It is very
possible that the results will be very different a few weeks later. In fact, I will be very sur-
prised if the results do not change.
Concluding Statements
One point I would like to make is that (unlike many SEO Gurus) I am not telling you that
the secret for getting a No 1 ranking on Google is to have no content whatsoever. I am
only saying that contrary to accepted wisdom, it is actually possible to get to No 1 on
Google without any content at all.
This being the case, the number of competing pages should be a moot point. Even if there
was only one other competing page and YourSelfFitness.com got to No 1, the opening state-
ment at the beginning of this report would still be a very valid one.
I don’t know about you, but I didn’t even think that Google would index a page that had no
content. My expectation was that if there had only been one other competing page, then
that competing page would be No. 1 in Google, and that YourSelfFitness.com wouldn’t even
be listed in the results.
So the fact that YourSelfFitness.com was listed in the results at all is a major talking point
(but only in my humble opinion, of course). 
I’ll leave it to you to choose which statement you prefer.
1. It is possible to rank No. 1 On Google (with over 100 million competing results)
with a web page that has no textual content whatsoever.
2. It is possible to rank on the 1st page of Google (with over 7 million competing
results) with a web page that has no textual content whatsoever.
Whichever one you choose, the million-dollar question has to be:
Why on earth did Google decide that a page with no textual content deserved to rank No. 1
for the search query I did?

SEOn Trial
3. The Confession
Wouldn’t you just love to know what the Big Gee was thinking?
It is actually at this stage that I expect most SEO veterans to solve this ‘Mysterious Case Of
The Google No 1 Without Content’. If you haven’t figured it out already, don’t worry… the
screen shot below might help.
All I’ve done is display the results with SEOBook’s Firefox add-on, which displays some in-
teresting data below each result.
You can see that the Google Cache Date for YourSelfFitness.com is August 28th, 2009.
The data that interests me, though, is the Y! Page Links of 2,000. I have no doubt that it is
the high (relative to the other sites on Page 1) number of backlinks that projected YourSelf-
Fitness.com to No. 1 in Google. You’ll also notice that the page also has a reasonably high
PR of 4, and this certainly helps. But that’s not all:
When you do a search of allinanchor:"virtual personal trainer" with quotes this is what you
get:

SEOn Trial
Our friendly site ranks No. 1 for this search, and this means that it ranked No. 1 by Google
amongst all the pages that have backlinks with the anchor text "virtual personal trainer”.
Just in case you still haven’t caught on, I’ll spell it out in black and white.
Even though the home page of YourSelfFitness.com…
 had no textual content whatsoever

 did not have a relevant Page Title
 had no On Page SEO whatsoever… obviously 
It was able to rank No 1 for a reasonably competitive term because…
 it had a lot of backlinks

 it had lots of backlinks with the same anchor text as the search phrase
By now, I expect most of you to be nodding and saying to yourself, “of course this is very ob-
vious”. But this wasn’t obvious at the beginning of the Trial, was it? 
In the previous section, I showed you irrefutable evidence that it is possible to rank No 1 on
Google without content, and in this section I have demonstrated how it was possible to
achieve this feat.
All you have to do now is
 digest the information I have shared with you

 draw your own conclusions from it
 apply the information and conclusions to your SEO and Internet Marketing efforts
You can actually skip the rest of this report (especially if you are already successful at SEO),
and just channel your energy into the three bullet points above.

SEOn Trial
4. The Motive
A few months ago, I realised that I was able to rank on the first page of Google for local
terms without doing any On Page SEO whatsoever. In my Duplicate Content Report, I
shared how I used PLRs to create placeholder pages for future clients. These PLRs did not
contain the keywords I was optimising for, and yet I was able to get to the first page of
Google by building backlinks with the appropriate anchor text.
That was when I began to realise that On Page SEO was very overrated.
The problem is that Google as well as SEO Gurus and Vendors, for some reason, want us to
believe that On Page SEO is important.
What is the motivation behind this?
I believe the pendulum swung from one extreme to the other. There was a time when one
could rank on the 1st page of Google just by keyword stuffing (the first incarnation of On
Page SEO), but the quality of results returned by Google, as you can imagine, left much to be
desired.
Google got wise to these tricks, and has progressively adjusted their algorithms to ensure
that their search engine returns quality and relevant results. In the process of adjusting
their algorithms, I believe that Google has inadvertently diminished the im-
portance of On Page SEO to the extent that it is now of very little significance.
The important thing to remember is that good quality and relevant results are
critical to Google’s success and survival. What do you think will happen if people dis-
covered that they could rank on the first page of Google with…?
 Content that is not relevant to the search term

 Poor quality content
 No content at all
Just by building tons of backlinks with relevant anchor text?
I’ll leave you to ponder that question. Your answer to the question will explain why Google
would not want the information in this report to be in the public domain. Imagine what
would happen to the reputation of Google’s search engine if all ten results on the 1st Page of
Google had irrelevant content or even worse - no content.
Please use the information in this report wisely and responsibly.
I believe that Google carries out human checks, and as soon as they discover the existence of
YourSelfFitness.com on the first page, I expect them to take immediate action to deindex
the page. That is why I do not expect that you will be able to replicate the evidence I have
shared in a few weeks time.
Even so, the SEOn Trial Report proves beyond a shadow of a doubt that On
Page SEO is no longer very important.

SEOn Trial
5. The Verdict
Ladies and gentlemen of the Jury, I said at the very beginning of the Trial that I have every
confidence that your verdict will be unanimous and correct. I have not changed my mind.
For the record, I have documented my personal thoughts below.
Conclusions
Here are my personal conclusions (in no particular order). You do not have to agree with
them, in fact as I said at the end of Section 3, it is not even essential that you actually read
them. I have included them here for the benefit of those that may be interested.
 Google’s algorithms aren’t as clever as we all think

 For ranking on Google, Content is definitely not King
 There is a lot of misinformation about SEO out there
 I shouldn’t spend inordinate amounts of time on On Page SEO
 On Page SEO is not essential for web pages with unique content
 On Page SEO might be useful as a tie-breaker
 On Page SEO is important for pages using PLR or content from Article Directories
 On Page SEO can improve the relevance of backlinks
 I don’t need expensive software for On Page SEO
 Spending money on certain SEO tools is like flushing money down the drain
Applications
Is it ok to create an empty web page, and try to rank it by building backlinks with relevant
anchor text?
Don’t be silly!
I have already told you that this report is not a Modus Operandus for getting a No. 1 ranking
on Google. I am only sharing information that I think will help you channel your energy,
time and money into productive and cost effective SEO efforts.
And why would you want to rank an empty web page as No. 1 on Google, anyway? I thought
the whole idea of getting to the first page of Google is to drive traffic to your content. Am I
missing sommink here?
1. On Page SEO
I mentioned in my Duplicate Content report that I am cautious by nature. So even though I
know that it is possible to get to the first page of Google with no On Page SEO, and in fact no
content, I have no plans of trying to rank a web page with no content.
When I am in a hurry, I am happy to use content from PLRs and Article Directories, and
then to publish the content after doing some On Page SEO. My Duplicate Content re-
port discusses this in great detail.
For unique content, I don’t think On Page SEO is that important.

SEOn Trial
However, if I am finding it difficult to break through a certain point on Google’s rankings
(e.g. if I am stuck at N0. 22 or No. 7) in spite of my backlinking efforts, I will try SEOing the
web page and see if that helps. That’s what I mean by On Page SEO being useful as a tie
breaker.
I should mention that the Page Title and Page Description have benefits that go beyond
SEO. It is important to have relevant (include the keywords) and compelling titles and de-
scriptions for all web pages so that people will click on the listing in Google.
I usually restrict my On Page SEO to:
 Add a Page Title that includes the keyword.

 Add a Page Description that includes the keyword.
 Add a Heading that includes the keyword (if it makes sense).
 Use the keyword in the first paragraph.
 Use the keyword in the last paragraph.
 If there are more than four hundred (or so) words, use the keyword again in the
first or second paragraph.
Compare this to where I was coming from previously…
I had to make sure that not only did the Page Title include the keyword, I also had to make
sure that it was one of the first two words of the title. For the first paragraph, I had to make
sure that the keyword appeared before a certain number of characters. I also had to em-
bolden the keyword X number of times, and lots of other little time-consuming On Page op-
timisation tasks.
Not any more, and thank God for that.
2. Keyword Density
I used to obsess about keyword density. As a ghostwriter, I would get clients who say that
the keyword density has to be X% blah blah blah. Imagine how awkward it can be to write a
500 word article, and have to use the phrase “cheap car insurance UK” eleven times within
the article. 
What a waste of time!
I agree with you… for once.
Now, I just write naturally, and try to include the keywords in the first and last paragraphs.
Sometimes, I could use the keyword several times (higher than recommended keyword
density) in an article, but that’s only because it flows naturally in the context of the article,
and I do so without worrying about being penalised by Google.
I am sure I read somehwere that Steve Pavlina writes without bothering about On Page SEO
and Keyword Density. Mr. Pavlina has loads of first page rankings on Google. Hmm…
3. LSI
This is something that I have never really bothered with, and based on my findings, I still
don't think it is very important. However, I now believe it can be a useful way to get ranked
for secondary keywords that are related to your primary keyword.

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4. Software and Tools

There are lots of software and online tools out there for On Page SEO, Keyword Density, LSI
etc. I have actually spent money on and used a number of them.
Going forward though, I’ll be keeping my hands firmly in my pocket. It will very much
be a case of save your money.
You don’t need me to tell you that a lot of Gurus and Vendors continue to earn millions of
dollars from selling On Page SEO tools. I certainly do not expect them to agree with what I
have just said. Do you?
5. URL SEO
I use search operators as a guide to decide what the important SEO elements are:
a. allintitle, intitle
b. allintext, intext
c. allinurl, inurl
d. allinanchor, inanchor
The first two groups of operators have already been covered by On Page SEO, while the last
group of operators will be covered by Off Page SEO.
The URL group of operators (allinurl, inurl) is covered by choice of domain names and file
names. At the very least, I try to have the targeted keyword covered by the file name e.g. if
the keyword is ‘rolex watches’, I would have the HTML file named rolex-watches.html.
If possible, it is also nice to have a matching domain name i.e. rolexwatches.com, rolex-
watches.net etc. I know many people advocate buying a separate domain for your tar-
geted keyword, but in my opinion, it is not practical to do so especially if you have a lot of
keywords to optimise for.
As the evidence demonstrates, you can get a No. 1 ranking without a domain name that
matches the targeted keyword.
There have been raging debates about whether it is better to use domain names with hy-
phens e.g. rolex-watches.com or without hyphens rolexwatches.co.uk. Anybody who
is aware of the contents of this report will not waste their time and energy debating such ir-
relevant matters.
It doesn’t matter whether you use hyphens or not, it should be a case of personal preference.
I used to opt for domains with hyphens, but now I prefer to use no hyphens, simply because
domains without hyphens are easier to remember.
6. Off Page SEO

I now focus most of my efforts on Off Page SEO AKA backlinking with anchor text. In my
opinion, at least 80% of SEO efforts should be concentrated here. It's the old 80-20 rule
again, Im afraid.

SEOn Trial
It is an open secret that the only way to achieve top rankings in Google for competitive
terms is by a well-orchestrated backlinking campaign.
It goes without saying that the majority (but not all) of the backlinks should
have the appropriate anchor text. This will attend to the last group of search operators
(allinanchor, inanchor).
I was tempted to write quite a bit more on backlinking, but I am really determined to keep
this report shorter than 20 pages. I actually started off thinking it would be less than 10
pages long. 
The truth is that backlinking requires a report of its own, and I’ll be happy to write one if
there is enough interest.
In any case, it will be worth your while to read up on:
 Keyword Authority
 Page Rank
 No Follow Attribute
 Link Reputation
 Link Relevance
 Link Popularity
 Link Diversity
 Link Velocity
About link velocity... it would be remiss of me not to point out that you should never build
too many links too quickly, especially if you have a new domain with very few web pages.
I'm not saying you should limit yourself to 20 links a day, but please use your discretion and
do some research on the subject.
January 2010 Update: In response to 'user' feedback, I have actually written two backlink-
ing reports – Backlinking FAQTS and Backlinking Blackbook.
7. Accelerated SEO
Here is how you can reduce the time to market for larger websites. Let’s say you need to
create and optimise a 30 page website. The normal way of going about this would be:
1. Write unique content for the 30 pages

2. Optimise and publish the content
3. Start a backlinking campaign for the 30 pages
Unless you outsource the content creation, it could take you several days (maybe even
weeks) to get all the content created, and this is before you can even start your backlinking
campaign. But with the knowledge you have just gained, you can now:
1. Publish SEOd PLR content or content from Article Directories on the 30 pages
4. Start a backlinking campaign for the 30 pages
2. Write unique content for the 30 pages
3. Optimise and publish the content

SEOn Trial
This will speed up the time it will take you to get to the first page of Google. The sooner you
get to page one of Google, the sooner you will be able to monetize your web pages.
8. SEO Tag Team

Ironically, I think that the greatest value of On Page SEO might be in maximising the benefit
derived from Off Page SEO. This is what I mean…
I am sure you are aware of the debate about whether or not the relevance of the website
where you get a backlink from matters or not. One school of thought argues that if you get a
backlink for the keyword ‘weight loss’ from a Health & Fitness website, it will carry more
weight than one obtained from a Finance website.
The other school of thought tells us that a backlink is a backlink, no matter the colour it is
wrapped in. 
My question is: how does Google determine how relevant a website is? As we have just
seen, Google’s algorithms aren’t anywhere as clever as people give them credit for.
For instance, let’s say my keyword is ‘london 2012 olympics’… and I got a backlink from a
budding Triple Jumper’s blog… would Google rate it as a relevant blog. What if I somehow
managed to get a link from the Sports pages of the New York Times… would Google see it as
a relevant link… or would only links that come from websites with olympics in the domain
name be classed as relevant?
These are serious questions that bother me… so answers on a post card, please.
Here’s how I think Google can easily determine the relevance of a link…
All they have to do is assess the On Page SEO of the page where the link resides. This
means:
 The relevance of the domain name won’t matter a tiddly bit.

 A backlink from a web page that is well optimised for ‘london 2012 olympics’ will
be rated higher than one from a web page that is not optimised for the keyword.
 On page SEO and Off Page SEO will work in concert to boost the power of back-
links.
I hasten to add that I don’t know if this is how Google weighs the relevance of links, but it
wouldn’t surprise if they used similar logic.
If this is the case then it makes more sense to do On Page SEO for your back-
links than for your content.
Use On Page & Off Page SEO as a tag team. 

SEOn Trial
6. The Aftermath
I would like to believe that I have achieved the objectives set out at the beginning of this
Trial:
1. For the new and inexperienced Internet Marketers, I want to save them from go-
ing down the well-trodden path of wasting hundreds (if not thousands) of dollars
in a gallant effort to discover the secrets of On Page SEO. At the same time, I
hope to give them a bird’s eye view of how to get to the first page of
Google.
2. For experienced Internet Marketers who have not had any success with SEO, I
want to show them what to do and what to avoid in the quest to get to the first
page of Google. They will discover where to concentrate their SEO ef-
forts.
3. For experienced Internet Marketers who are veteran and successful SEOers, this
Trial will help them crystallise the essence of what they already know and do intu-
itively, even though they had no empirical evidence to support them. This Trial
will remove all guesswork from their SEO activities.
What Next?
SEOn Trial really is just the tip of the iceberg, as far as Internet Marketing is concerned. In-
ternet Marketing is a very vast subject, and there are lots of pitfalls along the way, unfortu-
nately.
I have written a series of reports, that cover the core essentials of Internet Marketing. I
have listed the reports below and on the next page, with a very brief summary of each re-
port.
I will also be releasing some major products later this year, (2010), and I'd like to offer
you the opportunity to get each and every one for FREE.
All you have to do is share your story with our community.
We would like to know how your Internet Marketing journey has turned out so far, your
general experience with Internet Marketing products, and what impact (if any) this report
and any of my other reports has had on you.
Just head over to the blog and share your story and you might be one of the lucky ones who
will win a prize. This is the link to the blog → http://addictivetext.com/blog/the-professor-
and-the-wizard/
Google Value Maximizer Concepts (previously featured as WSO OF THE DAY)

Most people just don't understand Duplicate Content. You can use Duplicate Content to in-
crease your bottom line by earning up to five figures on auto-pilot. For Duplicate Content...
read Golden Content. 
SEOn Trial
Backlinking FAQTS (previously featured as WSO OF THE DAY)

Some of the greatest myths on the Internet are about SEO and backlinking. Are you con-
fused? You don't know who to believe? Backlinking FAQTS will put your mind at rest.
Backlinking Blackbook
Backlinking is pretty easy and straightforward when you know what to do. It includes
strategies that you can use yourself or give to your outsourcing team. You also get over 650
high quality backlink sources.
Google Keyword Sabotage (previously featured as WSO OF THE DAY)

Keyword Research is vital to the success of any Internet Marketing campaign. It pains me
to see so many Interpreneurs put the kiss of death on their campaigns by doing KR wrong.
GKS will help you gain an unfair advantage over your competition.
Scientific Niche Research

This 5 page report has taken the Internet Marketing World by storm. Who would have
thought finding Golden Niches in 15 minutes or less was possible? It is now, and SNR
shows you how.
The Q Factor
Do you know the 17 Q Factor precepts that can lead to a million dollar pay day? Success in
Internet Marketing doesn't have to be a pipe dream. The Q Factor will show you why.
SEOn Trial (previously featured as WSO OF THE DAY)

You are probably wasting hundreds if not thousands of dollars on SEO. You will find out
how to stop wasting and start saving.
Peace be unto you,
Oz
Surrey, United Kingdom
September, 2009.

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SEOn Trial

Distribution and Editing – Broad Terms

[NO] - Can sell this product directly.

1. The Opening Statement.............................................................................................................................5

The Internet as we know it is a highway... a super highway... the Information super

It doesn't take long for the dreamer to wake up to the reality.

The dream quickly disappears, and the promise remains unfulfilled.

Unsurprisingly, traffic generation is one of the most sought after subjects on

Copyright © 2009, AddictiveText.com Page 4 of 24

That is a brave assertion.

Yes… and I am a brave Prosecutor.

It will take a brave woman to swim against the tide of misinformation.

Yes… and I am a brave Prosecutor.

Let the Trial begin.

Copyright © 2009, AddictiveText.com Page 5 of 24

Update in January 2010.

To say I am shocked is an understatement.

Why are you shocked?

Copyright © 2009, AddictiveText.com Page 6 of 24

I also said this...

Now, do you understand why I am shocked?

I think I do, Counsellor.

Update in March 2010.

The Prosecution’s Case

Copyright © 2009, AddictiveText.com Page 7 of 24

What the xxxx is that?

Sorry, Counsel… did you say something?

Sorry I meant, “what on earth is that?”

Do you still need me to spell it out for you?

Page Title = Site not available

Internet Marketers as a rule tend to be ‘Smart Alecs’.

How do you know that?

Fair point, but how do you determine ‘competing pages’?

Aha I knew it… this is all a game of smoke and mirrors.

Copyright © 2009, AddictiveText.com Page 9 of 24

I know what you are thinking…

“I wonder what happens if you remove the quotes?”

Copyright © 2009, AddictiveText.com Page 10 of 24

Hey, what happened to your site?

But, it’s not No. 1 in Google for that phrase.

Copyright © 2009, AddictiveText.com Page 11 of 24

There are two points worthy of note:

Copyright © 2009, AddictiveText.com Page 12 of 24

The URL of the screen above is http://www.google.com/intl/en/help/features_list.html#cached

Let me make this clear:

 It indexed the page.

I’ll leave it to you to choose which statement you prefer.

Whichever one you choose, the million-dollar question has to be:

Copyright © 2009, AddictiveText.com Page 14 of 24

Copyright © 2009, AddictiveText.com Page 15 of 24

Even though the home page of YourSelfFitness.com…

 had no textual content whatsoever

It was able to rank No 1 for a reasonably competitive term because…

 it had a lot of backlinks

All you have to do now is

 digest the information I have shared with you

Copyright © 2009, AddictiveText.com Page 16 of 24

What is the motivation behind this?

 Content that is not relevant to the search term

Just by building tons of backlinks with relevant anchor text?

Please use the information in this report wisely and responsibly.

Copyright © 2009, AddictiveText.com Page 17 of 24

For the record, I have documented my personal thoughts below.