Documente Academic
Documente Profesional
Documente Cultură
150140722
What is “Privacy”?
Big data and individual privacy might be data collected directly from
are intentionally broad and inclusive. some source, or data derived by some
Business consultants Gartner, Inc. define process of analysis. They might be
big data as “high‐volume, high‐velocity saved for a long period of time, or they
and high‐variety information assets that might be analyzed and discarded as
demand cost‐effective, innovative they are streamed. The term “privacy”
forms of information processing for encompasses not only avoiding
enhanced insight and decision observation, or keeping one’s personal
making,” while computer scientists matters and relationships secret, but
reviewing multiple definitions offer the also the ability to share information
more technical, “a selectively but not
term describing the publicly. Anonymity
storage and analysis of overlaps with privacy,
large and/or complex but the two are not
data sets using a series identical. Voting is
of techniques recognized as private,
including, but not but not anonymous,
limited to, NoSQL, while authorship of a
MapReduce, and machine political tract may be anonymous, but
learning.” In a privacy context, the it is not private. Likewise, the ability to
term “big data” typically means data make intimate personal decisions
about one or a group of individuals, or without government interference is
that might be analyzed to make considered to be a privacy right, as is
inferences about individuals. It might protection from discrimination on the
include data or metadata collected by basis of certain personal characteristics
government, by the private sector, or (such as an individual’s race, gender, or
by individuals. The data and metadata genome). So, privacy is not just about
might be proprietary or open, they secrets.
might be collected intentionally or The promise of big‐data
incidentally or accidentally. They collection and analysis is that the
might be text, audio, video, sensor‐ derived data can be used for purposes
based, or some combination. They that benefit both individuals and
society. Threats to privacy stem from the misuse of the data, and the fact
the deliberate or inadvertent disclosure that derived data may be inaccurate
of collected or derived individual data, or false.
[2] I. Altman. The Environment and Social Behavior: Privacy, Personal Space, Territory,
and Crowding. Brooks/Cole Pub. Co., 1975.
[3] A. Besmer and H. Richter Lipford. Moving beyond untagging: photo privacy in a
tagged world. In CHI 2010, pages 1563–1572. ACM, 2010.
[4] d. boyd and E. Hargittai. Facebook privacy settings: Who cares? First Monday,
15(8), August 2010.
[5] d. m. boyd and N. B. Ellison. Social network sites: Definition, history, and scholarship.
Journal of Computer-Mediated Communication, 13:210–230, 2007.
[6] S. Egelman and M. Johnson. How good is good enough? the sisyphean struggle for
optimal privacy settings. In Proceedings of the CSCW Reconciling Privay with Social
Media Workshop, 2012.
[7] S. Egelman, A. Oates, and S. Krishnamurthi. Oops, I did it again: Mitigating repeated
access control errors on Facebook. In CHI 2011, pages 2295–2304, 2011.
[9] R. Gross and A. Acquisti. Information revelation and privacy in online social
networks. In Proceedings of Workshop on Privacy in the Electronic Society, pages 71–
80. ACM, 2005.