FINANCIAL MANAGEMENT PROJECT

REPORT
SUBMITTED TO: MA’AM QURAT UL AIN SABOOR

Submitted by: wajeeh armaghan, Tayyaba

Hanif, Maryum Arshad, Areeba Zehra, Hooriya
Ikram, Iqra Nayab
INVESTMENT OBJECTIVES:
Our goals for the stock market was to double our money we had. Our short-term
goal was to spend 50% of our money buying stocks that we thought will makes us
money. While our long-term goal is to gain more than what we have lost with
buying the stock.
PORTFOLIO STRATEGY:
To get a higher share ratio with minimum risk involved in stocks with higher
amount of return and profit.
EXPECTATIONS:
Our expectations from this stock game were to grasp some understanding of how
stock market works. We were also expecting to learn how stokes can help you
become wealthy but how there are usually risks involved in gain wealth in the
process.
 HISTORY OF MICROSOFT
Microsoft’s legacy started in April, 1975.  Bill Gates and Paul Allen founded the company in
Albuquerque, New Mexico after leaving their lives in Boston behind to pursue a grand idea.
The name of the company was originally Micro-Soft, combining the words “microcomputer” and
“software”.  The duo registered the company to that name in November, 1976.  A short two years
later, Microsoft opened its very first international office, which was located in Japan.
They found that it was hard to recruit the best programmers while they were located in New
Mexico, and in early 1979 Microsoft made the move to Bellevue, Washington.  In 1981 the
company restructured to become an incorporated business in Washington, and officially changed
its name to Microsoft Corporation, Inc.  The restructuring of the company was when Bill Gates
officially became President and Chairman of the Board for the company, while Paul Allen took
on the role of Executive Vice President.
Microsoft’s very first piece of hardware, the Z-80 SoftCard, was unveiled in 1980 and became an
immediate success.  The card enabled the Apple II computer to run the industry-standard
business software and operating system of the time.  They saw 5000 sales of the product in its
first three months on the market.  The cards sold at $349 each, which produced an impressive
profit their first year in production.
Their first operating system also came in 1980, and was a variation of Unix that they had
acquired distribution rights to from AT&T.  They titled the operating system Xenix.  This
operating system was also the earliest version of Microsoft Word was revealed, then titled Multi-
Tool Word.  The word processor was groundbreaking for its potential “What You See Is What
You Get” style of creating documents.
DOS was the first operating system that really propelled the company forward to success.  IBM
gave a contract to Microsoft to produce an operating system for their new IBM Personal
Computer.  Microsoft did not have an operating of its own to meet the needs of IBM, and
purchased a clone of the CP/M system that was popular at the time, and IBM redubbed it IBM
PC DOS.  It was offered at a much lower price than CP/M, and became the standard of the time
because of that.
Later, in 1983, Microsoft partnered with a handful of other companies to produce its own version
of DOS.  The company aggressively pushed the system, familiar to people around the world as
MS-DOS, on personal computer manufacturing companies and surged to the top of the market.
Microsoft continued building on this success, and through the ‘90s developed the Windows
operating system which was quickly adopted by the general market.  This also paved the way to
their acceptance as the standard operating system for the corporate world.  In the latter part of the
‘90s, the company focused heavily on the internet and development of systems for use with it.
In the early 2000’s the company faced legal struggles as the United States deemed it a monopoly
and forced the company to split.  Windows XP was released in 2001, and is widely considered
Microsoft’s greatest operating system to date.  The company has continued to focus heavily on
 the home user throughout the 2000s and today they dominate the home environment in the form
of software, personal computers and gaming devices, and much more.
INCOME STAEMENT OF MICROSOFT
(2018-2019)

Why you selected this company as a “buy”?

Following are the reasons, I choose Microsoft company’s stock as a buy;
1. Income statement of Microsoft is Strong.
2. Microsoft is a juggernaut.
3. COVID-19 had minimal net impact on the total company revenue.

S/NO# Company Symbol Total Amount I Current # of Shares I Am

Want to Invest in Stock Price Buying (rounded
This Company down to the nearest
tenth)
1 Google Inc GOOG $1,454.36 $1,454.36 1
2 Google Inc GOOGL $2,977.98 $1,488.99 2
3 Amazon.com Inc AMZN $146,787 $2,935.74 50
4 Amazon.com Inc AMZN $29,357.40 $2,935.74 10
5 Citigroup Inc. C $518.80 $51.88 10
6 Alibaba Group Holding BABA $2,329 $232.97 10
Ltd – ADR
7 Citigroup Inc. C $10,376 $51.88 200
8 Microsoft Corp MSFT $208,780 $208.78 1000
 9 Amazon.com Inc AMZN $299,600 $2,996 100
10 Google Inc GOOG $149,400 $1,494 100
11 Amazon.com Inc AMZN $153,200 $3,064 50
12 Apple Inc AAPL $37,459 $374.59 100
13 Wal-Mart Stores Inc WMT $1,283.80 $128.38 10
14 Microsoft Corp MSFT $21,345 $213.45 100
15 Wal-Mart Stores Inc WMT $12,881 $128.81 100
16 Amazon.com Inc AMZN $318,456 $3,184.56 100
17 Google Inc GOOG $75,728 $1,514.56 50
18 Ford Motor Company F $1,800 $6.00 300
19 Wal-Mart Stores Inc WMT $1,293.90 $129.39 10
20 Wal-Mart Stores Inc WMT $3,236.75 $129.47 25

MY PORTFOLIO
 HISTORY OF AMAZON
Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company
started as an online marketplace for books but expanded to sell electronics, software, video
games, apparel, furniture, food, toys, and jewellery. Amazon is known for its disruption of well-
established industries through technological innovation and mass scale. It is the world's
largest online marketplace, AI assistant provider, live-streaming platform and cloud
computing platform] as measured by revenue and market capitalization Amazon is the largest
Internet company by revenue in the world. It is the second largest private employer in the United
States and one of the world's most valuable companies.

Amazon.com has a number of products and services available, including:

 Amazon Fresh  Fire TV

 Amazon Prime  Video
 Amazon Web Services  Kindle Store
 Alexa  Music
 App store  Music Unlimited
 Amazon Drive  Amazon Digital Game Store
 Echo  Amazon Studios
 Kindle  Amazon Wireless
 Fire tablets

 Reason for choosing AMAZON.COM INC:

I have chosen amazon.com inc because of its strong income statement that
describes its sales, expenses and revenues. Amazon is one of the world’s
most revenue making company at this particular time of pandemic where
online shopping is only option and apart from online shopping it has various
services that no one is able to provide till now. On stock market i have
 observed its positive return continuously that forced me some how to
invest my money in Amazon, there was a lifetime return of 4.9% on 414
shares with a profit of $62,051.64. This was the highest return I received
from all my investments in different companies.

# of Shares I
Am Buying
(rounded
Total Current down to the
Company Symbol Amount I Stock Price nearest
Want to tenth)
Invest in This
Company

1. MICROSOFT MSFT $211.3473 $213.6700 104.0000

CORPORATION
2. APPLE INC AAPL $379.5134 $383.6800 704.0000

3. CITIGROUP INC C $51.8800 $52.6500 5.0000

4. FORD MOTOR F $6.1700 $6.1000 4.0000

COMPANY
5. ALPHABET INC GOOG $1,498.9723 $1,541.7400 397.0000

6. ISHARES S&P IVV $315.0161 $318.9000 720.0000

500 FUND
7. MACDONALD’ MCD $185.2300 $184.8800 300.0000
S
CORPORATION
8. AMAZON.COM AMZN $3,050.1168 $3,200.0000 414.0000
INC.
9. WAL-MART WMT $124.8100 $130.6800
STORIES INC 40.0000
 HISTORY OF FORD
History

The Henry Ford Company was Henry Ford's first attempt at a car manufacturing company and
was established on November 3, 1901. This became the Cadillac Motor Company on August 22,
1902, after Ford left with the rights to his name.

The Ford Motor Company was launched in a converted factory in 1903 with $28,000
(equivalent to $797,000 in 2019) in cash from twelve investors, most notably John and Horace
Dodge (who would later find their own car company). The first president was not Ford, but local
banker John S. Gray, who was chosen to assuage investors' fears that Ford would leave the new
company the way he had left its predecessor. During its early years, the company produced just a
few cars a day at its factory on Mack Avenue and later at its factory on Piquette Avenue in
Detroit, Michigan. Groups of two or three men worked on each car, assembling it from parts
made mostly by supplier companies contracting for Ford. Within a decade, the company would
lead the world in the expansion and refinement of the assembly line concept, and Ford soon
brought much of the part production in-house (vertical integration).Henry Ford was 39 years old
when he founded the Ford Motor Company, which would go on to become one of the world's
largest and most profitable companies. It has been in continuous family control for over 100
years and is one of the largest family-controlled companies in the world. Between 1903 and
1908, Ford produced the Models A, B, C, F, K, N, R, and S. Hundreds or a few thousand of most
of these were sold per year. In 1908, Ford introduced the mass-produced Model T, which totalled
millions sold over nearly 20 years. In 1927, Ford replaced the T with the Model A, the first car
with safety glass in the windshield. Ford launched the first low-priced car with a V8 engine in
1932.

In 1929, Ford was contracted by the government of the Soviet Union to set up the Gorky
Automobile Plant in Russia initially producing Ford Model A and AAs thereby playing an
important role in the industrialization of that country.

Reason of choosing FORD MOTORS COMPANY:

 Ford is the third most widely held stock on an app used to track the most popular stocks.
 Ford’s dividend yield is attractive.
 There are over 284,000 accounts proudly holding Ford, according to Robin track, versus
more than 152,000 for Tesla, the next-most popular auto stock.
 Although, in 2020 Ford’s stock price has gotten quite low.
Company Stock Symbol Total amount I Current price # of shares I
want to invest stock am buying
in this (rounded off
company to the nearest
tenth)
 1. Apple INC. AAPL $373.3700 $383.6800 5

2. AMAZON.COM.IN AMZN $3,112.6396 $3,200.0000 98

C

3. CITIGROUP INC. C $51.5080 $52.6500 3

4. FORD MOTOR F $6.1300 $6.1000 5

COMPANY

5. ALPHABET INC. GOOG $1,514.5124 $1,541.7400 500

6. MICROSOFT MSFT $206.6700 $213.6700 2

CORPORATIONS

HISTORY OF TESLA
Tesla was established in 2003 by group of specialists who wanted to demonstrate that individuals
didn't have to bargain to drive electric – that electric vehicles can be better, speedier and more
amusing to drive than fuel vehicles. Today, Tesla constructs all-electric vehicle as well as
limitlessly versatile clean vitality age and capacity items. Tesla accepts the quicker the world
quits depending on non-renewable energy sources and moves towards a zero-outflow future, the
better. It structures, fabricates and sells electric vehicles and vehicle powertrain parts. It is
situated as a very good quality green electrical vehicle's organization in the extravagance
showcase. It gained spotlight in February 2008 after the dispatch of first full-electric games
vehicles The Tesla Roadster.
WHY TESLA:
 Tesla Stocks are riding high even in the pandemic
 Tesla has an IBD Composite Rating of 97, means tesla stock currently outperforms 97%
of all stocks in terms of important fundamental and technical stock-picking criteria
 Stock has a relative strength rating of 99.
 Also holds the NO.1 rank among its peers in IBD’s Auto Manufacture’s Group

ZEHRA’S PORTFOLIO
 HISTORY OF GOOGLE
Google was Founded on October 2, 2015, by Larry Page and Sergey Brin, the two co-founders of
Google, Alphabet Inc. is primarily a conglomerate of software firms. Within this miscellaneous
collection, Google owes the predominant position. The prime intention of creating Alphabet Inc.
was to ease down to some extent the load on Google. Another reason was to make Google
somewhat all the more all-embracing and to bolster up Google search engine enormously. The
CEO of this company is Larry Page, one of the founders while Eric Schmidt is the Executive
Chairman. Other premier board members include Sergey Brin (again, another founding member)
as the President, David Drummond (as the CLO) and Ruth Porat (as the CFO). Being situated at
a lower echelon than Google, Alphabet Inc. is also the parent of some of the famous companies
like Waymo, Verily, Nest Labs, Google Fibre and likewise quite a number of others. Though
most of the internet related businesses, both desktop based and on app form, such as YouTube,
Google Search, Maps, Cloud, and Android Operating System are still under the aegis of Google,
yet it was proposed by Eric Schmidt to expand the subordinate subsidiaries of Alphabet to the
number of 26 and even beyond, if view ships and user-ships are somewhat enhanced. It is
already being speculated that with its rapidly growing popularity and success, Alphabet is bound
to secure for itself a dominant chunk of the market by transforming the very make-over of its
business.

Apart from taking some of the enormous loads off from Google, restructuration would also entail
Alphabet Inc. to bypass a host of smaller regulations especially in the EU countries, where the
enormity of the Google establishment might make it difficult to tread and venture upon. In other
words, to assist in the expansion and consolidation of Google, the role of Alphabet Inc. seems to
be quite significant. It has chosen the domain abc.xyz that was introduced in 2014. The main
feature of this website is an Easter Egg which is also the logo.

For the near future, Alphabet Inc. has taken a long stock of things at hand and future prospects
for growth enhancement as well as the acceleration of its viewership potentialities. Google is
focused on making its functioning even more viable in the future and improving their ratings in
relating to the transparency index. Though no ambitious program of its takeover has been
ascertained yet, such bright possibilities cannot be laid down altogether.

2020 2019 2019 2019

Period Ending:
31/03 31/12 30/09 30/06

Total Revenue 41159 46075 40499 38944

Revenue 41159 46075 40499 38944

Cost of Revenue, Total 18982 21020 17568 17296

Gross Profit 22177 25055 22931 21648

Total Operating Expenses 33182 36809 31322 29764

Selling/General/Admin. Expenses,
7380 8567 7200 6255
Total

Research & Development 6820 7222 6554 6213

 Operating Income 7977 9266 9177 9180

Interest Income (Expense), Net Non-

36 1548 -1011 3519
Operating

Other, Net -256 -110 462 -552

Net Income Before Taxes 7757 10704 8628 12147

Provision for Income Taxes 921 33 1560 2200

Net Income After Taxes 6836 10671 7068 9947

Net Income Before Extraordinary

6836 10671 7068 9947
Items

Net Income 6836 10671 7068 9947

Why have u chosen this company?

Constantly improving flagship products is a basic business practice, of course. The more

interesting factor in Google's ongoing success story is the dedication to continuous
innovation. Google sees innovation as part of the mission of the company and empowers its
employees to get creative.

Money is no longer Google’s primary concern as it has enough to make the capital

investment needed to create a beta version seem small in comparison. The company culture is
focused on innovating first, getting the real user data second, and worrying about monetizing
afterward. With Google’s ability to generate revenue through Adwords, the monetizing of a
product is fairly straightforward as long as enough people want to use it.

company symbol Total amount Current stock No.of shares

/want to price I am buying
invest in this (rounded off
company to nearest
tenth.)
 1 APPLE INC. $376.4700 $383.6800 12.0000

AAPL
2 AMAZON $3,058.0800 $3,200.0000 100.0000

AMZN
3 THE WALT $114.3500 $119.3400 200.0000
DISNEY DIS
4 ALPHABET $1,498.5671 $1,541.7400 63.0000
INC. GOOG
5 MICROSOFT $211.3403 $213.6700 310.0000
CORPORATIO MSFT
N
6 WAL-MART $126.1391 $130.6800 22.0000
STORES INC. WMT

HISTORY OF CITI-GROUP
Citi principles - common purpose, responsible finance, ingenuity and leadership - are an integral part of
its history and are a foundation for its future. Since 1812, our central mission has been to support
economic progress. For two centuries, they have applied our passion for innovation to help our clients
advance from ambition to achievement - to connect the world for our clients and to connect our clients to
the world. The bank’s core strengths - facilitating international trade and capital flows, helping consumers
pursue opportunities in the world top 150 cities and helping companies build their businesses in the US,
throughout the developed world and in the high-growth emerging markets - are all aligned with the trends
that are redefining the global economy. Citi works tirelessly to serve individuals, communities,
institutions and nations. With 200 years of experience to help meet some of the world’s toughest
challenges and seizing great opportunities, They strive to help create the best outcomes for our clients and
customers with financial strategies. Reaching our 200th anniversary is a milestone that few institutions
can match. In 1967 the bank was reorganized under a holding company—the assets of which included the
First National City Bank of New York and a finance company, a traveller’s check company, and other
related financial operations. The holding company was named Citicorp in 1974, and the banking business
took the name Citibank in 1976. In the late 1970s Citicorp pioneered the installation of a network of
automated teller machines throughout its branch offices. The company secured an important share of the
American credit card business by purchasing Carte Blanche Corporation in 1978 and Diners Club, Inc., in
1981. In 1982 and 1983 Citicorp made three major acquisitions—Fidelity Savings and Loan Association
of San Francisco, First Federal Savings and Loan of Chicago, and New Biscayne Savings and Loan
Association of Florida —which increased its assets by more than $8.5 billion and expanded its interstate
banking operations significantly.
Company Stock Symbol Total amount I Current price #of shares I am
want to invest in stock buying (rounded
this company off to the nearest
tenth)
AMAZON.COM.INC. AMZN $3,121,6800 $3,2000,0000 2,0000

CITIGRO C $51,1067 $52,6500 3,0000