SECURITY EBOOK BRIEF

Security Consultants
Creative Brief <date> <version>

Project Summary:
Security Consulting has written a ebook on security providing security solutions
for the IT industry. The existing Ebook is dated. Security Consulting is seeking a
.

Target Audience:
Security Consulting’s target audience includes networking professionals and
security executives. These individuals are looking at the Ebook in order to decide
who will provide the most innovative and unique solutions for their efforts. These
individuals may have already heard of Security Consulting, and are looking for
additional information and company background for amplification and
verification. Experience, industry connections, and quality of product are
important factors in the decision-making process.

Perception/Tone/Guidelines:
1. Dynamic, experienced, contemporary, exciting, fun, communicative
2. Elegant, semi-corporate, high production value, high visibility
3. Use current Security Consulting marketing & branding efforts in a new and
different way
4. Information should have a fresh and conversational tone
5. Easy to navigate and find information

Communication Strategy:
The Ebook redesign will provide direct communication methods via ipad