Student name:

_____________________________
Student ID:
______________________________
Fail
1 – 45%
Pass
50 – 64%
Credit
65 – 74%
Distinction
75 – 84%
High Distinction
85 – 100%
Discipline specific
knowledge and skills
(20%)
Associated global
marketing concept(s)/
theories
Key aspects of case
missing or incorrect.
Concepts/ theories applied
are not relevant.
Key aspects of the case are
mostly correct. Concepts/
theories applied are
somewhat relevant.
Key aspects of the case
are presented with some
detail. Concepts/ theories
applied are mostly relevant.
Key aspects of the case are
clearly presented with
plentiful detail. Concepts/
theories applied are relevant.
Key aspects of the case are
clearly presented with superior
detail. Concepts/ theories
applied are highly relevant.
Problem solving and
research capability
Answer to the case study
question and potential
solution to the case study
problem (20%)
No evidence of logic and
depth to discussion and
evaluation, irrelevant
answer and solution are
given
Limited evidence of logic and
depth to discussion and
evaluation upon which
relevant answer and solution
are given
Some logic and depth to
discussion and evaluation
upon which relevant and
appropriate answer and
solution given
Good logic and depth to
discussion and evaluation
upon which relevant and
mostly constructive answer
and solution are given
Excellent logic and depth to
discussion and evaluation upon
which relevant and constructive
answer and solution are given
Critical thinking (20%)
Analysis and synthesis of
the academic articles
Little detail given. Minimal
connections between
research articles and case
or is extremely unclear. No
utilisation of academic
articles.
Insufficient number of peer
reviewed academic journal
articles.
Some detail/ explanation
given. Some connections
between research articles
and case. Sufficient
utilisation of academic
articles.
Minimum number (2-3) peer
reviewed academic journal
articles per student.
Reasonable detail/
explanation given.
Frequent connections
between research articles
and case. Good utilisation
of academic articles.
4 - 5 peer reviewed
academic journal articles
per student.
Detail showing some insight.
Consistent connections
between research articles
and case. Very good
utilisation of academic
articles.
6 - 7 peer reviewed
academic journal articles per
student.
Plentiful detail/Clearly
explained. Consistent highly
insightful connections between
research articles and case.
Superior utilisation of academic
articles.
8 or more peer reviewed
academic journal articles per
student.
Class discussion (20%)
Interaction with audience
Audience invited to ask
questions but group does
not develop class
discussion.
Several basic questions
asked to forward discussion
and/or basic answers given
to audience questions.
Group actively stimulated
class discussion and
contributed helpful answers
and some insights
Group developed structured
discussion stimulation
exercise and contributed
informed answers to guide
audience understanding
Group developed structured
discussion stimulation exercise
with outstanding answers
based on academic articles to
advance audience
understanding
Professional
presentation (20%)
• Group cohesion/ synergy
• Clarity of speech
• Visual tools (eg.
overheads)
• Dress standard
• Delivery techniques
• Timeliness
The presentation did not
advance audience
understanding or create
interest.
No group synergy.
Presentation went
significantly over time.
Poor speech clarity, visual
tools, dress standards.
Presentation minimally
advanced audience
understanding or interest.
Minimal group synergy.
Presentation went over time
by small amount.
Average speech clarity,
visual tools, dress standards.
Group performance in the
areas listed mostly assisted
audience understanding
and interest.
Moderate group synergy
Presentation completed on
time.
Good speech clarity, visual
tools, dress standards.
Group performance in all
areas listed considerably
assisted audience
understanding and interest.
Strong group synergy.
Proactive demonstration of
good time management.
Professional speech clarity,
visual tools, dress standards.
Group performance in all areas
listed was of a superior quality
and greatly assisted audience
understanding and interest.
Excellent group synergy.
Excellent time management of
entire presentation.
Excellent speech clarity, visual
tools, dress standards.
Student name:
_____________________________
Student ID:
______________________________
Fail
1 – 45%
Pass
50 – 64%
Credit
65 – 74%
Distinction
75 – 84%
High Distinction
85 – 100%
Discipline specific
knowledge and skills
(20%)
Associated global
marketing concept(s)/
theories
Key aspects of case
missing or incorrect.
Concepts/ theories applied
are not relevant.
Key aspects of the case are
mostly correct. Concepts/
theories applied are
somewhat relevant.
Key aspects of the case
are presented with some
detail. Concepts/ theories
applied are mostly relevant.
Key aspects of the case are
clearly presented with
plentiful detail. Concepts/
theories applied are relevant.
Key aspects of the case are
clearly presented with superior
detail. Concepts/ theories
applied are highly relevant.
Problem solving and
research capability
Answer to the case study
question and potential
solution to the case study
problem (20%)
No evidence of logic and
depth to discussion and
evaluation, irrelevant
answer and solution are
given
Limited evidence of logic and
depth to discussion and
evaluation upon which
relevant answer and solution
are given
Some logic and depth to
discussion and evaluation
upon which relevant and
appropriate answer and
solution given
Good logic and depth to
discussion and evaluation
upon which relevant and
mostly constructive answer
and solution are given
Excellent logic and depth to
discussion and evaluation upon
which relevant and constructive
answer and solution are given
Critical thinking (20%)
Analysis and synthesis of
the academic articles
Little detail given. Minimal
connections between
research articles and case
or is extremely unclear. No
utilisation of academic
articles.
Insufficient number of peer
reviewed academic journal
articles.
Some detail/ explanation
given. Some connections
between research articles
and case. Sufficient
utilisation of academic
articles.
Minimum number (2-3) peer
reviewed academic journal
articles per student.
Reasonable detail/
explanation given.
Frequent connections
between research articles
and case. Good utilisation
of academic articles.
4 - 5 peer reviewed
academic journal articles
per student.
Detail showing some insight.
Consistent connections
between research articles
and case. Very good
utilisation of academic
articles.
6 - 7 peer reviewed
academic journal articles per
student.
Plentiful detail/Clearly
explained. Consistent highly
insightful connections between
research articles and case.
Superior utilisation of academic
articles.
8 or more peer reviewed
academic journal articles per
student.
Class discussion (20%)
Interaction with audience
Audience invited to ask
questions but group does
not develop class
discussion.
Several basic questions
asked to forward discussion
and/or basic answers given
to audience questions.
Group actively stimulated
class discussion and
contributed helpful answers
and some insights
Group developed structured
discussion stimulation
exercise and contributed
informed answers to guide
audience understanding
Group developed structured
discussion stimulation exercise
with outstanding answers
based on academic articles to
advance audience
understanding
Professional
presentation (20%)
• Group cohesion/ synergy
• Clarity of speech
• Visual tools (eg.
overheads)
• Dress standard
• Delivery techniques
• Timeliness
The presentation did not
advance audience
understanding or create
interest.
No group synergy.
Presentation went
significantly over time.
Poor speech clarity, visual
tools, dress standards.
Presentation minimally
advanced audience
understanding or interest.
Minimal group synergy.
Presentation went over time
by small amount.
Average speech clarity,
visual tools, dress standards.
Group performance in the
areas listed mostly assisted
audience understanding
and interest.
Moderate group synergy
Presentation completed on
time.
Good speech clarity, visual
tools, dress standards.
Group performance in all
areas listed considerably
assisted audience
understanding and interest.
Strong group synergy.
Proactive demonstration of
good time management.
Professional speech clarity,
visual tools, dress standards.
Group performance in all areas
listed was of a superior quality
and greatly assisted audience
understanding and interest.
Excellent group synergy.
Excellent time management of
entire presentation.
Excellent speech clarity, visual
tools, dress standards.
Student name:
_____________________________
Student ID:
______________________________
Fail
1 – 45%
Pass
50 – 64%
Credit
65 – 74%
Distinction
75 – 84%
High Distinction
85 – 100%
Discipline specific
knowledge and skills
(20%)
Associated global
marketing concept(s)/
theories
Key aspects of case
missing or incorrect.
Concepts/ theories applied
are not relevant.
Key aspects of the case are
mostly correct. Concepts/
theories applied are
somewhat relevant.
Key aspects of the case
are presented with some
detail. Concepts/ theories
applied are mostly relevant.
Key aspects of the case are
clearly presented with
plentiful detail. Concepts/
theories applied are relevant.
Key aspects of the case are
clearly presented with superior
detail. Concepts/ theories
applied are highly relevant.
Problem solving and
research capability
Answer to the case study
question and potential
solution to the case study
problem (20%)
No evidence of logic and
depth to discussion and
evaluation, irrelevant
answer and solution are
given
Limited evidence of logic and
depth to discussion and
evaluation upon which
relevant answer and solution
are given
Some logic and depth to
discussion and evaluation
upon which relevant and
appropriate answer and
solution given
Good logic and depth to
discussion and evaluation
upon which relevant and
mostly constructive answer
and solution are given
Excellent logic and depth to
discussion and evaluation upon
which relevant and constructive
answer and solution are given
Critical thinking (20%)
Analysis and synthesis of
the academic articles
Little detail given. Minimal
connections between
research articles and case
or is extremely unclear. No
utilisation of academic
articles.
Insufficient number of peer
reviewed academic journal
articles.
Some detail/ explanation
given. Some connections
between research articles
and case. Sufficient
utilisation of academic
articles.
Minimum number (2-3) peer
reviewed academic journal
articles per student.
Reasonable detail/
explanation given.
Frequent connections
between research articles
and case. Good utilisation
of academic articles.
4 - 5 peer reviewed
academic journal articles
per student.
Detail showing some insight.
Consistent connections
between research articles
and case. Very good
utilisation of academic
articles.
6 - 7 peer reviewed
academic journal articles per
student.
Plentiful detail/Clearly
explained. Consistent highly
insightful connections between
research articles and case.
Superior utilisation of academic
articles.
8 or more peer reviewed
academic journal articles per
student.
Class discussion (20%)
Interaction with audience
Audience invited to ask
questions but group does
not develop class
discussion.
Several basic questions
asked to forward discussion
and/or basic answers given
to audience questions.
Group actively stimulated
class discussion and
contributed helpful answers
and some insights
Group developed structured
discussion stimulation
exercise and contributed
informed answers to guide
audience understanding
Group developed structured
discussion stimulation exercise
with outstanding answers
based on academic articles to
advance audience
understanding
Professional
presentation (20%)
• Group cohesion/ synergy
• Clarity of speech
• Visual tools (eg.
overheads)
• Dress standard
• Delivery techniques
• Timeliness
The presentation did not
advance audience
understanding or create
interest.
No group synergy.
Presentation went
significantly over time.
Poor speech clarity, visual
tools, dress standards.
Presentation minimally
advanced audience
understanding or interest.
Minimal group synergy.
Presentation went over time
by small amount.
Average speech clarity,
visual tools, dress standards.
Group performance in the
areas listed mostly assisted
audience understanding
and interest.
Moderate group synergy
Presentation completed on
time.
Good speech clarity, visual
tools, dress standards.
Group performance in all
areas listed considerably
assisted audience
understanding and interest.
Strong group synergy.
Proactive demonstration of
good time management.
Professional speech clarity,
visual tools, dress standards.
Group performance in all areas
listed was of a superior quality
and greatly assisted audience
understanding and interest.
Excellent group synergy.
Excellent time management of
entire presentation.
Excellent speech clarity, visual
tools, dress standards.
Student name:
_____________________________
Student ID:
______________________________
Fail
1 – 45%
Pass
50 – 64%
Credit
65 – 74%
Distinction
75 – 84%
High Distinction
85 – 100%
Discipline specific
knowledge and skills
(20%)
Associated global
marketing concept(s)/
theories
Key aspects of case
missing or incorrect.
Concepts/ theories applied
are not relevant.
Key aspects of the case are
mostly correct. Concepts/
theories applied are
somewhat relevant.
Key aspects of the case
are presented with some
detail. Concepts/ theories
applied are mostly relevant.
Key aspects of the case are
clearly presented with
plentiful detail. Concepts/
theories applied are relevant.
Key aspects of the case are
clearly presented with superior
detail. Concepts/ theories
applied are highly relevant.
Problem solving and
research capability
Answer to the case study
question and potential
solution to the case study
problem (20%)
No evidence of logic and
depth to discussion and
evaluation, irrelevant
answer and solution are
given
Limited evidence of logic and
depth to discussion and
evaluation upon which
relevant answer and solution
are given
Some logic and depth to
discussion and evaluation
upon which relevant and
appropriate answer and
solution given
Good logic and depth to
discussion and evaluation
upon which relevant and
mostly constructive answer
and solution are given
Excellent logic and depth to
discussion and evaluation upon
which relevant and constructive
answer and solution are given
Critical thinking (20%)
Analysis and synthesis of
the academic articles
Little detail given. Minimal
connections between
research articles and case
or is extremely unclear. No
utilisation of academic
articles.
Insufficient number of peer
reviewed academic journal
articles.
Some detail/ explanation
given. Some connections
between research articles
and case. Sufficient
utilisation of academic
articles.
Minimum number (2-3) peer
reviewed academic journal
articles per student.
Reasonable detail/
explanation given.
Frequent connections
between research articles
and case. Good utilisation
of academic articles.
4 - 5 peer reviewed
academic journal articles
per student.
Detail showing some insight.
Consistent connections
between research articles
and case. Very good
utilisation of academic
articles.
6 - 7 peer reviewed
academic journal articles per
student.
Plentiful detail/Clearly
explained. Consistent highly
insightful connections between
research articles and case.
Superior utilisation of academic
articles.
8 or more peer reviewed
academic journal articles per
student.
Class discussion (20%)
Interaction with audience
Audience invited to ask
questions but group does
not develop class
discussion.
Several basic questions
asked to forward discussion
and/or basic answers given
to audience questions.
Group actively stimulated
class discussion and
contributed helpful answers
and some insights
Group developed structured
discussion stimulation
exercise and contributed
informed answers to guide
audience understanding
Group developed structured
discussion stimulation exercise
with outstanding answers
based on academic articles to
advance audience
understanding
Professional
presentation (20%)
• Group cohesion/ synergy
• Clarity of speech
• Visual tools (eg.
overheads)
• Dress standard
• Delivery techniques
• Timeliness
The presentation did not
advance audience
understanding or create
interest.
No group synergy.
Presentation went
significantly over time.
Poor speech clarity, visual
tools, dress standards.
Presentation minimally
advanced audience
understanding or interest.
Minimal group synergy.
Presentation went over time
by small amount.
Average speech clarity,
visual tools, dress standards.
Group performance in the
areas listed mostly assisted
audience understanding
and interest.
Moderate group synergy
Presentation completed on
time.
Good speech clarity, visual
tools, dress standards.
Group performance in all
areas listed considerably
assisted audience
understanding and interest.
Strong group synergy.
Proactive demonstration of
good time management.
Professional speech clarity,
visual tools, dress standards.
Group performance in all areas
listed was of a superior quality
and greatly assisted audience
understanding and interest.
Excellent group synergy.
Excellent time management of
entire presentation.
Excellent speech clarity, visual
tools, dress standards.
Student name:
_____________________________
Student ID:
______________________________
Fail
1 – 45%
Pass
50 – 64%
Credit
65 – 74%
Distinction
75 – 84%
High Distinction
85 – 100%
Discipline specific
knowledge and skills
(20%)
Associated global
marketing concept(s)/
theories
Key aspects of case
missing or incorrect.
Concepts/ theories applied
are not relevant.
Key aspects of the case are
mostly correct. Concepts/
theories applied are
somewhat relevant.
Key aspects of the case
are presented with some
detail. Concepts/ theories
applied are mostly relevant.
Key aspects of the case are
clearly presented with
plentiful detail. Concepts/
theories applied are relevant.
Key aspects of the case are
clearly presented with superior
detail. Concepts/ theories
applied are highly relevant.
Problem solving and
research capability
Answer to the case study
question and potential
solution to the case study
problem (20%)
No evidence of logic and
depth to discussion and
evaluation, irrelevant
answer and solution are
given
Limited evidence of logic and
depth to discussion and
evaluation upon which
relevant answer and solution
are given
Some logic and depth to
discussion and evaluation
upon which relevant and
appropriate answer and
solution given
Good logic and depth to
discussion and evaluation
upon which relevant and
mostly constructive answer
and solution are given
Excellent logic and depth to
discussion and evaluation upon
which relevant and constructive
answer and solution are given
Critical thinking (20%)
Analysis and synthesis of
the academic articles
Little detail given. Minimal
connections between
research articles and case
or is extremely unclear. No
utilisation of academic
articles.
Insufficient number of peer
reviewed academic journal
articles.
Some detail/ explanation
given. Some connections
between research articles
and case. Sufficient
utilisation of academic
articles.
Minimum number (2-3) peer
reviewed academic journal
articles per student.
Reasonable detail/
explanation given.
Frequent connections
between research articles
and case. Good utilisation
of academic articles.
4 - 5 peer reviewed
academic journal articles
per student.
Detail showing some insight.
Consistent connections
between research articles
and case. Very good
utilisation of academic
articles.
6 - 7 peer reviewed
academic journal articles per
student.
Plentiful detail/Clearly
explained. Consistent highly
insightful connections between
research articles and case.
Superior utilisation of academic
articles.
8 or more peer reviewed
academic journal articles per
student.
Class discussion (20%)
Interaction with audience
Audience invited to ask
questions but group does
not develop class
discussion.
Several basic questions
asked to forward discussion
and/or basic answers given
to audience questions.
Group actively stimulated
class discussion and
contributed helpful answers
and some insights
Group developed structured
discussion stimulation
exercise and contributed
informed answers to guide
audience understanding
Group developed structured
discussion stimulation exercise
with outstanding answers
based on academic articles to
advance audience
understanding
Professional
presentation (20%)
• Group cohesion/ synergy
• Clarity of speech
• Visual tools (eg.
overheads)
• Dress standard
• Delivery techniques
• Timeliness
The presentation did not
advance audience
understanding or create
interest.
No group synergy.
Presentation went
significantly over time.
Poor speech clarity, visual
tools, dress standards.
Presentation minimally
advanced audience
understanding or interest.
Minimal group synergy.
Presentation went over time
by small amount.
Average speech clarity,
visual tools, dress standards.
Group performance in the
areas listed mostly assisted
audience understanding
and interest.
Moderate group synergy
Presentation completed on
time.
Good speech clarity, visual
tools, dress standards.
Group performance in all
areas listed considerably
assisted audience
understanding and interest.
Strong group synergy.
Proactive demonstration of
good time management.
Professional speech clarity,
visual tools, dress standards.
Group performance in all areas
listed was of a superior quality
and greatly assisted audience
understanding and interest.
Excellent group synergy.
Excellent time management of
entire presentation.
Excellent speech clarity, visual
tools, dress standards.
RUBRIC FOR SHORT ESSAYS and REACTION PAPERS

Element Needs Improvement Fair Strong Excellent Value

1 2 3 4

Clear Claim Claim is unclear. No Claim is clear, but the Claim and reasons are Claim is clearly stated and the
with Reasons clear reasons are given. reasons are unclear, clearly stated reasons are strong. 
absent, or
incomplete. 

Evidence Central claim is not Attempts to support Supports the central claim Supports the central claim and
supported. No evidence the central claim and and reasons with facts. reasons with strong facts,
provided.  reasons with facts, but necessary details, and thorough details, and accurate
information is unclear, citations.  citations.
inaccurate, or lacks
citations.

Explanation Contains little to no Attempts to explain Clearly explains and Clearly, concisely, and
  explanation or analysis and analyze the analyzes most of the thoroughly explains and
of the information information, but the information presented. analyzes the information
presented.  explanation is unclear presented. 
or inaccurate.

Conclusion Abrupt or absent Ends with a concluding Ends with a concluding Ends with a strong or
ending. No concluding statement that does statement about the compelling concluding
statements.  not clearly relate to central claim. statement that clearly relates
the central claim. to the central claim.

Formal Tone Informal language Writing contains some Writing attempts to Writing maintains a formal and
and Style present throughout. informal elements maintain a formal and objective tone throughout. 
(e.g., contractions). objective tone. 

Organization Little to no attempt at Attempts to organize Organizes ideas in a Strong organization and
& Transitions organization.  ideas, but transitional logical way. Transitional transitional language used
language is needed.  language used.  skillfully throughout. 

Mechanics Distracting mechanical Mechanical errors A few errors present, but Mechanics reflect careful
(Spelling & errors throughout. distract at times. they do not distract. editing.
Grammar)

Total /28 points