INDEX:

SERIAL NO. CONTENT PAGE NO.

1 Overview 1
2 History 2
3 Company Growth 3
4 Company Mission 3
5 Company Vision 3
6 Amul Logo and Tagline 4
7 Amul Values 4
8 Amul Model 5
9 Marketing Strategies of Amul 6
10 Segmentation, Targeting , Positioning 6
11 Interesting Reasons Behind Success 7-9
12 Amul Campaigns 9
13 Amul Advertisements 10-12
14 Marketing Mix of Amul 13-15
15 SWOT Analysis of Amul 16-18
16 Competitive Analysis of Amul 19
17 Competitive Advantage of Amul 19
18 BCG Matrix in the Marketing Strategy 20-21
19 Market Analysis in the Marketing Strategy 21
of Amul
20 Customer Analysis in the Marketing 21
Strategy of Amul
21 Conclusion 22

References