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2011 AFCA
January 10-13• World Center Marriott • Orlando, Florida
CONVENTION
Headline
Deck
January 9-12 • Hilton Anatole Hotel • Dallas, Texas
Getting All You Can Out
Of The AFCA Convention
Master Coaches Series, clinic sessions,
networking ... find time to do it all
I
urge you to make a plan to low all of you to attend nearly all
maximize your time and experi- the sessions, then come together
ences at this and every AFCA and share notes and ideas on the
Convention you attend. The days lessons learned. Young coaches
are packed with opportunities to greatly benefit from relating what in a great spot. Go to dinner with
learn and grow … speakers, clinics, they heard in a clinic to other wives if possible. If you pre-plan
buzz sessions, luncheons, etc., are staff members. I encourage you to these activities in advance and fol-
all useful tools that you should take make a plan for your entire staff low through with them, it makes
full advantage of. and maximize their opportunities your experience at the convention
Attend the Master Coaches to learn. that much more meaningful.
Series … plan on it! Who could for- Another benefit of the conven- My years on the Board of
get Bo Schembechler emphatically tion is it’s an opportunity to talk Trustees has been a wonderful
smacking a table and telling us to meaningfully with a friend. It is experience because of the people
properly teach “tackling” to our difficult for all of us during the I have been able to work with
players? Remember when Mack season to make time to talk to and get to know. My thanks go to
Brown stressed the importance of friends we have in the profession, Grant, Mel, Janet, Sandi, Todd,
finding “joy” in our work? This and the convention affords a great Vince, Walter, Layne, Amy, Sara,
poignant reminder of how to battle chance to connect with people that Adam, Kevin, Jordan, Lori, Jan,
the stress of the job will always ring are important to us. Plan your time Tai, Johnny, Alyssa and McCall, for
loud and clear for all who attended accordingly to catch up with your the great work each of you do for
that session. peers. Grab an early morning coffee all coaches.
Another session that
I remember is Lou Holtz
and John Gagliardi enter- 2010 AFCA Board of Trustees • Lee Owens, Ashland University
taining the audience with • Larry Kehres, Mount Union University, President • Jim Grobe, Wake Forest University
both humor and coaching • Rob Ash, Montana State University, • Bill Cronin, Georgetown College
wisdom. Hearing these First Vice President • Lou Tepper, Indiana (Pa.) University
great coaches and others • Tim Murphy, Harvard University, • Frank Solich, Ohio University
give their unique perspec- Second Vice President • Randy Edsall, University of Connecticut
tive on our profession will • Rich Rodriguez, University of Michigan, • Turner Gill, University of Kansas
be an immeasurable aid Third Vice President • Mike Riley, Oregon State University
to you and your program. • Tommy Tuberville, Texas Tech University • Gary Patterson, TCU
The many clinic pre- • Mike Welch, Ithaca College • Pat Hill, Fresno State University
sentations are outstanding • Jim Tressel, Ohio State University • David Bailiff, Rice University
and proper planning with • Mack Brown, University of Texas • Mark Richt, University of Georgia
you and your staff can al- • Todd Berry, University of Louisiana-Monroe • Bobby Kennedy, University of Texas
H
arry R. “Big Jeff” Jeffer- 1920s and became commissioner of College na-
son, best known for his the Central Intercollegiate Athletic tional champi-
coaching career at Bluefield Association (CIAA). onship in 1936
State College, has been named After completing his educa- with a 7-0-2
the American Football Coaches tion at both West Virginia State overall record.
Association’s recipient of the 2010 University and Ohio University, His next stop
Trailblazer Award. The award will Jefferson began his coaching career was Hampton
be presented posthumously at the at Wilberforce (Ohio) University. University in
AFCA President’s Kickoff Lun- In 1925, he was hired at Bluefield 1949 where
cheon on Monday, January 10 at State College and helped to build he coached until 1957, finishing
the 2011 AFCA Convention in Dal- a winning football program at a with an overall mark of 32-41-3.
las. Jefferson passed away in 1966. relatively small school. Bluefield In addition to coaching, Jefferson
The AFCA Trailblazer Award usually didn’t have more than 100 exercised his leadership as Athletic
was created to honor early leaders male students at a time, so Jef- Director at Bluefield State, North
in the football coaching profes- ferson’s teams were often less than Carolina A&T and Hampton.
sion who coached at historically 30 men. In addition to receiving the
black colleges and universities. Jefferson left Bluefield in 1930 2010 Trailblazer Award, Jef-
The award is given each year to a to coach at North Carolina A&T ferson was awarded a citation to
person that coached in a particular College, but returned to Bluefield the NAIA Hall of Fame in 1961.
decade ranging from 1920-1970. two years later to coach the “Big He served as commissioner of the
This year’s winner coached from Blues” to a season record of 8-0-1. CIAA from 1961 to 1965, was
1930 to 1939. In 1934, Jefferson made the move inducted into the Virginia State
“Coach Jeff” defied the odds to Virginia State University. Under Hall of Fame in 1980, and was the
to direct Bluefield State College to his leadership, Virginia State were first chairman and charter member
back-to-back national black colle- CIAA champions in 1936, 1938, of the National Athletic Steering
giate football championships in the 1939 and 1945, and won a Black Committee.
J
erry Sandusky, former de- of the 1999 season to devote more
fensive coordinator at Penn time to his nonprofit organization,
State, is this year’s recipient The Second Mile.
of the AFCA Outstanding Achieve- While Sandusky’s football
ment Award. The AFCA Board of achievements are great, his contri-
Trustees created the Outstanding bution to the community is to be
Achievement Award to recognize celebrated as well. His heart for
AFCA members, past and present, children fueled the 1977 founda-
who have achieved outstanding tion of The Second Mile, an organi-
success while coaching football. zation that “provides a network of
Sandusky played for Joe Paterno nine prevention, early intervention
at Penn State from 1963 to 1965. U” for its outstanding linebacker and community-based programs
He was a graduate assistant for the play. In fact, Sandusky coached 11 and services for children.”
team in 1966, took assistant coach First-Team All-America linebackers, Some of their programs include a
positions at Juniata College in 1967 in addition to numerous NFL Hall foster placement agency, counseling
and Boston University in 1968, and of Fame inductees. In his 32 years services, several summer camps and
then returned to his alma mater at Penn State, Sandusky coached in fundraising for families in need.
in 1969 as defensive line coach. 29 bowl games and was part of two The Second Mile reaches out
Coaching under Paterno, Sandusky national championships in 1982 and to more than 100,000 children in
also served as linebacker coach be- 1986. His most memorable game Pennsylvania each year and their
fore being promoted to defensive co- was perhaps his last, as he coached mission is clear: they don’t want
ordinator in 1977. With Sandusky’s the Nittany Lions to a 24-0 shut-out adversity to be a hindrance to a
leadership, Penn State gained against Texas A&M in the Alamo child’s development and opportu-
national recognition as “Linebacker Bowl. He retired at the conclusion nity for success.
T
he American Football Coaches FORTUNE magazine’s industry
Foundation® today announced lists, including “World’s Most
that Frederick W. Smith, chair- Admired Companies,” “100 Best
man, president and CEO of FedEx Companies to Work For” and is on
Corp., is the 2010 recipient of its FORTUNE’s “Blue Ribbon Compa-
CEO Coach of the Year Award. This nies List.”
is the highest honor bestowed by the
organization.
Smith was selected for the award
by a unanimous vote of the AFCF
Board of Directors. He was honored
at The Foundation’s CEO Coach
of the Year Dinner, held at The
Waldorf-Astoria® in New York, N.Y.,
on December 13, 2010.
“Frederick W. Smith is an ideal
selection for the CEO Coach of the
Year,” AFCF Executive Director
Grant Teaff said. “His leadership in
American business is unparalleled.
Mr. Smith is also an active leader in
the game of football with his owner-
ship in the NFL and his deep con-
nection to the game on the collegiate
level.”
“It’s a great honor to receive
this award,” Smith said. “We at
FedEx are grateful to the thousands
of football coaches, at every level,
across the country who support and
guide our next generation of leaders.
These people donate countless hours
of their personal time to give their
players the tools they need to succeed
on and off the playing field.”
Smith provides strategic direc-
tion for all FedEx Corp. operating
companies. More than 280,000 team
members worldwide handle more
than 8 million shipments daily and
serve more than 220 countries and
territories. Since founding FedEx
in 1971, Smith has been an active
proponent of regulatory reform, free
trade and “open skies agreements”
for aviation around the world. Most
recently, he has advocated for vehicle
energy-efficiency standards and a
national energy policy.
Under Smith’s leadership, FedEx
has consistently been ranked on
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F
ormer Florida State Uni- been selected, I was thrilled.”
versity head coach Bobby When Bowden retired as head
Bowden has been named the coach at Florida State in 2009, his
2011 recipient of the AFCA’s Amos overall record stood at 377-129-4
Alonzo Stagg Award. in 44 years as a head coach, includ-
The award, which honors ing 34 as the head coach of the
those “whose services have been Seminoles. His 377 wins rank him
outstanding in the advancement second only to Joe Paterno in num-
of the best interests of football,” ber of victories by an FBS coach.
will be presented to Bowden at Bowden is fourth on the all-time
the AFCA Awards Luncheon on coaching victories list behind John
January 11 during the 2011 AFCA Gagliardi of St. John’s (Minn.), Ed-
Convention in Dallas, Texas. die Robinson and Paterno. in 1959, posting an overall record
“I’m excited about it,” Bowden Bowden began his coaching of 31-6 in his four seasons. Bowden
said. “I’ve been to the American career at Howard College (now then joined the staff at Florida State
Football Coaches Association’s Samford) in 1954 as assistant foot- from 1963-65 before moving on to
conventions through the years ball coach and head track coach. West Virginia University as offen-
and I’ve been proud of the men He left his alma mater after two sive coordinator from 1966-69. In
who have won this award. I never years to be the head football coach 1970, he took over as head coach
thought that I’d win this award, and athletics director at South at West Virginia, earning a 42-26
let alone be considered. When I Georgia Junior College in 1956. He overall record from 1970-75.
got word from Grant Teaff that I’d returned to Samford as head coach Bowden took the reins at Flor-
S
henendehowa (N.Y.) High football team took the field for the
School head coach Brent 1968 season. In his 43 years as head
Steuerwald has been named coach, Steuerwald has coached the
the 2010 Power of Influence Award Plainsmen to several titles. Shenen-
recipient. Steuerwald was nomi- dehowa won back-to-back-to-back
nated by the New York State High state championships in 1982, 1983
School Football Coaches Associa- and 1984. In 1992, they were New
tion. Presented jointly by the Ameri- York State runner-up, state finalists
can Football Coaches Association® from 1995-2002, and state semi-
and the American Football Coaches finalists in 2003. Steuerwald has
Foundation®, the award will be guided the Plainsmen to 25 Section
given to Steuerwald at the AFCA 2 AA – Empire League Champion-
Coach of the Year Dinner on Tues- ships and 10 Section II Champion- Association recognized Steuerwald
day, January 11, at the 2011 AFCA ships. Steuerwald’s overall coaching as Coach of the Year in 1982, 1988,
Convention in Dallas, Texas. record stands at 307-87-4 after 1992 and 1995. For three years in
The Power of Influence Award guiding the school to a 7-3 mark a row, the New York State Sports
was created as a way for the AFCA and an appearance in the Section II Writer’s Association named Steuer-
and AFCF to honor a deserving high Class AA Super Bowl in 2010. wald Coach of the Year (1982, 1983
school football coach. Coaches who “Brent Steuerwald is a true and 1984). He served as president
receive this award are recognized for leader with vision,” said Thomas W. of the Capital District chapter of the
their impact on their team and play- Heinzelman, president of the New National Football Foundation Hall
ers, as well as the legacy they leave York State High School Football of Fame from 1987 to 2009 and won
with the school and community. Coaches Association. “The true their prestigious Leadership Award
This award is not based on wins measure of his success and contri- for Contribution to Amateur Foot-
and losses; however, it is noted that butions to the game of football lie ball in 1994. Most recently, Steuer-
coaches of powerful influence have in the thousands of interpersonal wald was inducted into the Shenen-
longevity and success. It is the first relationships that he has developed dehowa Hall of Fame in 2009.
AFCA award specifically designed throughout his illustrious career.” Other finalists for this year’s
to honor a high school coach. Steuerwald is described by his col- award were: Buddy Anderson,
“This is by far the most presti- leagues and former players as a man Vestavia Hills High School (Vesta-
gious award that I’ve received in my of great integrity, and a coach who via Hills, Ala.); Michael Gimenez,
career,” Brent Steuerwald said. “I’ve promotes character and sportsman- Whitney High School (Rocklin,
had other kinds of recognition that ship. To him, football is more than Calif.); Robert McCoy, Bedford
just don’t equate to this because of just winning. “Coach instilled in Community High School (Bedford,
its national stature and its com- me a focus, discipline and commit- Iowa); Don Melby, Pike Valley
petitive nature from all of the other ment that has led to my successes High School (Scandia, Kan.); Noel
deserving coaches. It’s an honor I throughout my entire life,” said Dean, Lowell High School (Lowell,
take great pride in, and I will cherish former player, Michael E. Peacock. Mich.); Dwight Lundeen, Becker
this for the rest of my life.” In addition to the 2010 Power High School (Becker, Minn.); Mark
Steuerwald began his coaching of Influence Award, Steuerwald has Wortman, Elkhorn High School
career in 1957 as the varsity line received several other recognitions (Elkhorn, Neb.); Randy Vigen,
coach at Olean (N.Y.) High School. for his coaching talent. He has been Central Valley High School (Bux-
He left after the 1963 season to honored 19 times as Area Coach of ton, N.D.); Tom Culver, Avon High
begin in the same role at Glens Falls the Year, and was named National School (Avon, S.D.); Glenn Mc-
(N.Y.) High School, where he stayed Coach of the Year by the National Cadams, David Lipscomb High
until 1967. At that time, he was High School Athletic Coaches’ As- School (Nashville, Tenn.); Larry
hired at Shenendehowa High School sociation in 1995. In 1981, he was Hill, Smithson Valley High School,
as the school’s first athletic director. named New York State Champion (Spring Branch, Texas); Sam Harrell,
It wasn’t long before Steuerwald Coach of the Year. He won Region Ennis High School (Ennis, Texas);
began work to create a football pro- One Winner National Coach of the Brad Lutz, Broadway High School
gram at Shenendehowa. With com- Year five times over, first in 1982, (Broadway, Va.); and Tom Ingles,
plete support from the community and then in 1985, 1988, 1992 and Puyallup High School (Puyallup,
and the Board of Education, the first 1995. New York’s State Coaches Wash.).
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moisture-wicking fabric, these customized jerseys and pants Sports Attack (Booth 834-836) Visit Sports
will be ready for the 2011 football season! Attack and see the new Snap Attack Football
Machine with complete versatility to provide the perfect
Shock Doctor (Booth 634) Visit the spiral, 100-yard end-over-end kick-offs and a snap to any
Shock Doctor booth for an inside look depth.
at its innovative dual- and triple-layer mouthguards. Plus, also
see the full line of protective ShockSkin products that offer a
new world of injury protection that helps football players stay
safe, healthy and keeps them on the field.