Direction:

 Make our brand image more popular from Phnom Penh to provinces.

The Campaign: TTL marketing

 Rent influencers (vlog, promotion, concert, game, workshop….)
 Rent famous stars to be a big Pone star of our xiamaoi
 Post in social media include FB,YT,Tiktok,installgram. (promotion in our official page…
games >example mention friend or give away phone accessories)
 Promote through movie or shows.

Implementation:
o Rent Influencers:
o Youtuber: Heng Visal, Bro KH, Srey Nea, Seak Vloger, JohnSey.
o Gamer: Sdach Game, Megamind.
o Vlog: Phone Review vlog, Short story vlog, Traveling vlog (camera
phone), Prank vlog…. etc.
o Promotion through Influencers: Give away phone accessory from
those influencers such as Xiaomi smart watch, Xiaomi shirt, hat and
Xiaomi Mobile phone.
o Events: Concert (Xiaomi ads promotion with vlogger)
Xiaomi phone workshop (All vloggers come together with their fan
and promote our brand through those events.
Game competition events (to promote our xiami gaming mobile
phone through gamer ex, sdach game,).
o Rent a famous star:
o Stars:
Small world small band artiest singers’ group (Morm Picherith, Lomorkesor Rithy, Rong
Sophy David, Riem Sokphirom)
o Their goal:
singn a contract be the only singer’s who represent Xiaomi mobile phone brand.
Pormote our xiaomi brand in any event such as concert, Social media, anywhere ….etc
o Promote xiaomi brand through social media:
o Post interesting content in our official page in facebook,tik tok, installgram about
the promotion , giving away , more information about our service contact……
o Make a video about giving away.
o Promote through Movies and shows:
o Put our xiaomi ads mobile phone in the movie theater include: Poster (Image
and video)
o Having promotion when u buy stack inside the theater and have a chance to win
xiaomi products.
o Showing our brand ads before the movie start.