Great Marketing requires confidence, innovation and lastly customer

satisfaction. When you are confident of your product that has innovation and
fulfills the needs of customers then your product will hit the market.

a strong supply chain and the company’s ability to sell value for money products in
a very price sensitive market.

Xiaomi has followed Demographic Segmentation strategy and has used factors like
Age and Lifecycle, Age stage, Income and Generation to target its customers.

Xiaomi Inc targeted consumer who are tech-savvy as well as who are in the
group of age 18–35 i.e. from students to working class people, who want good
quality products and knew that market leaders like Samsung, LG and Apple were
overpriced for the specs they were providing in their products. So, their target
was — Students, working class people, Heavy internet and Social media users
that drive the e-commerce market. Xiaomi has positioned itself on behalf of its
smartphones so well in Market place that whatever product comes is taken
cheerfully by mass that they become massive hits along with their existing
smartphones. These products include — Power Banks, Headphones, TV,
Bluetooth speakers, Smartphone accessories and wearables.
Xiaomi managed to streamline their supply chain and make sure the demand
versus supply gap is not that significant. To reduce the intermediaries cost they
promote Online Shopping (Mi online stores and Flipkart).