Collaborative

Desktop
Publishing
2017 District Schools Press Conference
Orani North Elementary School August 30, 2017
 MARLON L. TURTUR
Research, Extension and Training Staff
Bataan Peninsula State University
marlonlavariasturtur@gmail.com or turtur.ml@pnu.edu.ph
09493912764 / 09176269685
 Collaborative
Desktop
Publishing
LECTURE BY MARLON L. TURTUR
2017 District Schools Press Conference (ORANI DISTRICT)
Orani North Elementary School August 30, 2017
DEPED MEMO 216,
SERIES OF 2017

Conduct of 2017
NATIONAL
SCHOOL
PRESS
CONFERENCE
WHAT IS
DESKTOP
PUBLISHING?
“production of printed matter
by means of a desktop
computer having a layout
program that integrates text
and graphics.”
Desktop publishing is the use
of the computer and software
to create visual displays of
ideas and information
Desktop publishing documents
may be for desktop
or commercial printing or
electronic distribution including
PDF, slide shows, e-mail
newsletters, e-pub, and the Web
DESKTOP PUBLISHING SOFTWARES

MS PUBLISHER PAGEMAKER
DESKTOP PUBLISHING SOFTWARES

ADOBE ADOBE
INDESIGN PHOTOSHOP
MS PUBLISHER
for elementary
ADOBE INDESIGN
for secondary
ADOBE PHOTOSHOP
WHAT ARE THE IMPORTANT
ELEMENTS FOR DESKTOP
PUBLISHING?
DESIGN
WHAT IS PAGE DESIGN OR
NEWSPAPER MAKEUP
• According to Ceciliano-Jose Cruz, page design is the
arrangement of illustrations and types on a page or
spreadsheet which is to be reproduced graphically
• Makeup is a happy marriage of aesthetics and mechanics
• Newspapers like people have their own personalities. The
personality of a newspaper emerges in part through the
nature and quality of its makeup. -Dewitt C. Rederick
WHAT IS PAGE DESIGN OR
NEWSPAPER MAKEUP
• Makeup maybe defined as the arrangement of the display
elements on a printed page, including headlines, body text,
illustrations, photos, white spaces and rule or columns lines.
Makeup refers to the page design of a newspaper, while layout
is that of a magazine or advertisements.
By: Alito Mendoza
Journalism for Filipinos
GRAPHICS

Art
Balloons
Lines and shapes
PHOTOS
TYPOGRAPHY
 CAPTION
a sentence or group of words that is written on or next to a
picture to explain what is being shown

BRRRR MONTHS HERE, Highland children shiver from the cold

with the onset of the „ber‟ months leading to the Christmas season
when days are shorter and nights longer
DROPPED CAP
A drop cap is a large capital letter at the beginning of a text block that
has the depth of two or more lines of regular text.
BYLINE
JUMPLINE
PULL QOUTE
SIDEBAR
a short news story or graphic
accompanying and presenting
sidelights of a major story
 A semi-transparent image in the

WATERMARK
background of printed material
END MARK
A typographic element that signals the end of an article. Often
they are simple bullets, but they can also be intricate symbols.
BE CAREFULL IN CHOOSING
WHAT TYPEFACE AND FONT
TO BE USED
A font choice can change the message.

A FONT CHOICE CAN

CHANGE THE MESSAGE.
A FONT CHOICE CAN CHANGE
THE MESSAGE.
Use legible conventional serif/sans serif fonts in front and other
pages; fancy fonts in literary/feature pages.

Serif typeface/ font samples: Times New Roman g y t G Y T

Sans Serif font sample: Arial g y t G Y T

Fancy typeface/font sample: Jokerman g y t G Y T

CONTENT
• Headline
• Lead
• Angle
• Style
• Conclusion
• Coherence
• Significance
CONTENT
Must be knowledgeable on the rules and
writing process for news, editorial,
feature and sports
CONTENT FUNDAMENTALS

1. Rank your
stories.
• You must know what the stories are about and evaluate their news
value. Don't be lazy; read them. Once you have ranked them,
generally place them in descending order on the page according to
their importance.
• Story placement is a nonverbal cue that
indicates their importance to readers.

• Don‟t sacrifice accuracy in favor of

aesthetics.
2. Start with the art &
build your page
around it.
• Pages are built around photographs and graphics. Your
design options often will become clear once you place
photographs and graphics, especially if they go with
stories.
3. Have one dominant
element, usually a
photo with a story.
• Have one dominant element (Center of Visual
Impact), usually a photo with a story.
• You must give the reader a reason to stop and look
at the page.
• Research shows most readers enter a page
by looking at photos.

4. If you only
have one photo
play it big.
5. Vary size and shape
of photos & graphics
to add visual appeal.
Avoid square photos!
• Use a mixture of vertical and
horizontal elements to add variety
to the page and to move the
reader's eyes around it.
6. Use photos and other graphic
elements to break up the gray &
avoid tomb stoning headlines.
7. Secondary photos and graphics
(subheads or pull quotes/stats or drop caps) are
wonderful ways to break up headlines and to add
life tothe bottom of your pages.
8. Honorthe
hierarchy of type.

• Generally, headlines should decrease in size as you

go down the page because the stories are less
important. Use three-line headlines above two-line
headlines.
Color is more effective
when used sparingly. Use
half-tones for boxed
stories.
White space can be your most
powerful design element.
The eye is drawn to it, and then to the elements
around it. White space should be adjacent to the
outside edges of the page, not trapped in the middle
and surrounded by photos and type.
FACTORS OF AN
EXCELLENT LAYOUT

PROPORTION
refers to the relative size and scale of the various elements in a design.

Length of stories must be considered. A long

story may ruin the proportion of the page. A jump
story is better than a poorly proportioned page.
BALANCE
a feeling of equality in weight
Unity (Harmony)
the agreement between parts. Content of every page/double page
must blend as a harmonious unit. No one part of the page should
overshadow another.
EMPHASIS
gives proper importance to the parts and to the whole. It involves the
differentiation between the more important and the less important.
PAGE COMPONENTS
• Page size
• Page orientation ( horizontal or vertical )
• Margins
• Number of text columns
• Column widths
• Font size and style for headlines, subheadings, body and text a
and captions
• Paragraph spacing
• Page numbering
• Indentation
FRONT PAGE
The Front page is the show window of the newspaper. It projects the
newspaper’s personality.

Name plate Lead

Ears News Story
Folio Byline
Index Cut
Banner Cutline
Headline
TIPS FOR FRONT PAGE DESIGN

•Make the nameplate distinctive.

•Use a dominant photo.
•Use a power head. It is the largest
headline on the page and is used on the
most important story on the front page.
MAKE UP OF INSIDE PAGES

• While it is true that the front page of the newspaper is its show-
window, attractive makeup should not be confined to this page
alone.
• The inside and back pages should be given the same tender
care, treatment and attention by the layout artist
• The principles for contrast and balance used for front page
make up should also be considered
NEWS PAGE/ BALITA
Local news article focuses on what's
going on in your neighborhood.
National news article focuses on what's
happening in the country.
International news article focuses on
news that's happening outside the
country.
EDITORIAL PAGE
Folio the paper and focus on current
events. Editorials are not
Flag
considered news stories.
Editorial
Editorial Column A column is an article written
by the same person on a regular
Editorial Cartoon basis. A columnist (the writer of
Letter to the Editor the column) writes about
subjects of interest to him/her,
An editorial is an article that current events or community
contains the writer's opinion. happenings. Columns are not
Editorials are usually run all considered news stories.
together on a specific page of
FEATURE PAGE/
LATHALAIN
A feature may be a profile of a person
who does a lot of volunteer work in
the community or a movie preview.
Offers entertainment.
SPORTS PAGE
DEPED MEMO 216,
SERIES OF 2017

Conduct of 2017
NATIONAL
SCHOOL
PRESS
CONFERENCE
(a) encourage teamwork among
campus journalists
(b)simulate the workplace of an
editorial department in a
publishing house.
 LAYOUT Artist

NEWS Writer EDITORIAL Writer

TEAM WORK
FEATURE Writer SPORTS Writer

Collaborative
Desktop
PHOTOJOURNALIST CARTOONIST
Publishing
A mini press conference will
be held to become the basis
for the actual writing of the
editorial, feature and news
articles.
The team will be given two (2)
hours for data gathering and
writing and another two (2)
hours for lay-outing and
editing.
Each team will be required to bring a
maximum of four (4) laptops installed with
EITHER Page maker OR InDesign AND
Photoshop (for secondary level) AND
Microsoft Publisher (for elementary)for the
lay-out the group's final output.
• Each group will be required to convert their
output into PDF format, print and submit it
to the contest committee.
• The collaborative publishing team shall
submit both hard and soft copies of their
entries.
• They should ensure that no identifying
marks about their school, division or region
can be found on their output.
The output of the
contest is an A4-sized
four-page publication.
Thank You for listening!
Resource Speaker – Judge for Collaborative Desktop Publishing

MARLON L. TURTUR
Research, Extension and Training Staff
Bataan Peninsula State University
marlonlavariasturtur@gmail.com or turtur.ml@pnu.edu.ph
09493912764 / 09176269685/ 09173928330
REQUIREMENTS
Nameplate: create your own publication name
Folio: The official publication of 2017 District Schools Press Conference
Volume 1, Issue 1
August 30, 2017
REQUIREMENTS
Front page – news articles with images
(minimum of two news article, maximum of three)
(news regarding the conduct of DSPC)
(news regarding the conduct of collaborative desktop publishing)
(news regarding anything about the conduct of DSPC)
2nd page – editorial article and two opinion articles
(with editorial cartoon and image of the columnist)
(topic for editorial: Freedom of Information
(topic for editorial: anything you want
3rd page – features page (feature article and a free verse poem)
(Unforgettable experience)
4th page – sports page (sports feature article)
(Larong Pinoy)