Category: Awareness campaign

Company: The Research Institute of the University of Bucharest

Introduction: The Research Institute of the University of Bucharest (ICUB) is a newly
established research institute, a research division of the University of Bucharest. Its mission
is to promote excellence in research and to encourage international collaborations.
The Social Sciences Division aims to promote “smart” research, to build a state-of-the-art
research infrastructure within our university and provide scientific evidence for public policy
decisions. Our mission is to promote interdisciplinary and internationally oriented research
projects in such domains as law, public administration, business, sociology, political science,
international relations, psychology, journalism and communication.
ICUB offers postdoctoral fellowships (3-12 months) for international young researchers with
an excellent academic track record. The applications can be submitted throughout the
entire academic year. During their stay in Bucharest, fellows will be full-time members of
the academic community of ICUB.

Entry title: Romania - a great opportunity for your research

Brief and objectives :

 to initiate collaborative international networks

 to Communicate more effectively with International Young Researchers (maximum
five years from their PhD)
 to stimulate a dynamic research environment within the University of Bucharest
 to change the wrong impression of the International Students about Romania and
Romanian people
Our Mission:

 To promote and disseminate the results to the University of Bucharest's academic

community through international collaboration
 To create a competitive interdisciplinary environment that encourages the
development of institutional culture specific for an institute of advanced studies.
 To support the development of competitive groups or networks of researchers who
will apply for national and international research grants.
 To increase the quality and quantity of the publications output by affiliated members
of the University of Bucharest

Research, planning and strategy:

ICUB - The Research Institute of the University of Bucharest is a newly established research
Institute, organized in four divisions:
• Earth, Environmental and Life Sciences
• Exact Sciences
• Humanities
• Social Sciences
Young Researchers Grant (UB): ICUB offers this year a number of grants for young
researchers (maximum five years from their PhD) who have a work contract with the
University of Bucharest.
Romanian university qualifications highly appreciated and recognized in Europe and beyond,
lowest tuition fees and living cost in Europe. The Romanians have an old and rich history,
especially in the capital Bucharest with its 2 million people. International students willing to
study in Romania can apply either to the Ministry of Education and Research or to the
chosen Romanian university, in order to receive the Letter of Acceptance.

 Online Campaign
 Leaflet
 Online newsletter
 Social programme for Foreign Young Researchers: Visit Bran Castle and Explore the
Charming Medieval Town of Brasov , Bucovina Monastery Tours.

Stakeholders: International Young Researchers that finished or are about to finish their PhD
at one of the well-known Universities in the UK: University of Oxford, University of
Cambridge, Imperial College London, Sheffield Hallam University, University of Sheffield

Range:
Numbers and location:
Influence and power:
Connection with organisation:
A PhD (also known as a doctorate or DPhil in some universities) is a self-directed research
project that makes a unique contribution to the field of study. In the UK a PhD typically
takes 3 - 4 years of full time study or 5 - 7 years part-time.
You must be very motivated and persistent and have a strong interest in your research area
to successfully undertake a PhD. If you have enjoyed the independent research of your
Masters then you may enjoy the longer, more in-depth research period of a PhD.
A PhD is almost always a formal requirement for an academic career so will be necessary if
you want to work in academic research or lecturing. To find out more about academic
careers go to those pages in our PhD section.

Interests:
Rationale behind campaign, including tactics, creativity and innovation:
Ensure consistency of the messages & always provide proof points
Gain credibility
Implementation of tactics:
Create 5 online posts on Social Media (FB, Twitter, Linkedin)
Feature articles at the international level (research & use international surveys,)
Focus on International Research publications
Press releases to announce new grants available published in national newspapers: TES &
THES
Direct mailing for International Universities at Careers & Employment Department

Measurement and evaluation:

6 months

Budget and cost effectiveness:

https://www.ed.ac.uk/careers/postgrad/research-masters/moving-onto-phd
https://www.postgraduateforum.com/thread-24069
http://studentblogs.swan.ac.uk/a-day-in-the-life-of-a-phd-student/