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Proximity Matrix

Euclidean Distance
1:C1 2:C2 3:C3 4:C4 5:C5 6:C6 7:C7 8:C8 9:C9
1:C1 0.000 1.118 1.000 8.062 7.000 6.021 7.280 6.500 9.220
2:C2 1.118 0.000 1.118 7.018 6.021 5.000 7.566 7.071 9.014
3:C3 1.000 1.118 0.000 8.000 7.071 6.021 8.246 7.500 10.000
4:C4 8.062 7.018 8.000 0.000 1.414 2.062 10.000 10.966 8.246
5:C5 7.000 6.021 7.071 1.414 0.000 1.118 8.602 9.552 7.071
6:C6 6.021 5.000 6.021 2.062 1.118 0.000 8.500 9.220 7.500
7:C7 7.280 7.566 8.246 10.000 8.602 8.500 0.000 2.062 4.000
8:C8 6.500 7.071 7.500 10.966 9.552 9.220 2.062 0.000 6.021
9:C9 9.220 9.014 10.000 8.246 7.071 7.500 4.000 6.021 0.000
10:C10 9.220 8.846 9.899 7.071 6.000 6.576 5.099 7.018 1.414
11:C11 9.434 8.902 10.000 6.000 5.099 5.852 6.325 8.139 2.828
This is a
dissimilarit
y matrix

Proximity Matrix
Euclidean Distance

12:Round1 13:Round1 14:Round1 15:Round1


Centroid1 Centroid2 Centroid3 Centroid4
1:C1 0.605 7.018 6.824 9.220
2:C2 0.660 6.000 7.250 8.846
3:C3 0.605 7.018 7.814 9.899
4:C4 7.676 1.118 10.443 7.071
5:C5 6.679 0.500 9.031 6.000
6:C6 5.660 1.000 8.807 6.576
7:C7 7.682 9.014 1.031 5.099
8:C8 7.008 9.899 1.031 7.018
9:C9 9.396 7.566 5.006 1.414
10:C10 9.306 6.500 6.047 0.000
11:C11 9.430 5.590 7.215 1.414
12:Round1 0.000 6.660 7.280 9.306
Centroid1

13:Round1 6.660 0.000 9.411 6.500


Centroid2

14:Round1 7.280 9.411 0.000 6.047


Centroid3

15:Round1 9.306 6.500 6.047 0.000


Centroid4

This is a
dissimilarit
y matrix

Proximity Matrix
Euclidean Distance
16:Round2 17:Round2 18:Round2 19:Round2
Centroid1 Centroid2 Centroid3 Centroid4
1:C1 0.340 7.018 6.824 9.220
2:C2 0.828 6.000 7.250 8.846
3:C3 1.056 7.018 7.814 9.899
4:C4 7.725 1.118 10.443 7.071
5:C5 6.660 0.500 9.031 6.000
6:C6 5.682 1.000 8.807 6.576
7:C7 7.194 9.014 1.031 5.099
8:C8 6.509 9.899 1.031 7.018
9:C9 9.002 7.566 5.006 1.414
10:C10 8.964 6.500 6.047 0.000
11:C11 9.147 5.590 7.215 1.414
12:Round1 0.500 6.660 7.280 9.306
Centroid1

13:Round1 6.679 0.000 9.411 6.500


Centroid2

14:Round1 6.782 9.411 0.000 6.047


Centroid3

15:Round1 8.964 6.500 6.047 0.000


Centroid4

16:Round2 0.000 6.679 6.782 8.964


Centroid1

17:Round2 6.679 0.000 9.411 6.500


Centroid2

18:Round2 6.782 9.411 0.000 6.047


Centroid3

19:Round2 8.964 6.500 6.047 0.000


Centroid4

This is a
dissimilarit
y matrix
10:C10 11:C11
9.220 9.434
8.846 8.902
9.899 10.000
7.071 6.000
6.000 5.099
6.576 5.852
5.099 6.325
7.018 8.139
1.414 2.828
0.000 1.414
1.414 0.000

ance

Proximity Matrix
Euclidean Distance
Cases Taste Purchase Intention
C1 9 9
C2 9.5 8
C3 10 9
10
C4 10 1
C5 9 2 9

C6 9.5 3 8
C7 2 7 7
C8 2.5 9
6
C9 2 3
C10 3 2 5
C11 4 1 4

0
1 2 3 4 5 6 7 8

9
5 6 7 8 9 10 11

9
C1 9 9
C2 9.5 8
C3 10 9
C4 10 1
C5 9 2
C6 9.5 3
C7 2 7
C8 2.5 9
C9 2 3
C10 3 2
C11 4 1
Round1Centroid1 9.5 8.66
Round1Centroid2 9.5 2
Round1Centroid3 2.25 8
Round1Centroid4 3 2
Round2Centroid1 9 8.66
Round2Centroid2 9.5 2
Round2Centroid3 2.25 8
Round2Centroid4 3 2

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