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SENIOR HIGH SCHOOL (CORE)

2nd Semester Quarter 3
Module 3: Use of Media & Information

Media and Information Literacy

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Senior High School (Core)
2nd Semester Quarter 3 – Module 3: Use of Media & Information

Republic Act 8293, section 176 states that: No copyright shall subsist
in any work of the Government of the Philippines. However, prior approval of
the government agency or office wherein the work is created shall be
necessary for exploitation of such work for profit. Such agency or office may,
among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand
names, trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission
to use these materials from their respective copyright owners. The publisher
and authors do not represent nor claim ownership over them.
Regional Director: Gilbert T. Sadsad
Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writers: Ailen S. Laguda, Alvin D. Laban, Isagani E. Nazarrea

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Introduction

Welcome to this self-learning module: Use of Media & Information. In

accomplishing this learning material, you have to take first the pre-test, and
you are tasked to study the learning activities and perform the various
practice tasks 1, 2 and 3. After doing so, you may take the post-test to
determine the knowledge and skills you gained from this lesson. To enhance
your competence, you have also to accomplish your assignment found in this
module. Thank you and Goodluck!

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Objective: After completing the module, you should be able to…

1. Discuss responsible use of media and information

2. Practice responsible use of media and information
3. Value responsible use of media and information

Vocabulary List
To have a better understanding of the lesson presented in this
module, you should be familiar with the following terms:
accountability n. the fact or condition of being accountable; responsibility.
accuracy n. the quality or state of being correct or precise.
advertisement n. a notice or announcement in a public medium promoting
a product, service, or event or publicizing a job vacancy.
blog n. a regularly updated website or web page, typically one run by an
individual or small group, that is written in an informal or conversational
style.
credible adj. able to be believed; convincing.
discrimination n. the unjust or prejudicial treatment of different categories
of people or things, especially on the grounds of race, age, or sex.
documentary n. using pictures or interviews with people involved in real
events to provide a factual record or report.
ethics n. moral principles that govern a person's behaviour or the
conducting of an activity.

fairness n. impartial and just treatment or behaviour without favouritism or

discrimination
half-truth n. a statement that conveys only part of the truth, especially one
used deliberately in order to deceive someone.
impartiality n. equal treatment of all rivals or disputants; fairness.
impartial adj. treating all rivals or disputants equally; fair and just
journalism n. the activity or profession of writing for newspapers,
magazines, or news websites or preparing news to be broadcast.

objective n. not influenced by personal feelings or opinions in considering

and representing facts.
responsible adj. having an obligation to do something, or having control
over or care for someone, as part of one's job or role.

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scoop n. a piece of news published by a newspaper or broadcast by a
television or radio station in advance of its rivals.
screenshot n. an image of the data displayed on the screen of a computer or
mobile device.
sensational n. causing great public interest and excitement.

standards n. a level of quality or attainment

truthfulness n. the fact of being true; truth.

vlog n. a personal website or social media account where a person regularly
posts short videos.

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Pretest
Direction: Read the questions carefully and select the best answer by
writing only the letter of your choice on a separate sheet of paper.
1. ______ is the activity or profession of writing for newspapers,
magazines, or news websites or preparing news to be broadcast.
a. ethics
b. standards
c. journalism
d. responsible
2. Which of these is NOT an element of journalism ethics?
a. accuracy
b. objectivity
c. think before you click
d. fairness
3. ______ is treating all rivals or disputants equally; fair and just.
a. impartial
b. accuracy
c. objective
d. accountability
4. ______ is the moral principles that govern a person's behaviour or the
conducting of an activity.
a. ethics
b. standards
c. journalism
d. responsible
5. These are details that can be withheld from reports to limit undue
harm to subject except ______.
a. report subjects address
b. crime victim’s name
c. color of one’s shirt
d. sexual orientation
6. These are discriminatory reference bases except ______.
a. race
b. social standing
c. religion affiliation
d. disabilities
7. ______ is the quality or state of being correct or precise.

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 a. impartiality
b. accuracy
c. objective
d. accountability
8. ______ is having an obligation to do something, or having control
over or care for someone, as part of one's job or role.
a. ethics
b. standards
c. journalism
d. responsible
9. ______ is the fact or condition of being accountable; responsibility.
a. impartial
b. accuracy
c. objective
d. accountability
10. ______ is the unjust or prejudicial treatment of different categories
of people or things, especially on the grounds of race, age, or sex.
a. discrimination
b. fairness
c. objectiveness
d. responsible

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Learning Activities

To Read:
Use of Media and Information
Media are the communication outlets or tools used to store and deliver
information or data. The term refers to means the mass media communica-
tions industry, such as print media, publishing, the news media, photogra-
phy, cinema, broadcasting (radio and television), and advertising is using. At
this current setting, media user can be just everyone who is capable of pro-
ducing information by simply posting at Facebook, YouTube and Tik Tok or
browsing over the internet. Since traditional media has made its crossover to
social media.
Traditional media require adherence to ethics and professionalism.
Thus, the Journalism ethics and standards are a must for its practitioners.
Journalistic ethics and standards
This comprise principles of ethics and good practice applicable to
journalists. This subset of media ethics is known as journalism's profes-
sional "code of ethics" and the "canons of journalism". The basic codes and
canons commonly appear in statements by professional journalism asso-
ciations and individual print, broadcast, and online news organizations.
While various codes may have some differences, most share common
elements including the principles of truthfulness, accuracy, objectivity,
impartiality, fairness, and public accountability, as these apply to the acqui-
sition of newsworthy information and its subsequent dissemination to the
public.
Like many broader ethical systems, the ethics of journalism include
the principle of "limitation of harm." This may involve the withholding of
certain details from reports, such as the names of minor children, crime
victims' names, or information not materially related to the news report
where the release of such information might, for example, harm someone's
reputation.
Some journalistic codes of ethics, notably some European codes, also
include a concern with discriminatory references in news based in race,
religion, sexual orientation, and physical or mental disabilities.
Current media state
Anyone who has the right gadget, the capability to produce audio-
video clips, still image, and able to upload it to any social media online can
be considered a media user. Person that is able to manipulate, enjoy and
satisfy self from the likes of it belongs to this categorization. Teenagers are
among the multitude of social media users. Some of them opt to do blogging

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and vlogging due to ease putting oneself into it. Having done so, these
people must acquire at least the minimum knowledge and attitude to own
up such a significant endeavour to level up the trade.
Characteristics of Responsible Media User
A responsible user and competent producer of media and information
should have these characteristics:

• Must be Curious
• General knowledge
• The ability to write
• Professionalism
• Objective
• Should have Ethics.

Must be Curious
Those who release information into the public from any platform
should have a natural curiosity. Being a curious creator, be a truth seeker.
Ask tough and important questions. Gather more information. Be detail
oriented.
General knowledge
Having a general knowledge of different topics permits one to be more
confident in whatever he or she is releasing to the public. They know that
the information is correct and prepares them for any dispute that could
arise.
The ability to write
The ability to write has to do more with the success of information
distribution. Any faults in writing may cause your potential reader to lose
interest and move to another article. The ability to hold your reader’s
attention is very important if you want to get your point across and this is
where writing skills play a part.
Professionalism and should have ethics.
Professionalism covers many grounds, it includes objectivity and
ethics. Being a professional means you are doing what is expected of you, in
this case as a provider of correct information. This can only be achieved by
maintaining objectivity which is easier said than done since we are all prone
to taking a side. This is why we need a firm grip on our values when it
comes to information dissemination. A producer of information would have

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to stop and ask himself what kind of person he is and act upon it. This is
where ethics play a large part in whether what is released to the public is
the truth, half-truths or lies.
Objective
Information today comes from everywhere; it is driven by advertising
which could blur the truth in many cases. It is up to the users or receivers
of information to arm themselves with the knowledge to verify what is out
there

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PRACTICE TASK 1
This is individually performed.
Objective: After completing the module, you should be able to…
1. Discuss responsible use of media and information
2. Practice responsible use of media and information
3. Value responsible use of media and information

Direction: View the clip A LIVING ROCK_ -- Mind Blow #69.mp4 and
answer the following questions. Do not fail to submit output to the teacher.
1. Is the video clip credible? What is your take of it? Discuss
your views in terms of the characteristics of a responsible
media user.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. Being a responsible media user, what scene of the clip is not

supposed to be there? Why? Discuss your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. Why is it important to be a responsible media user? Discuss
your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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PRACTICE TASK 2
This is individually performed.
Objective: After completing the module, you should be able to…
1. Discuss responsible use of media and information
2. Practice responsible use of media and information
3. Value responsible use of media and information

Direction: Attached is a printed version of a Facebook screenshot. Analyse

and answer the following questions. Do not fail to submit output to the
teacher.
1. Are the articles in it credible? What is your take? Discuss your
view in terms of the characteristics of a responsible media
user.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. Being a responsible media user, what part of the screenshot is

not supposed to be there? Why? Discuss your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. Why is it important to be a responsible media user? Discuss
your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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PRACTICE TASK 3
This is individually performed.
Objective: After completing the module, you should be able to…
1. Discuss responsible use of media and information
2. Practice responsible use of media and information
3. Value responsible use of media and information

Direction: Play the video clip Can we do more.mkv . Analyse and answer the
following questions. Do not fail to submit output to the teacher.
1. Is the article credible? What is your take of it? Discuss your
view in terms of the characteristics of a responsible media
user.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. Being a responsible media user, what part of the article is not

supposed to be there? Why? Discuss your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. Why is it important to be a responsible media user? Discuss
your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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POST TEST
Direction: Read the questions carefully and select the best answer by
writing only the letter of your choice on a separate sheet of paper.
1. These are discriminatory reference bases except ______.
a. race
b. religion affiliation
c. social standing
d. disabilities
2. ______ is the quality or state of being correct or precise.
a. impartiality
b. objective
c. accuracy
d. accountability
3. ______ is having an obligation to do something, or having control
over or care for someone, as part of one's job or role.
a. ethics
b. responsible
c. standards
d. journalism
4. ______ is the fact or condition of being accountable; responsibility.
a. impartial
b. accuracy
c. objective
d. accountability
5. ______ is the unjust or prejudicial treatment of different categories of
people or things, especially on the grounds of race, age, or sex.
a. fairness
b. objectiveness
c. discrimination
d. responsible
6. ______ is the activity or profession of writing for newspapers,
magazines, or news websites or preparing news to be broadcast.
a. ethics
b. standards
c. journalism
d. responsible

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7. ______ is a piece of news published by a newspaper or broadcast by a
television or radio station in advance of its rivals.
a. scoop
b. sensational
c. discrimination
d. objective
8. ______ is treating all rivals or disputants equally; fair and just.
a. accuracy
b. objective
c. impartial
d. accountability
9. ______ is the moral principles that govern a person's behaviour or the
conducting of an activity.
a. standards
b. ethics
c. journalism
d. responsible
10. ______ is causing great public interest and excitement.
a. scoop
b. sensational
c. discrimination
d. objective

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ASSIGNMENT
Direction: Answer the questions provided. Write the answer in your
notebooks.

1. How does media evolved from traditional to present?

2. How is the media influenced by values and norms of society?
3. How do we adapt to the current media?
4. Read Book 4 of this Media and Information Literacy Module Series.

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References

• https://Google.com/ Search
• https://www.independent.ie/irish-news/think-before-you-click-
site-warns-teenagers-26273734.html
• https://tfal.org.mt/en/News/Pages/Think-Before-You-Click.aspx
• https://shopannie.wordpress.com/2018/08/09/responsible-
users-and-competent-producers-of-media-and-information/
• https://en.wikipedia.org/wiki/Media_literacy

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 ANSWER KEY

Pretest Post test

1. C 1. C
2. C 2. C
3. A 3. B
4. A 4. D
5. C 5. C
6. B 6. C
7. B 7. A
8. D 8. C
9. D 9. B
10. A 10. B

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