RUBRIC FOR ADVERTISEMENT TASK

Expected Quality Indicators of student performance

High (5) Medium (3) Low (2)

Presents advertisement in a
Development of a concept Presents advertisement that
Presents advertisement that form that is close to or just a
design for an advertisement does not exceed the minimum
exceeds the expected content. little more than the expected
aligning the required content required content.
content.

Oral presentation

Clearly explains the Experiences difficulty in

A. Relevant and appropriate Explains the advertisment but
advertisemnt to the target explainng the advertisemnt to
content not so clearly.
audience the target audience.

Shows evidence of having

B. Apropriate structure of the planned and structured the Shows some evidences of Shows limited ability to
presentation presentation logically and planning and stucture. structure the presentation.
coherently

Demonstartes a consistent
awareness of the audience for
the oral presentation.
C. Effective skills of oral
(Example: By actively
presentation
promoting the concept
advertisement and seeking to
convince the audience.
Use some aspects of body
Demonstrates limited
language (eye contact, posture,
awareness or
gesture) appropriately and
acknowledgement of audience.
effectively).

The entire advertisement The advertisement showed

showed an exceptional degree
Graphic Originality
of student creativity in their
creation and/or display.
The advertisement showed no
minimal exceptional degree of
degree of student creativity in
student creativity in their
their creation and/or display.
creation and/or display.