S No. Company Name Sector Contact No.

1 Doon Business School Education 0135-2699166

2 Gyan Sagar Public School Education 9310195430

011-28525882
8376955224,
9873965152,
7042741270,
8745876553

Indraprastha Institue of
3 Technology & Management Education
4 Bhagat Chandra Hospital Hospitality ( 011)-45254525

5 Artemis Hospitals Hospitality (011) 7111 1000

 Ayushman Hospital and
Health Service

6 Hospitality 92054 81438

Aakash Healthcare: Super

7 Speciality Hospital Hospitality 88000 15905

8 Centre for Sight Hospitality 9650044492

9 Venkateshwar Hospital Hospitality 91-11-48-555-555

(011) 2536 5960

10 Divya Prastha Hospital Hospitality 8751002222
 DEEN DAYAL UPADHYAYA
11 COLLEGE Education (011)-25099380

011-25000268
Netaji Subhas University of
12 Technology Education
 Bhaskaracharya College Of 011-25087597,
13 Applied Sciences Education 011-25081015

Guru Gobind Singh

14 Indraprastha University Education 011-25302170
 FAIRFIELD Institue of
15 Technology & Management Education 9312352942

16 Jamboree Education (P) Ltd Education 9582320407

17 GD Goenka Public School Education 47619000

18 Medanta Hospital Hospitality 124-4141414

124 4921021,
Fortis MEMORIAL Research 124 4921071,
19 Institue Hospitality 124 4921033
20 Reliance Fresh FMCG 1800 102 7382

21 Big Bazaar FMCG 18002662255

011-41132664
22 Vishal Mega Mart FMCG

011-46050311,
95999 18205,
Shiksha Bharati Global 9599918208
School
23 Education
 (011)-25365145,
25365146,
+91-9599433408 /
24 Queen's Valley School Education 9599533408

+91-11-2508
6313, +91-11-4912
25 JM International School Education 3899

+91-011-
25071251/53,+91-
26 ITL Public School Education 011-25071254
 Venkateshwar International +91-011 -
27 School Education 43180800

25080767 /
28 Modern Convent School Education 25080768
29 Nirmal Bhartia School Education 011 4560 9702
 Maxfort School Dwarka

011-28083434,
011-28083435

011-45547240,
30 Education 011-45547241

91-11-28052001,
31 Mount Carmel School Education 91-11-28052002
 9873799697
01145586511 011-
45586512, 011-
32 The Indian Heights School Education 45586514
 011-45629450,
45629451
33 NK Bagrodia Public School Education
 011-22774591,
011-22776194
Bal Bhavan International
34 School Education

011-4556-2908,
Paramount International 4557-2531, 4557-
35 School Sector 23 Dwarka Education 2532

011 - 28033005,
28032150,
28032828,
Sachdeva Global School 45694307,4569430
36 Education 8
 011 27567642,
27562305

37 CRPF Public School Education

91-8826479990 ,
38 St. Thomas' School Education 91-8826479992
 Shiv Vani Model Senior
Secondary School 011 45600323 /
39 Education 324 / 325

40 Pantaloons Fashion & Retail FMCG (+91) 86529 05000

41 Shoppers Stop FMCG 1800-419-6648

42 TRENT (WESTSIDE) FMCG 8291168774

(0)11-41232899
43 TITAN FMCG (0)11-41232999

44 H&M FMCG 011 7107 1300

45 MAX FMCG 91 (80) 4179 6565

46 HP FMCD 1141629731

80 67916677
47 Lenovo FMCD 1800-4199-733
 080-4906 4445
011 4300 5794
033 4064 1082
0135-2711915
48 ASUS FMCD 7060207301
 91-2822-231444,
231445,230294,
49 Ajanta (Clock) FMCD 230295
50 The Body Shop FMCG 9599227343

51 Hindustan Unilever Limited FMCG 0124 5094101

52 Biotique FMCG 1800-103-9825

53 Oppo FMCD 18001032777

54 Vivo FMCD 1800 102 3388

55 Samsung FMCD 1800 40 7267864

 9711773333
1800-1020-666
56 Lloyd FMCD 1800-4251-5666

57 KFC Hospitality 800 225-5532

58 MCDonalds Hospitality 022 4913 5000

59 Pizza Hut Hospitality 60009000

011-47015393
9711139393
60 Pasta Xpress Hospitality

1800-425-4026 /
61 Dell FMCD 080-2510-8026
62 MAERSK Line India Pvt. Ltd. FMCD 1800225556

63 Bose FMCD 91 124 4642600

64 Acer FMCD 088001 99080

65 Vaseline FMCG 8001022221

66 Engage Cologne Spray FMCG 1800 103 2426

01615224000

01615224010

01615224024

67 Duke FMCG 01615224025

1800 103 6678

68 Tupper ware FMCG 7676851181
 01125862922
69 Milton FMCG 18002092151

70530-70530
70 OYO Hospitality 80 100 444 66

71 Trivago Hospitality 16466636068

72 Aakash Institute EDUCATION 11 47623456

73 Classmate FMCG 33 22889371.

74 Decathlon FMCD 76767 98989

75 ASIAN PAINTS FMCD 1800-209-5678

76 USHA FMCD 91 124 4583100

77 Lenskart FMCD 9999899998

78 Titan EYE PLUS FMCD 1140870723

79 Maybelline FMCG 9013240310

80 Lakmé Cosmetics FMCG 91 (22) 3983 0000

81 L'Oréal FMCG 1800 22 3000

82 Revlon FMCG 1(800) 4738566

83 Sephora FMCG  011 4170 6749

84 MAC Cosmetics FMCG 011 4087 0412

85 KIKO Milano FMCG  011 4051 2825

86 Huda Beauty FMCG NIL

87 Urban Decay FMCG 1.800.784.8722

88 Glenmark Pharmaceuticals Pharma 91 2240189999

89 Mankind Pharma Pharma 011 4654 1111

GlaxoSmithKline Consumer
90 Healthcare Limited Pharma 0124 433 6500
91 Fever 104 FM Media 011 43104104

91 22 6753 6983
(0120) 6767983,
92 Radio Mirchi Media 6766983

93 Tata Consultancy service IT  9122 6778 9960

 80 4156 3998
94 Infosys IT 124 447 9527

(80) 28440011,
(80) 46827999,
(80) 61427999,
(80) 46726000
95 Wipro Limited IT 8028440011
 44 4224 3353 11
3087 6000 11
96 Redington India Ltd IT 30845301

97 Tech Mahindra Ltd IT 1204534400

98 Hexaware Technologies Ltd IT 2267919595

99 Mindtree Ltd IT 80 67064000

100 Mphasis Ltd IT 80-4004-1992
 Number of
Email id Admin/ HR Most Selling Product
Employees

Prof. Mohit
info@doonbusinessschool.com 70 Aggarwal MBA/PGDM

gyansagarindia@rediffmail.com 125 Ms. Meena Yadav 1st, 5th &11th

Prof.(Dr)
info@iitm.net.in 40+ C.P.Chawla BBA
 71 Dr. Upasna
info@bhagathospital.com (Doctors) Bhagat N/A

Devlina
internationaldesk@artemishospitals.com 2400 Chakravarty N/A
 60
info@ayushmanhhs.in (Doctors) Dr. Indu Bhushan N/A

46
reachus@aakashhealthcare.com (Doctors) Aashish Chaudhry N/A

Dr Mahipal
Info@Centreforsight.Net 201 Sachdev Eyes Specilist

46
info@venkateshwarhospitals.com (Doctors) Kamal Solanki N/A

23
info@divyaprastha.com (Doctors) Dr. Gyan Vatsa N/A
principaldducollege@gmail.com 125+ S.K. Garg Bachelor

Prof. Jai Prakash

N/A 150+ Saini Bachelor
bhaskaracharya.college@bcas.du.ac.in 45+ Dr. Balaram Pani Bachelor

ggsipu.pr@rediffmail.com, Prof. Anup Singh

pro@ipu.ac.in 178+ Beniwal Bachelor
 Nangalia
fimtnd@gmail.com 60+ Bhardwaj Bachelor

jamboreeindia@jamboreeindia.com 142 Soumyo Gupta GMAT/GRE

Anjani Kumar
info@gdgoenkadwarka.in 119 Goenka 1st, 5th &11th

N/A 6000 Trehan N/A

Mr Bhavdeep
reachus@fortishealthcare.com 302 Singh N/A
customerservice@ril.com 194,056 Damodar Mall Edibles

mediarelations@futuregroup.in
care@bigbazaar.com 35,000 Kishore Biyani Edibles

Clothing / Home
customerservice@myvishal.com 17,552 Gunender Kapur Appliance

sbgsdwarka@gmall.com 120 RK Sharma 1st, 5th &11th

 Shri S. K.
info@queensvalley.in 130 Sachdeva 1st, 5th &11th

JMIS.DWARKA@JMINTERNATIONALSCHOOL.COM Anuradha Govind 1st, 5th &11th

Mrs. Sudha
itlschool@yahoo.in 136 Acharya 1st, 5th &11th
principal@vis10dwarka.com 210 Rajiv Solanki 1st, 5th &11th

www.modernconventschool.com Mr. Attar Singh

modernconventschool@rediffmail.com 175 Mann 1st, 5th &11th
sayori@nirmalbhartia.org
nibsadmin@nirmalbhartia.org 100 Mr US Bhartia 1st, 5th &11th
maxfortschool.dwarka@gmail.com

www.maxfortdwarka.com 184 Deepa Kumar 1st, 5th &11th

info.dw@mountcarmeldelhi.com 220 Dr. Vijay Williams 1st, 5th &11th

 theindianheights@gmail.com
info@theindianheightsschool com
principal@theindianheightsschool.com 127 Archana Narain 1st, 5th &11th
nkbagrodia_dwarka@yahoo.com 146 Rajee N. Kumar 1st, 5th &11th
admission@bbpsmv.com
helpdesk@bbpsmv.com 155 Mr. B.B Gupta 1st, 5th &11th

paramount23@gmail.com, Mr. Jawahar Singh

info@paramountschool.in 167 Saroha 1st, 5th &11th

info@sachdevaglobal.in 116 S.K. SACHDEVA 1st, 5th &11th

 Mrs. Nidhi
crpfschoolrohini@gmail.com 99 Chaudhary 1st, 5th &11th

info@stthomasdwarka.com 163 Anuradha Amos 1st, 5th &11th

mail@shivvani.in 167 Prashant Narula 1st, 5th &11th

Sangeeta
www.pantaloons.com 5,300 Pendurkar Clothes
customercare@shoppersstop.com 14,000+ Rajiv Suri Clothes / Accesorie

mywestside@trent-tata.com
westside@trent-tata.com

8,009 Philip N. Auld Clothes / Accesorie

Mr. C K
corpcomm@titan.co.in 6,858 Venkataraman Watches

Helena
info.mo@hm.com 126,376 Helmersson Clothing
business.enquiries@maxfashionindia.com 6,000 Shital Mehta Clothes

66,000+ Enrique Lores Laptops/Desktops

commercialts@lenovo.com 54,000+ Yang Yuanqing Laptops

support@asuspromo.in 17000 Dinesh Sharma Laptops
 Odhavji Raghavji
info@orpatgroup.com 8,000+ Patel Wall Clocks
customercare.tbs@questretail.in 10,000+ David Boynton Skin Care

comsec.hul@unilever.com mediacentre.hul@unilever.com
325216 Sanjiv Mehta lux
contact@biotique.com 300 Vinita Jain Skin Care

press@oppo.com
40,000 Yash Parwani Moblie Phones
 >40,000 Shen Wei Phone

servicehead.in@samsung.com 320,671 B.D. Park Moblies

PerfectService@lloydmail.com 65000 Shashi Arora Air Coolers

letstalk@kfc.com 24,000 Rahul Shinde Chicken Bucket

corpcomm@mcdonaldsindia.com

customer@mcdonaldsindia.net 210,000 Vikram Bakshi Bugers

customermaniac@pizzahut.com 300,000 Merrill Pereyra Regular Pizza

pxmanagement@yahoo.com 25 N/A Pasta

N/A 157,000 Alok Ohrie Laptops

cphhrd@maersk.com 79990 Soren Skou N/A

IN_support@bose.com 9000+ Amar Gopal Bose Speakers

Jason ChenSoren
enquiries@acer.com 7697 Skou Laptops
 Robert
www.hul.co.in 1,404 Chesebrough Body Lotion

consumer.care@itc.in contactus@itc.in 27,279 Sameer Satpathy Body Purfume

Sales@dukeindia.com

franchisee@dukeindia.com 149 Kuntal Raj Jain Jackets/Jeans

info@tupperware.com
GautamKumar@Tupperware.com
customercareindia@tupperware.com 11,300 Deepak Chhabra Storage Boxes
 Vijaipal Bhagmal
info@hamiltonindia.in 1346 Jain Thermos/Flasks

contact@oyorooms.com 17,000 Ritesh Agarwal Hotel Rooms

Travel Website
info@trivago.com 1,320 Axel Hefer Comparison

corporate@aesl.in 3500 Akash Chaudhry N/A

isc@itc.in 27,279 Shailendra Tyagi Notebooks

help@decathlon.com 87,000 Michel Aballea Sports Accessories

nvestor.relations@asianpaints.com 3,700 Amit Syngle Tractor Emulation

corporate@usha.com 3,700 Sunil Wadhwa Fans

support@lenskart 500 Peyush Bansal Eyeware

Mr. Saumen
tdvj@titan.co.in 6,858 Bhaumik Eyeware
contact@maybelline.co.in 10,000 Robert Hiatt Fit Me Range

lever.care@unilever.com 10,001 Pushkaraj Shenai Kajal / Lipstick

India@loreal.com 86,000 Amit Jain Shampoo

https://www.revlonhairtools.com/us_en/contact-us
5,700 Rajiv Kumar Lipstick
customerservice@sephora.com 20,000 Vivek Bali Skin Care

MACOnlineService@maccosmetics.com 12,000 John Demsey Lipsticks/ Foundation

customercare-us@kikocosmetics.com 200 Cristina Scocchia Lipsticks

info@hudabeauty.com 250 Huda Kattan Lipsticks

N/A 425 Tim Warner lip gloss

 Glenn Mario
GlobalPV@glenmarkpharma.com 13000 Saldanha Diabetes

Rajeev Juneja
pradeep.chugh@mankindpharma.com 14,000 condoms

investor.2.co@gsk.com 1,276 Navneet Saluja Infanrix, Pediarix

fever104@fever.fm 2,172 Harshad Jain Songs / Entertainment

pritesh.chothani@timesgroup.com 903 Prashant Panday Songs / Entertainment

Amur
Swaminathan
Lakshminarayana
arushie.sinha@tcs.com analyst.relations@tcs.com
417,929 n N/A
PR_Global@infosys.com 176187 Salil Parekh N/A

Abidali
Reachus@wipro.com 171,425 Neemuchwala N/A
delhisales1@redington.co.in
delhisales3@redington.co.in 1,211 Raj Shankar N/A

investor.relations@techmahindra.com 131,522 C. P. Gurnani N/A

marketing@hexaware.com 19,999 R Srikrishna N/A

DC@mindtree.com
Senthil.Kumar2@mindtree.com Debashis
Vedavalli.S@mindtree.com 21,991 Chatterjee N/A
whistleblower@mphasis.com 22,239 Nitin Rakesh N/A
 SIP OUTLOOK DATA MINNING
Number of Number of
Least Selling Product Users of the Users of the Promotional Strategy
MSP LSP

BJMC N/A N/A N/A

9th N/A N/A N/A

BTech N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

IELTS/TOFFLE N/A N/A N/A

9th N/A N/A N/A

N/A N/A N/A N/A

N/A N/A N/A N/A

 Reliance Fresh has adopted several
marketing policies to increase its
brand awareness in the consumer
market. It has taken help of print
and electronic media to launch ad
campaigns that are shown on
television, bus shelters and
hoardings placed at strategic
places to garner maximum brand
Clothing N/A N/A visibility

Clothing N/A N/A N/A

Edibles N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A
9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A
9th N/A N/A N/A
9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

9th N/A N/A N/A

Pantaloons uses a diverse range of

promotional activities to market its
brands. Pantaloons uses media like
TV, print, online etc as part of its
marketing mix promotional
Footwear N/A N/A strategy.
 Shoppers Stop has adopted both
ATL and BTL marketing strategies
to promote its brand in the
consumer market. It has also
implemented Interactive as well as
Guerrilla marketing to increase
brand awareness. Shoppers Stop
has launched several ad campaigns
and promotional policies with help
of electronic, digital, print and
social media platforms.

Footwear N/A N/A

Westside’s marketing and

communication strategy is focused
on building its exclusive brands
within the store, engaging with its
strong loyalty base and connecting
Footwear N/A N/A with customers on digital mediums

Clocks N/A N/A N/A

Since H&M group has a wide range

of product portfolio catering to
different segments, it uses multi-
channel promotional strategy in its
Accessories N/A N/A marketing mix.
Accessories N/A N/A N/A

Hewlett Packard has launched an

initiative “One Voice” to promote
its brand name and image along
with its various consumer
electronics products and hardware
products. The company has taken
the help of vehicles to flaunt and
display its numerous products and
services that comprises the
inclusion of a website, arranged by
Pen Drives N/A N/A business application.

Pc Accessories N/A N/A N/A

 ASUS follow a conventional
distribution model of reaching out
to market with varied channels i.e.
Resellers, Distributors, wholesalers,
company-owned outlets, pops &
mom stores, e-tailers/e-commerce
websites and its commercial
solutions through company’s sales
person.

ASUS have dominant presence in

the Asia-Pacific region while it
distributes its products to more
Pc Accessories N/A N/A than 150 countries globally.
Watches N/A N/A N/A
 The Body Shop aims to change the
way beauty products are created.
It just launched “Forever against
Animal Testing” campaign and will
be running for two years with the
consistent content for two years
until 2019. It teamed up with
“Game OF Thrones” star Maisie
Williams and number of
influencers on social media for this
N/A N/A N/A campaign.

pureit N/A N/A N/A

N/A N/A N/A N/A

Earphones N/A N/A N/A

Accessories N/A N/A N/A

Washing Machine N/A N/A N/A

 Lloyds Bank serves almost
customers with their services not
only in the UK but also at
international level. Services like
banking services to strategic
financing and international trade
solutions are offered in Sterling,
Euro, US and Asian Fixed Income
markets. Apart from this, Lloyds
Bank has on the ground presence
in key locations like Paris, Frankfurt
and Amsterdam. In Asia, through
the services offered in Commercial
Banking sector, Lloys’s bank
provides a client-oriented
approach to support UK customers
who have operations in Asian
countries and customers who are
Inverter N/A N/A willing to invest in the UK.

Veg Meals N/A N/A N/A

The endorsement activities

implement by the Company aids
communicate effectively with the
potential consumers. Ad targeted
to catch the interest of the people
it reaches to massive number of
customer at a time. Ad plays an
important role for product
promotion such TV advertisement,
billboard and posters which also
used by some ground breaking
business including Apple Company.

Ice Creams N/A N/A

Pastas N/A N/A N/A

Burger N/A N/A N/A

Dell is using many means of

introducing their product .Hence
they use to advertise through
television, books, internet, e-
commerce, news papers and direct
marketing. These are the strategies
followed by the dell company in
order to effective in their field.

Pc Accessories N/A N/A

 FOCUSING ON TARGET MARKETS-
A SHORT TERM AND LONG
TERM STRATEGY FOR MAERSK BY
JABES G.O. KOTIENO MBA, BED,
CIPS INTRODUCTION
Target Marketing involves breaking
a market into segments and then
concentrating
the marketing efforts on one or a
few key segments.
Target marketing is key to
N/A N/A N/A business's success.

Bose applies product focused

approach in reaching target
audiences. Bose markets its
products through premium brand
reputation. It follows a low key
advertising policy compared to its
Soundbars N/A N/A competitors in the industry.

The major strategy adopted by

Acer is value based pricing in its
marketing mix wherein the prices
are set according to the offerings
made and the consumers are
assured of the pricing based on the
Accessories N/A N/A value proposition.
 Vaseline over the years have used
all the methods of promotion. It
has used TV commercial
Advertisement to create
awareness among consumer. The
brand has also used radio and
newspaper to advertise its line of
Vaseline Lip Therapy N/A N/A product.

Body Stick N/A N/A N/A

T-Shirts N/A N/A N/A

Tupperware prefers the use of

direct selling over retailing
strategy. Compounded with its
unique and quality products,
middle-income earners are able to
afford to equip their kitchens with
unique elegant products. Home
demonstrations are performed to
enable users to get the best out of
Gift Sets N/A N/A the Tupperware products.
Tiffins N/A N/A N/A

Oyo prefers to promote completely

through different social media sites
like Facebook, Twitter etc. Oyo
uses digital platform to attract new
customers with its unique services
and lower prices. Also retain loyal
customers by coming up with new
discount policies further on the
N/A N/A N/A low prices.

Trivago uses all media channels to

advertise and promote its brand.
The promotional strategies are
through Facebook, Instagram. The
company focus on hotel bookings
and get an advantage over the
N/A N/A N/A traditional bookings

N/A N/A N/A N/A

 ITC designs its promotion strategy
keeping in mind its brand
proposition and its target
audience. It promotes its product
through Print, television and radio
as a part of its marketing mix. ITC’s
different brands have different
brand ambassadors. For example,
classmate has been endorsed by
Yuvraj Singh and Soha Ali Khan;
Saina Nehwal has endorsed Salvon;
Shahruk Khan has been endorsing
the entire range of snacks under
the umbrella brand of Sunfeast. ITC
roped in Ranbir Kapoor for John
players.

Pens N/A N/A

Clothing N/A N/A N/A

Asian Paints associated with the

advertising agency Ogilvy &
Mather which came up with the
tagline “Har Ghar Kuch Kehta Hain”
that instantly connects with
people. In the year 2000, the
company replaced the mascot
“Gattu” with company logo. Asian
Paints has roped in popular
Bollywood actor Ranbir Kapoor,
actress Deepika Padukone and
Cricketer Rahul Dravid as their
brand ambassadors. To promote
their product Apex Ultima Protek it
has used hashtags
“#Barishkoaanedo” that wishes to
convey that the walls painted using
Apex Ultima Protek will sustain
Primer N/A N/A heavy rains.
Water Cooler N/A N/A N/A

First frame free for the customers.

Only payment for lenses of the first
frame
Exchange option for an old frame
Try at home option for customers
by ordering maximum 5 frames at
home, trying them and selecting
Virtual try on through a try on a
model’s picture
Home eye check-up facility
Doctor locator to find nearest
Contact Lens N/A N/A ophthalmologist.

Sunglasses N/A N/A N/A

 Maybelline provide discount
coupons and promotions in local
magazines and newspapers. The
customers can also sign in for their
newsletter which will be mailed to
the inbox of the customers with
the relevant offers and promotions
as well as available new products.
Maybelline uses all possible media
channels to promote and advertise
its brand. TVCs, online ads, print
media are uses effectively by
Maybelline to promote the entire
product portfolio. Various global
events, shows, beauty pageants
are organized by the brand. Hence
this completes the marketing mix
of Maybelline.

N/A N/A N/A

Lakme has never stood back in

spending money in advertising.
Through its rigorous ad campaigns
involving leading actresses and
promotions in televisions, online
ads, magazines, newspapers, etc
Lakme has always maintained a
position in the minds of customers.
Lakme has been aggressive in its
promotion strategy. Its brand
ambassadors include Indian film
stars like Shraddha Kapoor,
Kareena Kapoor, Katrina Kaif and
Liner N/A N/A other leading models
N/A N/A N/A N/A

Revlon makes use of printed

advertisements, television,
banners, billboards, brochures and
booklets for its promotion. Like
normal cosmetic care products
which involves use of celebrity for
endorsing its products Revlon has
made Ciara, American singer and
actress as its brand ambassador.
Previously it was done by Emma
Stone, Halle Berry and Olivia Wilde.
Revlon has also used platforms like
demonstration, fairs, trade shows
and festivals for promoting its
products. It also utilizes the
methodology of direct selling to its
consumers involving individuals
and beauty parlour and saloons to
get better awareness of the
products. Lately the Revlon brand
is also involved in online promotion
to connect more with the
youngsters by using various social
media platforms and initiatives.
This completes an overview on
Nail Paint N/A N/A Revlon marketing mix.
Powder Foundation N/A N/A N/A

Free products for professionals,

celebrities and media
Brush N/A N/A Builds credibility, awareness

N/A N/A N/A N/A

N/A N/A N/A N/A

foundation N/A N/A N/A

 The company has been a
prominent donator during medical
donation camps and have offered
support and services through its
workforce and products in hours of
need.

It is committed to ensuring
conservation, resource efficiency,
addressing the issue of climate
change by providing a willing help
in reducing the intensity of carbon
emission and in adopting practises
and technologies for preventing
anti0emetics N/A N/A pollution.

Mankind heavily advertised these

products on TV, especially the
condom brand. Till date, Mankind
has spent Rs 350 crore on
advertising OTC products. This
created awareness for the
company beyond the industry
ringout N/A N/A circles. “

GSK Consumer Healthcare does

promotion of its products
specifically through the TV
commercials which acts as a way of
brand recall since the brands have
Priorix N/A N/A been there for a very long time.
NEWS N/A N/A N/A

Several popular RJs are associated

with Radio Mirchi like Sree, Riya,
Neel, Deep and Orin along with DJ
Richard. It is associated with CSR
activities and was an avid
participant in offering help to
Mumbai Flood victims in the year
2005. Since the year 2008 Radio
Mirchi has instituted annual
awards titled The Mirchi Music
Awards for excellence in
NEWS N/A N/A Bollywood-Film music.

TCS provides low cost Global

delivery with the help global
strategy.

TCS mainly focus on customer

relationship management &
customer retention in order
increase the business revenue.

TCS uses differentiation strategy by

providing low end services in terms
N/A N/A N/A of cost, resources.
 Infosys has undertaken Academic
Entente which provides
opportunities for employees of
Infosys to manage working and
learning together by company
sponsored trips, case studies,
speaker sessions, etc. An initiative
called Infosys Foundation which
caters to the green aspect of the
company has been underway
leading to Infosys becoming the
one of top twenty green
companies. Infosys also hands out
an accolade called Infosys Prize to
a scientist, engineer, researcher,
etc. from India a corpus of rupees
sixty-five lacs, a certification and
golden medallion. Infosys has a
brand awareness in the field of
software, BPO, KPO, etc. industry.
The Digital India wave has
favoured Infosys, bringing the
company to the forefront.

N/A N/A N/A

Wipro spends good amount of

their revenues on promotional
activities. These promotions in its
marketing mix primarily includes
advertisements on Television for
the consumer durable goods.
Billboards and placards are also
sometimes put up at strategic
locations. Wipro takes part in a lot
of corporate social responsibility
projects in order to increase their
goodwill and makes their presence
felt in the industry. Project Wipro
Cares focuses on key problems
faced by communities like
rehabilitation due to natural
calamities, especially in the state of
Odisha. Wipro take up activities
like teaching in government school
at rural areas where the quality of
N/A N/A N/A teaching is very bad
N/A N/A N/A N/A

Price is very interesting parameter

to discuss when it comes to IT/IS
companies. The pricing strategy in
its marketing mix is as discussed.
Case in point Tech Mahindra also
uses different pricing mechanisms
for its plethora of clients that are
N/A N/A N/A present across multiple industries.

N/A N/A N/A N/A

Mindtree has participated in

several philanthropic activities. It is
associated with Mindtree
foundation and works towards
offering better living conditions
and development of primary
education. The company
encourages its employees to
participate in activities like the
donation of books, clothes and
toys, caring for elderly, distributing
solar lanterns, blood-donation
camps and cleaning activities.

Employees also offer help during

natural calamities. Mindtree has
deployed social sales training
program as this helps employees in
understanding and engaging a
N/A N/A N/A buyer.
 The company has a social media
presence in Twitter, LinkedIn and
Facebook. Mphasis has reached
500,000 people on Facebook.
There is a blog section in the
company’s website which provides
with some important and
knowledgeable information. The
company hosts a lot of events and
conferences throughout the year
such as the blockchain conference
in 2017. They invite eminent
speakers and panel to discuss
about prevalent topics. Mphasis
have videos on their website
educating the viewers about their
products and services. Mphasis is
involved in lot of corporate social
responsibility initiatives which
provides them with considerable
visibility and popularity. They have
been helping the weavers and
artisans in a town in Trichy, Tamil
Nadu to transform their lives
N/A N/A N/A through digital literacy.
INNING

Marketing Strategy Pricing Strategy

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Reliance Fresh has adopted digital
marketing and sends SMS to its regular and
potential customers informing them about
new deals and discounts. It realises the
advantages of good marketing and
customer participation and hence has
launched membership cards called
Reliance One. This will help in customer
loyalty, as they will try to buy repeatedly to
gain better benefits.
N/A
N/A
N/A
Reliance Fresh has put its onus in offering best
possible and fresh products to consumers
directly at low prices. It has adopted a
reasonable pricing policy that is affordable and
pocket-friendly to attract a large number of
consumers.
Big Bazaar is known as the “Indian Wal-Mart”.
They also use Every Day Low Pricing (EDLP)
strategy.• They promise the customers to save
not on individual items but on a basket of
items.• One important condition that drives
EDLP pricing is the “Low Price” image of the
retailer in the consumer’s mind.
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Pantaloons also offers its flagship Green

card membership. It is available in 4
different offerings with one, three, five and
seven-star. Discounts are offered based on
the type of card the user has purchased.
This has helped in providing loyalty points
which can be redeemed at every next
purchase. Loyalty programs are one the
best ways of promoting, especially in the
retail apparel segment. Loyal customers of
Pantaloons are always cheap to serve, they Pantaloons offers value for money strategy to all
are willing to pay more for a service and its customers. Pantaloons offer discounts during
they act as brand ambassadors for the festive season. They also have end of year clear
product, by word of mouth marketing off sales. All the goods are procured from
private small-scale producers and are bundled
and sold under private labels.
 Shoppers Stop has adopted a premium pricing
policy as it has been able to project itself as a
high-end brand that deals in only qualitative
products.

Its customers are willing to spend premium

N/A prices for premium products.

Westside’s marketing and communication

strategy is focused on building its exclusive Titan watches have diverse price range. Titan
brands within the store, engaging with its doesn’t follow just one pricing strategy in its
strong loyalty base and connecting with marketing mix. It has prices for masses which
customers on digital mediums start from Rs. 350 to Rs.600

N/A N/A

H&M offers high quality clothes at a premium

price. The major competitors of H&M are GAP
and Zara. As compared to both of these brands,
H&M products are prices relatively lower as a
H&M Marketing Strategy comprises of not part of it marketing mix pricing strategy. These
only its Marketing Mix, but also is due to lower cost of manufacturing and
segmentation, targeting, positoning, transportation costs by H&M (Main focus is
competition and analysis like SWOT given on cost minimization).
N/A N/A

The pricing policy of Hewlett Packard is fair

Targeting is one of the important pillars of pricing as well as competitive pricing. The
the marketing strategy. HP uses company takes into account all the relevant
differentiating targeting strategy to provide factors related to costing, distribution,
customised products & services to the promotion, prices of adversaries and then
enterprises. decides on a suitable selling price.

N/A N/A
Asus popularly named as Asustek
Computer has been ranked 186 in Forbes
magazine list of Top Multinational
performers (as of May 2017). The brand
has been valued at $ 7.3 billion as of may Asus focuses on aggressive pricing to compete
2017 (market capitalization value method) with other competitor brands. For the electronic
generating revenue of $14.73 billion. products price differentiation is not a major
factor as even after Asus keep a little low price
ASUS has received 4,385 awards than its competitors, average price is high so
worldwide from media and professional every user demands for a better quality
rating agency in 2016. products.
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Focusing on the technological
breakthrough from last 0f years the brand
started the business by segmenting the
business based on the technologies it uses
for the particular group of customers i.e.
millennial who have just started earning or
are in college. By doing this they have used
selective targeting strategy i.e. only making
products for the select type of customers
rather one fits for all.

The company has positioned itself on the

basis of the state of the art image
capturing and processor technology
working on aesthetic part of the quality
photos. N/A

Focusing on the technological

breakthrough from last 0f years the brand
started the business by segmenting the
business based on the technologies it uses
for the particular group of customers i.e.
millennial who have just started earning or
are in college. By doing this they have used
selective targeting strategy i.e. only making
products for the select type of customers
rather one fits for all.

The company has positioned itself on the

basis of the state of the art image
capturing and processor technology
working on aesthetic part of the quality
photos. N/A
N/A N/A

The idea behind a pull marketing strategy

is the creation of a strong brand image and
the establishment of loyal customer
following.

Samsung also does some sort of pull

marketing strategy. Using social media, the
company tries to build and maintain
relationship with consumers through an
online presence. N/A
The promotional and advertising strategy
in the Lloyds Bank marketing strategy is as
follows:

Lloyds, one of the most trusted brands in

the United Kingdom has implemented Below is the pricing strategy in Lloyds Bank
several marketing plans to remain in marketing strategy:
limelight. It maintains its publicity by
coming up with different advertisements to Lloyds bank, being one of its own kinds,
promote its products and services among provides unique and specialized services and
the masses. In the last 10 years, several products to its customers. The pricing strategy
brand awareness campaigns were initiated used for such services and features, in general,
by the brand. In 2011, Lloyds bank is value based pricing and Lloyds Bank practices
launched the campaign to its new free the same. Lloyds Bank believes that the value is
online money tracking service Money the most important driving force as value
Manager through “Money Manger” focuses on the price the potential customers are
campaign. In 2014, Lloyds became the part willing to pay based on the benefit offered by
of a multi-brand campaign by Lloyds group the business. Not only in the products and
of banking to express the deep gratitude services, Lloyds Bank also provide diversified
for the support given to the Lloyds banking pricing range by providing both high and low
group by the UK. In 2016, the bank rates depending on the type of products and
launched a new campaign with the theme services. The whole concept behind using the
“ for your next step” and in 2017 another Value-based pricing strategy by Lloyds Bank is to
new campaign “New Dawn” was launched. make prices based on what benefits the
In all these campaigns, the bank’s mascot customers perceives from the product or service
“black horse” has been a major part. Apart rather than accounting the exact cost which is
from this, the bank has been part of being incurred in developing that service and
various events as sponsors and partners. product.

N/A N/A

Pricing strategy is one of the most significant

aspects when it comes to marketing. This
this company didn’t grow quickly because includes price breakdown, when any discount
of fortune. McDonalds has reached where service or payment available.
they are now due to hard work and
effective marketing strategies.
Pizza Hut is one of the flagship brands of
YUM Brands which in itself is a brand
which handles brands like Taco Bell, KFC,
Long John Silver’s and A & W under its
umbrella brand setup. Pizza Hut is offering
products such as signature pizzas, pasta,
appetisers, desserts and beverages. The
dining and ambience through its dining
restaurants are being recognised by Brand
Equity. N/A

N/A N/A

Most of Dell products are stars because of

the heavy competition in the technology
segment. Personal computers segment of
DELL is a star. Due to the high acceptance
of Smartphones, people are shifting to
smartphones because they find it portable
& handy. But still, many tech savvy people
love Dell’s unique offerings like Alienware
as well as XPS series.
Marketing penetrating strategy of the company
is to attract a larger chunk of potential
customers with the ultimate aim to capture a
large market share. They sold high quality
desktop computers through their direct
channels. Their competitors like Apple, IBM
could not meet the pricing of Dell. Their JIT
system, direct marketing reduces their costs and
enables them to fix competitive price to all their
products.
This company basically based on supply
chain management. 7.
Target Market of Maersk's Maersk Line
internally divides their customers into
three main segments; Key Clients Direct
Sales Customers and Local Forwarders
Global Freight Forwarding Companies Local policy flexible and reasonable to suit individual
Forwarders
N/A
The major strategy adopted by Acer is
value based pricing in its marketing
mix wherein the prices are set according to
the offerings made and the consumers are
assured of the pricing based on the value
proposition
Maersk has adopted a value-based pricing
policy that is dependent on the type of product
and service required and also on its client. It
faces stiff competition from other shipping
companies and hence has kept its pricing
needs.
Bose being a product focused brand has second
most expensive average shelf price in the
speaker’s category behind Onkyo. The average
price of Bose is approximately $120. The price
range does not decline over time as generally
seen in other electronic devices like mobile
phones. The products are highly priced than its
closest competitor SONY.
The major strategy adopted by Acer is value
based pricing in its marketing mix wherein the
prices are set according to the offerings made
and the consumers are assured of the pricing
based on the value proposition
 Vaseline is priced at reasonable rates given its
target of low to middle income group. Vaseline
line of products are among the cheapest body
care products available across markets.
However, the company does follow product line
based pricing keeping low price for original
The brand has also used radio and wonder jelly and charging modest premium for
newspaper to advertise its line of product. its other lines of product such as body lotion
However, the focus of Vaseline has been and lip care. By following this strategy, Vaseline
on trade promotion to create brand equity. targets low income homes for its petroleum jelly
It has followed push strategy through trade and middle-income group for its body lotion and
discounts and promotions lip care products

N/A N/A

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Tupperware's marketing strategy was

described by its three Ps- Product, Party
plan and People. The Tupperware products
carried a life time guarantee. Any damaged
product (cracks or breaks) could be
replaced by same/similar new Tupperware
product from any place in the world.
They aspire to buy/wear/use a brand if it comes
at an affordable price. And this is what we did,
priced the Tupperware products at a slightly
premium range backed with lifetime warranty
and solid quality.
N/A
Oyo has also conducted various online
campaigns like #Aurkyachaiye which we
can see on different other social media
sites. Many of these campaigns also
included Bollywood artist to make them
appear more attractive. One of the most
recent campaign is “One for everyone”
which comprises of short 8 movies where
customers are showing their own
satisfaction with Oyo services.
Trivago provides convenience to the
customers The logo of Trivago is of 3
different colours Blue, Orange, Red. The
presence of Trivago is online and they
connect to hotels through online channels.
It provides the platform for bridging the
gap between customers and hotels.
Trivago has several business processes to
ensure smooth operations and bookings
for customers. The process includes
inserting the location.
N/A
N/A
Oyo Room’s strategy is to attract customers
with a lower room price in comparison to the
base price of the hotel. The main goal is to offer
at an unmatched price and which matches with
the budget of user.
Trivago company earns revenue from per click
when customers clicks on the hotels to find
more in detail about them and also, through
commission for each hotel booking made
through the website. The differentiation is made
with respect to competitors by giving
competitive pricing. Trivago also offers
advertisement banners to earn revenue. For
customers and users, the website is free to
browse and charges nominal convenience fees
for bookings.
N/A
 ITC has different price points as it has a
diversified product portfolio. ITC have products
in all price brackets but more and more new
products are on the premium side as they
N/A provide higher margins

N/A N/A

Asian paints has always focused on Asian Paints products are priced higher than its
marketing. In the early 1950’s the company competitors due to the quality and standards
used the tagline "Don't lose your temper, maintained by the company. The Royal product
use Tractor Distemper" to promote their range is priced premium targeted to high
brand Tractor Distemper. To target the income groups. For medium and economy
middle class segment, the company segment, Asian Paints follows value based
created a mascot “Gattu” which was pricing strategy. The price also varies as per the
created by famous cartoonist R.K. exclusive features in the product type. The
Lakshman. The mascot helped Asian Paints pricing decisions are also affected by the raw
to increase its reach among middle class material used for making that paints hence
segment as it appeared in print and increase or decrease in the price is also
electronic media advertisements. observed.
N/A N/A

To meet the demands of all existing income

TV commercials and print ads have also
helped Lenskart grow.
brackets in the market who are willing to afford
the purchase of eye wear online or through
physical stores, Lenskart offers value based
pricing, in which products are priced depending
on the value they offer to the customers.

N/A N/A

N/A
Lakme has used customer groups such as
individual customers and the professionals
through its network salon and the varied
need of the customers in the areas of
Beauty, Haircare, Make-up, and skin care
as a basis of segmentation.
Maybelline products are available in the range
of $10 to $100 depending on the kind of
product. Thus premium pricing strategy in its
marketing mix helps the brand serve a niche
customer which its high quality product-line.
Lakme has targeted its major customers in India,
and priced its products accordingly. Lakme also
came up with a new range a 9 to 5 collection
which was targeted for the working ladies and
its prices were slightly higher than the basic
products.
L’Oréal the personal and beauty care
French company was founded by Eugène
Schueller in the year 1909. The company
with so many brands in its portfolio has
become World’s largest cosmetic company
concentrating primarily on product
categories such as Skincare, Cosmetics,
Make-up, Haircare & perfume.
L’Oreal India is adopting a dual pricing strategy
The company have invested more than for the Indian market. The French multinational
$1000 million in research & developments has decided to make its hair care range under
and have filed 498 patents in the year L’Oreal more affordable, bringing it under the
2017. In the year 2017, it sold its “The ‘masstige’ segment. At the same time, it has
Body Shop” brand business to Natura retained its premium positioning in the colour
Cosméticos for $1.2 billion. cosmetics and skincare segment.

Revlon, due to its marketing activities, is

one of the most well recognized brands.
Generally cosmetic products adopts
conventional methods of promotion for its
product to create the better awareness of
the product and the features in its
offerings.
Revlon prices its products are understanding the
offerings of other competitor brands. In terms
of pricing strategy Revlon has adopted
competitive pricing since the price of the
products vary accordingly in the cosmetic
industry.
Sephora's current marketing strategy is
focused on blending online and in-store
experiences and promoting brand
engagement via social, mobile and web
platforms. N/A

M.A.C Cosmetics was revealed as the

runaway leader, leading the colour Consumer benefit > cost
cosmetics sector due to the all-in-one Brand extensions justify premium “skimming”
integration between its social channels and price
brand website. It uses social media Multi-segment Pricing
marketing in order to accomplish Focus on customer loyalty
marketing communication and branding Cost of switching
goals. Complementary Products

N/A N/A

The primary marketing strategy that the

brand uses is social media. Huda beauty
has a massive social media presence, and
this has contributed to its success. Huda
beauty is on various social media
platforms, for example, Instagram,
YouTube, Twitter and also it has its own
website. N/A

Urban Decay's marketing strategy

leverages social media to generate word-
of-mouth buzz by empowering core
consumers and encouraging them to
become brand ambassadors in order to
build a frenzy around new product and the
brand. N/A

Glenmark has been constantly upgrading
its marketing policies to maintain and
maximise its brand visibility. It has been
the recipient of several accolades and
awards for exceptional and ground-
breaking patents and innovations.
Glenmark has been part of several events
to remain in limelight and increase its
brand awareness.
N/A
GSK Consumer Healthcare does promotion
of its products specifically through the TV
commercials which acts as a way of brand
recall since the brands have been there for
a very long time.
Glenmark supposedly spends Rupees 290.86
crore on its R&D facilities. Glenmark
Pharmaceuticals is a company that believes in
operating in a healthy manner that is
environmentally conscious, proactive and
ethical.
With changing scenarios in both regional and
global sector, the company has tried to maintain
a good pricing policy that will prove beneficial to
every party including itself, its investors and
customers. The company has adopted a
reasonable pricing policy for its products as it
wants them to have a greater reach. Moreover,
it realises that affordable and rational prices will
result in greater volumes and better revenues.
N/A
GSK Consumer Healthcare follows a competitive
pricing model in its marketing mix as there are
many competing brands in the segments of
healthcare food products and supplements. The
prices also differ with flavour of the drinks
available and also on the packaging.
N/A
Radio Mirchi has adopted several
marketing plans to increase its brand
visibility in the market. It has launched
innovative and attractive shows for special
days like New Year, Diwali and Holi. For R D
Burman’s birthday, it played his popular
songs and aired talks with famous
personalities in his remembrance. Radio
Mirchi has entered into partnership and
sponsorship deals to gain market exposure
like VIBGYOR 2008, COWWEB 2008,
BLITZKRIEG 2008 and SPANDAN 2008.
N/A
N/A
Radio is a cost-effective entertainment source in
India from a long time. It is a free medium for
listeners as they do not have to pay any charges
for listening to its programs. At its onset, it was
dominated by All India Radio but with the
inclusion of foreign and private investments has
opened its doors for immense growth and
innovations.
N/A
 nfosys decides to choose the price penetration
strategy, it will have to set the lower price than
competitors. The company will be able to win
Marketing Mix of Infosys analyses the market share based on discounted pricing.
brand/company which covers 4Ps (Product, However, management should be aware of the
Price, Place, Promotion) and explains the potential retaliation from competitors in the
Infosys marketing strategy. form of an undesired price war.

Such products are priced in nominal range. The

above referred products are primarily catering
A blend of expertise and experience helps to the B2C segment just like in Fast Moving
Wipro make a smooth process so as to Consumer Goods market. In the B2B segment,
make customer satisfied as per its which caters to the largest market for Wipro
promises Wipro focuses a lot on its people primarily includes Information Technology and
i.e. customers & employees. Services.
N/A N/A

Price is very interesting parameter to discuss

Tech Mahindra Marketing Strategy
comprises of not only its Marketing Mix,
but also segmentation, targeting,
positoning, competition and analysis like
SWOT
when it comes to IT/IS companies. The pricing
strategy in its marketing mix is as discussed.
Case in point Tech Mahindra also uses different
pricing mechanisms for its plethora of clients
that are present across multiple industries.

N/A N/A

It works towards achieving competitive

advantage through flexible pricing plan.

It has adopted a value-based pricing policy that

is dependent on both client and the type of
service he demands. Mindtree decides on its
It has adopted a value-based pricing policy fees accordingly. It guarantees best possible
that is dependent on both client and the results at most reasonable rates so that it can
type of service he demands. retain customer loyalty towards its firm.

Mphasis Marketing Strategy comprises of
not only its Marketing Mix, but also
segmentation, targeting, positoning,
competition and analysis like SWOT
Mphasis has a diverse offering and hence a wide
range of prices for clients. Every market has its
own needs and price points. The pricing of
contracts is done according to the competition
in the market and is based on the complexity of
the project and the cost of inputs in that
project. Mphasis follows competitive pricing in
its marketing mix. They have fixed price
contracts and the revenue is recognized using
the percentage of completion method. With
increasing competition margin is decreasing but
the company has been working on it and is
focusing on IMS share of revenues and getting
more fixed price contracts.
 Vision Mission

The basic mission of the trust is to

provide education and training to all
The Vision of the trust is to eligible students and aspirants of
develop Doon Business learning in various disciplines
School as one the leading irrespective of their caste, creed,
MBA institutes of the colour or community. The trust is
Country and a vibrant hub committed to provide highest
of higher technical quality of infrastructure and
education to be known for education in selective fields of
rearing the future leaders higher technical education through
of the Country. Doon Business School.

To impart education that

fosters global citizenship To provide stimulating and
with values deep rooted in innovative tools and techniques
our culture and providing through modern infrastructure,
learning opportunities to befitting individual learning needs
tap potential of every and empowering them to meet the
individual in a stimulating challenges of education, work and
environment, where life in a rapidly changing global
tradition meets technology. scenario.

The Institute aims to be a IITM endeavours to promote

Centre of Excellence, learning environment that delivers
promoting value based employable students with strong
quality education in the analytical mind, thinking ability,
contemporary areas of entrepreneurial and organizational
advanced professional skills required in a dynamic
studies in Information professional environment,
Technology and to foster strategic alliance with
Management. industry for applied research, and
to inculcate ethical, social and moral
values amongst students.
To create a comprehensive
setup for the neighborhood
area which is economical
and affordable and having
high standards of health
care. We aim to inculcate
values of patient care in the
minds of every individual
working for the hospital.
We keep in mind our duty
to be Eco friendly, create
social awareness, educate
& train the society on
health issues. To develop a
system to provide
healthcare for prevention,
diagnosis, treatment and
Rehabilitation, the four
basics of healthcare. To Our mission is to provide first class
create tertiary care units by medical and surgical services in a
collaborating with other safe, comfortable and welcoming
technical institutes to environment one in which we would
provide best of health care be happy to treat our own families.

# Deliver world class patient care

To
create an Integrated World
Class Healthcare System,
Fostering, Protecting,
Sustaining and Restoring
Health through Best in
Class Medical Practices and
Cutting Edge Technology
developed through in
depth Research carried out
by the World’s Best
Scientific Minds.
services. #
Excel in the delivery of specialized
medical care supported by
comprehensive research and
education
# Be the preferred choice for the
world ' s leading medical
professionals and scientific minds
# Develop, apply, evaluate and
share new technology
# Be an active partner in local
community initiatives and
contribute to its well-being and
development
Since its authentic
inception, Ayushman
Hospital & Health Services
has solely aspired to be
reckoned as the preferred
destination and Partner the
Community introducing a
glorious and splendidly
distinctive Healthcare hub
for the whole community.
We will endeavor to
channelize our entire
efforts vertex to on the
three tenets of healthcare -
Affordability, Accessibility
and Quality
# Achieving Professional Excellence
in delivering Quality health Care
applying latest technique and
advanced medical devices.
# Employing the most talented,
experienced, certified health
experts, doctors, surgeons, lab.
# Attendants, nurses, dieticians and
other employees of high moral
values.
# Ensuring the best care with
Integrity and Ethics.
# Raise the benchmark of patient
care through
# Research and Education.

To
become the most desired
healthcare brand by
providing compassionate,
caring and world class To achieve the highest patient
healthcare service with the satisfaction index by delivering
help of talented team of patient centric best healthcare
doctors, professionals and service among the local and
latest technology. extended community.

To establish the most

preferred brand of Super
Specialized world class eye
care facilities in and around
India by 2020.

To provide the best eye care to all.

To achieve global excellence in

healthcare with evidence-based
To position ourselves in the ethical clinical practices by the team
lead role on nthe global of highly skilled professionals by
healthcare map. using cutting-edge technology.

# To be a leader in To provide excellent healthcare

providing high-quality and
compassionate care to our
patients.
# To become a benchmark
of personal and business
integrity.
services and improve the quality of
life of our society. We strive to help
people live healthier lives by
educating them about their health
and empowering them to be
partners in their care.

To be an academia of "first
choice" to transform lives
that will change the world
for the better at whatever
level of human endeavour
they are involved.
# To create confident, dedicated
honest and upright individuals who
become an asset to the society.
# We provide space to the students
to freely express and develop views
that help them respond to changes
in the society.
# We recognize the challenges of an
interdependent and competitive
world and the need for our students
to adapt and excel in it.
# To develop professionals who are
committed to their personal &
professional endeavours and who
have the vision, courage and
dedication to initiate and manage
change.

M1. To promote academic growth

by offering state-of-the-art
Undergraduate. Postgraduate and
Doctoral programmes and to impart
emerging and new knowledge in
Research & Development.
M2. To identify the thrust area of
specialization in education based on
perception of Regional and National
as well as global needs.
M3. To undertake collaborative
projects which offer opportunities
To be a premiere University for long term interaction with
of global recognition that leading Academia and industries to
provides Excellence in cater to the needs of the Society
Education, Research and and Nation.
Development, to create M4. To foster human potential by
potential Innovators and inculcating responsible behavior,
leaders to serve Society Environment, improvement, Ethics,
and Nation. Innovation and Entrepreneurship.

A commitment to mentor
the students to achieve
excellence through holistic
education
The mission of the College is
to create and sustain the conditions
that enable students to experience
an unparalleled educational journey
that is intellectually, socially, and
personally transformative. We aim
to support and promote both the
academic as well as personal
development of the learners. The
diverse profiles of the learners are
valued and encouraged through
various academic and co-curricular
activities. The college firmly believes
in the transformative power of
education. We strive to educate the
young citizens and create citizen-
leaders for the society, who will also
contribute to the nation building.
The college prepares its students for
not only successful careers but also
a fulfilling life.

Guru Gobind Singh Indraprastha

University shall strive hard to
provide a market oriented
professional education to the
student community of India in
The University will general and of Delhi in particular,
stimulate both the hearts with a view to serving the cause of
and minds of scholars, higher education as well as to meet
empower them to the needs of the Indian industries by
contribute to the welfare of promoting establishment of colleges
society at large; train them and Schools of Studies as Centres of
to adopt themselves to the Excellence in emerging areas of
changing needs of the education with focus on
economy; advocate them professional education in disciplines
for cultural leadership to of engineering, technology,
ensure peace, harmony and medicine, education, pharmacy,
prosperity for all. nursing, law, etc.
 # To cultivate resolute moral values
in today's youth.
To achieve excellence in # To develop and enhance human
technology led teaching, resource.
education, training and # To improve the quality of life and
research for continuous contribute sustainable development
improvement in relevance of the region and the nation in
and quality of harmony with our Culture, Heritage
MANAGEMENT, IT, and Environment.
JOURNALISM, EDUCATION, # Providing sharply focussed
LAW or any other technical guidelines for embarking upon a
education field. successful career

To ensure that students

achieve success in their
careers by giving them the
best possible training and
expertise on exams and
counseling related to
education abroad. In this
process, Jamboree team
members achieve a sense
of purpose and
accomplishment.
# To Demonstrate 'Integrity' in all
our actions
# To 'Deliver More' – always !
# To Inculcate a Culture of
'Excellence'
# To Exhibit 'Commitment'
# To 'Acknowledge and Appreciate'

The REAL mission of schooling is to

inculcate in students the values of
social justice, understanding and
appreciation of diversity, patience
We envision an education and tolerance, empathy,
system that breeds fearlessness and courage.These help
inspiration and innovation in developing the ability to live
and kindles the dormant together in harmonious
forces, faculties and talents communities.
of the students.

Institute is governed under

the guiding principles of
providing affordable
medical services to patient
with care, compassion &
commitment.
To be the ultimate
healthcare destination -
"Mecca of Medicine"
Medanta is established with the sole
mission to deliver world-class,
holistic and affordable healthcare
and to build a dynamic institution
that focuses on the development of
people and new knowledge.
To provide quaternary care to the
community in a compassionate,
dignified, and a distinctive manner
To generate inclusive
growth and prosperity for
farmers, vendor partners,
smallshopkeepers and
consumers, Reliance Fresh,
a subsidiary of RIL, was set
up to leadReliance Group¶s
foray into organized
retail.Since its inception in
2006, Reliance Fresh has
grown into an organization
that caters tomillions of
customers, thousands of
farmers and vendors. Based
on its core growthstrategy
of backward integration,
Reliance fresh has made To delight the customers every visit.
rapid progress Reliance fresh will continue to
towardsbuilding an entire provideunprecedented value to
value chain starting from customers across all its formats and
the farmers to the end stores. Its mission is togrow through
consumers. value creation.

"To Deliver Everything, We share the vision and belief that

Everywhere, Every time, to
Every Indian Customer in
the most profitable
manner."
our customers and stakeholders
shall be served only by creating and
executing future scenarios in the
consumption space leading to
economic development.

We share the vision and

belief that our customers
and stakeholders shall be
served only by creating and
executing future scenarios We shall deliver Everything,
in the consumption space everywhere, every time for every
leading to economic Indian Consumer in the most
development profitable manner

Nothing better than preparing the

Shiksha Bharati Global
School is the realisation of
a dream, an idea born of
the urge to be worthy, to
contribute something
meaningful to the society.
future citizen for a better tomorrow.
The tiny tots learn in an informal
way with the help of specially
designed apparatus under the
supervision and guidance of trained
and experienced teachers.
 To provide Holistic and Progressive
education, in tune with the latest
To raise a generation that developments in education, in order
will be model global to create multifaceted citizens with
citizens and training young high cultural and moral values as
girls for the challenges of well as honed thinking skills, good
tomorrow. communicative abilities and high-
esteem.

JMIS develops the children into

versatile, thoughtful, productive &
sensitive young people who are:

# Confident, creative, ‘thinking’

young minds with individual opinion
and have courage to speak their
mind
# ‘different’ & who would make a
difference
# Progressive global citizens with
Indian value system
JM INTERNATIONAL Children will be taught “Soft Skills”
SCHOOL envision being the like independent thinking, Indian
centre of excellence of values and team work along with
global standards that creative skills, research skills and
strives to nurture and ability to find information,
develop the young adults synthesise it & make something
into thinking beings and newer of it.
connected global citizens.
We are committed to our We intend to raise importance of
aim of facilitating education STEM Skills i.e. Science, Technology,
for life through our Engineering & Mathematics- ad
enriching and innovative infinitum.
multi dimensional
curriculum

To encourage students to be
responsive, reflective, and
collaborative
ITL Public School as one of thus preparing them as lifelong
the premier educational learners and ethical citizens within
institution, aspireto a democratic society and global
develop young minds to be community.
prepared for the challenges
of a dynamic world, to To create possibilities and space for
make them compassionate mentors and students who can learn
individuals, and to motivate and grow
them to effect meaningful in an innovative & conducive
changes. learning environment.
 The mission of the school is to:
• Promote collaborative learning
through diverse pedagogical
Opportunity and exposure, practices for the holistic
through the school development of students
curriculum, helps students • Create empathetic, responsible,
realize their dormant self-reliant global citizens and
potential and discover new leaders of tomorrow
talents. Here at VIS Quality • Prepare young learners who can
and Growth go hand in face the challenges of the 21st
hand. century
Modern Convent School as
an institution where
modern infrastructure and
latest technology join
hands with the richness of
Indian Culture and heritage
to provide a harmonious
teaching and learning
environment.
A curriculum that is truly
creative, multi-focal and
multidimensional and
constantly upgraded and
enriched to provide high
quality holistic education.
Teaching methodologies
that encourage every
learner to realize his/her
optimum potential.
A conducive atmosphere
that encourages the
identification, nurturing,
development and
showcasing of the latent
talent inherent in every
child.
A community of The school will strive to provide a
enthusiastic learners and harmonious and joyful teaching and
teachers with a balanced learning environment ,integrating
approach towards International dimension to the
environmental and social curriculum to prepare global
concerns on one hand and citizens. Equal focus will be given on
a strong commitment creating environmental awareness
towards achieving and sensitizing students towards
excellence in academics mutual respect, communal
and co-curricular activities harmony, gender, tolerance and
on the other. cleanliness.

For us at the Nirmal Bhartia
School, education is not
merely the acquisition of
knowledge and skills
required to prepare one for
life. Rather it is the entire
process of living and
engaging with life, of
experiencing its
uniqueness, diversity and
inter-connectedness, of
being moved by beauty, of
asking thought-provoking
questions, of the search for
answers and the fearless
urge to bring about change
when required.
To establish a partnership of home,
school and community;
where each student is provided
equal and diverse learning
opportunities;
through a progressive, child-
centered, innovative curriculum;
in a safe, secular, nurturing and
enriching environment;
that inspires individuals to achieve
their potential;
and imbibe a value system
that enables them to become
empowered, responsible, creative
members of the community;
with a positive outlook to life and
change.
that a child imbibes all the
values combined with a
sound knowledge which
equip her/him with all the
pre-requisites to accept all
the challenges of life with
confidence and a smile. A Maxfort School Dwarka's mission is
good education ensures to provide education and to
that a child is able to hold encourage 'Lateral', 'Creative' and
her/his self esteem high 'Innovative' thinking which would
and rub shoulders with the propel students towards a world of
best of people. It is with continuous change and empower
this aim that we laid the them to manage their future.
foundation stone of
Maxfort School, Dwarka. It Intelligent questions. Perplexing
has been nurtured as a questions. Confusing questions.
place that will bring the Probing questions.
best practices in the field of
education to the Questions keep the world ticking. At
community living here. It is Maxfort we understand that the
being developed as the curious mind of a child is a happy
institution which brings out cauldron of questions. And
the best in all its students therefore we ensure that every time
so that they truly put this a student raises her or his hand to
sub-city on the world map ask a question, there should be no
of movers and shakers. To fear in mind. Every question is
this I stand committed and answered patiently.
will ensure that the
committed faculty that we To bring out the real potential of a
have brought here not just child it is imperative to give wings to
empowers students but imagination. What? Why? How?
also turns them into When? Where? At Maxfort, learning
thinking individuals.Looking goes beyond the words imprinted in
forward to your the book. In fact it's just a part of
encouragement and holistic learning. Here teachers are
partnership in this shared mentors. And the world is the
journey of learning. exploration ground.

Based upon the Bible, from

Luke, chapter 2, verse 52,
we envision each child
growing like the Lord Jesus:
in wisdom and stature, and
in favour with God and
man. As they mature into
responsible citizens, they
will live spiritually, serve
effectively and contribute
positively.
Nurturing growth in all four
dimensions of the human
personality, physical, mental, social
and spiritual, through
academic,creative arts, sports and
practical education.
 The Mission of The Indian Heights
School is to render secure, friendly,
crcative, motivating and nurturing
environment while honing the
academic, artistic and social skills of
the students. Our constant effort is
to empower our students and
create leaders for tomorrow. We
aim to add extra brilliance to every
facet of a child's personality which
will help him/her to stand apart At
the Indian Heights School innovation
is the buzzword. We believe in
learning things by gaining hands on
experience by doing, thinking,
the globalised techno- problem solving, listening, talking.
dominated society of the true calling reading, playing, sharing
21st century, trends in and role playing making learning a
education are changing The joyful experience Backed by a child
holistic of a child in a centric curriculum that integrates
stimulating environment is the best of the systems of
our highest priority. In education, the school enables each
order to achieve this target child to find his or her in life Our
the teaching learning classrooms and activities are
process is designed to meet designed in such a manner that they
the specific needs of each put a child at ease and stimulate
student so that each one learning. For us, it is imperative that
receives education in its the school be a place where a child
finest form is happy.
# To inculcate patriotic,
social and ethical values
which are essential for
responsible citizenship
thereby to become good
human beings.
# To encourage and
develop the intellectual
and creative abilities in
students.
# To arouse aesthetic sense
in students and foster
creativity and innovation.
# To inculcate personal as
well as social hygiene and
health consciousness for a
happy and healthy life.
# To make education a
partnership between
teachers, students and
parents
# Our endeavour is to set
up conditions of learning
which make for
uniqueness, for self
direction and self initiation.
# To raise highly skillful,
productive and creative
individuals committed to
democratic values and
open to new ideas.
he school aims to create an
Innovative Lab primarily for
delivering a hands-on-experience
and inculcating skills in (STEAM)
Science, Technology, Engineering,
Arts and Maths. Hence providing
efficient tools to guide, inspire and
evaluate the cognitive and
imaginative thinking capacities of
each students. The school is
committed to nurture future global
citizens who would demonstrate a
commitment to moral, social, ethical
and legal responsibilities.
To give wings to their dreams and
roots to hold steadfast to their
aspirations, the school aspires to
equip students with modern
knowledge with their feet firmly
embedded in the values thereby
enabling them to be the individuals
who would imprint an indelible
mark globally .To endow each
student with inner strength and
resilience to accept failures
gracefully and cherish victories
nobly.
Expanding the spirit
beyond the paradigm of
finite BalBhavan Public
School is an epic tale of
determination, hard work
and dedication.
A team of visionaries
carving a landscape
embellished with ever
rejuvenating goals, the
school marks a stroke of a
positive change in the
society.
We believe in inculcating
not merely the content but
the context of life in the
students providing them
the skills to write their Excellence is Driven by Values.
destinies meaningfully. Success is strengthened by ethics.
Adopting and extending Modernity is fortified by tradition.
this unique essence, we are See school at the top & to develop
ready to make even a boat life skills in the children.
sail in an ocean. Holistic development of the
personality.

to provide value based

education to enable each
child to grow towards a
reflective and responsible
adulthood. Our quality
education programme
helps in the development
of essential skills and
attitude for productive life.
We seek to inculcate in
them a desire to excel in
every arena of life.
The mission of Paramount
International School is to provide
each student a diverse education in
a safe and supportive environment
that promotes self discipline,
motivation and excellence in
learning.

To provide a stimulating learning

At Sachdeva Global School
our endeavour is to be
recognized as a model
'Global School' offering a
broad holistic, challenging,
stimulating and an
integrated educational
experience to its pupils.
environment with technological
orientation in conjunction with
computer aided audio-visual
learning across the whole
curriculum, which maximises
individual potential and ensures that
students of all ability levels are well
equipped to meet the challenges of
life.
CRPF Public School seeks to
provide knowledge through
direct experience, Our school mission (Yogah Karmasu
creativity, insight and Kaushalam) is an extract of the 50th
practical exposure to the Shloka of the second chapter of The
realities of life, so that the Geeta. It explains that one should
students are equipped to apply wisdom to discriminate
handle all the challenges between desirable and undesirable.
that are thrown at them. One should be detached while
The school believes in performing one’s duties. Sincere
providing a culture of efforts to achieve excellence in
continuous improvement one’s karma is yoga. One should
based on sustained remain stable in all circumstances
excellence in the teaching and always strive for perfection
learning process. which is the real essence of yoga.
honesty which leads to the enable them grow into global
accomplishments of the big citizens.
dreams we encourage our
children to have. The To develop in the school, a caring
school believes in the community, exercising concern and
power of brainstorming respect for the welfare of others
creative solutions for the and emphasizing the over-riding
issues which the changing importance of good human
Indian education system relations, based upon sensitivity,
puts before the Thomasites tolerance and good-will.
and its staff members and
hence we believe change is To encourage children to appreciate
the only constant . With the virtues of collaboration, to
this philosophy , we strive foster habits of responsibility and
to bring innovation in the self-discipline and to promote
pedagogy and lay special initiative, endeavour and the
emphasis on sports along exercise of individual judgement.
with coscholastic activities
because we intend to see To recognize and to encourage
our students as future talent of all kinds, and of all degrees
global citizens and have and to endeavour to stretch the
firm belief this outlook is intellectual and creative capacity of
the foundation of the individuals.
same. We prepare our
students to feel connected To enable students to acquire the
with mother earth and as tools and qualification necessary for
world citizens understand earning their living and when
their responsibility towards appropriate for entry into skilled
it and contribute to the occupations and professions.
global challenges in the
near future. We prepare To recognize and accept differences
our students to not just in endowment and environment
learn facts and figures but (physical, intellectual, spiritual and
think ahead with what they social) to hold every individual in
have absorbed and use it to esteem.
create fresh ideas with
their imagination.
focused on creating a
learning environment
where students pursue
mastery of knowledge,
skills and attitudes
necessary for success.
Today's students need
more than just academic
education-they also need
positive values for making
the most of their education
and their lives. So we strive
to go beyond rote learning
and prepare our students
to meet the challenges of
life. We have adopted the
"Education for Life"
educational philosophy as it
is holistic, experiential and
student-centric. Our goal is
for children to become
balanced, mature,
harmonious and happy. At To provide a nurturing learning
the same time, we have environment that is a blend of
striven to make our traditional values and global
children sensitive and outlook.
humane to reach out in To impart education that looks
love and service. We have beyond the frontiers of formal
empowered every child education to develop the student's
who has entered its portal complete personality.
with courage of conviction To help students grow into
and strength of character responsible world citizens and foster
to tide over the trials and in them respect towards others and
tribulations of life. We the environment
prepare our children for To strive for continual improvement
their onward journey by in student's performance during the
guiding their path of life. course of next five years.

We shall infuse Indian brands with

confidence and renewed ambition •
Pantaloons shall deliver We shall be efficient, cost- conscious
Everything, Everywhere, and committed to quality in
Every time for Every Indian whatever we do • We shall
Consumer in the most ensure that our positive attitude,
profitable manner Indian sincerity, humility and united
Consumer in the most determination shall be the driving
profitable manner force to make us successful.
"IT’S MAGICAL, IT’S
COMFORTABLE, IT’S MY
STORE"
To be an inspirational and
trusted brand, transforming NOTHING BUT THE BEST"
customer’s lives through We will provide the "BEST" value in
fashion and delightful terms of products and services and
shopping experience every adopt "best" processes for
time. stakeholders, without compromise,
thereby matching global standards
of performance

Our vision is to design and

deliver fashion & lifestyle
brands, while always
keeping it fresh. We are
young, agile, risk-takers
who love including
everyone in this
exhilarating journey. With
over 200 outlets across
Westside, Zudio, Landmark
and Star Bazaar -- bringing To be regarded by our customers as
a modern retail experience the most relevant retailer in the
to India is our beat. country.

We will do this through a pioneering

We create elevating spirit and a caring, value-driven
experiences for the people culture that fosters innovation,
we touch and significantly drives performance and ensures the
impact the world we work highest global standards in
in. everything we do.

Our vision is to lead the

change towards circular
and renewable fashion
while being a fair and equal To make everyone look and feel
company. good.
TO BE AMONG THE TOP
THREE RETAIL PLAYERS IN
THREE OF THE FASTEST
GROWING RETAIL # CAREFULLY LISTEN
MARKETS IN THE WORLD # CONSTANTLY ADAPT
(MIDDLE EAST, INDIA AND # ALWAYS DELIVER
CHINA)

“Our vision is to create

technology that makes life
better for everyone,
everywhere — every
person, every organization,
and every community
around the globe. This
motivates us — inspires us
— to do what we do. To
make what we make. To
invent, and to reinvent. To
engineer experiences that
amaze. We won’t stop
pushing ahead, because
you won’t stop pushing
ahead. You’re reinventing “The HP Way” best reflects that the
how you work. How you company has its own way of doing
play. How you live. With things. However, it leads us to
our technology, you’ll examine the company’s corporate
reinvent your world. This is objectives to determine what this
our calling. This is a new means. After all, we need to know
HP.” what encompasses the “HP Way.”

The mission of Lenovo is to become

one of the world’s best personal
technology companies that it is
going to accomplish through
our vision is that Lenovo product innovation, and better
will create personal devices management. Lenovo has a product
more people are inspired to oriented mission statement. At its
own, a culture more people centre are the products and services
aspire to join and an that Lenovo provides. Its mission is
enduring, trusted business to become the market leader in
that is well respected Personal computing. Apart from
around the world. This that, it aims to serve its customers
vision guides us in pursuit better by providing them with an
of our mission to become array of products, services,
one of the world's great applications and content that makes
personal technology both personal and professional
companies. computing easier for them.
 As a major player
in the IT industry, ASUS’ corporate
mission is to provide innovative IT
solutions that empower people and
businesses to reach their full
potential. ASUS’ philosophy behind
ASUS constantly strives to product development—which is to
be an integrated 3C accomplish the fundamentals well
solution provider first before moving forward—has
(Computer, resulted in a dependable backbone
Communications, of computer components such as
Consumer electronics) that motherboards, graphics cards, and
delivers innovations that optical storage devices. ASUS has
simplify our customers’ now over 16 product lines, including
lives and enable them to its industry-redefining Eee products,
realize their full potential. desktop barebone systems, servers,
ASUS products represent notebooks, handhelds, network
the best that technology devices, broadband
has to offer, providing communications, LCD monitors, TVs,
outstanding performance wireless applications, and CPT
and aesthetics that (chassis, power supply and thermal)
seamlessly accommodate products.
all lifestyles, anytime,
anywhere.
#Be one of the largest
players in the Electronics
Industry with total in-house
production processes.
# Become the highest
employment provider in
Gujarat by providing equal
employment opportunities
for the upliftment of the
needy people
# Remain pioneers in
Quartz Technology and
manufacturing of
Calculators
# Harness the latest
technologies for
simplification of processes
and rapid expansion
# Become India's largest
manufacturer of the Providing world class quality
household electronics products and is confident of staying
products ahead.
 To dedicate our business to the
pursuit of social and environmental
change.
To creatively balance the financial
and human needs of our
stakeholders employees,
franchisees, customers, suppliers
and shareholders.
To courageously ensure that our
business is ecologically sustainable,
meeting the needs of the present
without compromising the future.
To meaningfully contribute to local,
national and international
communities in which we trade, by
adopting a code of conduct which
ensures care, honesty, fairness and
respect.
To passionately campaign for the
protection of the environment,
human and civil rights and against
animal testing within the cosmetics
and toiletries industry.
My passionate belief is that To tirelessly work to narrow the gap
business can be fun, it can between principle and practice,
be conducted with love and whilst making fun, passion and care
a powerful force for good.' part of our daily lives.

Our vision is to grow our Our mission is to add Vitality to life.

business, while decoupling
our environmental
footprint from our growth
and increasing our positive
social impact.
We meet everyday needs for
nutrition, hygiene and personal care
with brands that help people feel
good, look good and get more out of
life.
 A passion for quality and
sustainability. The promise of
naturally-derived Ayurvedic beauty,
advanced by scientific expertise.

Our mission is to satisfy the diverse

beauty needs of customers and
cultures who seek natural beauty
products that are as effective as
they are environmentally
responsible.

Today, Biotique personifies the

ultimate in authentic Indian
traditional medicine, advanced by
cutting edge Swiss biotechnology—a
beauty legacy built on product
purity, sustainability, universality,
pioneering research, development
and manufacturing for over 25
years.

Biotique treatments do not cover up

problems—they eliminate them.
With 100% natural botanicals. No
chemicals. No preservatives. No
animal testing. All in eco-friendly
and recyclable packaging.
N/A Dermatologist Tested For Safety.

We strive to be a
sustainable company that
contributes to a better We exist to elevate life through
world. technological artistry.
 ●To Consumers: Provide quality
products and superior service

●To Employees: Create and

maintain a harmonious, respectful
work environment

●To Business Partners: Create a fair,

equal cooperative platform with
mutual benefits
To become a healthier,
longer-lasting global ●To Shareholders: Render above-
corporation average returns on investment

To lead the digital

convergence movement. To be the best digital company
 To be a preferred brand for
Consumers and achieve respectable
Global in vision & rooted in Market Share in every District and
Indian values, the Brand is Category that the Company is
driven by a performance present today and in the future. We
ethic pegged on value will pursue every aspect of our
creation for its business keeping in mind our brand
stakeholders. The Brand promise of ensuring Khushiyon Ki
products and services offer Guarantee to our Customers.
distinctive customer
solutions.

To be leading integrated
food services group in
ASEAN region delivering
consistent quality products To maximize profitability, improve
and excellent customer shareholder value and deliver
focused sustainable growth year after year

McDonald's brand mission is to be

our customers' favorite place and
way to eat and drink. Our worldwide
operations are aligned around a
global strategy called the Plan to
Win, which center on an exceptional
To move with velocity to customer experience – People,
drive profitable growth and Products, Place, Price and
become an even better Promotion. We are committed to
McDonald s serving more continuously improving our
customers delicious food operations and enhancing our
each day around the world. customers' experience.
 We take pride in making a perfect
pizza and providing courteous and
helpful service on time all the time.
Every customer says, "I'll be back!
We are the employer of choice
offering team members
opportunities for growth,
advancement, and rewarding
The vision of the PIZZA HUT careers in a fun, safe working
is that reach on the top of environment. We are accountable
the peak to provide best for profitability in everything we do,
service and taste & To see providing our shareholders with
Yum on customer s face value growth."

to exceed the customer's

expectations in every sense
by providing ambiance for
every sensory
perception.the atmosphere
and food will plesae the
customers
hearing,taste,smell,touch
and sight, and provide an
exciting creative
environment.the
employees will be trained
with exceptional customer
service and will be
empowered to make
decisions based on the
business philosophies and
make the system
automated.
The mission will be to exceed the
customer's expectations in every
sense by providing ambiance for
every sensory perception.the
atmosphere and food will plesae the
customers hearing,taste,smell,touch
and sight, and provide an exciting
creative environment.the
employees will be trained with
exceptional customer service and
will be empowered to make
decisions based on the business
philosophies and make the system
automated.

Dell Technologies
empowers countries,
communities, customers
and people everywhere to
use technology so that they
can thrive. Customers trust
us to deliver technology
solutions that help them do
and achieve more, whether
they’re at home, work,
school or anywhere in their
world. Learn more about
our story, purpose and
people behind our
customer-centric approach.
Dell Technologies is a unique family
of businesses that helps
organizations and individuals build
their digital future and transform
how they work, live and play. The
company provides customers with
the industry’s broadest and most
innovative technology and services
portfolio spanning from edge to
core to cloud. We value our
customers, winning together,
innovation, results and integrity.
 Our values are the foundation of our
company’s success. They guide our
decisions and our relationships with
customers, partners, suppliers,
employees and society in general.
By living these values, we work in
unison to achieve our strategic
imperatives. In addition, as an
What we want to be "Best organization we abide by strict
in class ethical guidelines.

Our vision is guided by

human interests how
better sound affects us or
what it means to find joy in
products that work exactly
how you want them to or
why solid customer service
isn't a nice-to-have, but a
promise we keep.
think of better solutions, create
better products, help people enjoy
the things they love. Everything we
do supports this mission and points
us forward. It started when Dr. Bose
founded the company in 1964 and
continues today with innovative,
passionate employees around the
globe.

The ACER Centre for Global

Education Monitoring
(GEM) supports the
monitoring of educational
outcomes worldwide,
holding the view that the
systematic and strategic
collection, analysis and
interpretation of data on
education outcomes, and
factors related to those
outcomes, is required to
inform the development of
high quality policy aimed at
improving educational To break barriers between people
progress for all learners. and technology.

Our purpose is to make
sustainable living
commonplace.
Sustain ITC's position as
one of India's most
valuable corporations
through world class
performance, creating
growing value for the
Indian economy and the
Company's stakeholders
Duke’s vision is to
passionately satisfy the
Indian consumers’ needs in
fashion, style and value,
across wearing occasions,
in apparels, footwear and
accessories, by anticipating
trends and creating
markets with the ultimate
purpose of delivering
superior value to all
customers.
Ignite a global community,
especially women, to
realize their best selves
through opportunity,
enrichment, celebration,
and above all else, uplifting
relationships.
We are committed to
accelerating profitable
revenue growth for the
benefit of all our
stakeholders.
“Vaseline’s mission is to provide the
knowledge, advice, and products
that enable everyone to enjoy great,
healthy looking skin every day. ”
To enhance the wealth generating
capability of the enterprise in a
globalising environment, delivering
superior and sustainable
stakeholder value
Our mission is to provide Quality
Garments with Contemporary
Styling at an affordable price range
for Premium & Mid-Premium
segment and to establish the fact
that Duke products are as
contemporary as any international
brand and to be termed as “Indian
Multi-National Brand”.
Inspire women to cultivate the
confidence they need to enrich their
lives, nourish their families, and fuel
communities around the world.
We are committed to
addressing the needs of our
customers in innovative
and novel ways. With We are committed to addressing the
continuous improvements needs of our customers in
in our processes, our best- innovative and novel ways. With
in-class products have set continuous improvements in our
the benchmark for processes, our best-in-class
competition across the products have set the benchmark
globe. for competition across the globe.

We aspire to become the

go-to accommodation
brand for people looking
for hassle-free and OYO's mission is to upgrade all
affordable stay-options forms of real estate, and thereby
anywhere in the world provide quality living spaces to
travellers around the world.

We know people are the

most productive when they
are doing things their own
way, so we don’t tell
anyone what to do. Rather, To be the traveler’s first and
we hire the most curious independent source of information
and passionate people, and for finding the ideal hotel at the
follow their lead. lowest rate

To become one of the most

admired brands in
education sector and help
the young aspirants to
make their dreams come
true through quality To create an environment of
teaching, technology academic excellence enabled by
enabled systems and modern pedagogy & technology to
commitment. impart quality education
Sustain ITC's position as
one of India's most
valuable corporations
through world class
performance, creating
growing value for the
Indian economy and the
Company's stakeholders.
to make the pleasure
andbenefits of sport
accessible to all
to be a world-class,
Research & Technology led
organisation. Driven by
innovation, Asian Paints is
agile and responsive to
changing customer and
market needs, as well as
evolving technology.
To enhance the wealth generating
capability of the enterprise in a
globalising environment, delivering
superior and sustainable
stakeholder value
[placing] innovation at the heart of
itsactivities
To provide paints as per market
demand, ensuring desired level and
quality of customer (dealer) service,
continued availability of the right
product mix of right quality at the
right time.
Integrity: to practice
commitment towards
ethical dealings in all
activities related to job
performance or otherwise.
b. Honesty: to be truthful in
every assignment /
transaction and honor
commitments and
promises. c. Compliance
with Law: The Company
believes in following the
law not only in letter but
also in spirit.
Lenskart's vision of
providing clear vision to all
Indians has gone a step
ahead now with the offline
stores.
Benchmarked against the
best in the world, Titan
Eyeplus heralds
standardization in the
eyewear industry.
Usha International's mission is to
pursue excellence in all its spheres
of business activity. UIL believes in
providing reasonable returns to its
shareholders and adding value to all
its principals' business operations.
Lenskart's mission is to give India a
vision. Lenskart.com is India's
fastest growing eyewear company
and largest eyewear company
online
The move was an initiative to
redefine the industry and straddle
the marketplace with exacting
quality standards, unparalleled in
India’s prescription eyewear
industry.
he vision statement of
L’Oréal represents the
motto as “Because I’m
worth it”.
"An Ally To The Classic
Indian Woman, Lakm
Inspires Her To Express The
Unique Beauty And
Sensuality Within Enabling
Her To Realize The Potency
Of Her Beauty."
is to offer innovative, accessible, and
effortless cosmetics for every
woman.
"An Ally To The Classic Indian
Woman, Lakm Inspires Her To
Express The Unique Beauty And
Sensuality Within Enabling Her To
Realize The Potency Of Her Beauty."

he vision statement of
L’Oréal represents the
motto as “Because I’m
worth it”.
it defines what and where
Revlon Company wants to
be in the future. The vision
statement for Revlon is a
document identifying the
goals of Revlon to facilitate
its strategic, managerial, as
well as general decision
making processes.
At L’Oréal we believe that everyone
aspire beauty. Our mission is to help
men and women realize their
aspiration, and express their
individual personalities to the full.
This is what gives meaning and
value to our business, and to the
working lives of our employee
Since 1932, Revlon has developed a
long-standing reputation as a
trendsetter in the world of
cosmetics, skin care, fragrance, and
personal care. Revlon's vision is to
provide glamour, excitement and
innovation through quality products
at affordable prices.
Sephora s vision main
component will be to
create a worthwhile
experience for all its A leader in prestige omni-retail, our
customers with its purpose at Sephora is to create an
products, an aspect it has inviting beauty shopping experience
been unequaled in this and inspire fearlessness in our
niche. community

MAC cosmetics was

founded with a creative
vision to fill the gap
between makeup artistry
and fashion photography.
Long before their company
history, MAC cosmetics
founders directed their
product line towards
professionals in the beauty
and fashion industry who
had to rely on heavy All Races, All Sexes, All Ages”
cosmetics, cake makeup conceived to embrace all
and stage makeup to create consumers.To be the worlds
the visual effects needed to leading make-up authority among
withstand bright lighting both professional make-up artists
during photo shoots. and consumers.

 to allow all women to treat

themselves to the most
innovative cosmetics without having
Be What You Want to Be to sacrifice their budget.

Search Results
We want every product to Featured snippet from the web
serve a purpose; if there "We have a very clear mission in the
isn’t a need for something company; 'change the world of
or there is already an beauty,' I say to everyone. When we
amazing product available, pass, when we're gone, the world of
then we won’t create a beauty can never be the same and it
new one. has to be because of Huda Beauty.

Urban Decay is committed to

challenging the stereotypical
notions of beauty by providing
To be the brand that women with vegan friendly and
appeals to women who cruelty-free beauty products in the
relish their individuality and alternative makeup colors they
dare to explore it crave.
 To be a responsible organization. 
To focus on child health and reduce
infant mortality and child mortality.
 To empower the marginalized by
generating sustainable livelihood. 
To promote aquatic sports and place
India on the global map.  To
provide access to healthcare
through medicine donation and
other health initiatives/projects for
the less privileged.  To support
advancement of education.  To
encourage employee volunteering
Enriching lives to create a across all our locations.  To provide
healthier and happier world disaster relief to affected areas.

To be a global To be able to provide cost-effective,

pharmaceutical company, innovation based on superior quality
most admired for its pharmaceutical products across the
Affordability, Quality and globe, that improve the lives of the
Accessibility of products. patients.

The opportunity to make a

difference to millions of
lives every day. GSK
Consumer Healthcare
follows its core values of
keeping consumers first,
demonstrating respect for
people, acting with
integrity, and operating
with transparency. We are
proud of our commitment
that enables us to enhance A science-led global healthcare
the quality of peoples lives company with a special purpose: to
and helps us provide them help people do more, feel better,
with quality products. live longer
HT Media strives to be a
visionary organization and
not an organization with a
vision. In our endeavour to
have a shared
understanding, alignment
and commitment, we have
derived our company's
vision that sets the course
and empowers people to
take action.
A Leading City centric
Media Company by
delivering unique
audiences through Media
Vehicles Like FM Radio &
Experiential Marketing”
TCS vision is to decouple
business growth and
ecological footprint from its
operations to address the
environment bottom-line.
The green approach is
embedded in our internal
processes and services
offerings...... From green
buildings to green IT to a To help customers achieve their
green supply chain, our
mantra is to grow
sustainably and help our
customers achieve
sustainable growth through with us.
our green solutions and
service offerings
A rich heritage to live up to!
Organizational values are the
foundation stones on which the
organization's image is built. These
help the company realize its
organizational goals and in turn
transform lives. These values are
intended to infuse an infectious
energy, professionalism and a sense
of true empowerment to the
workplace.
“Create & build brands with
differentiated content to capture
relevant audiences and market the
value of these to advertisers to help
sell and their brands”. “We are a
global company with cosmic
consciousness, served from India,
aggregating audiences to network
media brand.
business objectives by providing
innovative, best-in-class consulting,
IT solutions and services. To make it
a joy for all stakeholders to work
 "To be a globally respected
corporation that provides
best-of- breed business
solutions, leveraging
technology, delivered by
best-in-class people."
Contribute for global e-
society, where a wide
range of information is
being exchanged beyond
time and space over global
networks, which breaks
down the boundaries
among countries, regions
and cultures, allowing
individuals to take part in
various social activities in
an impartial, secure way.
Continous effort to
enhance people's lifestyle
and quality by means of
developing new technology
in wireless communication.
"To achieve our objectives in an
environment of fairness, honesty,
and courtesy towards our clients,
employees, vendors and society”.
The Spirit of Wipro is the core of
Wipro. These are our Values. It is
about who we are. It is our
character. It is reflected consistently
in all our behavior. The Spirit is
deeply rooted in the unchanging
essence of Wipro. But it also
embraces what we must aspire to
be. It is the indivisible synthesis of
the four values. The Spirit is a
beacon. It is what gives us direction
and a clear sense of purpose. It
energizes us and is the touchstone
for all that we do.
 Our mission is to offer a robust
Growing from strength to technology-powered platform to
strength as a leading end- enable a seamless flow of products
to-end supply chain and services.
solutions provider

To be the global leader in

Outsourcing Services to the Telecom
industry, building on our
technologies, competencies and
To be the leading global customer interests, and creating
software solutions provider value for our shareholders and
to the Telecom industry. customers.

To continuously amplify To transform how IT services are

human potential through delivered and to be the first IT
the use of digital services company in the world
technologies where half the workforce is digital

"Mindtree takes an agile,

collaborative approach to
create customized solutions "We engineer meaningful
across the digital value technology solutions to help
chain." businesses and societies flourish."
 Be a specialized enterprise at the
confluence of people, profit and
planer. Powered by inquisitive
minds, we leverage our global talent
Redefining the paradigm and innovative blend of services and
for business success technology to deliver customer
together. delight.
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