A project report on “RAMDEV FOOD PVT LTD.

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 A project report on “RAMDEV FOOD PVT LTD.”

MACRO ASPECTS

 CHAPTER~1:

 General Information of Industry & Personal Profile

Branded spices were launched in the year of 1989. Ramdev

was the first to launch the branded spices. At the time spice market was totally controlled
by loose products. Almost 98% of total spices were sold through loose market. The
objective behind launching of branded spices was giving superior quality products and to
make spices available at each and every retail counter.

Behind the spectacular success of Ramdev Food Products Pvt

Ltd lies the genius of Mr. Hasmukhbhai Rambhai Patel. Hasmukhbhai led his company
as managing director from 1989 to 1998, as chairman from 1998 to 2001 and ever since
has been heading the company as chairman- cum-managing director.

Hasmukhbhai has accumulated vast and versatile experience

during his rich professional career. He has now an experience of more than twenty-four
year in the development of basic, blended and ready to cook food products. He has been
handling marketing and product planning for ever twenty years. He has managed one of
the fastest growing food products companies and coveted Ramdev into a coveted
household food products brand. He has successfully launched a wide spectrum of new
products including instant mixes, asafetida, pickle masala etc. Ramdev has been
exporting spices and Indian groceries.

As CMD of the company Hasmukhbhai shoulders diverse

responsibilities and is actively involved in production planning, material management,
setting up new factories, vendor management, supplier and third party management,
planning company expansion with joint ventures, liasioning with other companies,
branding and products planning for the entire product portfolio and conceptualizing and
coordinating market research for products. He also has full say in advertising, export
development and quality control.

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A project report on “RAMDEV FOOD PVT LTD.”

CHAPTER~2: Company Profile

1. Name of the Company

RAMDEV FOOD PRODUCTS PVT. LTD.

2. Location of Works and Registered Office

Spice world,
Sarkhej-Bavla Highway,
Changodar-382213
Ahmedabad (India)

3. Main Business and Product Range

The main business of Ramdev is to be serving the interest of

chili powder producer and supply good quality of chili and other kitchen items at
reasonable price to consumer.

The main objective of Ramdev Food is to accept the surplus

chili from farmers and also to provide reasonable return to them.

Ramdev food have many type of kitchen product range like

chili powder, turmeric powder, coriander, co. cumin, hing, garam masala, tea masala,
pavbhaji masala, chhole masala, panipuri masala, sambhar masala, chat masala, achar
masala etc.

Ramdev food also produce instant mix like gota, khaman,

dalwada, dahiwada, idli, dhokala, dhosa, pizza, gulab jamun, methi gota, handvo.

4. Form of the Organization

A Ramdev food product is a Private Limited company.

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5. History of Ramdev Food and Year of Establishment

India, the Queen of Spices, has always attracted the world with
her exotic masala. In fact, the connection goes back many centuries. To the time when
travelers like Vasco da Gama and Columbus were still exploring the geography of the
Earth. Even then, the mystique of Indian spices magnetized them to India and paved the
way for a new chapter to be written in the annals of time.

'The lure of the unknown', which repeatedly brought visitors to

the Spice Land, was the presence of nature's rich elements in those fresh and highly
aromatic spices. Spelling magic and carrying an enviable aura, they left people
spellbound. They, at, have preserved the same values in all their products ever since they
started as a small unit in 1963, in Ahmedabad, India. A small step became a giant leap in
no time. But there was a binding force, a commitment that helped them keep their
promise of purity and freshness in their products for all these years.

Them immense belief in the philosophy of 'reaching a

customer's heart through quality' has enabled their to spread the rich Indian heritage to
millions of homes all over the globe. And that’s their pride. Indian food. The Indian way.

Rambhai started ‘Atta Chaki’ at Saraspur in 1963.then after he

started “RAMDEV” in 1989. After starting Ramdev food he starting to produce Garam
masala, tea masala, coriander and Hing in 1990-92. After starting INDIAN GROCERIES
he moves on Instant Mix.

In 1995 Ramdev Food put their products in Rajasthan and now

18 states are covered by ramdev. Ramdev have 705 distributors and more than 87000
retailers in all over India.

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A project report on “RAMDEV FOOD PVT LTD.”

6. Vision and Mission

Company’s vision is to be really 100 crores Turnover

Company by 2009.

Vision of the company is to make available the Ramdev brand

at every counter at every center through increase distribution networks.

Ramdev will be concentrating on new product developments.

Launching of newer products will be prime focus.

Apart from launching new products Ramdev has also initiated

the packaging development process. The packing of Instant Mix, Garam Masala and
Vendam Incense sticks has already been changed to attractive and hygienic packs.

“Reaching a customer’s heart through Quality”

Ramdev immense belief in this philosophy has enable us to

spread the Indian heritage to millions of homes all over the globe. And that’s them pride.
Indian food the Indian way!

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7. Organization Chart

Managing Director

Head of Department

Branch Manager

Sales Manager

Sales Man

Workers

8. Existing Management Group

Directors:

Smt. Minaxiben H. Patel

Shri Ruchirbhai H. Patel
Miss Ripalben H. Patel
Shri Pradipbhai N. Patel
Shri Gaurang N. Patel

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 A project report on “RAMDEV FOOD PVT LTD.”

MICRO ASPECTS
 CHAPTER~3: PRODUCTION DEPARTMENT

 Production Planning

 Product Classification

1. Chilli

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A project report on “RAMDEV FOOD PVT LTD.”
BASIC SPICES - CHILLI POWDER / MIRCH POWDER
• Botanical Name : Curcuma Domestica• Botanical Name :
Capsicum Annum
• Chilli / Mirch is
a member of the
capsicum family, Chilli
helps digestion and is
often consumed as a
tonic
• It is the most
popular culinary spice
in the world
• A member of the ginger family, turmeric comes • Little aroma but
from the roots of Curcuma longa, a perennial plant their taste varies from
that grows to a height of 1 meter mild to fiery hot
• Turmeric tastes bitter and is widely used in • India, the largest
flavoring dishes producer of chilly, is a
• The turmeric powder is also used as natural major exporter, catering
colouring agent in curries to worldwide needs of
• Turmeric finds wide application in medicine chilly powder.
• A powerful coloring agent, turmeric is a • Chilli is rich in
traditional textile dye in China and India Vitamin C
• Packaging
Packaging
• Turmeric Powder is available in consumer
pack sizes--15g, 35g, 50g, 100g, 200g, 500g, 1 kg
• Chilli Powder is
available in consumer
pack sizes—15g, 35g,
50g, 100g, 200g, 500g,
1 kg

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A project report on “RAMDEV FOOD PVT LTD.”

3. Coriander

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 Basic Spices - Coriander
Powder/ Dhania Powder

A project report on “RAMDEV FOOD PVT LTD.”

Botanical Name : Coriandrum Sativum
4. Garam Masala

M/S MAA SANTOSHI ASSOCIATES • An exquisite blend of fourteen different

178/A Zone-B spices and seeds, Super Garam Masala
Mancheshwar will have biting out one's finger.
Bhubaneswar - 10 Orissa.
Ph: +91-674-2586399 • Available in consumer pack sizes--10g,
Fax: +91-674-2586941 25g, 50g, 100g, 200g and 500g
E-Mail: orissa@ramdevfood.com
C/P Shri Hiteshbhai Ondhiya

M/S PARTH ENTERPRISES M/S LAXMI NARAYAN H SABOO

Shop No. 21, Shivshakti Complex, 2197, Gandhi Market
Near Hanuman Complex, Gangori Bazar
Post:Kalher Village - 421 302 Jaipur - 302 001 (Raj)
Taluka:Bhiwandi, Dist:Thane Ph: +91-141-2318246
Ph: +91-02522-271028 Fax: +91-141-2325278
Mobile: 09322680581 E-Mail: jaipur@ramdevfood.com
E-Mail: mumbai@ramdevfood.com C/P Shri Kamal Kishore Saboo
C/P Shri Kanakbhai Trivedi

M/S MAULI AGENCY RAMDEV FOOD PRODUCTS PVT.

149, Bhekrai Nagar, LTD.
Pune Saswad Road P.O Fursungi A-40, Ground Floor
Pune - 412 308 (M.S.) East Of Kailash,
Ph: +91-20-26981859 New Delhi - 110 065
Fax: +91-20-26981859 Ph: +91-11-26835876/26849654
E-Mail: pune@ramdevfood.com Fax: +91-11-26849654
C/P Shri Prasad Sonawane E-Mail: delhi@ramdevfood.com

M/S KISHAN PURIA TRADELINKS LAXMI ENTERPRISE

12, Pande Layout, Ground Floor A-74, Ground Floor,SukhlaL market
Lawa Khadgaon Road Bapu Park, Kotla Mubarakpur
P.O. Wadi, Nagpur - 440 023 (M.S.) New Delhi - 110 003
Ph: +91-7104-221668 Ph: +91-11-24603165
Fax: +91-7104-221668 Fax: +91-11-26653165
E-Mail: nagpur@ramdevfood.com E-Mail: delhi@ramdevfood.com
C/P Shri Ravi Kishanpuria C/P Shri Anil Malohtra

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Ramdev produce
mainly 3 items chili powder, hing and garam
masala. There also produce other things like
A project report on “RAMDEV FOOD PVT LTD.”

2. Hing

BASIC SPICES - TURMERIC POWDER / HALDI POWDER

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