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Pune and Chandigarh on November 2010. Tommy Hilfiger was launched in India in 2004 by the
Murjani Group. When asked, what made the company launch exclusive stores for accessories,
Mohan Murjani, chairman, Murjani Group, said, “As our range of accessories continue to
widen, we do not have sufficient space to fully display these products at our present Tommy
Hilfiger exclusive brand outlets. Secondly, the demand for Tommy Hilfiger accessories is growing
rapidly. Further, the company plans to open 500 accessory stores in the next three to five
years”. When asked about the idea behind launching, Crew Republica Retail, Joshi
reverted, “The parent company, Crew BOS Products Limited, is India’s foremost
exporter of leather goods from India which supplies products to some of the leading
accessories brands worldwide, especially in US and Europe. Renowned for its excellence in
design, the company decided to forward integrate by launching its own brand of
accessories, Crew Republica and retail was the logical channel to drive such a venture.”
Going through the market potential, LuckyClover, a leading USA based fashion jewellery
manufacturer and retailer has recently entered India with its Murano glass fashion jewellery and
collections. Speaking about its retail venture, Natalie Hesse, founder and CEO, LuckyClover, Inc.,
said, “Our novel jewellery concepts are easily applicable to the middle and upper
middle consumer classes in India, comprising of brand conscious customers with sophisticated
tastes and low price sensitivity.” Apart from Crew Republica, Hidesign and LuckyClover,
Tommy Hilfiger some other fashion accessories brands include Esprit, Max, Burberry,
Spencer’s Retail Ltd, Reliance Trends, Archies, Pavers England, Spykar Lifestyle Pvt Ltd,
Nike, Christian Dior, etc. Future growth potential As the tier II and tier III cities are showing
high growth potential, more and more brands are moving towards these cities. “We have
over 50 exclusive stores across India and about a 100 multi brand outlets which include
shop-in-shops. We have been moving towards tier II and III cities in the past few years. Cities
such as Mangalore, Mysore, Jaipur, Guwahati and Aurangabad look promising,” said
Kapur. Companies are also keen on expanding through franchise route. Joshi said,
“Currently we will be aggressively expanding our exclusive outlets and enter large format
stores. In two to three years, we will seek to enter distribution channel, franchisee-based
expansion and the international markets.” With the vision to establish a strong foothold
across India, LuckyClover also plans to enter and expand their presence aggressively through a
master franchise route. According to industry experts, there is space for a lot more brands
to enter in fashion accessories segment as the market is young and growing rapidly. Concluding
at the end, Joshi summaries, “We see Indian fashion accessories industry as one of the
fastest growing segments in the fashion industry.”
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