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A satisfaction survey is a study used to measure how satisfied customers are and
what level of commitment they have towards a brand, product or service. Carrying
out a satisfaction survey is always the best way to find out what customers think.
There are many methods to do surveys, through a satisfaction survey you can also
meet dissatisfied customers and prevent them from abandoning your brand,
product or service. Thus, it will have the tools to meet the expectations of
customers and not affect the income of the company.
A satisfaction survey has to be used to make decisions in the short, medium and
long term.