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Annu. Rev. Anthropol. 1990. 19:187-210
Copyright (? 1990 by Annual Reviews Inc. All rights reserved
ADVANCES IN EVOLUTIONARY
CULTURE THEORY
William H. Durham
Department of Anthropology and Program in Human Biology, Stanford University,
Stanford, California 94305-2145
INTRODUCTION
In this paper, I review recent attemptsto formulatean evolutionarytheory of
cultural change. Historically, cultural evolution has had a bad name in
anthropology, largely because the term has been used to describe unilineal
schemes of social development and to promote the "biologicization"of the
discipline. When defined and used appropriately,however, the term deserves
a betterfate. I arguethatthe conceptualsystems we call culturesdo evolve in
the important, specific sense of "descent with modification," and that an-
thropology cannot afford to deny or ignore this fact. On the contrary, I
suggest that there is much to be gained by addingan evolutionaryperspective
of this kind to culturaltheory and analysis. The last decade has witnessed a
numberof pioneeringefforts in this direction;here I review five of the leading
theoretical formulations, pointing out their similarities, differences, and
specific contributionsto the evolving subfield of evolutionaryculturetheory.
this definition, together with a suitable conception of heredity, one can argue
that many things evolve: for example, designs (191), technologies (57), texts
(34, 156), languages (90, 91, 197), knowledge (35, 37; but see debates in 97,
163), ideas and theories (111, 158, 201), whole disciplines (80, 202), even
Darwinism itself (166, 193). But within this "wider domain of evolutionary
thought" (152), surely the most familiar and thoroughly studied example is
that of organic evolution, the propositionthat all living organismsare related
by descent. By this definition, it should be noted, the term "organicevolu-
tion" simply describes a particularkind of relationshipamong species-the
"the link of generation"as Darwin put it (63:344). It does not endorse any
particulartheory to explain that relationship,nor does it stipulateany particu-
lar patternor rate of descent among related organisms (see also 81:Ch. 1).
In like manner, I take cultural evolution to refer to the propositionthat all
humanculturalsystems are relatedby descent to a common ancestralculture.
By cultural systems I mean the widely sharedconceptual systems of human
populations-"the frameworkof beliefs, expressive symbols, and values in
terms of which individuals define their world, express their feelings, and
make their judgments"(84:145). Swayed by the argumentsof recent culture
theorists(e.g. 84, 120, 121, 189), I specifically limit the meaningof "culture"
to ideationalphenomena-that is, to Popper's"World3" (158:Ch. 4;159:Ch.
38)-and thus include the values, ideas, and beliefs that guide human be-
havior, but not the behavioritself. By descent, I continue to mean hereditary
derivation, though in this case the pertinentheredityis that obtainedfrom the
social transmissionof cultural information(on culture as a second or "para-
genetic" inheritancesystem, see 29, 77, 108). As with organicevolution, I do
not take culturalevolution to referto any particularmodel or theoryof cultural
descent; I take it to mean simply that humanculturalsystems have not been
separatelycreatedbut make, instead, anotherexample of what Darwin called
"one grandsystem . . . [all] connected by generation"(63:344). Put different-
ly, culturalevolution is the claim that all culturalsystems since the first one
have had predecessors. Not one has appearedfull-blown and wholly new.
It is possible, of course, and some might say probable, that the cultural
systems known to anthropologytrace back to multiple independentancestors.
Following parallel arguments in the history of evolutionary biology, this
might be called the thesis of "cultural polygenesis" in contrast to the
"monogenesis"assumed in my statementsabove. Although I think one could
easily revise the definition of culturalevolution to accommodatepolygenetic
origins (Darwin, too, was cautious in this regard;see 63:344), I nevertheless
personally favor cultural monogenesis for three reasons. First, comparative
study reveals an extensive array of properties-general though they may
be-common to all humansocieties ever studied (e.g. 148); moreover, many
of these propertiesare, strictly speaking, either partof local culturalsystems
EVOLUTIONARYCULTURE THEORY 189
175). The issue is just how important. In evolutionary culture theory, the
claim is that descent generally comes first and remains, throughany and all
subsequentdiffusion, a significant, analyticallyrevealing relationshipamong
culturalsystems. I will call this hypothesis"theprimacyof descent." Descent,
after all, can be regardedas an internaldiffusion from culturalforebears:The
source is different, but the process-the social transmissionof cultural in-
formation-is the same in both cases.
Differentiation
The first question can be called the "differentiationquestion:"if it is true that
all culturalsystems are relatedby descent, then what has caused their differ-
entiation into the more than 4000 distinct cultures known to anthropology?
(This figure is based on estimates in 151, 179, and 160; the latter provides
locations and basic bibliographyas well as a discussion of problems inherent
in such enumerations.)Whatprocesses or forces have acted over the course of
human history to promote a differentiationof this magnitude?Why, for that
matter, is there not simply one global human culture?
There is, of course, no simple answer. Following the lead of organic
evolutionary theory (e.g. 146:400), however, we might go on to subdivide
differentiation into two main components, namely, diversification, or the
EVOLUTIONARYCULTURE THEORY 195
include the size of the social unit making the decision). The first, or "deci-
sion" axis spans the rangebetween completely "freechoice" (i.e. preservation
by election) and complete imposition(i.e. preservationby force). The process
remains decision-making all along this range, but at one pole the decision
makers are autonomousand unconstrainedsocially (though still constrained
culturally,by such things as limits of technology and blindersof conventional
thought) while at the other pole, the decisions are preemptedby others who
use some form of power to impose theirchoice and ensurecompliance(see 77
for more on this importantaxis).
The second, or "evaluation"axis, conceptually at right angles to the first,
subdivides all degrees of choice and imposition into two groups accordingto
the nature of the governing values. Here I make a distinction, revised from
Pugh (161), between "primaryvalues"-decision criteriabuilt into the ner-
vous system by naturalselection (Darwin's meaning) throughthe design of
the senses, internal rewards, and mental processes-and "secondary val-
ues"-the derived "surrogate"values, borne of past experienceand sharedvia
social transmissionas partof a greaterculturalsystem. The latter, in a word,
are culturalvalues. The second axis thereforespans the range from decisions
that are, in theory, 100% primaryvalue driven to those that are, in theory,
100% secondaryvalue driven, with most real-life decisions, no doubt, some-
where in between (reflecting some mix of primary and secondary values).
Finally, using this second axis, let me distinguish subcategory B.3.a,
"primaryvalue selection" in which decisions are governed mostly by pri-
mary values, from subcategoryB.3.b, "secondaryvalue selection," wherein
socially transmittedsecondary values play the larger role and hold sway
(one could well include a third group comprised of the "muddle in the
middle").
Drawing on this distinction, then, I suggest that the gene-culturetransmis-
sion model of Lumsden & Wilson posits as its "main means" the decision-
makingprocess of primaryvalue selection. Accordingto Lumsden& Wilson,
gene-culturetransmissionis defined "as transmissionin which more than one
culturgen [theirbundle] is accessible and at least two culturgensdiffer in the
likelihood of adoptionbecause of the innate epigenetic rules" (137:11). The
latter, in turn, are defined as "genetically determinedproceduresthat direct
the assembly of the mind . . . and affect the probabilityof using one culturgen
as opposed to another"(137:7). The examples they offer include discussion of
a "culturalchoice" with respect to avoidance of inbreeding. They argue that
one culturgen, "incest avoidance"(meaningthe behavior, not the prohibition)
is generally chosen over its alternative, "incestuous relationship,"because
individuals have a "strong intrinsic preference"(the Westermarckaversion)
for the former (137:151). Although the model does not addressthe pertinent
socially transmitted "culturgen,"namely the incest taboo and its variable
EVOLUTIONARYCULTURE THEORY 201
CONCLUSION
er remote and obscure the ties may be, all cultures have "descended with
modification"from this one original culture.
3. Evolutionaryculture theory (ECT) is a collection of argumentsthat
seek to explain this process of "descent with modification"in cultural sys-
tems. It is not to be confused with efforts to find universal, stepwise trajecto-
ries of social complexity or integration(as in so-called "culturalevolution-
ism"), nor with attemptsto apply genetic selection or other components of
evolutionary biology to the analysis of human social behaviors (as in
sociobiology), nor even with the effort to elucidate our species-typical
"Darwinian algorithms" of the mind (as in evolutionary psychology),
although insights and lessons from these endeavorswill surely prove helpful,
sometimes essential, to the cause.
4. At present, ECT does not have conclusive answersto offer in response
to questions about differentiation(Why are there so many differentcultures?
Why, for that matter, aren't there more?) or transformation(Do cultures
change primarilyin a cumulative, gradualway, or throughintermittentbursts
of rapid transition?).More work has been done in attemptingto answer the
"main means" question (What are the most important forces of cultural
change or modification?).
5. Recent theoreticalformulationsin ECT share many features, whether
by descent, diffusion, independentinnovation, or all three. All take cultural
evolution to entail sequential transformationwithin a second system or
"track"of informationinheritance;and all view transformationas a productof
the differential social transmissionof some sort of culturalvariantsor "bun-
dles" within humanpopulations.Opinionis divided, however, aboutjust how
to characterizethese bundles and their relationshipto the larger conceptual
system/culture.
6. Opinion is also divided about the main processes or forces that cause
differential social transmission. Candidates include transmission forces (in
which successful variantsare preservedby an advantagein the transmission
process), "naturalselection"(in which successful variantsare preservedby an
actual reproductive advantage or, by extension, through a teaching or
transmissionadvantage), and culturalselection (in which successful variants
are preserved by a preference advantage, whether one's own or someone
else's that has been imposed).
7. Additional theoretical work, particularlyon the relationshipbetween
social structureand cultural change, and more and better case analyses are
requiredfor furtheradvances in evolutionary culture theory.
ACKNOWLEDGMENTS
This paper was completed while the authorwas a Fellow at the Center for
Advanced Study in the BehavioralSciences, with financial supportfrom The
204 DURHAM
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