ASSESSMENT ANSWER BOOKLET

Full Name Weerayot Sudsuang

Student ID NCCS170102 Term 3 Year 2019
Unit Name Lead and manage organisational change
Unit Code BSBINN601 Due Date 11.06.2019 Date Submitted 03/06/19
Trainer Name Md Babar Gazi

Student Declaration

By submitting this assessment, I acknowledge and agree that:

1. I declare that this assessment has been completed by me and is my own work
2. This assessment is submitted in accordance with the NCCS Regulations and
Assessment Policy. I also understand the serious nature of academic dishonesty
(such as plagiarism) and the penalties attached to being found guilty of
committing such offences.
3. No part of this assessment has been copied from any other source without
acknowledgement of the source.
4. No part of this assessment has been written by any other person, except to the
extent of collaboration and/or group work as defined in the assessment.
5. A copy of the original assessment is retained by me and that I may be required to
submit the original assessment to the trainer upon request.
6. I am aware of my appeal rights.

Student Name Weerayot Sudsuang

Date 20/05/19

BSBINN601
Lead and manage organisational change
Assessment Answer Booklet -Task 3

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 1

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
Task 3: Change management presentation project

Change Management Presentation

Email with change management presentation

Notes on feedback received during the presentation

Finalised Change Management Plan

Samson Media
Introduction

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 2

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
Samson Media is a publisher of several upmarket fashion magazines. In last few years, their
profits have gone down due higher competition from range of other fashion magazines and
consumers switching to digital media.

Project Sponsor
Amir the former marketing director and his team managers, intended that the new digital
magazines will the following features
● Focus on health and beauty, fashion and celebrity gossip.
● Some free content but full access available only on a subscription basis.
● Additional features available to subscribers such as video clips, podcasts and discussion

Project Objectives

Management team have developed a strategic plan that includes the following objectives;
● Increase return on capital employed to 8% within 2 years
● Enact a transformational change of the company that will convert all magazines to a
digital format only.
● Close the printing and distribution site.
● Achieve cost efficiencies through relocating the head office to a smaller office.
● Restructure head office staff through moving to a smaller core of permanent staff and
more contract staff.

Change Management Principles

Selection decisions will always be made on merit so as to avoid discrimination and unfairness.

Employee termination will be handled sensitively and with fairness

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 3

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
Change Plan Elements

The company has recognised the elements in the change of plan and all the elements will
require attention in relations to:

1. People: All the staff members will be communicated the about the organisational
change taking place and each employee’s involvement in successful
implementation of the plan. The company will provide trainings to the employees
to enhance their skills from print media to digital media.
2. Filing of all documents accurately: The departments should ensure they are
accurately documenting all the verbal conversations via an email and following
proper feedback forms, trainings and meeting in a formal manner. The documents
must contain the strategies, plans and reviews.
3. Hierarchy and organization chart: The new positions will be defined in the
company organization charts and each and every member will sign off their job
descriptions. For any new campaigns/processes, the training will be given.
4. Upgrade in Technology/systems: The company has new ERP solutions that will
cater to bigger size of customers. The training on new systems will be provided to
appropriate stakeholders to ensure adherence and awareness of new workings
that may be required from time to time. This may involve customer data pertaining
to subscriptions.
5. Position /roles: all the jobs descriptions for each employee will be revised and
each employee will be coached to perform the duties accurately and effectively.

Rationale for the Change

Digital marketing-
● May end up in Niche market- Ensuring it remains wide by monitoring the subscription
and range of publication… 3

● Competition from the brands specializing in digital magazine- May not be purchased by
the buyers- May lose its revenue Include high-quality content to neutralize the effect of
stiff competition- Priority of risk 1

● Inclusion of new kinds of content for the magazine, It may not be liked by the loyal
customers- As customers would not associate with it and hence there would not be any

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 4

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
 brand recall, Inform the customers about the new features so that they are prepared-
Priority of risk 2

Key Stakeholder Analysis

The key stakeholders will be staff, management and the customers.

The management needs to be sensitive towards the staff, the staff would be concerned about
career growth and better channels of communication and for the customers they would want the
brand to publish high-quality content on the digital platform.

The preferred medium of communication will be session involving dialogue about the changes,
newsletters, briefings from project team members, frequently asked questions

Assessment of Readiness to Change

Currently, there has been a high-level strategy in place and therefore, the stakeholders are
aware about the present situation of change management and committed to their respective
tasks. A compatible workplace culture and reward programs would facilitate the change
management in an efficient manner. There is a strong senior support for change. The Team is
committed to implement change and is expecting positive results and also recover the loss of
20% that occurred in previous quarter. To make this implementation successful among all the
departments, the Senior Management team will work together to make this process simple and
easy.

Key Change Messages

The company is looking at recovering the lost revenue and revamp the entire process to give a
competition in the market to existing competitors. The company focus on quality and will
implement the change in positive and accurate way.

● Key messages to convey about the change process

All communication will be in a transparent manner to the appropriate stakeholders based

on respect to ensure acceptance among employees.
1. The succession of the plan is completely dependent on the cooperation of each
employee and the company believes in teamwork.
2. The company will ensure job security to its employees, will communicate the plan
in a transparent manner and aims to be a market leader in coming years.
3. Due to a big loss the management has come up with a strategic plan to upskill
from paper magazine to digital. This is a change in process and systems without majorly
affecting the employees.

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 5

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
 4. All required quality and training support will be provided, this is role specific and
authority specific.
5. The company looks forward for contribution from each and every stakeholder to
take this to the next level despite the loss that the company faced.

Identify Change Elements

Structure/processes:
● There will be change in structure of the company as the staff members will be moved
from permanent to temporary staff, the responsibilities and job descriptions will be
revised and defined at samson media.
Performance measures/Timeframes:
● The KPI has to be implemented in order to measure effective change and adherence to
revised job responsibilities. In addition, timelines to achieve specific task has to be
defined.
● All the trainers and marketing managers will be trained first to further coach the entire
set of staff members.
● A change will be required and trained to implement the change. It is believed that this
will add to the cost of the company. All the stakeholders need to be responsible in
facilitating the change using appropriate resources.
Specialist training:
● The company will have digital media experts who would provide relevant training. All the
staff members from printing department will be upskilled to digital process and will add to
their knowledge. A timeframe in the development plan had been shared with all the
employees.
Impact on workloads:
● Job descriptions that’s have been communicated will be reviewed to measure
performance. The workload has been equally divided considering the competencies of
each employee and it is position/role specific.
● The company has a development plan in place to ensure adequate knowledge is gained
by each staff member.

Evaluation

The change management will be evaluated through KPI’s, performance measures, data, survey
research and secondary data analysis, this would be circulated to the different stakeholders
through publication in the website, newsletters and advertisements on social media.

The change will be evaluated in relation to the achievement of the planned objectives and the
change management processes will be evaluated and carry out in the following way:

● Review implemented policies,

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 6

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
 ● Check the report outcomes
● Appreciate the top performers and
● Coach the ones that require improvement.
● The reports will give an insight of the knowledge and succession of the change
management plan. The company can then plan re trainings and upskill.
● The revenue report will throw light on the finances that will further help to plan.

The evaluation outcomes will be communicated to all stakeholders via meetings and emails.
These outcomes will be discussed with each staff members individually and also with different
departments to ensure uniform information across the organisation to share

Finalised Communication and Education Plan

Samson Media

Audience Key message Delivery Frequency Location

method and duration
of session (if
applicable)

Staff Why the change Email 3 months office

has been Face to face
proposed
Management The changes that meeting 1 month Meeting room
and staff are being
proposed and the
timeframe
Staff How this will Hard copy note 2 months Meeting room
Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 7

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
 affect staff/staff
input
Staff Redundancy and Email 1.5 months Each department
restructuring of
staff and roles

Staff and Progress and Face to face 2 month office

customers updates
Customers Changes that Face to face 2 months office
affect the
customer

Email with finalised change management plan and finalised

communication and education plan attached

Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 8

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
 Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 9

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au
 Assessment Answer Booklet – BSBINN601 Lead and manage organisational change

Issue date: 18/10/2018 10

New Cambridge College Sydney Inc. ABN: 44 928 033 266 RTO No: 91438 CRICOS Provider No: 03015B
Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 www.nccs.nsw.edu.au