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Shakeout:
This is the current stage of Beardo.It occurs when there is a consolidation in an industry. Some
businesses gets naturally eliminated because they are unable to grow along with the industry or are still
generating negative cash flows. Some companies merge with competitors or are acquired by those who
were able to obtain bigger market shares at the growth stage.
At the shakeout stage, the growth rate of revenue, cash flows, and profit start slowing down as the
industry approaches maturity.It also has other sides to it.As companies of similar type face similar
industry cycles.Competitors might also be involved in such circumstances where there is a huge
investment same as its other competitors as funding seems to have a major role in the shift towards the
next stage for the rally on the “Market Leader” sobriquet.In this stage,the company with the best
management,sufficient funding and the best marketing strategies and market concepts are set to attain
the prementioned designation.