Graduate School of Management and Innovation (GMI)

TELECOMMUNICATION BUSINESS
MANAGEMENT PROGRAM

The development of enabling technology, information and communication

and technology are important pillar for knowledge based firm to compete in fiercely
global market have been developed in Thailand and penetrated as a noteworthy tool
into every organization. Moreover, an increasing of market share among new
products from service sector which heavily relies on “tangible assets”, This intellectual
capital becomes key success factor of both firms and government to maintain their
competitive advantage. Managing innovation to integrate tangible and intangible
assets and, then, exploit it is considered as big challenges for latecomer firm in many
countries.

As a result, the design of the Master of Business Administration in

Telecommunication Business Management is to sever the demand of this growing
sector in Thailand. It aims to improve and build competence of practitioners and
human resource within and related sector in general to compete in the world market.
This program also provides the combination of technology, laws and management
proficiency to gain the knowledge and research dimension and problem solving to
prospective students as a result for creative and innovative management.
 Graduate School of Management and Innovation (GMI)

Master of Business Administration Program in

Telecommunication Business Management

CURRICULUM
Total program credit 49 credits
Curriculum Component

Plan A Thesis
A. Compulsory Courses 22 credits
B. Core Courses 9 credits
C. Elective Courses 6 credits
D. Thesis 12 credits

Plan B Non-thesis
A. Compulsory Courses 22 credits
B. Core Courses 9 credits
C. Elective Courses 12 or 15 credits
D. Special Research Study / Independent Project 6 or 3 credits

Plan A Plan B
1. Fundamental Courses non credit non credit
TBM 501 Mathematical Statistics 3(3-0-9)

2. Compulsory Courses 22 credits 22 credits

BUS 511 Financial and Managerial Accounting 3(3-0-9)
BUS 541 Financial Management 3(3-0-9)
BUS 623 Economics Analysis for Business Decision 3(3-0-9)
BUS 651 Strategic Marketing Management 3(3-0-9)
TBM 510 Management and Organization Behaviour in Telecommunication
Industry 3(3-0-9)
TBM 530 Telecommunication Industry Laws, Regulation, and Policy 3(3-0-9)
TBM 570 Telecommunication and Information Systems 3(3-0-9)
TBM 690 Seminar 1(0-2-3)

3. Core Courses 9 credits 9 credits

PJM 510 Project Management 3(3-0-9)
TBM 531 Legal Issues for the ICT 3(3-0-9)
TBM 571 Management Information System 3(3-0-9)

4. Elective Courses 6 credits 12 or 15 credits

4.1 Business Management

BUS 631 New Venture Strategy 3(3-0-9)
BUS 632 New Enterprise and Small Business Management 3(3-0-9)
BUS 652 Customer Focus Product Planning 3(3-0-9)
BUS 655 Brand Management 3(3-0-9)
PJM 620 Human Resource Management 3(3-0-9)
PJM 622 Change Management 3(3-0-9)
PJM 640 Risk Management 3(3-0-9)

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Graduate School of Management and Innovation (GMI)

TBM 511 Telecommunication Operation and Marketing Management 3(3-0-9)

TBM 610 Telecommunication Innovation in Business 3(3-0-9)
TBM 611 Case Studies in Telecommunications Business 3(3-0-9)
TBM 619 Special Topic in Telecommunication Business Management 3(3-0-9)
TIM 512 Innovation & Entrepreneurship 3(3-0-9)

4.2 Laws and Policies

TBM 630 Policy Development and Evaluation 3(3-0-9)
TBM 631 ICT Businesses & Services Planning 3(3-0-9)
TBM 632 Service Innovation and Strategy 3(3-0-9)
TBM 639 Special Topic in Law and Policy 3(3-0-9)
TBM 648 Special Topic in E-Commerce 3(3-0-9)
TBM 649 Special Topic in E-Government 3(3-0-9)
TIM 511 Global Technological and Institutional Change 3(3-0-9)
TIM 614 Strategic Management of Technology 3(3-0-9)
TIM 661 Knowledge Management and Learning Organization 3(3-0-9)

4.3 Telecommunication Technology

TBM 551 Forecasting in Telecommunication Infrastructure 3(3-0-9)
TBM 572 Decision Support Systems 3(3-0-9)
TBM 573 Knowledge Discovery and Data Mining 3(3-0-9)
TBM 601 Research Methodology 3(3-0-9)
TBM 660 Wireless Communications 3(3-0-9)
TBM 661 Mobile Data Networks 3(3-0-9)
TBM 669 Special Topic in Telecommunication Technology 3(3-0-9)
TBM 670 Design and Analysis of Telecommunication & Information Systems 3(3-0-9)
TBM 671 Network Planning and Performance Evaluation 3(3-0-9)
TBM 672 Distributed Computing and Security 3(3-0-9)
TBM 673 Internet-based Application Development 3(3-0-9)
TIM 631 Tools for Technology & Innovation Management 3(1-4-9)

5. Thesis 12 credits 6 or 3 credits

XXX 5XX Electives in other business or related fields 3(3-0-9)
XXX 6XX Electives in other business or related fields 3(3-0-9)

6. Others (No Credits)

GMI 691 Thesis 12(0-24-48)
GMI 692 Special Research Study 6(0-12-24)
GMI 693 Independent Study 3(0-6-12)

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STUDY PLAN

Plan A Thesis

‹ First Year
First Semester

BUS 511 Financial and Managerial Accounting 3(3-0-9)

BUS 623 Economics Analysis for Business Decision 3(3-0-9)
BUS 651 Strategic Marketing Management 3(3-0-9)
TBM 570 Telecommunication and Information Systems 3(3-0-9)
Total 12 (12-0-36)

Second Semester
BUS 541 Financial Management 3(3-0-9)
PJM 510 Project Management 3(3-0-9)
TBM 510 Management and Organization Behaviour in
Telecommunication Industry 3(3-0-9)
TBM 530 Telecommunication Industry Laws, Regulation, and Policy 3(3-0-9)
Total 12 (12-0-36)

Summer Session
TBM 690 Seminar 1(0-2-3)
GMI 691 Thesis 3(0-6-12)
Total 4 (0-8-15)

‹ Second Year
First Semester

GMI 691 Thesis 6(0-12-24)

TBM 531 Legal Issues for the ICT 3(3-0-9)
TBM 571 Management Information System 3(3-0-9)
Total 12(6-12-42)

Second Semester
GMI 691 Thesis 3(0-6-12)
XXX XXX Elective I 3(3-0-9)
XXX XXX Elective II 3(3-0-9)
Total 9(6-6-30)

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Plan B Non-thesis

‹ First Year
First Semester
BUS 511 Financial and Managerial Accounting 3(3-0-9)
BUS 623 Economics Analysis for Business Decision 3(3-0-9)
BUS 651 Strategic Marketing Management 3(3-0-9)
TBM 570 Telecommunication and Information Systems 3(3-0-9)
Total 12 (12-0-36)

Second Semester
BUS 541 Financial Management 3(3-0-9)
PJM 510 Project Management 3(3-0-9)
TBM 510 Management and Organization Behaviour in
Telecommunication Industry 3(3-0-9)
TBM 530 Telecommunication Industry Laws, Regulation, and Policy 3(3-0-9)
Total 12 (12-0-36)

Summer Session
TBM 690 Seminar 1(0-2-3)
XXX XXX Elective I 3(3-0-9)
Total 4 (3-2-12)

‹ Second Year
First Semester

TBM 531 Legal Issues for the ICT 3(3-0-9)

TBM 571 Management Information System 3(3-0-9)
GMI 692 Special Research Study 3(0-6-12)

Or

GMI 693 Independent Study 3(0-6-12)

XXX XXX Elective 3(3-0-9)
Total 12(9-6-39)

Second Semester
GMI 692 Special Research Study 3(0-6-12)
XXX XXX Elective 3(3-0-9)
XXX XXX Elective 3(3-0-9)

Or

XXX XXX Elective 3(3-0-9)

XXX XXX Elective 3(3-0-9)
XXX XXX Elective 3(3-0-9)
Total 9(6-6-30)

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COURSE DESCRIPTIONS

BUS 511 Financial and Managerial Accounting 3(3-0-9)

Prerequisite: none
The objectives of this course are to examine accounting measurements for
general-purpose financial reports. The managerial accounting emphasizes the
use of accounting information throughout the business process i.e., planning,
operation, and control stages. The course is divided into three sections to reflect
the three stages of management i.e. information for planning and decision
making, information received during operations (Cost accounting), and
information for control and performance evaluation which includes activity-
based-costing, incentive mechanisms, just-in-time production.

BUS 541 Financial Management 3 (3-0-9)

Prerequisite: BUS 511
The purpose of this course is to develop an understanding of basic principles of
effective financial management. This course introduces models for both the
investment and corporate funding aspects of financial management, and focuses
on the application of these models in active management practice. Also
introduces the markets, markets participants, and instruments important to
financial management practice.

BUS 623 Economics Analysis for Business Decision 3 (3-0-9)

Prerequisite: none
Introduces students to principles of microeconomic analysis used in managerial
decision making. Topics include demand analysis, cost and production functions,
the behavior of competitive and non-competitive markets, sources and uses of
market power, and game theory and competitive strategy, with applications to
various business and public policy decisions. Antitrust policy and other
government regulations are also discussed.

BUS 631 New Venture Strategy 3(3-0-9)

Prerequisite: none
This course intends to improve a student's ability to assess the attractiveness of
a new venture, anticipate the problems likely to be encountered as the business
evolves, and predict its success or failure. The entrepreneurial situations
considered include start-ups, buy-outs and franchises. This is accomplished by a
set of qualitative models is derived, into which all entrepreneurial companies can
be categorized. Students are required to identify, interview and write about a
real entrepreneur. By the end of the course, students should be able to
approach/evaluate new ventures from a logical, organized, analytical perspective.

BUS 632 New Enterprise and Small Business Management 3(3-0-9)

Prerequisite: BUS 511 and BUS 651
This course is designed for students who are interested in, presently working for,
or managing smaller firms; and those interested in, or presently involved in,
buying existing ones. The course emphasizes small company management from
both a strategic and a tactical, action-oriented, hands-on perspective. The course
shows how to utilize a small business's strengths such as flexibility, speed, and
profitability in small market niches, and how to compensate for weaknesses such
as limited human and financial resources, lack of diversification, and limited
career opportunities. When the course ends the student should know why some
entrepreneurs and businesses fail while others succeed; how to intelligently
evaluate future opportunities in new enterprises and small businesses; and
whether a small business or new venture career satisfies your needs.

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BUS 651 Strategic Marketing Management 3 (3-0-9)

Prerequisite: none
The primary objective of this course is to introduce students to the concepts and
theories underlying marketing decision making with an emphasis on the strategic
considerations that drive and integrate the decisions made for each element of
the marketing mix. Principal topics include resource allocation, market entry/exit
decisions, and competitive analysis.

BUS 652 Customer Focus Product Planning 3(3-0-9)

Prerequisite: none
The objective of this course is to understand customer preferences, perceptions,
and behaviors for product/service planning and pricing decisions. Methods for
measuring customers' preference tradeoffs, perceptions, and trial and repeat
purchase behaviors are emphasized. Topics include conjoint analysis (an
approach to measuring the values customers place on various product features)
and related methods; their use in determining benefit segments and in
evaluating alternative product and pricing decisions; methods for understanding
customer perceptions and brand equity; simulated and real test markets for
predicting the likely success of new products; and customer adoption of new
product categories.

BUS 655 Brand Management 3(3-0-9)

Prerequisite: none
The aim of this course is to build an understanding of how brand meanings are
developed, reinforced and extended within and across markets. As the level of
marketing expertise and sophistication develops in an industry, brands and brand
marketing become more vital for success. The focus of the course will be on the
need for a brand-building strategy to ensure extendible, relevant, and robust
brands; Brand Building Process; Creating Conditions for Effective Branding;
Understanding Brand Values; Brands in Business-to-Business Marketing; Brands
in Service industries; Using Brands in a Competitive Environment; Branding and
Positioning; and Branding Challenges for High Tech and New Tech Products and
Services.

TBM 501 Mathematical Statistics 3(3-0-9)

Prerequisite: none
A course in the theory of statistics, the objective of which is to provide students
with a basic foundation for more specialized statistical methodology courses.
Topics include sampling and sampling distributions; point estimation including
method of moments, maximum likelihood estimation, uniform minimum variance
estimation and properties of the associated estimators; confidence intervals;
hypothesis testing including, and chi-square tests for goodness-of-fit and
independence.

TBM 510 Management and Organization Behavior in Telecommunication

Industry 3(3-0-9)
Prerequisite: none
Roles of the general manager in: designing strategies for them; formulating and
implementing corporate and business level strategies; staffing, developing, and
managing human resources and coordinating with the organization’s financial
and physical resources. Also emphasizes the building of interpersonal skills with
respect to the selection of members for work team and team formation,
leadership of teams toward the achievement of strategic goals and total quality,
the development and motivation of team members, and the evaluation of team
and individual performance.

TBM 511 Telecommunication Operation and Marketing Management 3(3-0-9)

Prerequisite: none
This course introduces students to problems and analysis related to the design,
planning, control, and improvement of telecommunications manufacturing and
service operations, which can be applied in making decisions from tactical
planning to strategic planning. Topics covered include process analysis, project

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analysis, production planning and scheduling, quality management, supply chain

management, capacity and facilities planning, models to describe and reduce
congestion, strategic marketing, regulatory and competitive environments as a
backdrop to strategic planning and management in the marketing domain. Cases
from the telecommunications industry (for example, the design and management
of call centers) will be covered.

TBM 530 Telecommunication Industry Laws, Regulation, and Policy 3(3-0-9)

Prerequisite: none
This course will explore in depth the cutting edge legal, regulation, and policy
issues in emerging information economy. Primary focus of the course will be on
(1) the regulation of telecommunications, (2) the regulation of information and
information providers (e.g., computer application companies), (3) legal and
regulatory issues presented by the rise of the Internet and software, (4) the
proper role of unbundling policies to advance competition, and how intellectual
property and antitrust rules should be developed, and (5) how to protect the
intellectual property in telecommunication industries.

TBM 531 Legal Issues for the ICT 3(3-0-9)

Prerequisite: none
This course is a study of every major area of law that has an impact on the world
of electronic commerce. The course discusses basic commercial law as it applies
to electronic commerce, jurisdictional issues and the contracting environment for
on-line activity, intellectual property law, domain names, and the protection of
databases, privacy and publicity rights, and government regulation of e-
commerce, including content based restrictions, criminal law, and the prospective
taxation of e-commerce.

TBM 551 Forecasting in Telecommunication Infrastructure 3(3-0-9)

Prerequisite:-
Concepts and techniques involved in forecasting with emphasis on
telecommunication infrastructure such as wireless personal communication
systems, digital cellular radio systems, etc., The integration of modern
techniques in telecommunication and technology innovation management are
discussed. Empirical data are collected from some service providers and are
used as a database for creating a forecasting model to predict the growth and
future trend of a new telecommunication service in the future.

TBM 570 Telecommunication and Information Systems 3(3-0-9)

Prerequisite: none
Compulsory course required of all management in telecommunication business
students. Technical concepts and related telecommunication and information
systems are examined in current and future perspective. This course includes a
basic telecommunication terminology and concepts, introduction to data and
voice networks, signaling techniques, detection technique and propagation
characteristics, modulation (AM, FM, PM and PCM), digital coding, multiplexing,
transmission systems, and switching systems. An introduction to network
configuration, the OSI model, and traffic networks analysis are also investigated.

TBM 571 Management Information System 3(3-0-9)

Prerequisite: none
Information systems from the business viewpoint. It covers the identification an
organizations information needs, the information technology and application
systems to support the needs from operational to strategic levels, and the issues
involved in the development and acquisition of the systems

TBM 572 Decision Support Systems 3(3-0-9)

Prerequisite: none
Introduction to management science techniques for informed decision making.
Topics covered will include data analysis and regression, optimization models and
applications (workforce scheduling, manufacturing, network design, facility
location), sensitivity analysis, decision trees, risk analysis and business simulation

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models. Emphasis will be on telecommunications managerial problems, model

development and the use of software packages for decision support.

TBM 573 Knowledge Discovery and Data Mining 3(3-0-9)

Prerequisite: none
This course covers topics in intelligent extraction of data and information from
data stores and warehouses. The course complements several theoretical
techniques such as Neural Networks, Data-Driven, Rule-Based systems, Machine
Learning, and Decision Trees with case studies from several telecommunications
companies, such as TOT, CAT, DTAC, etc.

TBM 601 Research Methodology 3(3-0-9)

Prerequisite: none
This course focuses on methods used in empirical research in telecommunication
business. It encompasses: stages in the research process, theory building,
problem definition, research strategies and designs, measurement issues,
sampling, ethical concerns, data analysis, and the communication of research
results. It offers skills training on project management, team working,
consultancy and client negotiation, and presentation.. These issues will be
examined in published research and student proposals. The first part prepares
students for the project on Technological Entrepreneurship. The second prepares
students for their MSc dissertation. Students examine how to develop research
questions and how to carry out the research necessary to answer them.

TBM 610 Telecommunication Innovation in Business 3(3-0-9)

Prerequisite: none
This course is designed to investigate competitive, organizational, technical, and
managerial aspects of telecommunications, which they can no longer be treated
as separate issues. Topics covered include new telecommunication organizational
forms, the role of telecommunication in the globalization of business,
reengineering business processes through telecommunication, global networks
and the role of the Internet, telecommunication and information systems for
team collaboration support. Communications and computing technologies will be
extensively used in support of learning and teaching processes.

TBM 611 Case Studies in Telecommunications Business 3(3-0-9)

Prerequisite: none
Investigation of selected applications, the rational behind, and methodologies for
applying network technologies to business applications.

TBM 619 Special Topic in Management in Telecommunication Business 3(3-0-9)

Prerequisite: none
Selected topics of current importance in management in telecommunication
business

TBM 630 Policy Development and Evaluation 3(3-0-9)

Prerequisite: none
Policy alternatives, policy and program impact, measurements and evaluation.
Emphasizes the roles and resources of administrative agencies in processes of
analysis.

TBM 631 ICT Businesses & Services Planning 3(3-0-9)

Prerequisite: none
The aims of the course are to broaden the participants professional knowledge
regarding information technology and its potential, to provide the participants
with a holistic view on information technology management and development
issues, and to give the participants relevant and applicable knowledge of how
information technology can be used in practical terms in the process of national
planning and integration in the society. Information technology management in
the context of national planning and institutional building. Information
technology management at national level, related to communications, life-long

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learning, public awareness, socio-economics and governance. Establishment of

an ICT-strategy. (How to get started).

TBM 632 Service Innovation & Strategy 3(3-0-9)

Prerequisite: none
Most of innovation Management practice and theories focus on manufacturing
sector. The arrivals of New Economy and Knowledge-Based Economy have
brought the economic development into the stage the customer satisfactory
becomes a crucial factor of success in business. Consequently, without service
innovation, only tangible product innovation can not guarantee the success in
business. The course is designed to provide students with a conceptual and
practical understanding of service business, the soft side of and process of
innovation, service innovation patterns, dimension of service innovation,
theoretical methods to innovation in services, strategic management of service
innovation, and high-involvement innovation organization.

TBM 639 Special Topic in Law and Policy 3(3-0-9)

Prerequisite: none
Selected topics of current importance in law and policy

TBM 648 Special topic in E-Commerce 3(3-0-9)

Prerequisite: none
Selected topics of current importance in E-commerce

TBM 649 Special Topics in E-Government 3(3-0-9)

Prerequisite: none
Selected topics of current importance in E-government

TBM 660 Wireless Communications 3(3-0-9)

Prerequisite: none
Fundamental of wireless communication systems including personal
communication systems, cellular phone, and data networks. Concepts of
mobility, resource limitations, radio, television, cordless telephony, cellular
telephony, other voice services, wireless local area network, fixed wireless
communications and satellite communications are also studied. Topics are
introduced qualitatively and mostly at the application layer (OSI model).

TBM 661 Mobile Data Networks 3(3-0-9)

Prerequisite: none
Overview of mobile data networks: low speed wide area services: paging
services, packet radio networks, generation of cellular mobile services (from
analog to digital to the future trend), metropolitan networks, wideband local
access, personal area networks, and protocols in mobile data networks.

TBM 669 Special Topic in Telecommunication Technology 3(3-0-9)

Prerequisite: none
Selected topics of current importance in telecommunication systems

TBM 670 Design and Analysis of Telecommunication & Information

Systems 3(3-0-9)
Prerequisite: none
Topics concentrate on the design and analysis of various modern
telecommunication systems components including broadcasting, A/D and D/A
conversion, data compression, telephone systems modem design, and coding for
enhanced performance. Techniques and theories to analyze and model the costs
of emerging telecommunication technologies and services are also investigated.
Quantification of costs, performance, and benefits.

TBM 671 Network Planning and Performance Evaluation 3(3-0-9)

Prerequisite: none
Tools and techniques for the economic design of telecommunication networks
requirements (reliability or performance) goals of an organization. In particular,

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it emphasizes the application of queuing methods, optimization and network

models, and heuristic search techniques for the design of modern communication
networks. Applications to Call Center design, Virtual Private Network Design,
Local Distance Networks, and Wireless and Satellite Communications will be
discussed.

TBM 672 Distributed Computing and Security 3(3-0-9)

Prerequisite: none
Coverage of technical and organization issues related to distributed computing.
In-depth consideration of microcomputer hardware and operating system
concepts at the local area network levels. Design, specification, and verification
of security protocols used in large systems and networks. Topics of network
security, security threats and measures, basic encryption techniques, data
confidentiality and integrity, analysis of cryptographic protocols, and access
control in large systems and networks.

TBM 673 Internet-based Application Development 3(3-0-9)

Prerequisite: none
Design principles, technology trade-offs, and development methods for internet-
based distribution applications. Architectures language systems, compares and
frameworks. Internet agents. Investigation of current literature and a term
project are requires.

TBM 690 Seminar 1(0-2-3)

Prerequisite: none
Includes a sequence of seminars on a unified theme on technical, management,
public policy or regulatory of telecommunications.

PJM 510 Project Management 3(3-0-9)

Prerequisite: none
This course provides a comprehensive overview of project management
throughout the entire project life cycle and under organizational and resource
constraints such as limited time, budgets, and personnel. This course presents
the cultures, the principles, and the basic techniques and tools of project
management, which can be applied to any project of any organization. The
effective techniques and tools are used to select high-opportunity projects, link
project goals and objectives to stakeholder needs, estimate project costs and
schedules, establish a dependable project control and monitoring system, and
close out a project with positive results. This course also highlights the project
management elements critical to the success of a project, project success
models, and the management of research and development projects. The
knowledge and skills gained from this course will be the significant foundations
of professional project managers.

PJM 620 Human Resource Management 3 (3-0-9)

Prerequisite: none
This course provides theories and techniques to enhance human resource
management skills. This course has been designed to meet the challenges of
operating in project environments characterized by high levels of uncertainty and
cross-cultural teams, as well as to make the most effective use of the people
involved in the project. This course addresses human behaviors, human
resource planning, equal employment opportunity, training and development,
performance assessment, factors affecting humans, productivity improvement,
compensation, employee and labor relations, safety and health, and social and
law impacts.

PJM 622 Change Management 3 (3-0-9)

Prerequisite: none
This course provides techniques and concepts to help an organization transition
to a new working environment in order to improve the organizational
performance. This course also presents a strategic schedule of activities and

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messages involving personnel who have a stake in the change being proposed.
The proper change management can affect the outcome of a project.

PJM 640 Risk Management 3 (3-0-9)

Prerequisite: none
This course provides concepts and methods for making complex decisions in
business and government. This course covers how to identify objectives and
alternatives, set priorities, identify constraints, allocate resources, perform
planning, make group decisions, resolve conflicts, and deal with competing
factors. This course also addresses risks and risk management processes in
projects and firms involved in decision making. This course explores concepts,
theories, and methodologies related to risks and risk management from both the
strategic and tactical levels. This course focuses on developing effective tools
and strategies for project risk management. In addition, this course covers risk
management planning, strategic risk management, risk identification,
quantitative risk analysis, risk monitoring and control, sensitivity analysis,
influence diagram, decision tree analysis, the Analytic Hierarchy Process (AHP),
and Monte Carlo simulation.

TIM 511 Global Technological and Institutional Change 3(3-0-9)

Prerequisite: none
This course will enable students to understand external environment of firm, i.e.
the technological and institutional setting in which firms are operating. It will
touch upon the issues of global technological change from the historical
perspective, the relationship between technological change and socio-
institutional change. It will introduce the concept of national innovation system
(NIS) which rests on the premise that understanding the linkages among the
institutions (mainly producer, user companies and supporting firms and their
business and customers and users, but also, industrial R&D labs. Etc.).
The course will also explore the roles of government policies and measures in
stimulating technological capability development of firms. It will highlight
successful examples of developed countries and leading Newly Industrialized
Economies (NIEs) like South Korea, Taiwan and Singapore in this aspect. The
role of multinational corporations in the process of globalization of technology
will be discussed.

TIM 512 Innovation & Entrepreneurship 3(3-0-9)

Prerequisite: none
Many managers have viewed the challenge of innovation from a functional
perspective -- as an engineering problem, a marketing problem, or a problem
with reward systems or organizational bureaucracy. Creativity is the starting
point for technological entrepreneurship and innovation is a ‘Creative
destruction’. The course deals with productivity, the relationship between
productivity and technological change, the determinants to firms' investments in
research, development and innovation, the diffusion of innovations and
entrepreneurship. The viewpoint of this course is that innovation is a general
management problem, whose solution requires skill and understanding in the
problems of finance, organization, finding markets, and managing technology.
Overview of the process of initiating a new venture, evaluating it and developing
it into an ongoing enterprise. Organizational and environmental culture necessary
for entrepreneurship. The impact of entrepreneurship on society, entrepreneurial
personality, diagnostic models for evaluating new ventures, correlates of success,
the business plan, growth strategies, and financing new and growing firms.

TIM 614 Strategic Management of Technology 3(3-0-9)

Prerequisite: none
The course helps develop an understanding of and the method for managing
technology as a strategic resource of the firm by focuses upon issues relating to
technology strategy by integrating the strategic relationship of technology with
strategic planning, marketing, finance, engineering together. These include
decisions about which technologies to back, levels of commitment, the sourcing
of technology, reversed engineering, technology transfer, competitive timing,

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alliances, and competencies to be developed. It provides a framework for

understanding and analyzing how firms' technological activities contribute
effectively to corporate strategic objectives. It also focuses on capital asset and
outright entity purchases as they pertain to acquiring technology. Purchase,
partnership, joint venture, teaming arrangements, due diligence, patent/
copyright issues, entity management, employee issues of entity acquisition
(benefits, location, compensation, absorption into acquiring entity). Rates of
return, hurdle rates, IRR, replacement / retirements, economics, risk assessment
and risk mitigation.
The course aims to provide participants with a critical knowledge of the main
tools for analyzing the role of technology in the strategies of firms and in the
competitive dynamics of specific product markets and industries. The course will
also provide experience in using the increasing range of electronic information
resources. The course uses a variety of cases, readings, reports, and lectures.

TIM 631 Tools for Technology & Innovation Management 3(1-4-9)

Prerequisite: none
It covers a range of qualitative and quantitative methods for analysis and
intervention in the innovation process. These include tools for project selection,
planning and implementation, for auditing and diagnosis, technology assessment,
for forecasting, technology foresight and for organizational development. This
course introduces participants to managerial decision analysis using quantitative
tools. Topics include a general framework for decision analysis, decision tables
and trees, simulation, linear programming and related techniques, classical
optimization, forecasting, and probabilistic and statistical techniques. Emphasis is
placed on developing a critical approach to the selection and use of these tools.
Students will develop their own 'toolbox', adapting tools for use in the Project
courses and dissertation.

TIM 661 Knowledge management and learning organization 3(3-0-9)

Prerequisite: none
Increasingly, tacit knowledge is being codified, but the codification of knowledge
has its own limit. An organisation is seen as living organism: learning and
evolving to survive. Knowledge is thus viewed as corporate strategic asset, to be
leveraged and exploited for competitive purposes. This new perception of
organisation behaviors has been referred as one of the most fanatical debates
for more than a decade. Knowledge and economic growth and change, the
global knowledge-based economy; consequences of the increasing role of the
knowledge worker; strategic and organizational roles of intellectual capital;
monitoring, and valuing and reporting intellectual capital are introduced.

GMI 691 Thesis 12(0-24-48)

Prerequisite: none
Under the supervision of their supervisor, students will explore the new and
exciting dimension of the academic world by conducting research studies. The
objectives of this course are to develop or better tools or techniques for
telecommunication business management, or to expand or improve the body of
knowledge of telecommunication business management. These objectives are
required to enhance project performance, resolve management problems, or
provide other significant research findings in the area of project management.
Students are encouraged to propose research concepts, objectives, and
methodologies by considering the research scope and limitations.

GMI 692 Special Research Study 6(0-12-24)

Prerequisite: none
An introductory graduate course in initiating new technology-based business
ventures and developing them into self-sustaining and profitable enterprises.
Examines the process whereby a person decides to become an entrepreneur,
screens opportunities, selects an appropriate product/market target, and obtains
the necessary resources. Provides the theoretical and practical knowledge for the
preparation of formal business plans. The course provides students with
opportunities to learn, by practical fieldwork, how successful new technological

738 The Graduate Bulletin 2005-2006

 Graduate School of Management and Innovation (GMI)

ventures are created, developed, and financed. Students work in small teams
with guidance from experienced entrepreneurs. Business plans are developed
and a formal report to a sponsoring company is required.

GMI 693 Independent Study 3(0-6-12)

Prerequisite: none
Under the supervision of their supervisors, students will investigate research
studies by conducting literature reviews in the area of project management or
implementing existing project management knowledge, tools or techniques in a
real-world project. A summary report is expected at the end of the semester.

The Graduate Bulletin 2005-2006 739