1.

0 RESEARCH TITLE

College Food Court is preferred compared to International Cafe

2.0 BACKGROUND TO THE STUDY

The United States Department of Agriculture estimates that about half of each food dollar

spent in this country is for food prepared outside the home. That means large quantities of

food are purchased by operations that prepare meals for American Consumer ( Iowa State

University). Rising food costs, food safety, health conscious consumers with shifting

tastes and a tough labor market define the food service industry. Restaurants have to find

ways to become masters of operational efficiency while at the same time building

customer loyalty. Effective talent management can be the secret ingredient to success

(Talent Drives Performance) . This research focuses on the reasons and solutions why

College Food Court is preferred compared to International Cafe by Legenda students.

Students more preferred College Food Court because of variety of choices food and

beverages and the price are reasonable. Furthermore, it has many ways to attract students

to go to College Food Court.

3.0 STATEMENT OF THE PROBLEM

The literature review has revealed that more student go to College Food Court. It is

because there are many disadvantage of International Cafe. As we can see at International

Cafe, the service to the students are not friendly. They not treat the customer as they

should treat. Furthermore, the cleanliness at the cafe is dirty. There a lot of flies. It shows

that, the cafe is not take the precaution of the students health. However, a major

problem with this condition is that sometimes the price of the food and drink are not

reasonable. Besides that, everyday they serve limited types of food.

4.0 PURPOSE OF THE STUDY

The research will seek solutions for International Cafe to improve the quality of the cafe

and to attract more student to go to the cafe.

5.0 OBJECTIVES OF THE STUDY

The specific objectives of the research are:

5.1 To analyses the favored place of the students.

5.2 To investigate the advantages of College Food Court.

6.0 RESEARCH QUESTION:

The study aims to answer the following research questions about the College Food Court

is preferred compared to International Cafe:

6.1 Which place do most of the students go?

6.2 What are the advantages of College Food Court?

7.0 LITERATURE REVIEW

7.1 E&S Goes to ‘ Market’ at College Food Court

This study conducted by Toby Weber(2003) has revealed multi-service point, scatter

system serveries first established a presence on college and university campuses years

ago. The array of food choices they make available to diverse trend conscious

institutions, make today’s sophisticated food service market places a natural fit for the

campus sector. In his paper, Toby(2003) mentions, it’s the integration of the dining

activity into the food preparation activity so that food is put on stage as part of a show

while students are dining. It is not a good idea. When the food is show like a buffet, it

takes more flies and it will make the food is unhealthy.

7.2 Healthy Eating Away- from- Home: Effects of Dining Occasion and the Number

of Menu Items

In a recent study ( Boo et’al, 2008) it was argued that, consumers are reported to be

increasingly concerned about their health. Nonetheless, consumers show different

attitudes toward food at home and away from home. With further added, this study also

offers some insights into the food categories and cooking methods favored by consumers.

However, sometimes the food that offered are unhealthy and the number of healthy eating

is limited. It is found that, this was undertaken to examine the effects of menu items and

dining occasion on the menu selection among consumers.

8.0 METHODOLOGY

The research methodology, like the data and participants was designed based on the

research questions and the theoretical framework of the study. The instrument in use for

this research is merely the questionnaire which contains two sections and 20 questions.

The first section of the questionnaire is to analyze the pros and cons of College Food

Court and International Cafe. The second section will be tested on the opinion and

suggestion to improve the College Food Court. It also a survey to ask a which would

choose, College Food Court or International Cafe. The sample consists of 60 students

taking Technical English as a foundation studies requirement subject in Legenda College.

The participants consists of 30 females and 30 males. They ranged from 18 to 21 years of

age.
9.0 SIGNIFICANCE OF THE STUDY

The research is to improve the lacks of International Cafe. The importance of this

research will give insights for International Cafe to be able to serve better ranges and

food beverages to the students of Legenda College in compare to College Food Court.

10.BIBLIOGRAPHY

Boo, H.C and Chan, L.T and U, Fatimah (2008) Healthy Eating Away-from-

Home:Effects of Dining Occasion and the Number of Menu Items: International Food

Research Journal 15(2): 201-208 (Online) Available at psasir.upm.edu.my/761/-15k

(accessed 15 May 2009).

Toby Weber (2003) E&S Goes to ‘Market’ at College Food Court. Paper presented at

University of Wisconsin/ Oskhosh (Online) Available at

www.fesmag.com/article/CA6507401.html. ( accessed 15 May 2009).