Competitors

DIRECT COMPETITORS

1. Foodpanda

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

- Quick delivery - Orders only - Growing - Increasing

- Trained people available from market for potential
for making restaurants potential competitors
deliveries that are customers - Negligence of
- International located in the potential
understanding zone of the competitors
of business ordered place - Low customer
- Better - Quantity at present
customer required for
support free delivery
- Wide coverage sometimes, is a
of restaurant bit more for
one person
- Has not yet
covered all
areas in a city
 2. UberEats

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

–  Fast delivery, –  Limited selection of –  Operating in 19 cities –  Competitive food

customers get their food restaurants that’s worldwide delivery industry,
delivered within 10 attributed to the –   Learn from other UberEats is a new
minutes company’s growth market players’ entrant, trying to get
–  Flexibility in food phase. mistakes to innovate users to download yet
delivery service from –  Customers need to –  Allow customers to another food-delivery
instant lunch or dinner switch to Yelp to know place orders a few days app could be risky.
deliveries for select about the restaurant’s in advance. This would –  Companies like
dishes or full-menu reviews. help in assessing the Postmates are moving
options from –  Though BiteSquad’s demand patterns for aggressively by
restaurants. website is heavy with food from each developing partnerships
–  Separate driver base text, one of the pros is restaurant. with Starbucks,
handling UberEats the integration of Yelp –  Provide customers Chipotle.
deliveries to avoid to the restaurant the flexibility to get
overlap with regular listings. their meal delivered at
Uber drivers, while –  Uber Instant Delivery their convenient time.
providing them the menu items are BiteSquad allows
flexibility to switch prepared in advance customers to schedule
between the two. and stored in the delivery at a specific
–  Flat delivery fee and drivers’ vehicles. time.
no hidden service Sometimes UberEats
charge ensures has few customers that
consistency and drivers have to throw
transparency in pricing. away food at day’s end.
 INDIRECT COMPETITOR

1. Postmates

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

- Brand - Organization - Competition - Market

- KCA analysis: no analysis: no
- KSF competition market, no
- Environmental: definite
biking benefits success
Postmates - Socio-
- Socio-cultural: new cultural:
jobs differences
- Costumer analysis: between
potential costumer USA and
for new market Spain

2. KFC

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

- Strong global - Food quality - Tremendous - Competition
presence issue growth from other
with more - Franchisee potential in fast food
than 15000 operations the emerging brands
restaurants related markets globally
- Fast growth issues. - Innovative - Millennial
in Asia menu for preferences
- Strong health - Rising
financial conscious operational,
performance generation labor and
- Significant - Focus on low raw material
lead over cost and cost
competitive health items - Stronger
brand - dollar
- Variety in - Food quality
menu challenge
-
Target Market:

1. Dart Delivery Main target is the people around metro manila since it is known to be the

center of business and commerce in the Philippines. People residing here most of the time

doing their job-related works or school works. The metro is indeed a busy place but

introducing this app will provide a better and easier life basically, this app is made to provide

best quality of foods right in the customers doorstep and still being productive. The app is

not only limited to individuals but also to everyone that wants to have a delivery, students,

parents and even employees who are not that busy can actually use the app.

https://blogs.ubc.ca/irenez/2016/11/13/ubereats-a-new-food-delivery-service/

https://www.slideshare.net/narnoli/online-marketing-strategy-of-food-panda

https://prezi.com/o9cmaxdrd0lr/postmates/?webgl=0

https://www.cheshnotes.com/2017/03/kfc-swot-analysis/