Worksheet

2.7b Matching content to audience

Student Book Q3 It is important to select the appropriate content and style to match the audience
you are writing for. Look again at the newspaper article on Student Book p. 54,
and then consider the different text which needs planning – a letter. Here is the
key information to bear in mind: you have been asked to plan...
‘... a letter to David Field, the zoo director, expressing your support for the
zoo’s endangered species programme, and your concern about the decline
in  the zoo’s elephant population.’
First, complete the table shown below.
• Add any further layout or presentational features of the article or letter.
• Read the task above again, and decide the purpose/s of the letter.
• Focus on the style of the letter once you know its purpose and audience.

Text features Newspaper article Letter

Presentation Headline and photo Address and opening greeting – ‘Dear...’

Purpose To inform

Style and key No reference to first person Written from ‘I’ point of view (in the ‘first
features person’)
Lots of facts and stats
Tone still quite formal but personal as letter
is to one named individual

Student Book Q4 Using your notes from the table and bearing in mind what you have learned about
the tone, style and content that needs including, continue the example letter from
Student Book p. 55.

Original: Dear Mr Field,

There was a newspaper article about the birth of the elephant at the zoo.
It was pleasing to see the work done by the staff...

Your version: Dear Mr Field,

I was delighted to read..................................................................................................................................

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Key technical skills
Chapter 2

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