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LEARNING OBJECTIVES
After covering this chapter, students should be able to:
1. Describe the nature of leadership and relate leadership to management.
2. Discuss and evaluate the two generic approaches to leadership.
3. Identify and describe the major situational approaches to leadership.
4. Identify and describe three related approaches to leadership.
5. Describe three emerging approaches to leadership.
6. Discuss political behavior in organizations and how it can be managed.
MANAGEMENT IN ACTION
Leaders of Oil Repute
The opening case focuses on leadership in the oil industry, highlighting BP Oil in particular. The oil
industry has a high ratio of making sustainability a strategic priority. The question is raised as to whether
the companies are pushing sustainability for the right reasons. Is the oil industry concerned for their
future, thus their interest in sustainability? Or are they just greenwashing themselves as a sustainable
corporation to prop up their reputations?
Discussion Starter: Ask students their opinion on BP Oil. Do they feel this is a
company interested in sustainability because it is the right thing to do, or because BP
wants to protect their reputation? Can students come up with other companies who
appear to be greenwashing? Dow and Monsanto may come up in this discussion.
LECTURE OUTLINE
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Management 12e by Ricky W. Griffin
Interesting Quote: “I’ve yelled at people and I’m not ashamed of it. We have to run this
company efficiently and without a bunch of babies who say ‘Mommy yelled at me
today.’ It’s impossible to run a leveraged operation like camp. If you don’t like it, leave.
It’s not a prison.” (Linda Wachner, CEO of Warnaco, Fortune, October 18, 1993, 41.)
4. Referent power is the personal power that accrues to someone based on identification,
imitation, loyalty, or charisma. Referent power is abstract but more likely to be
associated with leadership.
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Chapter 16: Managing Leadership and Influence Processes
5. Expert power is the personal power that accrues to someone based on information or
expertise they possess. People who are both leaders and managers tend to have a lot of
expert power.
Discussion Starter: Have students recall examples of when they have used or have
witnessed these various bases of power.
6. Several methods of using power have been identified.
a) A legitimate request based on legitimate power.
b) Instrumental compliance, whereby a subordinate performs a duty requested and
receives a reward for doing so. Based on reinforcement theory.
c) A manager uses coercion when they imply punishment for not doing something.
d) Rational persuasion occurs when the manager can convince the subordinate that
compliance is in their best interests.
e) Personal identification is used when a manager realizes, and then exploits, their
referent power.
f) A manager who induces a subordinate to do something consistent with a set of
higher ideals or values is using inspirational appeal.
g) Information distortion, an unethical method of using power, is withholding or
distorting information to influence subordinates’ behavior. If subordinates discover
they were misled, they will lose confidence and trust in their manager’s leadership.
Group Exercise: Have small groups of students connect specific kinds of power with
each of the potential uses of power. That is, each potential use of power relies on or
assumes that the manager has one or more kinds of power.
Discussion Starter: Ask students to critique each use of power in terms of its likely
effectiveness and acceptability.
Early approaches to the study of leadership assumed there was one set of answers to the leadership
puzzle. They adopted a “universal” or “generic” perspective. One generic approach focused on
leadership traits, the other looked at leadership behavior.
A. Leadership Traits
Research in leadership began by trying to generate “the profile" of a leader, including traits
such as intelligence and self-confidence. This approach assumed that some basic set of traits
differentiated leaders from nonleaders, making them ‘identifiable’.
The results were disappointing. For every common trait identified, a long list of exceptions
were also found. The list soon became too long to be of any useful value.
Extra Example: Other traits that have been suggested as determinants of leader
effectiveness include astrological sign, birth order, body shape, and handwriting style.
Teaching Tip: Point out to students the assumptions about leadership traits sometimes
play a role in political races. For example, some people questioned H. Ross Perot’s
political skills because of his height, and others criticized Bill Clinton because he has
tended to have a weight problem. Still, Clinton defeated George Bush, in part due to what
some people called Bush’s “wimp factor.” Perhaps “wimpiness,” then, is also a trait!
B. Leadership Behaviors
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Management 12e by Ricky W. Griffin
Researchers soon began to investigate other variables, especially the behaviors or actions of
leaders. The new hypothesis was that effective leaders somehow behaved differently than less
effective leaders.
These behaviors were thought to be at opposite ends of one continuum with employee-
centered leaders being the more effective.
Cross-Reference: Note that the Michigan studies were part of the same research
programs that led to the identification of Systems 1 (bureaucratic and rigid) through 4
(organic and flexible) forms of organization design, as discussed in Chapter 11. So
moving from a System 1 to a System 4 also involved moving from a job-centered to an
employee-centered leader behavior.
2. The Ohio State University studies also found two basic leader behaviors or styles:
initiating-structure behavior and consideration behavior.
When using initiating-structure behavior, the leader clearly defines the leader-
subordinate role so that everyone knows what is expected, establishes formal lines of
communication, and determines how tasks will be performed.
Leaders using consideration behavior show concern for subordinates and attempt to
establish a warm, friendly and supportive climate.
Unlike the Michigan studies, each behavior was assumed independent of the other. The
Ohio State researchers expected to find leaders who exhibited high levels of both
behaviors but ultimately had to conclude that situational influences occur making
consistent prediction difficult.
Teaching Tip: It may help to sketch the distinction between the one-dimensional
Michigan view and the two-dimensional Ohio State approach.
Extra Example: The Ohio State studies involved one of the earliest known attempts to
train managers to be more effective leaders.
3. The Managerial Grid is another behavioral approach to leadership providing a means for
evaluating leadership styles and then training managers to move toward an ideal style of
behavior.
The horizontal axis represents concern for production (similar to job-centered and
initiating-structure behaviors) and deals with the job and task aspects of leader behavior.
The vertical axis represents concern for people (similar to employee-centered and
consideration behaviors) and deals with the human aspects of leader behavior.
Note the five extremes of managerial behavior:
The 1,1 manager (impoverished management) exhibits minimal concern for both
production and people.
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Chapter 16: Managing Leadership and Influence Processes
The 9,1 manager (authority-compliance) who is highly concerned about production but
exhibits little concern for people.
The 1,9 manager (country club management), who has exactly opposite concerns from
the 9,1 manager. The 5,5 manager (middle-of-the-road management), who maintains
adequate concern for both people and production.
The 9,9 manager(team management), who exhibits maximum concern for both people
and production. This is the ‘ideal’ style of managerial behavior.
Extra Example: The reason that little scientific evidence exists regarding the grid is that
users must sign a contract specifying that they will not allow outsiders to evaluate it.
The leader-behavior theories played an important role in the development of contemporary
thinking about leadership. They urge us not to focus on a leaders traits but to concentrate on what
leaders do, their behaviors.
New approaches were needed and the catalyst was the realization that although interpersonal and
task-oriented dimensions might be useful for describing the behavior of leaders, they were not
useful for predicting or prescribing it. The next step in the evolution of leadership theory was the
creation of situational models.
Situational models assume that appropriate leader behavior varies from one situation to another.
The goal of situational theory is to identify key situational factors and to specify how they interact to
determine appropriate leader behavior.
An important early model laid the foundation for subsequent developments. In 1958, Robert
Tannenbaum and Warren H. Schmidt proposed a continuum of leadership behavior.
Their model is much like the original Michigan framework. Besides job-centered behavior (or
“boss-centered” behavior, as they termed it) and employee-centered (“subordinate-centered”)
behavior, they identified several intermediate behaviors.
This continuum of behavior moves from one extreme, of having the manager make the decisions
alone, to the other extreme, of having the employees make the decision with minimal guidance.
Each point on the continuum is influenced by characteristics of the manager, the subordinates, and
the situation. Though helpful, it was only speculative.
In the following sections, the text describes four of the most important and widely accepted
situational theories of leadership: the LPC theory, the path-goal theory, Vroom’s decision tree
approach, and the leader-member exchange approach.
Cross-Reference: Note that situational approaches to leadership are consistent with the
contingency perspective on management introduced and discussed in Chapter 2.
Teaching Tip: Even though it is many years old, Tannenbaum and Schmidt’s leadership
continuum, presented in Figure 16.2 is still is an effective way to introduce the idea of
situational approaches to leadership.
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Management 12e by Ricky W. Griffin
Interesting Quote: One early practitioner of situational leadership was President Lyndon
Johnson. This quote is from his description of how he handled different reporters during
an interview published in The Atlantic Monthly, January 1976, p. 78: “You learn that
Mary McGrory likes dominant personalities and Doris Fleeson cares only about issues, so
that when you’re with McGrory you come on strong and with Fleeson you make yourself
sound like some impractical red-hot liberal.”
Teaching Tip: The three scales presented here in the text are, of course, only part of the
LPC questionnaire. Obtain a copy of the complete instrument and have your students
complete it. Use their results as part of the discussion of the LPC theory.
A. Least-Preferred Coworker (LPC) Theory
The LPC theory is a theory of leadership that suggests that the appropriate style of leadership
varies with situational favorableness. Developed by Fred Fiedler, this was the first true
situational leadership theory. Beginning with a combined trait and behavior approach, Fiedler
identified two styles of leadership: task oriented and relationship oriented.
1. First, Fiedler measures leadership style by means of a controversial questionnaire called
the least preferred coworker (LPC) measure. The leader thinks of the worker he or she
is least able to work with while filling in a set of 16 scales anchored at each end by a
positive or negative adjective. The total score for the scale presumably reflects the
leader’s personality type as either task-oriented or relationship-oriented.
2. Next, the situation is assessed. Fiedler believed that the favorableness of the situation is
the most important situational factor. Favorableness is determined by three things.
a) Leader-member relations refers to the trust and respect that exist between the
leader and the work group. Good relations are more favorable.
Discussion Starter: The LPC theory suggests that leader-member relations is the most
important of the three determinants of situational favorableness, while position power is
the least important of the three. Solicit student opinions on this importance ranking.
b) Task structure measures the degree to which the group’s task is well defined. High
structure is more favorable.
c) Position power, which assesses the power vested in the leader’s position, is
favorable when the leader has authority and controls rewards.
Teaching Tip: Have students write hypothetical scenarios representing various levels of
each aspect of favorableness.
3. When the situation is the highly favorable or highly unfavorable, the best leadership style
is task-oriented. Relationship-oriented leaders are best in situations that are neither
highly favorable nor highly unfavorable.
4. Fielder argues that since the leader’s style is fixed, the situation should be changed to
match the leader in order to make him or her most effective.
5. While Fiedler’s theory is often criticized, it was the first to adopt a situational perspective
on leadership.
Discussion Starter: Fielder asserts that leader behavior is inflexible and cannot be readily
changed. Ask students if they agree or disagree with this assertion. If Fiedler’s theory is
valid, what implications might be drawn regarding leadership training programs?
B. Path-Goal Theory
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Chapter 16: Managing Leadership and Influence Processes
The path-goal theory of leadership suggests that the primary functions of a leader are to make
valued or desired rewards available in the workplace and to clarify for the subordinate the
kinds of behavior that will lead to those rewards.
1. The most fully developed version of path-goal theory identifies four kinds of leader
behavior.
a) Directive leader behavior lets subordinates know what is expected of them, gives
guidance and direction, and schedules work.
b) Supportive leader behavior is being friendly and approachable, showing concern
for subordinates’ welfare, and treating members as equals.
c) Participative leader behavior includes consulting with subordinates, soliciting
suggestions, and allowing participation in decision making.
d) Achievement-oriented leader behavior means setting challenging goals, expecting
subordinates to perform at high levels, encouraging subordinates, and showing
confidence in subordinates’ abilities.
In contrast to Fiedler’s theory, path-goal theory assumes leaders can change their style or
behavior to meet the demands of a particular situation.
2. Path-goal theory suggests that the appropriate leadership style depends on two situational
factors: the personal characteristics of subordinates and environmental characteristics of
the workplace.
Personal characteristics includes a person’s perception of their own abilities and their
locus on control. Environmental characteristics include factors outside the subordinates’
control, such as task structure, the formal authority system or the nature of the work
group.
Teaching Tip: Point out for students the logic underlying this theory’s somewhat
awkward name: the theory asserts that the leader’s primary function is to clarify for
subordinates the path to their goals. That is, the leader can enhance subordinate
performance by determining what subordinates want (their goals) and then making those
goals clearly linked to performance (i.e., the path).
Discussion Starter: Note that in contrast to the LPC theory, path-goal theory suggests
that leaders can alter their behavior. Poll your students to determine whether they agree.
C. Vroom’s Decision Tree Approach
Cross-Reference: Note that Vroom was also one of the primary expectancy theorists, as
discussed in Chapter 15.
Vroom’s decision tree approach uses a situational model of leader behavior to predict what
kinds of situations call for what degrees of group participation.
1. Vroom’s formulation suggests managers use one of two different decision trees, a time-
driven decision tree and a development-driven decision tree. The problem attributes
(situational factors) are arranged along the top of the decision tree.
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Management 12e by Ricky W. Griffin
To use the model, the decision maker starts at the left side of the diagram and assesses
the first problem attribute (decision significance). The answer determines the path to the
second node on the decision tree, and so on until the manager reaches a terminal node
identifying an effective decision-making style for the situation.
2. The various decision styles at the ends of the tree branches represent different levels of
subordinate participation. The five styles are defined as follows:
Decide. The manager makes the decision alone then announces it to the group.
Consult (individually). The manager presents the program to group members
individually, obtains their suggestions, and then makes the decision.
Consult (group). The manager presents the problem to group members at a meeting, gets
their suggestions, and then makes the decision.
Facilitate. The manager presents the problem to the group at a meeting, defines the
problem and its boundaries, and then facilitates group member discussion as they make
the decision.
Delegate. The manager allows the group to define for itself the exact nature and
parameters of the problem and then to develop a solution.
3. The original model has been supported by research, while the newer model has not yet
been fully tested. However, the model is also very complex, which makes it difficult to
use. Automated methods make the model easier.
Teaching Tip: When the Vroom model was introduced, a consulting firm marketed a
device similar to a calculator for using the model. The user pressed yes/no buttons to
answer the questions, and the display indicated the appropriate style of decision making.
Teaching Tip: The Vroom model is very complex and may be difficult for students to
grasp. Walk through several examples based on different scenarios, using the trees in
Figure 16.5 and Figure 16.6 references. Ask students to notice especially the differences
in the decision trees for use in situations that are or are not time-driven.
Global Connection: Japanese managers have become very interested in learning how to
use the Vroom model.
D. The Leader-Member Exchange Approach
The leader-member exchange (LMX) model of leadership stresses the fact that leaders have
different kinds of relationships with different subordinates. Each superior-subordinate pair is
referred to as a “vertical dyad.”
Those close to the manager are “the in-group” members who receive better treatment than “the
out-group” members.
Discussion Starter: Ask students if they have ever experienced in-group/out-group
treatment. Ask if they have ever observed a leader treating subordinates in different ways.
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Chapter 16: Managing Leadership and Influence Processes
For example, highly experienced employees do not need to be told what to do.
Task characteristics, such as simplicity in routine tasks, does not require leadership.
Organizational characteristics such as formal and inflexible policies substitute for leadership.
Discussion Starter: Ask students to identify leadership substitutes that might work in a
classroom setting (e.g., structured assignments, group projects, etc.).
B. Charismatic Leadership
Charismatic leadership assumes that charisma is an individual characteristic of the leader.
Charisma is a form of interpersonal attraction that inspires support and acceptance.
Someone with charisma is more likely to influence others than someone without charisma.
Experts acknowledge three elements of charismatic leadership in organizations.
1. Charismatic leaders envision the future and have high expectations.
2. Charismatic leaders use enthusiasm and prior success to energize others.
3. Charismatic leaders support other and express confidence.
Discussion Starter: Ask students to identify popular charismatic leaders today and/or
ask students to debate the ethics of charismatic leadership.
C. Transformational Leadership
Transformational leadership is leadership that goes beyond ordinary expectations by
transmitting a sense of mission, stimulating learning experiences, and inspiring new ways of
thinking.
Because of rapid change and turbulent environments, transformational leaders are seen as vital to
the success of business.
Teaching Tip: Some experts have noted that while transformational leaders may be
perceived as highly effective during organizational transformation, they are often
perceived as less effective when leading after transformation is completed.
A. Strategic Leadership
Strategic leadership is a new concept the explicitly relates leadership to the role of top
management.
Strategic leadership is the capability to understand the complexities of both the organization
and its environment and to lead change in the organization in order to achieve and maintain a
superior alignment between the organization and its environment.
Strategic leadership is effective when leaders understand the capabilities of their firm, the
firm’s environment, how the firm is currently aligned with its environment, and the direction
of important trends.
Cross-Reference: Note that strategic leadership is closely related to the discussion of
strategy and strategic management that is found in Chapter 7.
B. Cross-Cultural Leadership
Effective cross-cultural leaders understand cultural and national differences and also the
diversity that exists within a national culture.
As organizations become more global and more diverse, cross-cultural leadership will become
more important.
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Management 12e by Ricky W. Griffin
C. Ethical Leadership
In the wake of recent corporate scandals, managers are being called upon to demonstrate sound
ethical principles and serve as ethical role models.
When hiring new leaders, businesses are looking closely at the background of those
considered. Emerging pressure for stronger corporate governance will further increase
commitment to hiring only those with high ethical standards and to hold them accountable for
both their actions the consequences of those actions.
Political behavior consists of activities carried out for the specific purpose of acquiring,
developing, and using power and other resources to obtain one’s preferred outcomes.
Political behavior may be directed upward, downward, or laterally.
In most organizations, political behavior is perceived to be widespread, and top levels are thought to
be more political than are lower levels.
Discussion Starter: Ask students if they think an organization can function without
some form of political behavior. Ask if they think political behavior is more likely to
have positive or negative effects on an organization.
A. Common Political Behaviors
1. Inducement occurs when something is given in return for support.
2. Persuasion relies on manipulation of logic and emotions.
3. When a manager does a favor in hopes of receiving one in return, that is called creating
an obligation.
4. Coercion, or the use of force, may be effective in the short-term, but it is often
ineffective in the long-term.
B. Impression Management
Impression management a direct and intentional effort by someone to enhance his or her
image in the eyes of others.
People engage in impression management to further their careers, receive rewards, garner
attractive job assignments, receive promotions, boost their self-esteem or gain power and
control.
People use several mechanisms to manage how others perceive them, such as appearance and
association. If too strongly motivated by impression management, it could lead to dishonest or
unethical means, such as taking credit for the work of others, or exaggerating their
accomplishments.
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Chapter 16: Managing Leadership and Influence Processes
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Management 12e by Ricky W. Griffin
favors and then asking for favors in return. An employee may “cover” for a tardy co-worker in
exchange for a similar favor the following day. Coercion involves the use of force or threats.
Managers who threaten to lay off workers who disagree with them are using coercion.
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Chapter 16: Managing Leadership and Influence Processes
has served in the military. An airline pilot has legitimate power through the employer; he or she
could conceivably have coercion power, but it’s unlikely he or she would use it (“Do what I want or
I’ll crash this plane.”); he or she has referent power if passengers look up to them; and a pilot would
have expert power on an airline flight. A movie star primarily has referent power as a role model or
a charismatic leader, and may have expert power if he or she is seen as an expert in some aspect of
film making. Teachers have legitimate power through their schools; they have reward and coercive
power through their awarding of attention, praise, grades, and reprimands; they have referent power
if students admire them; and they have expert power because of their subject knowledge.
Clearly, the type of power a leader has depends heavily on the leadership situation. For example, a
manager may not have coercive power because he or she may not have the capability of punishing
co-workers, but they probably have coercive power as a parent because they can administer
spankings or other disciplinary actions.
9. Think about a decision that would affect you as a student. Use Vroom’s decision tree approach
to decide whether the administrator making that decision should involve students in the
decision. Which parts of the model seem most important in making that decision? Why?
Student responses will vary but an example might be as follows. Course schedules: (1) quality
requirement—low; it really doesn’t matter when the courses are scheduled; (2) commitment
requirement—low; it really doesn’t matter if students are enthusiastically committed to particular
course schedules. (3) The Vroom decision tree model then suggests that departments should make
course schedules without any real involvement of students.
10. Describe a time when you or someone you know was part of an in-group or an out-group.
What was the relationship between each of the groups and the leader? What was the
relationship between the members of the two different groups? What was the outcome of the
situation for the leader? For the members of the two groups? For the organization?
Clearly, answers will vary. Students should recognize that in-groups have closer relationships with
leaders than do out-groups. The relationship between members of in-groups and out-groups is
typically strained with misunderstandings and resentments on both sides. Leaders may benefit from
the dynamics of in-group/out-group interactions if the in-group members are in fact the most trusted
and highest performing workers. If not, the outcome may be too much conflict. Members of the in-
group are likely to experience better outcomes than members of the out-group. Organizations may
benefit from the high performance of in-group members, but they can suffer negative consequences
from the unhealthy competition and stress.
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Management 12e by Ricky W. Griffin
MANAGEMENT AT WORK
A Critique of Practical Leadership
The closing case describes ING Direct Canada, launched in 1997 by veteran Canadian banker Arkadi
Kuhlmann. The new direct banking business model featured no-frills, high-rate savings accounts, only
accessible online. Kuhlmann’s vision was to lead Americans back to saving and his mission was to
simplify financial products. Kuhlmann believes a leader must be the driving force behind the company’s
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Chapter 16: Managing Leadership and Influence Processes
culture, saying: “I believe you need to direct the culture and let the culture direct the business.” He
believes the culture is what attracts and keeps committed employees.
Management Update: ING Direct was bought by Capital One in 2012 and changed the
company name to Capital One 360. The company was one of only a handful of banks
that were included in the launch of Apple Pay in 2014.
1. Case Question 1: First, review the definition and discussion of “The Organization’s Culture in
Chapter 3. Then address the following question: What effect is a company’s culture likely to have
on the efforts of management to practice each of the following approaches to leadership: LPC
theory, path-goal theory, the decision tree approach, and the LMX model?
The LPC theory suggests management change the situation if it does not align with the manager’s
leadership style. In order to change the situation managers could change the task (new procedures
or guidelines) or change the power structure (gaining authority or delegating authority). If not
communicated properly, a strong culture and organizational politics could undermine these changes.
There may not any problems if the culture is weak and disorganized with little office politics. The
path-goal theory would seem easier to incorporate into the culture. This may meet resistance if
workers perceive themselves as unable to perform or have an external locus of control. The
decision tree approach has proven effective but complex. If the organizational culture is not
accepting of adopting this approach, it could be easily undermined. In the case study, ING Direct
may be accepting of this theory. They have a strong culture and with training could effectively
implement the decision tree theory. Culture and organizational politics could play a role in
acceptance of the LMX theory. If implemented into a strong, cohesive culture, this could be quite
disruptive.
2. Case Question 2: “The way we look at leaders,” says Arkadi Kuhlmann, “has changed, and who we
follow has become ever more situational.” According to one researcher, situational leadership
evolved from a task-oriented versus people-oriented continuum…representing the extent that the
leader focuses on the required tasks or focuses on relations with followers…Task-oriented leaders
define roles for followers, give definite instructions, create organizational patterns, and establish
formal communication channels. In contrast, relation-oriented leaders practice concern for others,
attempt to reduce emotional conflicts, seek harmonious relations, and regulate equal participation.*
First, use this definition of situational leadership to get a sharper focus on the discussion of the topic
in the text (“Situational Approaches to Leadership”). Then explain how Kuhlmann’s concept of
“culture-driven leadership” can be understood within the context of situational approaches to
leadership.
Situational models assume that appropriate leader behavior varies from one situation to another.
The goal of a situational theory is to identify key situational factors and to specify how they interact
to determine appropriate leader behavior. Kuhlmann’s “culture-driven leadership” ties the
company’s mission, vision, and culture together. The leader must state the mission and embody the
company’s cause. The leader must be the driving force behind the company’s culture. Kuhlmann
believes you direct the culture and let the culture direct the business. Kuhlmann’s approach is to
take a broader view of leadership than situational models. He believes with the right culture and the
right vision, everyone will have the same focus.
3. Case Question 3: The same researcher writes that the transformational leader convinces his
followers to transcend their self-interest for the sake of the organization, while elevating “the
followers’ level of need on Maslow’s hierarchy from lower-level concerns for safety and security to
higher-level needs for achievement and self-actualization”…Over time, four components of
transformational leadership emerged: idealized influence, inspirational motivation, intellectual
stimulation, and individualized consideration.
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Management 12e by Ricky W. Griffin
First, review the section in the text on “Transformational Leadership” and, if necessary, the
discussion in Chapter 15 of “Maslow’s Hierarchy of Needs.” Then explain how Kuhlmann’s
concept of “culture-driven leadership” can be understood within the context of the transformational
approach to leadership.
Kuhlmann’s “culture-driven leadership” could be seen as transformational leadership. Kuhlmann went
beyond ordinary expectations by transmitting a strong sense of mission in his search for simplified
banking options, stimulated learning experiences by leading the online banking industry, and inspired
new ways of thinking by doing away with brick and motor bank branches.
4. Case Question 4: What about you? In 2011, Kuhlmann published a book entitled Rock Then Roll:
The Secrets of Culture-Driven Leadership, which gathers some ideas on management collected over
more than a decade at ING Direct. “The book,” he says, “is really for a younger audience – people
who are really looking around and trying to figure out how to make a difference.” He adds that a lot
of younger people who join us, starting at the entry level at ING Direct, are not totally motivated by
money. It’s amazing what percentage say, “Wait a minute, I’m committing time. I’m investing my
time, and that means a lot to me.” They have a little different focus. If you roll back the calendar a
couple of decades, it was all about, “How much money am I going to make?” There are still some
people like that, but it’s amazing how many people really think about the fact that they’re investing
time.†
Kuhlmann implies a spectrum of attitudes toward work life running from “How much money am I
going to make?” on the one end to “I’m investing time and that means a lot to me” on the other end.
Where would you put yourself on this spectrum? Have you pretty much been at the same place for
your adult life, or has your attitude shifted to some degree? In any case, explain how you currently
feel about the issue that Kuhlmann raises.
Responses to the questions will vary based on how students perceive their attitudes toward work
life.
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