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A success story dating back to early seventies, the company built it foundation in
tradition and innovation. Over the years Chenab has prided itself on most distinctive
features; unrelenting commitment, far-sightedness, enduring personal relationship and
above all passion for the business is what spurred the founder of the company to pursue
great results, and passion is still the driving force behind the present management team.
Chenab is regarded as one of Pakistan’s leading manufacturers and exporters of quality
home textile products and garments. Operational since 1975, Chenab is vertically
integrated unit covering complete range of operations from spinning to retailing.
Mian Muhammad Latif group chairman laid the foundation in 1974, joined later by his
younger brothers Mian Javaid Iqbal and Mian Muhammad Naeem in the venture and
the business began to flourish and Chenab products were soon finding their way to the
markets world wide . Stretching over vast area at Faisalabad Pakistan, the manufacturing
lines and equipment are constantly upgraded to ensure highest performance standards and
reliability and the widest range of fabric finishing operations. Brief intro/bio of the
founder, Mian Latif, and his entrepreneurial spirit , commitment and integrity which has
made Chenab what it is today. (Businessman of the year awards, etc). Integrity as far as
commitment to quality and 100% satisfaction of the clients, the guiding spirit for the
Group, from the top man right down to a worker