Překlad Definice

Management (1-6)
Consultant konzultant a person who provides expert advice to company
Crisis krize a situation of danger or difficulty
innovation inovace a new idea or method
objective cíl something you plan to do or achieve
promotion povýšení when someone is raised to a higher or more important positon
public sector veřejný sektor the section of the economy under government control
strategy strategie a plan for achieving succes
subordinate podřízený a person with a less important position in an organization
allocate resources alokace zdrojů
deal with crises vypořádat se s krizemi
make decisions rozhodovat
perform tasks plnit úkoly
measure performance měření výkonu
set objectives stanovení cílů
supervise subordinates dohlížet na podřízené
labour relations pracovní vztahy interactions between employers and employees, or managers and workers
job security jistota zaměstnání knowing that there is little risk of losing one's employment
wages mzda money paid to manual workers
perks/benefits výhody advantages that come with a job, apart from pay
incentives pobídky things that encourage people to do something
promotion povýšení to be raised to a higher rank or better job
unskilled nekvalifikovaný without any particular abilities acquired by training
job rotation střídání práce regurarly switching between different tasks
corporate culture firemní kultura/chování společností a company's shared attitudes, beliefs, practices and work relationships
hierarchy hierarchie a system of authority with different levels, one above the other,…..
function funkce a specific activity in a company, e.g. Production, marketing, finance

autonomous nezávislý independent, able to take decision without consulting someone at the same level below in the
chain of command
line authority moc na stejné úrovni the power to give instructions to people at the level below in the chain of command
to report to hlásit to be responsible to someone and to take instructions from them
to delegate pověřit to give someone else responsibility for doing something instead of you
delegate responsibility pověřit odpovědnost
give instructions dávat pokyny
make decisions rozhodovat
motive staff motivovat zaměstnance
take priority upřednostnit
chain of command velení
functional structure provozní struktura
matrix management maticové řízení management where people report to more than one superior
collectivist kolektivistický believing that the group is more important than the individual
compromise kompromis reducing demand or changing opinions in order to agree
confrontation porovnání a face-to-face disagreement or argument
connections spojení people of influence or importance with whom are associated
eye contact oční kontakt looking directly at the people you are talking or listening to
glocalization glokalizace an invented word combining worldwide and regional concerns
improvise improvizovat to do something when necessary without having already planned it
interrupt přerušit to cut into someone else's turn to speak
intuition intuice understanding or knowing without consciously using reason
logic logika thought based on reason and judgement rather than feelings and emotions
lose face ztratit dobré jméno to be humiliated or disrespected in public
status postavení respect, prestige or importance given to someone
critical mass potřebné množství the number of people needed to start and sustain a change
leadership ranks hodnosti vedení top levels of management
outperforming překonávání/překonávající doing better than others, financially
profitability ziskovost the ability to make a good return on capital invested in the business
return on equity rentabilita vlastního kapitálu the amount of money a company earns on the investment of its shareholders
come across meet or find unexpectedly or by accident
compulsory povinný required, obligatory, necessary according to the law
quota kvóta an officially imposed number or quantity
voluntary dobrovolný done by choice, without legal obligation
compliance dodržování/vyhovění obeying laws or regulations
dissolution rozpuštění/rozpad the ending or termination of an organization
apprentices učedníci trainees, people still learning their job
convert ????převést???? someone who changes their beliefs
accountability odpovědnost being officially responsible for something

Production (7-10)
exported goods vyvážené zboží products sold to others countries
real estate nemovitost property: buildings such as offices, houses, flats or apartements
labour úsilí work done in return for money
delocalized přestěhování to move your factories to another region or country
to use other companies to do work your company previously did itself/means buying products or
outsourcing processed materials from other companies rather than manufacturing them
inventory/stock inventář is a company's reserves of raw materials, parts, work in process and finished products
component složka/součást(ka) is aby of the pieces or parts that make up a product or machine
capacity kapacita is the (maximum) rate of output that can be achieved form a production process
is a collective word for all the buildings, machines, equipment and other facilities used in the
plant celá firma se vším :D production process
location umístění means the geographical situation of a factory or other facility
supply chain dodavatelský řetězec is a network of organizations involved in producing and delivering goods or a service
economies of scale úspory z rozsahu are cost saving arising from large-scale production
lead time dodací lhůta is the time needed to perform an activity
embedded vestavěný firmly fixed in something or part of something
standarts of living životní standarty the quality of people's lives
founder zakladatel someone who establishes a company
risk premium the potential cost of taking a chance
equity vlastní kapitál the value of a business activity
disruptive rušivý causing trouble and stopping something from continuing as usual
exponentially exponenciálně increasing or decreasing more and more quickly as time passes
procurement zadávání veřejných zakázek the obtaining of supplies
prosperity prosperita the state of being successful and having a lot of money
stability stabilita the situation when something is not likely to change
agile agilní able to move quickly and easily
estimate odhad/ohodnocení a quess of what the size or amount of something might be
forecast předpověď a statement od what is expected to happen in the future
lean ???opřít??? correct, exact and without any mistakes
logistics Logistika designing and managing the flow od goods, information and other resources
manual manuál done with hands
replenish doplnit to fill something up again
accurate přesný using small quantities and avoiding any waste
bountiful štědrý providing a large amount of good things
headaches těžkosti things that cause difficulties
regulation regulace official rules or the act of controlling something
scrapping šrotování getting rid of things which are no longer useful or wanted
service servis to examine a machine and repair any faulty parts
warranties záruky guarantees: written promises to repair or replace products that develop a fault
reworking přepracování changing or improving a product or service

Marketing (11-13)
outlets places of business for selling good to customers (shop, stores,…)
product mix all the different products, brands and items that a company sells
retailers maloobchodníci businesses that sell goods or merchandise to individual consumers
logo a graphic image or symbol specially created to identify a company or a product
packaging obaly wrappers and containers used to enclose and protect a product
brand recognition povědomí o značce the extent to which consumers are aware of a brand, and know its name
shelves surfaces in a store on wich goods are displayed
market share podíl na trhu the sales of a company expressed as a percentage of total sales in a given market
brand switcher osoba, která není loajální 1 značce consumers who buy
all the companies or various competing
individuals involvedproducts rather
in moving goodsthan being loyal
or services to producers
from a particulattobrand
distribution channel distribuční síť consumers
possibilities of filling unsatisfied needs in sectors in which company can profitably produce goods
market opportunities tržní příležitosti or services
market penetration pronikání na trh the strategy
dividing of setting
a market a low price
into distinct to try
groups of to sell awho
buyers largehave
volume and increase
different marketofshare
requirements buying
market segmentation rozdělení trhu products
setting a higher price for a new product, to make maximum revenue before competing products
market skimming appear on the market
the extent to which supply or demand (the quantity produced or bought) of a product responds
price elasticity cenová elasticita to changes of price
making a product different from similar products offered by other sellers, by product differences,
product differentation rozdílnost produktu adverising, packaging, etc.
product features vlastnosti produktu the attributes or characteristics of a product, such as size, shape, quality, price, reliability
 someone who contacts existing and potencial customers and tries to persuade them to buy
sales representative obchodní zástupce goods or services
an intermediary that stocks manufactures' good or merchandise, and sells it to retailers and
wholesaler velkoobchodník professional buyers
advertising agency reklamní kancelář companies that design advertising for clients
advertising campaign reklamní kampaň the advertising of a particular product or service during a particular period of time
brief souhrn, výtah the statement of objectives that a client works out with an advertising agency
target group cílová skupina a defined set of customers whose needs a company plans to satisfy
the amount of money a company plans to spend on developing its advertising and buying media
ad spending reklamní výdaje time or space
media plan mediální plán the choice if where to advertise in order to reach the right people
comparative-parity method choosing to spend the same amount on advertising as one's competitors
free samples vzorky zdarma a small amout od a product given to customers to encourage them to try it
word-of-mouth advertising doporučení produktu známými free advertising, when satisfied customers recommend products to their friends
???snaha rozšířit ponětí o produktu přes
viral marketing internet??? trying to get consumers to forward an online marketing message to other people