MELISSA FRANKLIN

franklin.l.melissa@gmail.com | 469.226.9686 | Raleigh, NC 27609 | http://melissalfranklin.weebly.com/

Summary Resourceful and creative Marketing professional consistently delivering high-quality content
while leveraging social media platforms and targeted campaigns to increase brand
engagement. Advanced knowledge of web analytics, market research and SEO.

Skills • Adobe Creative Cloud TM • PPC Campaigns

• Google Apps and Google Analytics • Meltwater
• Brand-building strategies • Excellent written and verbal communicator
• B2B & Digital Technology • SEO knowledge
• Digital advertising • WordPress

Experience Digital Marketing Coordinator 08/2019 – 07/2020

Irving Independent School District | Irving, TX

• Launched and audited website performance metrics using Google Analytics, on a weekly
basis, to present positive changes to Board of Directors
• Coded user-customizable applications to convert raw data from design engine to
graphical formats
• Defined and conducted design processes at all stages including research,
conceptualization, testing and implementation
• Formulated social media content calendar, requiring the scheduling and curation of email
blasts, social media posts and website updates
• Designed visual and graphic images to use on multiple platforms
• Created best practice guide for SEO to boost website visibility and organic growth
• Facilitated, designed and authored first ever Irving ISD Community newspaper called “The
Insider”

Marketing Manager 06/2018 – 07/2019

Explore Horizons Tutoring and Enrichment | Dallas, TX

• Strengthened product branding initiatives by developing communication campaigns and
promotional materials maximize outreach
• Tested and optimized organic and paid acquisition channels, including content creation
and curation, pay-per-click, event, social media and lead generation campaigns
• Tracked and reviewed website metrics with Google Analytics to monitor and measure
marketing campaigns, spot trends and proactively adjust strategies
• Delivered end-user training on content management systems allowing staff to make easy
updates and maintenance to website without developer assistance
• Interfaced with Head of Marketing to discuss budget allocation and account performance
metrics while utilizing Google Analytics to generate comprehensive reports outlining web
page traffic, impressions, and keyword effectiveness
 Assistant Director 01/2018 - 06/2018

Explore Horizons Tutoring and Enrichment | Dallas, TX

• Developed and Launched new tutoring center in Dallas, TX
• Managed and trained 10-12 employees and oversaw their development
• Led employee training's, managed internal and external marketing for centers, managed
finances and managed Pearson curriculum for members
• Analyzed key performance indicators monthly, applying data analytics to drive future
strategic planning
• Obtained the best sales and conversion rates (over 95%) in Explore Horizons within first 5
months of employment
• Directed design, writing and production of blog page and Pearson content to fulfill B2B
demands and satisfy member needs

Head of Marketing 03/2017 - 12/2017

SynchroGrid Inc | College Station, TX
• Created proposals and presentations for potential investors and partners
• Completed business plans and statements of qualifications for submission to potential
partners
• Designed, built and maintained website and social media
• Maintained strong education in latest technologies, software and hardware products for
use in various projects
• Executed updated marketing plans to increase branding exposure, customer traffic and
sales
• Created landing pages, dashboards and web applications using WordPress

Education Bachelor of Science: Agricultural Communications & Journalism 05/2017

Texas A&M University | College Station, TX

• 3.7 GPA
• Cum laude graduate

Websites, • https://www.linkedin.com/in/mleighfranklin
Portfolios, • http://melissalfranklin.weebly.com/
Profiles