PRODUCT BRIEF
Highly Scalable, Web-based, Enterprise License and Entitlement Management
Features
Centralized License
Management Interface
• Role-based Vendor Portal
• End-user Self-service Portal
• Increased Visibility for
Partners & Distributors
Data Collection &
Reporting
• Simple End-User Compliance
Reporting
• End-user Data Collection
• Customizable License
Activation Tracking and
Reporting
• Business Intelligence
Flexible System Integration
• Modern Back Office
Integration Options
• License Generator Agnostic
Design
Simplification of Licensing
& Fulfillment Functions
• License Fulfillment & Delivery
Automation
• Quick & Easy Product
Configuration
• Decoupled Entitlement
Creation & Activation
Functions
Solution
Sentinel EMS is a Web-based solution that provides software publishers with a centralized
tool for all license and entitlement management functions, a simple interface to their
back office systems, and a variety of data collection and reporting tools. These features
enable you to improve business operations thereby enhancing the end-user experience and
maximizing profitability. The system’s simple, feature focused design and compatibility with
modern technologies makes Sentinel EMS easy to deploy and use for software publishers,
their partners, and end-users alike.
Centralized License Management Interface
Sentinel EMS enables software publishers to improve lifecycle management capabilities,
reduce support costs, and enhance the end-user experience by offering a centralized
license management interface for employees, partners, and end-users.
• Role-based Vendor Portal – Easily create, implement, and manage users, roles, and
privileges that will enable customer service, sales, marketing, fulfillment, and product
management employees to leverage a single system to improve customer relations and
product life cycle management
• Increased Visibility for Partners & Distributors – Empower your business partners
and distributors by granting them the ability to distribute entitlements of your
product offering. EMS provides the ability to track and bill your channel based on their
consumption.
• End-User Self-service Portal – Reduce support costs and enhance the user experience
by enabling endusers to automatically purchase, activate, renew, upgrade, re-host, and
return products without needing to contact your customer support team.
Simplification of Licensing & Fulfillment Functions
Sentinel EMS enables customers to simplify manual, time-consuming operational,
compliance, and reporting functions throughout the entire license lifecycle. Automation
of licensing fulfillment, activation, and management processes enables customers to
maximize profitability and improve business operations.
• License Fulfillment & Delivery Automation – Minimize time-consuming manual data
entry and tracking functions to eliminate errors, save time, and reduce fulfillment costs
by automating licensing and entitlement functions.
• Quick & Easy Product Configuration – Reduce development and inventory costs while
shortening time to market by enabling fulfillment teams, customers, and distributors to
quickly and easily build and deploy new product packages and license models without
involving IT or engineering.
Sentinel EMS Product Brief 1
 • Decoupled Entitlement Creation & Activation Functions – Decrease the frequency
Technical Specifications and therefore cost of software production cycles and simplify the fulfillment process
Operating Systems for your distributors with Sentinel EMS. Bulk entitlements enable software vendors
• Windows 98/ME (Client side only)
to create large batches of products with the entitlement IDs printed right on the
• Windows 2000 Professional
• Windows XP Professional/2003/2008 box, therefore eliminating the need for small, low volume production cycles. Bulk
(32-bit and x64) entitlements also enable customers to provide batches of software to their distributors
• Windows Vista (32-bit) prior to a sale and bill the distributor upon entitlement activation, simplifying the
• Windows Vista (64-bit) on Intel EMT 64-
fulfillment process for the software vendor, the distributor, and the end-user.
bit processor, AMD 64-bit processor

Java Runtime Environment

Data Collection & Reporting
• Java SE Runtime Environment 6u10
or later
Sentinel EMS enables more effective product marketing, sales, and management by
providing data collection and reporting features that allow customers to more accurately
Apache Tomcat 6 Server
• Apache Tomcat 6 as a server or service
forecast their renewal, upgrade, and budgeting figures, as well as determine how products
are being deployed and used.
Microsoft SQL Server 2005 or 2008
• You may install Microsoft SQL Server • Simple End-User Compliance Reporting – Improve the customer experience with
2005/2008 on either a local or remote
straightforward entitlement tracking and reporting tools that enable end-users to easily
computer
ensure they are not inadvertently exceeding paid license usage.
Web Browser
• Internet Explorer v7 or later • End-User Data Collection – Sentinel EMS enables customers to identify and gain
• Firefox v3.0 or later direct access toevery individual who activates a copy of their software application with
optional, fully customizable enduser registration data collection. Traditionally software
vendors have had limited or no access to the end-users of their products, with their
most common known contacts being in purchasing or IT. With Sentinel EMS software
vendors can now require end-users to complete a registration step prior to product
activation. Fully customizable, this feature of Sentinel EMS allows software vendors
to determine what information to collect from end-users such as title, location, email
address, and much more in order to improve marketing, sales, and customer care
efforts.

• Customizable License Tracking & Reporting – Increase the value of every customer and
reduce operating costs by improving support, marketing, and sales effort throughout
the product lifecycle with flexible usage tracking and reporting tools.

• Business Intelligence – Leverage the system to indentify, test, and implement new and
more effective packaging, pricing, and distribution models to reach new markets and
maximize revenue.

Flexible System Integration

Fully integrated with SafeNet’s Sentinel RMS but architected to support any licensing
system, Sentinel EMS provides you with a means to centrally manage disparate licensing
systems and offers a single, consistent interface to employees, partners, and end-users
alike.

• Modern Back Office Integration Options – Reduce or eliminate costly and time-
consuming manual processes by integrating directly with your ERP and CRM system or
by leveraging a modern inter-system communication implementation like an ESB.

• License Generator Agnostic Design – Simplify the fulfillment processes and ease the
pain of complex mergers and acquisitions with a single management system for all your
license generators and enforcement technologies.

Sentinel EMS Product Brief 2


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A Complete Enterprise Software Licensing & Management Solution with
Sentinel RMS
When combined with Sentinel RMS, the company’s industry-leading, flexible enterprise
license enablement solution, Sentinel EMS provides a complete solution for license
management and enforcement. Sentinel RMS is a robust enterprise licensing toolkit focused
on flexibility and scalability. Sentinel RMS provides support for any desired license model
from single seat, concurrent, and metered to service oriented models. Designed to manage
features and capabilities in hardware systems as well as corporate network applications,
Sentinel RMS is deployed by some of the industry’s largest enterprise software vendors and
equipment manufacturers. Sentinel RMS features support for a broad range of operating
systems and platforms.

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Sentinel EMS, allowing you to fully realize its benefits in an optimal timeframe. The SafeNet
YouTube Technical Services organization provides worldwide telephone, e-mail and Internet-based
http://www.youtube.com/ support to our customers. Our SafeNet Service Guarantee ensures that you consistently
user/LicensingLive receive the highest level of service.

SafeNet Sentinel SRM Solutions

BrightTalk SafeNet has more than 25 years of experience in delivering innovative and reliable software
http://www.brighttalk.com/ licensing and entitlement management solutions to software and technology vendors
channel/5572 worldwide. Easy to integrate and use, innovative, and feature-focused, the company’s family
of Sentinel® solutions are designed to meet the unique license enablement, enforcement,
and management requirements of any organization, regardless of size, technical
requirements or organizational structure.

Only with SafeNet are clients able to address all of their anti-piracy, IP protection, license
enablement, and license management challenges while increasing overall profitability,
improving internal operations, maintaining competitive positioning, and enhancing
relationships with their customers and end users.

With a proven history in adapting to new requirements and introducing new technologies to
address evolving market conditions, SafeNet’s more than 25,000 customers around the globe
know that by choosing Sentinel, they choose the freedom to evolve how they do business
today, tomorrow, and beyond.

Contact Us: For all office locations and contact information, please visit www.safenet-inc.com
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©2010 SafeNet, Inc. All rights reserved. SafeNet and SafeNet logo are registered trademarks of SafeNet.
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Sentinel EMS Product Brief

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