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Kumar Food Corporation (KFC) has a high competition that is because of the Indian food
market was flooded with established brands producing papads and pickles. Moreover, the
government’s Start-UP of India initiatives added more competitors and many new ventures
entering into the market. Some of those competitors are.
The Competitors are:
Everest Spices:
Everest Spices is India’s largest selling spice brand offering more than 45 spices variants in the
form both pure and blends. Accepted and appreciated by millions of homes not only all across
India but also in over 58 countries across the world extending from USA, UK, Africa, UAE, and
Singapore to Australia at the other end. Everest Spices has been providing solutions everyday, to
mothers, in cooking the tastiest food that suits every diverse palate for the last 52 years.1
Pravin Masalewale:
Established in 1962 as a small home-based enterprise, Pravin Masalewale has made a name for
itself in the list of top suppliers of Dry Mango Powder, Everest Chili Powder in India. The
supplier company is located in Pune, Maharashtra and is one of the leading sellers of listed
products.3
1
http://www.everestspices.com/
2
https://mdhspices.com/about-us/
3
https://www.tradeindia.com/Seller-972424-Pravin-Masalewale/#:~:text=Established%20in%201962%20%2C
%20Pravin%20Masalewale,leading%20sellers%20of%20listed%20products.
Pravin now catered to around 120 million customers worldwide.4
4
Case Study; Kumar Food Corporation: Product And Market Growth Strategies; page 6
5
http://www.catchfoods.com/about-ds/