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Corporate Cash Management:

Current Trends and Winning Strategies


Larry Fernandes, Managing Director, Business Development
Mike Rodgers, Managing Director, Institutional Fixed Income
Wells Capital Management

June 2007

Cash managers today are functioning in unprece-


dented circumstances: Despite an economic recovery
that is seven years old and significant tightening of
the mone­tary policy by the Federal Reserve from June
2004 to June 2006 — followed by an extended period
of Fed inaction — many companies are swimming
in ­liquidity. Complicating matters is a yield curve
that has been inverted since January 2006 (with the
exception of two months) and the Sarbanes-Oxley
Act that has significantly altered the way companies
can manage and report their finances.

This paper addresses how companies have reacted


to the current environment, provides insight on key
trends in liquidity management and offers strategies
for maximizing cash investments.
The current business, economic, and regulatory near record-high levels of liquid assets on their bal-
environ­ments have created a complex cash manage­ ance sheets.
ment environment for companies. Double-digit
cor­porate profit gains over the past two years, the Cash is cheap
prolonged inverted yield curve, and the interest-rate Today, companies can borrow at comparatively low
environment leading up to it have contributed to a rates. Cash, in other words, is “cheap.” And for an
build-up of large amounts of cash on corporate bal­ extended period (January 2006 to March 2006 and
ance sheets. While at record-high levels in 2005, pres­ June 2006 to present), there’s been an “inverted yield
ent cash levels are still significantly above the average. curve,” with shorter-term interest rates higher than
Coupled with the aftermath of the Sarbanes-Oxley many longer-term rates. This yield curve has made
Act of 2002, which enforced stricter regulations very short-term investments — including higher-yield-
around transparency and fiduciary oversight, institu­ ing depository products — attractive to cash manag-
tional investors face a challenging environment that ers. Treasury yields across the maturity spectrum have
calls for a proactive approach to cash ­management. hovered below the rate on Fed funds and other money
Given this environment, maintaining an optimal market investments since late-August 2006, amid
cash position is essential for chief financial officers expectations of an interest-rate cut by the Fed.
(“CFOs”) and treasurers, who have the opportunity
to improve their companies’ balance sheets through Cash-investment policies gain popularity
sound, flexible cash management strategies. Some of A number of developments in recent years — includ-
the key questions they are asking include: ing enactment of the Sarbanes-Oxley Act of 2002
• Given the current conditions, which vehicles are — have prompted many companies to adopt stricter
best for short-term investment of cash? liquidity management policies as part of improving
financial controls. In fact, a 2006 liquidity survey by
• What is the best overall liquidity plan and strategy
the Association for Financial Professionals (“AFP”)
for my organization?
revealed that 80 percent of organizations have a writ-
• What are the trade-offs between outsourcing liquid­ ten cash investment policy.
ity management and keeping it in-house?
One of the obvious reasons for developing a written
This paper addresses how companies are answer­ policy is that these companies have a fiduciary respon-
ing these questions, provides insight on key trends in sibility to their shareholders. Clearly delineating cash
liquidity management, and offers strategies for maxi­ investment policies helps address today’s more strin-
mizing cash management. gent transparency mandates and at the same time
provides better controls for the company.
Current state of cash management
While fewer privately-held companies develop and
The current business, economic and regulatory envi-
maintain written cash-investment policies, there’s
ronments offer both opportunities and challenges for
every reason they should, since it can help instill a
cash managers seeking to optimize their cash positions.
measure of discipline into their short-term investment
practices and help maintain a solid fiscal footing.
Companies flush with cash
As a result of a sustained period of strong earnings Diversification not fully realized
growth over the past couple of years, many compa-
The AFP survey also revealed that, while many orga-
nies have seen unprecedented cash flow levels and
nizations’ policies allow for the use of a significant
today are flush with cash.
variety of investment vehicles for short-term invest-
U.S. cash balances touched historically high levels in ments, relatively few of those companies embrace
2005 and have been gradually moving downward the opportunity to fully diversify. Survey respondents
since then. Many companies have been redeploying reported their investment policies allowed for as many
surplus cash — not only in increased dividends and as eight or more investment vehicles for short-term
merger-and-acquisition activity, but also in stock investments. However, those organizations that man-
buybacks and some capital expenditures. While com- age their own cash typically make use of only two or
panies have begun using cash, they continue to carry three short-term investment vehicles.

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The Wells Capital Management Difference
The number of different investments in a company’s
The Wells Capital Management (“WellsCap”) difference
short-term portfolio is often a function of an organi-
begins with how we define “liquidity management” and
zation’s relative level of sophistication and resources. extends to our comprehensive approach to service.
For example, companies with fewer resources or
Some professional investment managers narrowly define
limited internal expertise may not have the ability to
liquidity management as investment in conventional
perform credit research. They may lean toward “plain money market funds. Others, including WellsCap, define
vanilla” or more conservative investments, thereby liquidity management more broadly, encompassing invest-
making use of only a small portion of the market. ment vehicles with maturities that go out several years.
To achieve a much fuller range of diversification, “Our definition of ‘liquidity management’ ranges from
many more organizations are enlisting an outside pro- overnight instruments to accounts we manage against a
much longer one- to five-year benchmark,” explains Larry
fessional investment manager to administer at least
Fernandes, managing director of business development for
some of their short-term portfolios. Wells Capital Management.
Customized approaches
Expanding allowable investments
One of the ways that WellsCap differentiates itself in the
One category of short-term investments that could liquidity management world is by taking a consultative
provide additional return, but which companies aren’t approach. “We work to understand each customer’s unique
turning to in very large numbers, includes ­investment- situation and then team with them to develop the appro-
grade securities at the lower end of the ratings scale. priate investment plan,” Fernandes says.
Companies’ investment policies often dictate the levels “Initially, we want to know the company’s organizational
of investment quality that are required in order to structure, how much money it has, its plans for the money,
invest in various corporate-debt or municipal-debt whether it has a cash flow forecast and whether it’s profit-
vehicles, and some policies ignore the potential viabil- able,” he explains. “And in the end, we come up with a plan
ity of BBB or even A rated investments. tailored to their situation and objectives.”
For every account it manages, WellsCap has a performance
These ratings may not be the highest, but the invest- benchmark that it and clients can use to measure and
ments they represent can actually offer excellent risk/ monitor performance. “If there are multiple managers, the
reward characteristics. In effect, policies may establish client can also benchmark us by looking at all of the man-
credit-quality requirements that could be described as agers relative to each other,” Fernandes says.
too conservative in certain instances. For instance, a Range of benefits
policy that forbids investment in BBB rated municipal “Given today’s leaner treasury staffs and the major impact
bonds might impose an unnecessary opportunity cost, of Sarbanes-Oxley, outsourcing has become a logical stra-
when you consider that such bonds have had lower tegic move for many organizations,” Fernandes says.
historical default rates than some AAA rated corpo- “We can offer better credit research and analytical capabili-
rate debt. ties—as well as direct access to the markets and experi-
ence in managing a wide range of cash and fixed-income
“Cash plus funds” could offer a similar opportunity securities,” he says. “Another important component of our
for higher returns, but relatively few liquidity manag- service is to monitor and recommend updates to invest-
ers are including them in their portfolios. “Cash plus” ment guidelines, manage the client’s risk and work with the
indicates something beyond a simple money market client to develop strong compliance and internal controls.”
fund, such as ultra-short bond funds with fluctuating Due to Sarbanes-Oxley mandates, transparency is critical to
net asset values, or even what are sometimes called any outsource relationship, Fernandes adds. “Clients need
“enhanced-cash” funds. to understand the actions we take on their behalves and
have that information reported back to them expeditiously.
According to the AFP liquidity survey, organizations Meaningful and frequent reports are a necessity.”
that use cash plus funds expect an 8.6 basis point
Comprehensive service
advantage over money market funds. However, only
“Whether you have an overnight portfolio or a one- to
21 percent of large organizations and 10 percent of
five-year mandate, you’ll receive the consultative advice,
smaller organizations have policies that allow cash the credit research, the active dialogue and the reporting
plus fund investments. Furthermore, investment in support,” says Mike Rodgers, managing director of institu-
cash plus funds comprised only slightly more than tional fixed income relationship management for WellsCap.
one percent of all respondents’ short-term invest­ “The result is less uncertainty and much less potential for
ment allocation. surprises along the way.”

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Investing offshore Outsourcing on the rise
Another growing trend is for companies to invest cash One way to achieve sound investment management
outside the United States. Companies invest offshore is through outsourcing, and in the last several years,
for many reasons, such as to avoid certain U.S. taxes more and more companies have been looking for
or to domicile an offshore insurance captive. Of advice and guidance from professional money man-
course, companies must assess the foreign tax impli- agers. In fact, a quarter of organizations responding
cations of maintaining cash offshore before making to the AFP liquidity survey reported using an outside
substantial investments. investment manager to administer some portion of
their short-term portfolios.
Taking control with electronic trading portals
Another trend highlighted in the AFP liquidity sur- Outside money ­managers can provide companies with
vey is the choice made by many businesses to use an the market knowledge and insight needed to more
electronic, multifamily trading portal to execute at effectively diversify their short-term investments while
least some of their short-term investment transactions, seeking to capture opportunities for higher returns
including money market mutual funds. than they currently achieve.

This “self-service” approach is more common among What to expect from outsourcing
large corporations with dedicated teams who trade You should have a number of critical expectations
frequently and can therefore more readily realize eco- of an investment manager and be able to measure
nomic gains from an electronic trading portal. Often- your investment manager’s performance using indus-
times, companies that use an electronic, multifamily try benchmarks. Obviously, competitive investment
trading portal complement this approach by having a returns are essential, but also of great importance
professional investment manager oversee a core por- is the ability of a liquidity investment manager to
tion of their portfolios. provide key ongoing services: strategic consulting;
The way some companies approach liquidity man- investment policy development; delivery of consistent,
agement is to make “overnight” or money market informative and timely reports; and in-person invest-
investments — representing their primary liquidity ment reviews with you or other staff members.
— through the electronic, multifamily trading portal. Cash management is practiced in a fluid, dynamic
They then outsource to a professional investment environment. A truly useful array of services includes
manager the responsibility of investing the other core access to experienced money managers who will
cash balances in longer-term instruments. assess and recommend strategic course corrections
in response to economic or other changes in that
environment.

The Value of Enhanced Credit Research


One of the advantages that Wells Capital Management offers is its credit-research capability and expertise. Our proprietary credit
research gives clients a more solid basis upon which to evaluate risk in the market.
Well-known institutions such as Standard & Poor’s and Moody’s Investors Service perform due diligence and publicly rate the credit
quality of debt issuers. In addition to monitoring these ratings agencies, we also perform our own credit research. We assemble
all relevant qualitative and quantitative data about the company and its business sector, and develop our own proprietary rating.
Then we monitor these issuers on an ongoing basis to ensure we change our credit scores in response to material changes in issu-
ers’ circumstances.
This proprietary credit research provides a further indication of whether a given investment is appropriate for our clients. It is an
important capability because cash managers who rely solely on the broadly acknowledged credit ratings could face unanticipated
credit deterioration on bond issues in their portfolios.
For example, WellsCap watches leveraged buyout (“LBO”) activity in the industrial sector very closely. Because an LBO leverages a
company’s balance sheet, chances are that such activity will result in a downgrade of the company’s debt rating.

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Balance sheet advice Comprehensive reporting
You also want your investment manager to clearly Today, you should expect a comprehensive report-
communicate how investment strategy affects ing package that is tailored to your investment policy
accounting, your balance sheet and everyday business and business needs. An investment manager can work
at your company. For example, in 2005, the Public with you to assess your needs and formulate an array
Company Accounting Oversight Board declared that of reports that can give you a timely, meaningful view
certain short-term investments such as auction-rate of your cash position. Your outsource partner’s invest-
securities must be reclassified on company balance ment in technology and reporting capabilities will
sheets as short-term marketable assets rather than offer economies of scale that benefit most companies.
cash equivalents (see the box below). A good money
manager can help you evaluate the potential impact Seek active dialogue
of restating such assets on your balance sheet and Investment managers should employ a proactive,
cash flow statement. Your balance sheet cash posi- consultative approach toward the relationship, includ-
tion influences perceptions regarding your company’s ing the development of your investment policy. Your
liquidity and may also have implications for compli- investment policy should be a dynamic document that
ance with debt covenants that are based on cash or will change as your company moves into different
cash equivalent requirements. stages. By maintaining an open dialogue with you, a
manager can guide you in making policy changes that
reflect your changing goals, objectives and circum-
stances, as well as fluctuating market factors.
Classifying Investments on the Balance Sheet For example, as your company’s tax situation
With the increased scrutiny and accounting changes that changes, regular modifications in your liquidity strat-
are occurring today, companies must be very careful about egy are required to minimize tax exposure and maxi-
how they classify investments on their balance sheets. mize after-tax return. An outsource provider should
Recently, the Financial Accounting Standards Board be able to counsel you in this area.
(“FASB”) has been looking to redefine “cash and cash
equivalents.” Under previous rules, when a company clas-
sified assets on the balance sheet, they were classified as
Change: the one constant
“cash and cash equivalents” and “short-term marketable There’s one factor in this discussion that continually
securities.” points to the need to partner with an investment man-
But now FASB is dropping “cash and cash equivalents” ager: change. It is a perpetual reason to consider hir-
and redefining what “cash” means. Anything that’s not ing a highly knowledgeable, experienced professional
considered “cash” now becomes a “short-term marketable money manager to handle vital liquidity management
security,” effectively eliminating the classification of “cash throughout business and interest-rate cycles.
equivalent.”
“There’s an ongoing debate as to how certain investments
For many organizations, outsourcing is the most
should be classified on the balance sheet, which may have important step you can take to preserve principal,
ramifications for financial-statement ratios,” says Mike provide liquidity in a timely fashion and judiciously
­Rodgers, managing director of institutional fixed income maximize return.
relationship ­management for WellsCap.
This fluid situation with regard to classification suggests
the need for expert advice.
“Wells Capital Management can add value because, among
other things, we see what other companies are doing,”
Rodgers says. “We can benefit the companies we work
with by passing along best practices and other educated For more information on the topics discussed in this paper,
observations. contact:
“We make a concerted effort to stay on top of accounting Larry Fernandes
developments and trends in order to anticipate what our Managing Director of Business Development
clients will have to deal with and better position ourselves Wells Capital Management
to help them through that process and provide value.” 415.396.0479
larry.fernandes@wellsfargo.com
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About Wells Capital Management
Wells Capital Management is a multi-boutique asset management firm focused on institutional clients. Our diverse and autonomous teams
provide a broad range of investment solutions to our clients. With over $193.2 billion in assets under management as of March 31, 2007, our
mission is to deliver superior investment service to each client and maintain the highest professional standards of integrity ­and competence.

Larry Fernandes
Managing Director, Business Development
Larry Fernandes is the sales manager for liquidity management services and insurance asset management at
Wells Capital Management. He entered the investment industry in 1985 and joined WellsCap in 1987, prior to the
establishment of the firm as an independent subsidiary of Wells Fargo. Before becoming sales manager, he held other
positions within the firm including portfolio management and relationship management for the liquidity manage-
ment services group. Prior to joining the firm, Larry managed the investment performance and analytics group
at Wilshire Associates, a pension fund consultant firm in Santa Monica, Calif. He holds a bachelor’s degree in busi-
ness administration from San Diego State University and a master’s degree in business administration-finance from
San Francisco State University. Larry is a member of the Association for Financial Professionals, Risk and Insurance Management Society Inc.,
the Captive Insurance Companies Association, the Vermont Captive Insurance Association, and the Hawaii Captive Insurance Council.

Michael P. Rodgers
Managing Director, Institutional Fixed Income
Mike Rodgers manages the institutional fixed income client service team for Wells Capital Management. In this
­capacity, he oversees the delivery of client communications, the development and monitoring of investment
guidelines, and strategy implementation. Prior to his current role, Mike was a relationship manager with WellsCap
for 12 years. He began his investment industry career when he joined the firm in 1992. Mike served for four years
in the United States Marine Corps with an Honorable Discharge in 1988. He holds a bachelor’s degree in business
adminis­tration-finance from the McLaren School of Business at the University of San Francisco.

Wells Capital Management (WellsCap) is a registered investment adviser and a wholly owned subsidiary of Wells Fargo Bank, N.A. WellsCap provides invest-
ment management services for a variety of institutions. The views expressed are those of the author at the time of writing and are subject to change. This
material has been distributed for educational purposes only, and should not be considered as investment advice or a recommendation for any particular
security, strategy or investment product. The material is based upon information we consider reliable, but its accuracy and completeness cannot be guaran-
teed. Past performance is not a guarantee of future returns. As with any investment vehicle, there is a potential for profit as well as the possibility of loss. For
additional information on Wells Capital Management and its advisory services, please view our web site at www.wellscap.com, or refer to our Form ADV Part II,
which is available upon request by calling 415.396.8000.

©2007 Wells Fargo Bank, N.A. All rights reserved.

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